# [Pricing plans](https://usercentrics.com/pricing/)

**14-Day Free Trial available for all plans. No credit card required.**

[Start free trial](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=web&pricing_plan=EssentialExtended&source_website=usercentrics.com&lng=en) · [Start free](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=web&pricing_plan=FreeExtended&source_website=usercentrics.com&lng=en) · [Contact Sales](https://usercentrics.com/book-a-consultation/)

Currency: Euro (EUR – €)

---

## Web CMP

### Essential

Simplify your privacy compliance with essential tools.

€7 / month · Up to 1,500 sessions

[Start free trial](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=web&pricing_plan=EssentialExtended&source_website=usercentrics.com&lng=en)

- 1 domain — Number of domains you can add to your consent management account.
- 1 privacy regulation — You can choose 1 out of the supported regulations (GDPR, LGPD, POPIA, CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA).
- 2 banner languages — Your consent banner pre-set text will be available in English and another language of your choice. The default content will be automatically displayed in one of these languages based on the visitor's browser settings.
- Unlimited subpages
- Unlimited users

[Core features](https://usercentrics.com/pricing/#uc-web-cmp-self-serve-features), and

- Basic banner customization — Customize the colors, buttons, and toggles, and select the layout type and placement of your consent banner. Plus the ability to add custom text.
- Consent activity insights — Dashboards enable you to identify active consent decisions across categories and services by tracking your opt-in/opt-out data and filtering it by time period.

---

### Plus

Easily manage privacy compliance while growing your online presence.

€15 / month · Up to 3,000 sessions

[Start free trial](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=web&pricing_plan=PlusExtended&source_website=usercentrics.com&lng=en)

- 1 domain — Number of domains you can add to your consent management account.
- Unlimited privacy regulations — You can choose as many of the supported regulations as you need (GDPR, LGPD, POPIA, CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA).
- 5 banner languages — Your consent banner pre-set text will be available in English and up to 4 other languages of your choice. The default content will be automatically displayed in one of these languages based on the visitor's browser settings.
- Unlimited subpages
- Unlimited users

All features in Essential, and

- Advanced banner styling — Customize your consent banner's corner shapes, background shadow, overlay, colors, and buttons.
- Banner interaction insights — Dashboards enable you to monitor how users interact with your banner when it's displayed, e.g. analyzing the percentage of users who interact with or ignore the consent banner.
- Geolocation rules — Show specific CMP banners to users in specific countries.

---

### Pro

*Best choice*

Robust consent management solutions designed for small teams.

€30 / month · Up to 15,000 sessions

[Start free trial](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=web&pricing_plan=ProExtended&source_website=usercentrics.com&lng=en)

- 3 domains — Number of domains you can add to your consent management account.
- Unlimited privacy regulations — You can choose as many of the supported regulations as you need (GDPR, LGPD, POPIA, CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA).
- 60 banner languages — You'll be able to choose to display your consent banner pre-set text in all of our available languages. The default content will be automatically displayed in the visitor's browser language.
- Unlimited subpages
- Unlimited users

All features in Plus, and

- Brand integration — Add your logo to the consent banner and customize fonts to suit your brand.
- Detailed Interaction Analytics — Dashboards providing detailed insights into user interactions, including the number and percentage of users who selected 'accept all,' 'deny all,' or saved a custom choice.
- Cross-Domain Consent Sharing — Enables users to give consent once, which is then applied across multiple related domains or subdomains. This improves user experience and helps maintain privacy compliance, provided there is browser compatibility.
- Privacy policy embeddings — Easily integrate legal clauses from Data Processing Service (DPS) templates directly into your website's Privacy Policy page.
- IAB TCF v2.3 support — Integrate and transfer user consents using IAB's Transparency & Consent Framework (TCF v2.3).

---

### Business

Built for scaling operations, adapts to your growth.

€50 / month · Up to 50,000 sessions

[Start free trial](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=web&pricing_plan=BusinessExtended&source_website=usercentrics.com&uc_subscription_tier_quota=50000&lng=en)

[More than 1 million sessions?](https://usercentrics.com/pricing/#uc-web-cmp-self-serve-custom-solution)

- 10 domains — Number of domains you can add to your consent management account.
- Unlimited privacy regulations — You can choose as many of the supported regulations as you need (GDPR, LGPD, POPIA, CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA).
- 60 banner languages — You'll be able to choose to display your consent banner pre-set text in all of our available languages. The default content will be automatically displayed in the visitor's browser language.
- Unlimited subpages
- Unlimited users

All features in Pro, and

- Full brand customization — You can choose to fully customize the appearance and all the graphic elements of your consent banner and its text. Custom CSS is also available.
- Custom CSS for consent banner — Match your banner's design to fully align your company's style guide with CSS customization.
- Consent banner custom text auto-translation — The custom text you add to your consent banner will be automatically translated into the visitor's browser language.
- Comparative Interaction Analytics — Compare interaction and acceptance rates across different countries, device types, CMP layers, and variants (if configured).
- Premium SLA — Get timely support across email, ticketing, and chat. Response times based on issue severity—Standard: up to 1 business day, Premium: as fast as 1 hour.

Add-on: Get access to exclusive features like A/B Testing and no branding. [Learn more](https://usercentrics.com/pricing/#uc-web-cmp-self-serve-faq-addons-offer).

---

**Choose a plan that fits your needs and matches the monthly session usage for the domains you want to make compliant.**
Start your 14-day free trial and then select the most suitable plan. Upgrade or cancel at any time.

For seamless compliance, plans automatically upgrade when plan limits are exceeded as per our [Terms & Conditions](https://usercentrics.com/terms-and-conditions/).
Shown prices are in Euro (€), excl. VAT where applicable.

### Get started for free

Available for everyone with fewer than 1,000 monthly sessions and one domain, [core features](https://usercentrics.com/pricing/#uc-web-cmp-self-serve-features) included.

**No credit card required**

[Start free](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=web&pricing_plan=FreeExtended&source_website=usercentrics.com&lng=en)

[See all features](https://usercentrics.com/pricing/#uc-web-cmp-self-serve-features)

---

### Looking for a tailored solution?

### Corporate

For businesses with premium-grade custom requirements and support needs

#### Let's talk

[Contact Sales](https://usercentrics.com/book-a-consultation/)

**Unlimited access**

- Unlimited domains
- From 1 million sessions / month — Designed for high-traffic businesses that need scalable compliance solutions for 1M+ sessions per month.
- Unlimited privacy regulations — You can choose as many of the supported regulations as you need (GDPR, LGPD, POPIA, CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA).
- 60 banner languages — You'll be able to choose to display your consent banner pre-set text in all of our available languages. The default content will be automatically displayed in the visitor's browser language.
- Unlimited subpages

**All features in Business, and**

- A/B Testing — Increase user interaction and consent rates by testing two different visual variants of the CMP on your website.
- Cross-Device Consent Sharing — Reduce banner display frequency by sharing consents among various devices (PC, tablet, smartphone).
- Onboarding package — Expert-led onboarding to help you get started, including walkthroughs of key features, best practices, and access to technical guidance.
- Priority support — Faster issue resolution with direct routing to senior support and video call troubleshooting.
- Review & Release — Add, review, and approve changes before they go live to enable ongoing compliance and oversight.
- Bulk editing — Apply the same settings — banners, languages, rules — across multiple setups in just a few clicks. Fast, easy, consistent.
- Customer Success Manager — Your dedicated Customer Success Manager is your first point of contact and will fully support you with your onboarding and adoption. *For customers working with a reselling partner, onboarding and account management support is dependant on your partner.
- No branding — Remove "Powered by Usercentrics" for a fully branded consent banner.
- Single sign-on — Multiple users can use one account to access related but independent applications with their own SSO IDs.

