--- title: Privacy-Led Marketing Summit 2025 url: https://usercentrics.com/privacy-led-marketing-summit/ --- # Privacy-Led Marketing Summit 2025 Usercentrics invites you to their event # PRIVACY-LED MARKETING SUMMIT On Demand [WATCH FOR FREE](javascript:void(0)) Share this event [Copy link](javascript:void(0)) Link copied! [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fusercentrics.com) [ ](https://twitter.com/intent/tweet?text=https%3A%2F%2Fusercentrics.com) [ ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fusercentrics.com) #### Build trust, drive growth, and stay ahead with Privacy-Led Marketing. Watch our online summit designed for marketers ready to move past guesswork, blind spots, and crumbling attribution models. Whether you’re driving growth, shaping brand trust, creating standout content, or building organic visibility – this event is for decision-makers who want results with consent, clarity, and confidence. Expect expert voices, interactive sessions, and actionable strategies to help you measure what matters and future-proof your marketing – balancing performance with customer trust. #### Event partners ![](https://usercentrics.com/wp-content/uploads/2025/10/Logos-6-1024x764.png) SessionWelcome & Opening Remarks Kirsty McKenzie, Senior Producer and Presenter, **CAMPING TV***Keynote* ****Signals, Not Surveillance: The Alchemy of Trust in a Post-Cookie World**** Rory Sutherland, Vice Chairman, **OGILVY UK***Masterclass* **Community & Advocacy: Building Trust in the Digital Era** Zach Hawtof, Co-Founder, **TIGHTKNIT** David Diaz, Community Manager, **USERCENTRICS** MC Silfer, Head of Community Management, **SAASIEST** *Spotlight Session* **Marketing Measurement That Matters** Jeff Sauer, Co-Founder, **MEASUREU.COM** Mateus Dourado, Principal Analytical Consultant and Measurement/Privacy Lead, **GOOGLE***Panel* **Content Flywheels Without Retargeting** Nikki Festa O’Brien, CEO, **GREENOUGH COMMUNICATIONS** Steffen Hedebrandt, CMO & Co-Founder, **DREAMDATA** Oliver Hofmann, Sales Director DACH, **MELTWATER** Chloé Weiser, Staff Strategic Content & Thought Leadership Editor, **USERCENTRICS***Break**Masterclasses* Track 1 / **Unlock Marketing Performance with Server-Side Tagging** Max Lucas, Senior Consultant & Managing Director, **DWC CONSULT** Daniel Zacarias, Senior Product Manager, **USERCENTRICS** Track 2 / **Privacy by Design: Building Trust Into Every Experience** Marie Potel-Saville, Founder, **FAIRPATTERNS** Elena Ignatova, CTO, **USERCENTRICS** Isabel Machado, Director of Design, **USERCENTRICS** *Masterclasses* Track 1 / **Email Marketing: Privacy-First Emails That Actually Get Opened** Franz Riedl, Head of DACH, **INTUIT MAILCHIMP** Track 2 / **PPC Performance in a Privacy-First World** Navah Hopkins, Product Liaison, **MICROSOFT** Iselin Heggedal, Team Lead Marketing Acquisition, **USERCENTRICS** Nicolás Manzini, Marketing Manager Americas, **USERCENTRICS** *Spotlight Session* **AI in Marketing: From SEO to GEO** Leigh McKenzie, Program Manager, **SEMRUSH** Yuliia Huzenkova, SEO Manager, **USERCENTRICS** James Bentham, Head of SEO, **HAVAS MARKET UK***Spotlight Session* **CX & Retention: Collecting and Using First & Zero-Party Data** Kristan Rivers, CEO & Founder, **ADINMO** Mariela Madzharova Lavric, Senior Director Product Marketing, **USERCENTRICS** Closing Remarks & Future Outlook Kirsty McKenzie, Senior Producer and Presenter, **CAMPING TV** Adelina Peltea, CMO, **USERCENTRICS**### Speakers ![Rory Sutherland](https://usercentrics.com/wp-content/uploads/2025/10/Rory.jpeg) Rory Sutherland Vice Chairman, Ogilvy UK [ ](https://www.linkedin.com/in/rorysutherland/) [ ](https://www.ogilvy.com/) ![Elena Ignatova](https://usercentrics.com/wp-content/uploads/2025/10/Elena.jpeg) Elena Ignatova CTO, Usercentrics [ ](https://www.linkedin.com/in/elenaignatova/) [ ](https://usercentrics.com/) ![Kristan Rivers](https://usercentrics.com/wp-content/uploads/2025/10/Kristan.jpeg) Kristan Rivers CEO & Founder, AdInMo [ ](https://www.linkedin.com/in/kristanrivers/) [ ](https://www.adinmo.com/) ![Isabel Machado](https://usercentrics.com/wp-content/uploads/2025/10/Isabel.jpeg) Isabel Machado Director of Design, Usercentrics [ ](https://www.linkedin.com/in/isabelnovais/) [ ](https://usercentrics.com/) ![Mateus Dourado](https://usercentrics.com/wp-content/uploads/2025/10/Mateus.jpeg) Mateus Dourado Principal Analytical Consultant and Measurement/Privacy Lead, Google [ ](https://www.linkedin.com/in/mateus-dourado-97664541/) [ ](http://google.com/) ![Max Lucas](https://usercentrics.com/wp-content/uploads/2024/09/max-lucas.jpg) Max Lucas Senior Consultant & Managing Director, DWC CONSULT [ ](https://www.linkedin.com/in/max-lucas-28b2281a5/) [ ](https://www.dwc-consult.com/en/home) ![Leigh McKenzie](https://usercentrics.com/wp-content/uploads/2025/10/Leigh.jpeg) Leigh McKenzie Program Manager, Semrush [ ](https://www.linkedin.com/in/lmckenzie16/) [ ](https://www.semrush.com/) ![Chloe Weiser](https://usercentrics.com/wp-content/uploads/2025/10/Chloe.png) Chloe Weiser Staff Strategic Content & Thought Leadership Editor, Usercentrics [ ](https://www.linkedin.com/in/chloe-skye/) [ ](https://usercentrics.com/) ![Nicolás Manzini](https://usercentrics.com/wp-content/uploads/2025/10/Nicolas.jpeg) Nicolás Manzini Marketing Manager Americas, Usercentrics [ ](https://www.linkedin.com/in/nicolas-manzini/) [ ](https://usercentrics.com/) ![Marie Potel-Saville](https://usercentrics.com/wp-content/uploads/2025/10/marie-potel_saville.jpeg) Marie Potel-Saville Co-Founder & CEO, FairPatterns [ ](https://www.linkedin.com/in/marie-potel-saville/?originalSubdomain=fr) [ ](https://www.fairpatterns.com/) ![Oliver Hofmann](https://usercentrics.com/wp-content/uploads/2025/10/Oliver.jpeg) Oliver Hofmann Sales Director DACH, Meltwater [ ](https://at.linkedin.com/in/oliverjackhofmann) [ ](http://meltwater.com/) ![Navah Hopkins](https://usercentrics.com/wp-content/uploads/2025/10/navah.jpeg) Navah Hopkins Product Liason, Microsoft [ ](https://www.linkedin.com/in/navahhopkins/) ![Zach Hawtof](https://usercentrics.com/wp-content/uploads/2025/10/Zach.jpeg) Zach Hawtof Co-Founder, Tightknit [ ](https://www.linkedin.com/in/zhawtof/) [ ](https://tightknit.ai/) ![James Bentham](https://usercentrics.com/wp-content/uploads/2025/10/James.png) James Bentham Head of SEO, Havas Market UK [ ](https://www.linkedin.com/in/jbentham/recent-activity/all/) [ ](https://www.havasmarket.co.uk/) ![Mariela Madzharova](https://usercentrics.com/wp-content/uploads/2025/10/Mariela.png) Mariela Madzharova Senior Director Product Marketing, Usercentrics [ ](https://www.linkedin.com/in/marielamadzharova/) [ ](https://usercentrics.com/) ![Kirsty McKenzie](https://usercentrics.com/wp-content/uploads/2025/10/Kirsty.jpeg) Kirsty McKenzie Senior Producer and Presenter, Camping TV [ ](https://www.linkedin.com/in/kirsty-mckenzie-772a855b/) [ ](https://www.gocamping.tv/) ![David Diaz](https://usercentrics.com/wp-content/uploads/2025/10/David.jpeg) David Diaz Community Manager, Usercentrics [ ](https://www.linkedin.com/in/ddscorp/) [ ](https://usercentrics.com/) ![Adelina Peltea](https://usercentrics.com/wp-content/uploads/2025/10/Adelina.jpg) Adelina Peltea CMO, Usercentrics [ ](https://www.linkedin.com/in/adelinapeltea/) [ ](https://usercentrics.com/) ![Steffen Hedebrandt](https://usercentrics.com/wp-content/uploads/2025/10/Steffen.jpeg) Steffen Hedebrandt CMO and Co-Founder, Dreamdata [ ](https://www.linkedin.com/in/steffenhedebrandt/) [ ](https://dreamdata.io/) ![Jeff Sauer](https://usercentrics.com/wp-content/uploads/2025/10/Jeff.jpeg) Jeff Sauer Co-Founder, MeasureU.com [ ](https://www.linkedin.com/in/jeffsauer/) [ ](https://measureu.com/) ![Mc Silfer](https://usercentrics.com/wp-content/uploads/2025/10/MC-Silfer.jpeg) Mc Silfer Head of Community Management, Saasiest [ ](https://www.linkedin.com/in/mcsilfer/) [ ](https://saasiest.com/) ![Daniel Zacarias](https://usercentrics.com/wp-content/uploads/2025/10/Daniel.jpeg) Daniel Zacarias Senior Product Manager, Server-Side Tagging, Usercentrics [ ](https://pt.linkedin.com/in/dzacarias) [ ](https://usercentrics.com/) ![Franz Riedl](https://usercentrics.com/wp-content/uploads/2025/10/Franz.jpeg) Franz Riedl Head of DACH, Intuit Mailchimp [ ](https://www.linkedin.com/in/franzriedl/) [ ](https://mailchimp.com/) ![Nikki Festa O'Brien](https://usercentrics.com/wp-content/uploads/2025/10/Nikki.jpeg) Nikki Festa O’Brien CEO, Greenough Communications [ ](https://www.linkedin.com/in/nikkifestaobrien/) [ ](https://www.greenoughagency.com/) ![Yuliya Huzenkova](https://usercentrics.com/wp-content/uploads/2025/10/Yuliya.jpeg) Yuliya Huzenkova SEO Manager, Usercentrics [ ](https://www.linkedin.com/in/yuliya-huzenkova-71a0bb74/) [ ](https://usercentrics.com/) ![Iselin Heggedal](https://usercentrics.com/wp-content/uploads/2025/10/Ice-1.jpeg) Iselin Heggedal Team Leader Marketing Acquisition, Usercentrics [ ](https://www.linkedin.com/in/ithhh/) [ ](https://usercentrics.com/)