**Custom bundles available.** Combine products and services to fit your needs. [Get in touch](https://usercentrics.com/book-a-consultation/)

*Used by: Airbus, Auto Singer, Anglia Ruskin University, BAUHAUS, BigID, car2go, ARAG, C.H. Beck*

---

## Compare plans

| Feature | Free | Essential | Plus | Pro | Business | Corporate |
|---|---|---|---|---|---|---|
| **Domains** | 1 | 1 | 1 | 3 | 10 | Unlimited |
| **Sessions per month** | 1,000 | 1,500 | 3,000 | 15,000 | 50,000 | From 1,000,000 |
| **Privacy regulations** | 1 | 1 | All | All | All | All |
| **2,200+ DPS templates** | Short format | All | All | All | All | All |
| **Automated website scans** | Once at setup | Monthly | Monthly | Monthly | Monthly | Weekly |
| **Users** | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| **Banner layout templates** | Default | All | All | All | All | All |
| **Support SLA** | Best effort | Standard | Standard | Standard | Premium | Premium |
| **Banner languages** | 2 | 2 | 5 | All (60) | All (60) | All (60) |

**Core features** (all plans)

- Unlimited website scans — Perform unlimited manual website scans to identify data-collecting cookies and tracking technologies that need to be added to your CMP.
- Google Consent Mode v2 — Adjust the behavior of Google tags and scripts based on your users' consent status.
- Microsoft UET Consent Mode — Support for Microsoft UET Consent Mode to automatically modify Microsoft tag function based on explicit user consent.
- Extensive knowledge base
- Proof of consent — Usercentrics stores all user consents in a centralized log, accessible and downloadable for 12 months. Download specific consent histories for easy compliance reporting and data access requests with a single click.
- Multi-factor authentication — Strengthen your login security by using multiple authentication methods during the account login process.
- ISO 27001 Certified
- WCAG 2.2 AA Accessibility Certified — Our pre-defined CMP banners meet WCAG 2.2 AA accessibility standards. Custom changes may affect accessibility and require separate evaluation.

**Analytics and optimization**

- Consent activity snapshot — Overview of consent opt-ins/opt-outs collected over the last 30 days.
- Consent activity insights — Dashboards enable you to identify active consent decisions across categories and services by tracking your opt-in/opt-out data and filtering it by time period.
- Banner interaction insights — Dashboards enable you to monitor how users interact with your banner when it's displayed, e.g. analyzing the percentage of users who interact with or ignore the consent banner.
- Detailed Interaction Analytics — Dashboards providing detailed insights into user interactions, including the number and percentage of users who selected 'accept all,' 'deny all,' or saved a custom choice.
- Comparative Interaction Analytics — Compare interaction and acceptance rates across different countries, device types, CMP layers, and variants (if configured).
- A/B testing — Increase user interaction and consent rates by testing two different visual variants of the CMP on your website. [Add-on](https://usercentrics.com/pricing/#uc-web-cmp-self-serve-faq-addons-offer) (Business)  / included (Corporate)
- Data export API — Automatically sync consent data with your analytics and dashboard tools.

**Visitor Experience**

- Tracker auto-categorization — Based on the scanner results, we'll automatically recommend tracking technology categories for the Data Processing Services (DPS) to include in your consent banner.
- Banner auto-localization — Automatically displays the banner in your visitor's browser language.
- Pre-consent auto-blocking — Automatically prevent tracking elements (scripts, iframes, images) from loading before visitor consent is obtained, enhancing cookie control.
- Geolocation rules — Show specific CMP banners to users in specific countries.
- Cross-Domain Consent Sharing — Enables users to give consent once, which is then applied across multiple related domains or subdomains. This improves user experience and helps maintain privacy compliance, provided there is browser compatibility.
- Privacy policy embeddings — Easily integrate legal clauses from Data Processing Service (DPS) templates directly into your website's privacy policy page.
- Banner custom text auto-translation — The custom text you add to your consent banner will be automatically translated into the visitor's browser language.
- Cross-device consent sharing — Reduce banner display frequency by sharing consents among various devices (PC, tablet, smartphone).

**Banner Customization**

- Basic banner customization — Customize the colors, buttons, and toggles, and select the layout type and placement of your consent banner. Plus the ability to add custom text.
- Advanced banner styling — Customize your consent banner's corner shapes, background shadow, overlay, colors, and buttons.
- Brand integration — Add your logo to the consent banner and customize fonts to suit your brand.
- Full brand customization — Match your banner's design to fully align your company's style guide with CSS customization.
- No branding — Remove "Powered by Usercentrics" for a fully branded consent banner. [Add-on](https://usercentrics.com/pricing/#uc-web-cmp-self-serve-faq-addons-offer) (Business) / included (Corporate)
- Bulk editing — Apply the same settings — banners, languages, rules — across multiple setups in just a few clicks. Fast, easy, consistent.

**Support**

- Customer support — Get help anytime via our hotline, AI chatbot, email, ticket support, or access to our knowledge base.
- Onboarding package — Expert-led onboarding to help you get started, including walkthroughs of key features, best practices, and access to technical guidance. (Limited for Corporate)
- Customer Success Manager — Your dedicated Customer Success Manager is your first point of contact and will fully support you with your onboarding and adoption. *For customers working with a reselling partner, onboarding and account management support is dependant on your partner.
- Priority support — Faster issue resolution with direct routing to senior support and video call troubleshooting.
- RFI support — Receive tailored RFI documentation from our team to support your procurement process.

**Integrations**

- CMS: WordPress, Wix & more — Seamless integration with your CMS (content management system) ensures faster deployment, simplified updates, and consistent consent experiences across all your web properties.
- Google Tag Manager — Implement Usercentrics CMP using Google Tag Manager.
- Global Privacy Control (GPC) — A browser setting that notifies websites of a user's privacy preferences.
- IAB TCF v2.3 support — Integrate and transfer user consents using IAB's Transparency & Consent Framework (TCF v2.3).
- Review & Release — Add, review, and approve changes before they go live to enable ongoing compliance and oversight.
- Single sign-on — Multiple users can use one account to access related but independent applications with their own SSO IDs.

---

## Frequently asked questions

### How does the free trial work? What do I get with it?

When you sign up for a free trial with Usercentrics CMP, you get full access to all premium features at no cost for 14 days. The trial covers one domain and one setup configuration, with support for up to two banner languages. During this period, you will receive all the necessary information to set up your account and implement your Consent Management Platform.

You can upgrade to a paid plan at any time during your trial or after it ends to remain privacy-compliant and retain access to your collected consented data.

### What happens at the end of my free trial?

If you choose a plan to continue after your trial expires, you will maintain full access to your Usercentrics CMP setup and the features of the plan you choose. If you don't transition to a free or paid plan, your account and setup will remain intact, but you won't be able to make changes, access logs, or display the banner. This means you will stop collecting consent and may no longer be compliant with data privacy regulations. To avoid this, log in and choose your plan to continue using Usercentrics CMP.

### Can I change plans later?

You can change or upgrade your plan at any time when logged in to your account. It's under the Manage Subscriptions section.

### What are sessions? How are they counted?

A session represents each time a visitor loads your website with our compliance script for a 30-minute period. Each refresh by a user after 30 minutes is counted as a new session. More sessions on your website contribute to a lower cost per session.

### What happens if I exceed my plan's session limit?

We recommend choosing a plan that matches your session usage. If your website(s) is growing out of your plan's current session limit you can always upgrade to one of our available plans from your Account & Billing page. This allows for up to 1,000,000 sessions per month with our Business Plan.

Please note: If you exceed your plan's session limit, your plan will automatically be adjusted in accordance with our [Terms & Conditions](https://usercentrics.com/terms-and-conditions/) / [Terms & Conditions (USA)](https://usercentrics.com/terms-and-conditions-usa/) to ensure no disruption to your subscription or website compliance.

### What happens if my usage exceeds 50K sessions per month on the Business Plan?

Once your usage exceeds 50,000 sessions per month, your Business Plan seamlessly transitions into a higher usage tier. These tiers are part of the same Business Plan and scale based on session volume and domain count.

Each tier includes the full set of Business features, with pricing aligned to your growing needs:

- 100,000 sessions per month and 10 domains for €100
- 150,000 sessions per month and 15 domains for €150
- 200,000 sessions per month and 20 domains for €200
- 250,000 sessions per month and 25 domains for €250
- 500,000 sessions per month and 50 domains for €400
- 750,000 sessions per month and 75 domains for €575
- 1,000,000 sessions per month and 100 domains for €750

This enables you to scale steadily on the Business Plan with predictable pricing.

### Do you offer add-ons?

Yes — add-ons are available for Business plans with more than 100,000 sessions per month. To request an add-on, simply [submit a ticket](https://support.usercentrics.com/hc/en-us/requests/new), and our team will assist you with activation.
Add-ons can be added at the start of your contract or during the term, and will follow the billing cycle and terms of your core plan.

### What types of payment methods can I use?

We accept payments by credit card with the details saved on your account.

### Do I need to enter my credit card information to sign up?

No. You can sign up and use Usercentrics CMP for 14 days without entering your credit card information. At the end of the trial, or when you decide to upgrade your plan, you will need to enter credit card details.

### How is VAT added?

Local VAT will be charged to customers located in the EU, except companies with a valid VAT number ("reverse charge"). The exception does not apply to Danish companies. Customers outside the EU will not be charged VAT.

The VAT number is considered valid when it is correctly registered and verified in the Usercentrics CMP account information.

### Am I billed monthly or yearly?

For our Essential, Plus, Pro, and Business Plans, billing is processed on a monthly basis. For tailored plans such as the Corporate Plan, billing is processed on a yearly basis.

### How can I cancel my plan?

You can cancel your Usercentrics CMP subscription directly from your account.

To cancel:

1. Log in at [account.usercentrics.eu](https://account.usercentrics.eu/?lng=en)
2. Click the user icon in the top right corner and select Account & Billing.
3. In the Subscription section, click Manage subscription.
4. On the "Your current plan" card, click Cancel subscription.
5. Follow the prompts, confirm the cancellation, and acknowledge the consequences.

Please note: Cancellations are irreversible.

### Can I show different banners on different websites or for different markets?

Yes, with the Pro and Business plans, you can create multiple banner configurations for multiple domains. You can also show specific CMP banners to users in specific countries by using Geolocation Rules.

### Can I add multiple domains in the same Usercentrics CMP account?

Yes, starting with the Pro Plan and above, Usercentrics CMP allows you to manage multiple domains under a single account. You can configure them to share the same banner settings and legal framework for easier management.

### Does Usercentrics differentiate between domains and subdomains?

Domains and subdomains are treated equally and are both counted within your subscription. For instance, if you add example.com and shop.example.com, they are considered two separate domains as our technology must scan each domain independently.

### How easy is it to implement the Usercentrics CMP on my website?

Usercentrics CMP is designed to be easy to use for the average user and does not require a lot of technical expertise. There are several easy implementation methods for the Usercentrics CMP into your website, including via a Google Tag Manager template. We also provide extensive documentation on implementing Usercentrics CMP in our [Support Knowledge Base](https://usercentrics.com/docs/).

### Where can I find the Usercentrics Terms & Conditions and Data Processing Agreement?

[Usercentrics Terms and Conditions](https://usercentrics.com/terms-and-conditions/)

[Usercentrics Data Processing Agreement](https://usercentrics.com/data-processing-agreement/)

### Where should I go if I have more questions?

Visit our [Usercentrics CMP Support center](https://support.usercentrics.com/hc/en-us), which is available 24/7. You can also contact our [Global Support Team](https://support.usercentrics.com/hc/en-us/requests/new), who will be happy to assist you.

---

## App CMP

Secure your mobile app and game monetization

### Advanced

For app and game publishers with an actively growing user base

€50–999 / month

[Start free](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=app&lng=en)

What's included

- Up to 500K DAU
- Unlimited apps and configurations
- Access to all App SDKs
- Express setup with App Scanner
- Customization
- Analytics
- A/B Testing
- Preview Simulator

---

### Premium

*Best Choice*

For app and game publishers with a large user base and custom requirements

Custom Pricing

[Start free](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=app&lng=en) · [Contact sales](https://usercentrics.com/book-a-consultation/)

All features in Advanced, plus

- From 500K DAU
- Cross-Device Consent Sharing
- Analytics Data Export API
- CMP configuration via API
- Multi-Configuration Bulk Editing
- White labeling
- Dedicated Customer Success Executive
- Priority support

[See all features](https://usercentrics.com/pricing/#uc-app-cmp-features)

*Used by: Airbus, Auto Singer, Anglia Ruskin University, BAUHAUS, BigID, car2go, ARAG, C.H. Beck*

---

## Compare plans

| Feature | Advanced | Premium |
|---|---|---|
| **Daily Active Users** | Up to 500K DAU | From 500K DAU |

**Core features** (all plans)

- Unlimited apps and unlimited configurations
- Supported regulations: GDPR, LGPD, POPIA, CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA
- 2,200+ legal templates for Data Processing Services (DPS) — A Data Processing Service (DPS) refers to any service in use on a website that processes (personal) data. In addition to showing up to date legal texts within the Consent Management Platform (CMP) these texts can also easily be embedded in the Privacy Policy.
- Access to all App SDKs — iOS, Android, Flutter, React Native, and Unity
- Offline capabilities — The SDK can also work offline in most cases and requires fewer network resources from client applications. Changes are cached and synchronized with the Usercentrics servers when the network connection is re-established.
- Privacy Policy Embeddings — Integrate legal clauses from Data Processing Service templates directly into your website's Privacy Policy page.
- Mobile trackers scanner
- Consent Mediation — Adjust the behavior of Google tags and scripts based on your users' consent status.
- IAB TCF v2.3 support — Use the IAB's Transparency & Consent Framework v2.3 (TCF 2.3) to transmit user consent obtained directly to publishers, advertisers, and other technology partners.
- Google Consent Mode support — With full support for Google Consent Mode, you can customize the behavior of Google tags and scripts based on the consent status of each user.
- Consent Choice Persistence — Consent Choice Persistence prevents repeated banner displays across different geographies for users who move across various legal frameworks within short timeframes (e.g. frequent travelers).
- Enterprise Single Sign-on (SSO) — Multiple users can use one account and access related but independent applications with their own SSO IDs.
- Multi-Factor Authentication (MFA) — Increase your login security by using multiple authentication methods during the login process.

**Premium only**

- CMP configuration via API — Use the GraphQL API to set up large numbers of even the most complex CMP configurations.
- Multi-Configuration Bulk Editing — Modify multiple CMP configurations at once and save time.
- White labeling
- Dedicated Customer Success Executive — Your dedicated Customer Success Executive is your first point of contact and will fully support you with your onboarding plan. *For customers working with a reselling partner, onboarding and account management support is dependant on your partner.

**Analytics & optimization**

- User Interaction Analytics — Analytics include both user interactions and consent, enabling understanding of user behavior from general to granular. Quickly see the impact of changes made to the website or Consent Management Platform (CMP) and how results align with KPIs. Customize analysis based on specific metrics, like Geography or Device.
- A/B Testing — Increase user interaction and consent rates by testing two different visual variants of the CMP on your website.
- Analytics Data Export API — Collect all your data in one place by exporting comprehensive analytics reports via an API request, making them compatible with your Business Intelligence (BI) systems.

**Customer experience**

- Privacy Trigger
- Content editing
- 60 supported languages
- UI customization via Admin Interface and SDK — Access numerous customization options for the CMP directly via the Admin Interface. Change colors or buttons, add a logo, and use other user-friendly design options with just a few clicks.
- Geolocation targeting
- Preview Simulator
- Programmatic banner customization
- Cross-Device Consent Sharing — Reduce banner display frequency by sharing consents among various devices (PC, tablet, smartphone).

**Standards**

- ISO 27001 Certified
- IAB TCF v2.3 Certified CMP
- Service Level Agreements (SLA)
- Google Certified CMP
- WCAG 2.2 AA Accessibility Certified

**Support**

- Ticket support
- Extensive documentation and Help Center
- Assisted setup
- RFI support

---

## Frequently asked questions

### What is Usercentrics' pricing for App CMP?

Our pricing for App CMP is based on volume of users.

### What does volume of users mean?

Average of Daily Active Users (ADAU) across all of your apps integrating the Usercentrics App CMP. You may integrate our CMP in unlimited apps with no extra cost. Please provide an ADAU estimate to a sales agent for a quote.

### How do you measure Daily Active Users (DAU)?

We define a Daily Active User as a unique user who used an app within a given calendar day. For example:

- A user opens your app once today: they count as 1 DAU today.
- A user opens your app 20 times today: they count as 1 DAU today.
- A user opens your app once today and 3 times tomorrow: they count as 1 DAU today and 1 DAU tomorrow.

### How do I upgrade from the Advanced to Premium Plan?

To upgrade your plan, reach out to our sales team via [sales@usercentrics.com](mailto:sales@usercentrics.com) or [contact our support team](https://support.usercentrics.com/hc/en-us/requests/new).

### How does the free trial work?

Once you have signed up for your [30-day free trial](https://usercentrics.com/in-app-sdk/) you will receive an onboarding email with all the information you need to create your account and start setting up the Usercentrics CMP. You have access to all features available in our Advanced Plan for 30 days. After your trial ends, you can upgrade to the Premium plan reaching out our sales team via [sales@usercentrics.com](mailto:sales@usercentrics.com), or continue with Advanced plan.

### Am I billed monthly or yearly?

You are billed for your plan on a yearly billing cycle.

### What types of payment methods can I use?

We accept payments by credit card, with the details saved on your account.

### How can I cancel my plan?

If you would like to cancel your plan, please [reach out to our Support team](https://support.usercentrics.com/hc/en-us/requests/new). They will give you more information about your contract and when cancellation is possible.

### Where can I find the Usercentrics Terms & Conditions and Data Processing Agreement?

[Usercentrics Terms and Conditions](https://usercentrics.com/terms-and-conditions/)
[Usercentrics Data Processing Agreement](https://usercentrics.com/wp-content/uploads/2023/10/Usercentrics_DPA_September-2023.pdf)

### What is the pricing for partners?

For specific partner pricing, visit our [partner portal](https://partnerportal.usercentrics.com/) to view the pricing overview.

---

## CTV CMP

Protect your OTT apps monetization

Empower your Connected TV and OTT apps with effective consent collection. Contact our sales team for a tailored pricing plan.

### TV Premium

For Connected OTT TV Apps

Custom Pricing

[Contact sales](https://usercentrics.com/book-a-consultation/)

- Unlimited banner configurations
- Support for tvOS (11.0+), AndroidTV (Android 5.0 API 21+), Chrome-based OS (Chrome 56+), Tizen, and WebOS
- Supported regulations: GDPR, LGPD, POPIA, CCPA/CPRA, VCDPA, CPA, CTDPA, UCP
- 2,200+ legal templates for Data Processing Services (DPS)
- Customization
- Geolocation targeting

[See all features](https://usercentrics.com/pricing/#uc-ctv-cmp-features)

*Used by: Airbus, Auto Singer, Anglia Ruskin University, BAUHAUS, BigID, car2go, ARAG, C.H. Beck*

---

## Compare plans

### TV Premium

Custom pricing

[Contact sales](https://usercentrics.com/book-a-consultation/)

What's included

- Unlimited banner configurations — Your session quota allows you to set up an unlimited number of banner configurations
- Support for tvOS (11.0+), AndroidTV (Android 5.0 API 21+), Chrome-based OS (Chrome 56+), Tizen, and WebOS
- Supported regulations: GDPR, LGPD, POPIA, CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA
- 2,200+ legal templates for Data Processing Services (DPS)
- IAB TCF v2.3 support
- Google Consent Mode support
- Customization
- Geolocation targeting
- Preview Simulator
- 60 supported languages
- Cross-Device Consent Sharing
- Enterprise Single Sign-on (SSO)
- Multi-Factor Authentication (MFA)

**Standards**

- ISO 27001 Certified
- IAB TCF v2.3 Certified CMP
- Service Level Agreements (SLA)
- Google Certified CMP
- WCAG 2.2 AA Accessibility Certified

**Support**

- Ticket support
- Customer Success Executive

---

## Frequently asked questions

### What is a consent management platform (CMP)?

A consent management platform (CMP) is a software tool that helps website owners and app developers manage user consent for data collection and processing activities. It enables compliance with data privacy regulations like the EU's General Data Protection Regulation (GDPR) and California's Consumer Privacy Act (CCPA). A CMP enables users to provide or decline informed consent, or customize their data use preferences for cookies, tracking technologies, and data sharing practices.

### Why do I need a CMP on my website?

You need a consent management platform (CMP) on your website to comply with privacy regulations like the GDPR, CCPA, LGPD, POPIA, etc., and with requirements from large digital platforms like Google and its services. A CMP helps you obtain, manage, and signal user consent for data collection and processing activities, thereby enhancing transparency and trust with your users while mitigating the risk of legal penalties for noncompliance.

### How can I implement the Usercentrics CMP on my website?

There are several easy implementation methods for the Usercentrics CMP into your website, including via a Google Tag Manager template. [Read our implementation guides](https://docs.usercentrics.com/#/browser-ui?id=implementation).

### Is Usercentrics part of the Google CMP Partner Program?

Yes, the Usercentrics CMP is Google-certified. You need a CMP to set up Consent Mode v2, use of which is a Google requirement in the EU to maintain your advertising practices. Besides supporting Consent Mode, Usercentrics CMP also integrates with the TCF v2.2, enabling usage of a TCF v2.2 banner. This enables publishers to fulfill additional Google requirements for the continuation of serving ads with Google AdSense, Ad Manager, AdMob, and platforms supporting Google bidding for EEA/UK users. [Learn more](https://usercentrics.com/press/usercentrics-cmp-google-certified-for-new-eu-publisher-requirements/#:~:text=Use%20a%20Google%2Dcertified%20CMP,ads%20and%20accessing%20personalization%20features.).

### What is Google Consent Mode?

Google Consent Mode is a tool that was launched in 2020, and initially one of its biggest benefits was enabling some data tracking and more insights, even if users did not provide consent. Consent Mode and its value have since evolved, and today it functions as a signaling tool that enables control of other tools and services via tags, e.g. for advertising or analytics, based on consent information obtained.

Google Consent Mode v2 was released in November 2023 and is supported by the Usercentrics CMPs. [Learn more](https://usercentrics.com/knowledge-hub/google-consent-mode/).

### Can I test the Usercentrics CMP?

Yes, we offer a 14-day free trial. [Sign up here](https://usercentrics.com/free-trial/).

---

## Privacy Policy Generator

Simplify compliance with auto-updating privacy policies.

### Free

Includes a GDPR- and CCPA-compliant privacy policy.

0€

[Sign Up](https://policygenerator.usercentrics.eu/?newUser=true&lng=en)

---

### Pro

Generate multiple policies covering GDPR, CCPA/CPRA, COPPA, and more.

€2 / month

[Start free](https://policygenerator.usercentrics.eu/?newUser=true&lng=en)

[See all features](https://usercentrics.com/pricing/#uc-ppg-features)

*Used by: Airbus, Auto Singer, Anglia Ruskin University, BAUHAUS, BigID, car2go, ARAG, C.H. Beck*

---

## Compare plans

| Feature | Free | Pro |
|---|---|---|
| **Privacy compliance (regulations included)** | GDPR | GDPR, US State Privacy Laws, CCPA/CPRA, COPPA |
| **Number of privacy policies** | 1 | Unlimited |
| **Privacy policy languages** | English | English, German, Italian, Dutch |
| Automated privacy policy updates | — | ✓ |
| Auto-saving of your policy setup | ✓ | ✓ |
| Editable policies | — | ✓ |

---

## Frequently asked questions

### Why do I need a privacy policy?

If your website collects personal data, you need a privacy policy to let visitors know how and why their data is used. Most websites collect user data. It often happens via cookies. If your website is hosted, or if you use tools like plugins, social media buttons, or analytics on your website, then it does set cookies and collect user data. Find out for free what cookies and trackers are in use on your website with our free [cookie checker tool](https://www.cookiebot.com/en/cookie-checker/).

### Do I need more than one privacy policy?

Some websites and businesses may require more than just a privacy policy. If your business needs to comply with regulations like the GDPR, you may need to implement a [cookie consent solution](https://www.cookiebot.com/en/cookie-consent-solution/). Depending on the nature of your website or business, you may also need other legal agreements. For instance, ecommerce websites may need shipping and return policies.

Legal agreements like Terms and Conditions, Terms of Service, and/or Terms of Use also help safeguard your business. These agreements serve as a contract between the website and its users. You can use them to outline what you provide, the rules for using your website, or to define what's considered prohibited user conduct.

### Is a privacy policy enough to ensure compliance with data protection laws?

No, having a privacy policy is just the first step in achieving compliance. While it's essential for informing users about how their data is collected and used, it does not actively manage or record user consent—which is required under data protection laws like the GDPR, CCPA/CPRA, and others.
To fully comply and build lasting customer trust, businesses need a Consent Management Platform (CMP). A CMP enables you to:
Obtain valid, granular user consent before processing begins.
Provide users with clear choices and allow them to update or withdraw consent anytime.
Store consent records in a legally auditable way.
Automatically adapt website and app behavior based on user preferences.
Beyond compliance, having a CMP unlocks Privacy-Led Marketing, a strategy where transparency and user choice become a competitive advantage. Marketing teams benefit by:
Gaining reliable, consented data that improves targeting and campaign performance.
Maintaining access to key marketing tools like Google Ads and Meta Pixel, which require proper consent signals.
Building trust with privacy-conscious users, leading to stronger brand loyalty and long-term growth.
In short, while a privacy policy tells users what you do, a CMP ensures you do it with their permission and in a way that fuels better marketing and business results.

Try the Usercentrics CMP to turn compliance into a growth driver.

### What is included in the Basic Plan?

The Basic plan is free:

- Includes one privacy policy per account
- Available in English, Dutch, German, or Italian.
- GDPR support only (support for CCPA/CPRA and other US state-level privacy laws available in Pro Plan only)
- Save draft function

### What is included in the Pro Plan?

Pro Plan is €2/mo or US $3/mo

- Auto-updates when legal requirements change
- Includes unlimited number of policies
- Multi-language support: policies can be in English, Dutch, German, and/or Italian
- Policy script auto-detects language preference from browser settings
- Multi-framework support:
  - GDPR
  - CCPA (CPRA) and other US state-level privacy laws
- Editable policies

### How do I upgrade from the Basic Plan to the Pro Plan?

From within the PPG dashboard, click on the "upgrade to Pro" button and follow the steps provided.

### Do I need a cookie policy if I have a privacy policy?

You may not need a separate [cookie policy](https://www.cookiebot.com/en/cookie-policy/) if all the necessary cookie information is already included in your privacy policy. In that case, your privacy policy should encompass the [essential privacy details](https://www.cookiebot.com/en/privacy-policy-generator/#faq-what-should-my-website-privacy-policy-include) along with the required cookie information. However, for clarity and to comply with cookie regulations, you may want to maintain a distinct cookie policy alongside your privacy policy. This promotes readability and compliance with all cookie-related requirements.

### What languages are available for my privacy policy?

English, Dutch, German, and Italian, with more languages coming soon.

### For which data privacy regulations can I generate a privacy policy?

The Privacy Policy Generator supports GDPR compliance, as well as compliance with the CCPA/CPRA, COPPA and other US state-level privacy laws. Additional regulations to follow soon.

---

## Server Google Tag Manager (sGTM)

*Special Launch Offer — Start with **20,000 requests** per month for free!*

### Starter

For small sites and testing.

€0 / month · Up to 20,000 requests

[Start FREE](https://sst.usercentrics.eu/?source_website=usercentrics.com&sst_action=signup&lng=en)

### Growth

For growing shops and lead gen.

€16 / month · Up to 500,000 requests · 5 days logs

[Start FREE](https://sst.usercentrics.eu/?source_website=usercentrics.com&sst_action=signup&lng=en)

### Scale

For high-traffic brands.

€49 / month · Up to 3,000,000 requests · 10 days logs

[Start FREE](https://sst.usercentrics.eu/?source_website=usercentrics.com&sst_action=signup&lng=en)

### Performance

For high-volume event streams.

€99 / month · Up to 10,000,000 requests · 10 days logs

[Start FREE](https://sst.usercentrics.eu/?source_website=usercentrics.com&sst_action=signup&lng=en) · [More requests? Get in touch](https://usercentrics.com/book-a-consultation-sst)

**Disclaimer**: Offer valid for new users only. Free access for up to 20,000 requests. Standard rates apply thereafter.
Usercentrics reserves the right to modify or end this offer at any time.

[SEE ALL FEATURES](https://usercentrics.com/pricing/#uc-sst-features)

---

## Compare plans

| Feature | Starter | Growth | Scale | Performance |
|---|---|---|---|---|
| **Requests per month** | Up to 20,000 | Up to 500,000 | Up to 3,000,000 | Up to 10,000,000 |
| **sGTM container** | 1 | 1 | 1 | 1 |
| **Custom domains** | 1 | 1 | Multiple | Multiple |
| **Logs** | — | 5 | 10 | 10 |
| Resilient Script Loader | ✓ | ✓ | ✓ | ✓ |
| Consent integration | ✓ | ✓ | ✓ | ✓ |
| Google Service Accounts | ✓ | ✓ | ✓ | ✓ |

**Feature descriptions:**

- **Requests per month** — Number of standard HTTP requests you expect will be sent to the sGTM container.
- **sGTM container** — Server-side Google Tag Manager container that runs in a secure cloud environment.
- **Custom domains** — Host your container and data processing under one or more of your own domains.
- **Logs** — Quickly diagnose issues with your tagging setup by exploring logs for incoming requests.
- **Resilient Script Loader** — Serve your tracking scripts from your own domain to reduce data loss from ad blockers and browser restrictions.
- **Consent integration** — Easily use granular consent signals from Usercentrics Web CMP in your server container.
- **Google Service Accounts** — Link service account credentials to your container for direct Firestore and BigQuery access.

---

## Frequently asked questions

### Why use Server-Side Tagging?

With Server-Side Tagging, instead of sending data directly from a user's device to third parties, tracking data is sent first from the device to a "tagging server" that you control (a 'first party' server), typically hosted on your own sub-domain (e.g. analytics.yourwebsite.com), allowing you to decide how and what you may share with third-parties.

Server-Side Tagging helps maintain accurate, reliable, and compliant data collection practices. This is especially important in a landscape increasingly defined by privacy regulations and browser restrictions. Plus, Server-Side Tagging improves website performance and provides centralized control, so it's a strategic solution to future-proof your online marketing and gain better control over data flows.

### How is server-side different from client-side GTM (Google Tag Manager)?

Client-side GTM runs JavaScript in the browser. This gives you limited control over exactly which data is captured and processed, apart from opting in or out per service or category.

Server-side GTM runs in a secure cloud environment that you control. It provides you with more oversight of data processing before it reaches vendors. You can also improve data quality and enrich data flows with consented zero- and first-party data.

### Where is my container data hosted?

We support hosting in a Data center based in Germany. More regions to come.

### What is Usercentrics Server-Side Tagging?

If you are a performance marketer or the founder of a growing business, this solution is for you.

Our **Server-Side Tagging** product is a managed platform designed to improve the reliability of your measurement, and give you greater control over the data you share with third parties. It is based on server-side Google Tag Manager (sGTM), an industry-leading solution for Server-Side Tagging.

Unlike competitors, we offer an **out-of-the-box integration with the Usercentrics Web CMP (Consent Management Platform) signals**, making achieving compliance with data privacy laws easier. Our solution also supports sending compliant conversion data to Google Ads, Meta (CAPI), using trusted community tag templates, with other channels also supported.

### What is included in the Starter Plan?

With the Starter Plan you can create and use a free server-side Google Tag Manager (sGTM) container, which can handle up to 20,000 requests per month, 1 custom domain, and consent integration with the Usercentrics Web CMP.

### What is included in the Paid Plans?

Paid plans include:

- Hosting for multiple tiers of requests over 20,000 per month
- Data processing for one or more server-side GTM container and for one or more custom domains, depending on the selected plan
- Consent integration with the Usercentrics Web CMP

### What is a request?

A request is a tracking "hit" sent from the user's browser to the tagging-server, usually triggered by a page load or event.

### How do I calculate my request needs?

Knowing your monthly request volume is important to choose the right plan and ensure smooth tracking.

Here's how you can estimate your needs:

1. Open Google Analytics 4 (GA4): Go to Reports > Engagement > Events.
2. Set the date range: Select the last 30 days to get a realistic monthly snapshot.
3. Check the 'Event count': This total represents the number of times events were triggered on your site. Each of these would translate into a request when sent via Server-Side Tagging.

### What happens if my website gets a sudden traffic spike?

The Usercentrics Server-Side Tagging containers are hosted in a cloud environment that can increase the number of server instances that back them, based on load. This means your container can handle traffic peaks.

### What kind of implementation or migration support does Usercentrics offer for Server-Side Tagging?

We are providing implementation support via [documentation](https://usercentrics.com/docs/sst/introduction/), with further support options to be rolled out during the coming months.

### Is Usercentrics Server-Side Tagging available?

Usercentrics Server-Side Tagging free version is available for general access. Start free with 20.000 requests or choose the paid option that best fits your needs.

---

## Meta Signals Gateway

*Special Launch Offer — Start with **20,000 events** per month for free!*

### Starter

For small sites and testing.

€0 per month · Up to 20,000 events

An event is any server-side signal you send (e.g., page_view, lead, add_to_cart, purchase). Upgrade anytime if you outgrow your plan.

[Start free](https://sst.usercentrics.eu/?source_website=usercentrics.com&sst_action=signup&lng=en)

### Growth

For growing shops and lead gen.

€11 per month · Up to 500,000 events

An event is any server-side signal you send (e.g., page_view, lead, add_to_cart, purchase). Upgrade anytime if you outgrow your plan.

[Start free](https://sst.usercentrics.eu/?source_website=usercentrics.com&sst_action=signup&lng=en)

### Scale

For high-traffic brands.

€40 per month · Up to 3,000,000 events

An event is any server-side signal you send (e.g., page_view, lead, add_to_cart, purchase). Upgrade anytime if you outgrow your plan.

[Start free](https://sst.usercentrics.eu/?source_website=usercentrics.com&sst_action=signup&lng=en)

### Performance

For high-volume event streams.

€80 per month · Up to 10,000,000 events

An event is any server-side signal you send (e.g., page_view, lead, add_to_cart, purchase). Upgrade anytime if you outgrow your plan.

[Start free](https://sst.usercentrics.eu/?source_website=usercentrics.com&sst_action=signup&lng=en)

[More events? Get in touch](https://usercentrics.com/book-a-consultation-sst)

**Disclaimer**: Offer valid for new users only. Free access for up to 20,000 events. Standard rates apply thereafter.
Usercentrics reserves the right to modify or end this offer at any time.

[SEE ALL FEATURES](https://usercentrics.com/pricing/#uc-sst-meta-features)

---

## Compare plans

| Feature | Starter | Growth | Scale | Performance |
|---|---|---|---|---|
| **Events per month** | Up to 20,000 | Up to 500,000 | Up to 3,000,000 | Up to 50,000,000 |
| **Gateways** | 1 | 1 | 1 | 1 |

---

## Frequently asked questions

### What is Usercentrics Meta Signals Gateway?

Usercentrics Meta Signals Gateway is a fully managed, easy-to-activate solution that simplifies the setup and operation of Meta Signals Gateway, facilitating first-party data transfer from online and offline channels to Meta and beyond.

Instead of requiring you to deploy and maintain the infrastructure yourself, we handle the hosting for you, providing a secure, scalable, and privacy-friendly environment out of the box.

### What is Meta Signals Gateway (SGW) and why do I need it?

Signals Gateway is Meta's new all-in-one data solution that helps you maximize the value of your first-party data by streamlining data connections from any source to any destination — Meta or beyond. It enables you to improve campaign performance, reduce acquisition costs, and get more from your ad spend on Meta.

How it works (simplified):

1. A user interacts with your site or app.
2. Event data is sent to your Meta Signals Gateway endpoint (hosted by you or a provider like Usercentrics).
3. The Gateway securely forwards this data to Meta.
4. Meta uses it to improve attribution, targeting, and campaign results.

### How does Usercentrics help with Meta Signals Gateway hosting?

The Usercentrics platform is a managed hosting layer for Meta Signals Gateway, enabling customers to quickly:

- Launch their own gateways with one click (no need to manage cloud hosting setups)
- Manage usage, domains, and credentials in one place
- Benefit from more resilient and performant data delivery to Meta

### How is the CPA reduction with Meta Signals gateway calculated?

Advertisers who implemented the Signals Gateway Pixel along with their Meta Pixel and Conversions API integration saw on average a 23% reduction in Cost per Action over using Meta Pixel and Conversions API alone.*

This is incremental to the 13% Cost per result improvement on average for businesses with the Meta Pixel who set up the Conversions API**

Source: Based on meta-analysis of 15 A/B experiments at 99% confidence with Conversions API Gateway advertisers conducted between May 2024 to Jan 2025 in APAC, EMEA and NORAM, with incentives

### How does Meta Signals Gateway compare to sGTM?

While both Meta's Signals Gateway and Google's Server-side Tag Manager (sGTM) operate on server infrastructure, their purposes differ. sGTM is a flexible data router — a general-purpose server that lets you collect, transform, and distribute data to multiple destinations like Meta, Google Analytics, or TikTok.

In contrast, the Meta Signals Gateway is an easy-to-use event processing system optimized for sending high-quality conversion data to Meta. It's preconfigured and managed for performance and reliability, giving advertisers the benefits of server-side tracking without the technical complexity of running their own infrastructure.

### Which Usercentrics server-side product to choose?

It depends on your goals. If Meta is an important advertising channel for you and you want a simple, guided setup focused on Meta Ads performance, Usercentrics Meta Signals Gateway Hosting could be the right choice. It makes it easy to connect your web and offline data to Meta, improve tracking accuracy, and build custom audiences — all without technical expertise.

If you're looking for a more advanced, multi-platform solution, [Server Google Tag Managing (sGTM)](https://usercentrics.com/server-side-tracking-solution/) hosting may be better suited. It offers greater control over tracking across platforms like Google, Meta, and TikTok, enabling powerful data enrichment and centralized governance in a privacy-safe environment.

### What are the benefits of Meta Signals Gateway hosting?

Usercentrics Meta Signals Gateway makes Meta tracking easy, fast, and privacy-safe. It's simple to activate, requiring no complex setup or technical expertise. The solution is fully hosted and maintained by Usercentrics, so you don't need to manage servers or updates.

It's compliance-friendly, helping to ensure that only consented data is sent to Meta's advertising platform. You can be up and running in days, with integration into your existing CMP, Meta Conversions API, and other marketing tools — delivering high-quality, consented signals effortlessly.

Furthermore, using the Signals Gateway Pixel alongside the Meta Pixel and Conversions API, businesses observed several benefits:

- Clarks: −25% CPA, +32% ROAS, +33% conversions
- Terranova: −17% CPA, +22% ROAS, +21% conversions
- SBLY Media: −25% cost per result, +22% conversions
- YOIMEDIA: −22% CPA, +29% ROAS, +31% conversions
- PiKoYa: −21% cost per result, +33% ROAS, +27% conversions

Source: [Meta](https://www.facebook.com/business) Case studies

### Can I use Usercentrics Server-Side Tagging and sGTM together?

Yes. You can use both Server-Side Google Tag Manager (sGTM) and the Signals Gateway together.

sGTM manages and processes your server-side tagging setup, while Signals Gateway provides first-party Meta Pixel support, offline conversion data processing, and custom audience building.

### Can I migrate from Signals Gateway to Server GTM later?

Not exactly — because Signals Gateway and Server GTM serve different purposes, it's not a direct migration but rather a combination or expansion.

### Do I need a custom domain?

Yes — it's highly recommended to use a custom domain for your Signals Gateway (and for your Server GTM container, if you use one).

A custom domain helps to ensure that all data requests and signals are sent through your own trusted domain rather than a third-party endpoint. This makes your measurement setup more resilient and future-proof.

### Can I upload conversions from my offline store?

Meta Signals Gateway fully supports the upload of offline conversions, including in-store purchases and CRM events.

You can upload point-of-sale transactions, loyalty program data, call center conversions, or other CRM-tracked outcomes.

### Is my data secure?

Event identifiers are SHA-256 hashed and transferred securely. Any unmatched hashes are discarded after processing.

### Can I use Signals Gateway beyond Meta?

Yes. Signals Gateway supports sending data to custom destinations and to your BigQuery data warehouse.

### What is the difference between Meta Signals Gateway and Meta CAPI Gateway?

The Meta CAPI Gateway provides a first-party endpoint that receives data from the classic Meta Pixel (e.g., from websites) as well as event data from offline sources like CRM systems, which is then forwarded to the Meta Conversions API (CAPI). It improves tracking accuracy by providing an alternative to browser limitations.

The Meta Signals Gateway builds upon the CAPI Gateway, providing the same capabilities — and more. It lets you create the new Signals Pixel, which is the Meta Pixel hosted under your domain, making it more resilient. It also acts as a data hub for first-party data from multiple sources, including websites, mobile apps, and offline/CRM systems. It processes and routes that data not only to Meta but also to other platforms if needed.

In short:

- **CAPI Gateway** = dedicated pipeline to send web and server events to the Meta CAPI.
- **Signals Gateway** = supports the new first-party pixel from Meta and acts as a centralized platform for managing and routing first-party data from multiple sources (websites, apps, and offline) to Meta and beyond.

### What is first-party data, and why does it matter for marketing?

**First-party data** is information you collect directly from your audience — through your website, app, CRM, or other owned channels. It's consented, accurate, and fully under your control. Because it reflects real interactions with your brand, it's the most reliable foundation for marketing decisions and targeting.

**Third-party data**, by contrast, is collected by other entities (like external platforms, websites, or tools) and then shared or sold. It's often cookie-based, harder to verify, and increasingly limited by privacy laws and browser restrictions.

Building your marketing strategy on first-party data helps you:

- Improve targeting accuracy
- Maintain consistent tracking across platforms
- Reduce reliance on external sources
- Stay compliant with privacy regulations
- Future-proof your performance as third-party tracking fades

---

## Power AI with real data, without sacrificing trust or compliance

Govern how AI uses consumer and business data, simply and safely. MCP Manager by Usercentrics offers a centralized way to monitor and audit AI agent access to data through the Model Context Protocol (MCP), making it easy for teams to deploy compliant AI systems.

[Learn more](https://mcpmanager.ai/)

---

## Enhance marketing results with personalized experiences

Collect, centralize, and activate zero-party user data, consent, and preferences. Contact our sales team for a customized pricing plan, tailored to your specific needs.

[Contact sales](https://usercentrics.com/book-a-consultation/)

---

## Products
- [Usercentrics Web CMP](https://usercentrics.com/website-consent-management/)
- [Usercentrics App CMP](https://usercentrics.com/in-app-sdk/)
- [Usercentrics CTV CMP](https://usercentrics.com/usercentrics-ctv-cmp/)
- [Privacy Policy Generator](https://usercentrics.com/privacy-policy-generator/)
- [Server-side Tagging Solution](https://usercentrics.com/server-side-tracking-solution/)
- [Preference Manager](https://usercentrics.com/preference-management/)
- [Audience Unlocker](https://usercentrics.com/audience-unlocker/)
- [Integrations](https://usercentrics.com/integrations/)
- [Web Compliance Scan](https://usercentrics.com/privacy-compliance-scanner/)
- [App Compliance Scan](https://usercentrics.com/app-data-privacy-audit/)
- [ROAS Calculator](https://usercentrics.com/roas-calculator/)

## Solutions
- [Data Privacy Regulatory Compliance](https://usercentrics.com/data-privacy-regulatory-compliance/)
- [Marketing Performance Optimization](https://usercentrics.com/marketing-performance-optimization/)
- [Migration](https://usercentrics.com/migration/)
- [Media & Publishing](https://usercentrics.com/media-publishing/)
- [Retail & Ecommerce](https://usercentrics.com/retail-ecommerce/)
- [Banking, Finance & Insurance](https://usercentrics.com/banking-finance-insurance/)
- [Healthcare & Pharmaceuticals](https://usercentrics.com/healthcare-pharmaceuticals/)
- [Gaming](https://usercentrics.com/gaming/)
- [Education](https://usercentrics.com/education/)
- [Automotive](https://usercentrics.com/automotive/)
- [Travel & Hospitality](https://usercentrics.com/travel/)

## Regulations & Frameworks
- [GDPR (EU)](https://usercentrics.com/gdpr/)
- [GDPR (UK)](https://usercentrics.com/uk-gdpr/)
- [CCPA (California)](https://usercentrics.com/ccpa/)
- [TCF v2.3 (IAB)](https://usercentrics.com/cmp-for-publishers/)
- [DMA (EU)](https://usercentrics.com/digital-markets-act-dma/)
- [Amazon Consent Signal](https://usercentrics.com/usercentrics-cmp-and-amazon-consent-signal/)
- [Google Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-google-consent-mode-v2/)
- [Microsoft UET Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-microsoft-consent-mode/)
- [Microsoft Clarity Consent Mode](https://usercentrics.com/usercentrics-cmp-and-microsoft-clarity-consent-mode/)
- [View all regulations](https://usercentrics.com/regulations-and-frameworks/)

## Resources
- [Blog](https://usercentrics.com/knowledge-hub/)
- [Whitepapers](https://usercentrics.com/whitepapers/)
- [Checklists](https://usercentrics.com/checklists/)
- [Courses](https://courses.usercentrics.com/)
- [Case Studies](https://usercentrics.com/case-studies/)
- [Privacy-Led Marketing](https://usercentrics.com/privacy-led-marketing/)
- [Events](https://usercentrics.com/webinar/)
- [CONSENTED Podcast](https://usercentrics.com/consented/)
- [Guides](https://usercentrics.com/guides/)
- [Release Notes](https://releases.usercentrics.com/en)
- [Developer Documentation](https://usercentrics.com/docs/)
- [RFI Template](https://usercentrics.com/resources/usercentrics-rfi-template/)
- [Customer Directory](https://usercentrics.com/usercentrics-customer-directory/)

## Company
- [About Us](https://usercentrics.com/about-us/)
- [Press](https://usercentrics.com/press/)
- [Our Offices](https://usercentrics.com/contact/)
- [Trust Center](https://trust.usercentrics.com/)
- [Careers](https://usercentrics.com/career/)
- [Open Positions](https://apply.workable.com/usercentrics/)
- [Diversity & Inclusion](https://usercentrics.com/dei/)

## Support
- [General Support](https://support.usercentrics.com/hc/en-us)
- [Contact Sales](https://usercentrics.com/book-a-consultation/)
- [Technical Support](https://support.usercentrics.com/hc/en-us/requests/new)
- [Billing & Account](https://support.usercentrics.com/hc/en-us/categories/12253804608156-Account-and-billing)
- [Suggest a Feature](https://support.usercentrics.com/hc/en-us/requests/new?ticket_form_id=10610312381340)
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