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Title: Privacy-Led Marketing Summit 2025
URL: https://usercentrics.com/privacy-led-marketing-summit/
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# Privacy-Led Marketing Summit 2025

Usercentrics invites you to their event

# PRIVACY-LED MARKETING SUMMIT

On Demand

WATCH FOR FREE

Share this event

#### Build trust, drive growth, and stay ahead with Privacy-Led Marketing.

Watch our online summit designed for marketers ready to move past guesswork, blind spots, and crumbling attribution models.

Whether you’re driving growth, shaping brand trust, creating standout content, or building organic visibility - this event is for decision-makers who want results with consent, clarity, and confidence.

Expect expert voices, interactive sessions, and actionable strategies to help you measure what matters and future-proof your marketing - balancing performance with customer trust.

#### Event partners

SessionWelcome & Opening Remarks
Kirsty McKenzie, Senior Producer and Presenter, **CAMPING TV***Keynote*
****Signals, Not Surveillance: The Alchemy of Trust in a Post-Cookie World****
Rory Sutherland, Vice Chairman, **OGILVY UK***Masterclass*
**Community & Advocacy: Building Trust in the Digital Era**
Zach Hawtof, Co-Founder, **TIGHTKNIT**
David Diaz, Community Manager, **USERCENTRICS**
MC Silfer, Head of Community Management, **SAASIEST**
*Spotlight Session*
**Marketing Measurement That Matters**
Jeff Sauer, Co-Founder, **MEASUREU.COM**
Mateus Dourado, Principal Analytical Consultant and Measurement/Privacy Lead, **GOOGLE***Panel*
**Content Flywheels Without Retargeting**
Nikki Festa O'Brien, CEO, **GREENOUGH COMMUNICATIONS**
Steffen Hedebrandt, CMO & Co-Founder, **DREAMDATA**
Oliver Hofmann, Sales Director DACH, **MELTWATER**
Chloé Weiser, Staff Strategic Content & Thought Leadership Editor, **USERCENTRICS***Break**Masterclasses*
Track 1 / **Unlock Marketing Performance with Server-Side Tagging**
Max Lucas, Senior Consultant & Managing Director, **DWC CONSULT**
Daniel Zacarias, Senior Product Manager, **USERCENTRICS**

Track 2 / **Privacy by Design: Building Trust Into Every Experience**
Marie Potel-Saville, Founder, **FAIRPATTERNS**
Elena Ignatova, CTO, **USERCENTRICS**
Isabel Machado, Director of Design, **USERCENTRICS**
*Masterclasses*
Track 1 / **Email Marketing: Privacy-First Emails That Actually Get Opened**
Franz Riedl, Head of DACH, **INTUIT MAILCHIMP**

 Track 2 / **PPC Performance in a Privacy-First World**
Navah Hopkins, Product Liaison, **MICROSOFT**
Iselin Heggedal, Team Lead Marketing Acquisition, **USERCENTRICS**
Nicolás Manzini, Marketing Manager Americas, **USERCENTRICS**
*Spotlight Session*
**AI in Marketing: From SEO to GEO** Leigh McKenzie, Program Manager, **SEMRUSH**
Yuliia Huzenkova, SEO Manager, **USERCENTRICS**
James Bentham, Head of SEO, **HAVAS MARKET UK** *Spotlight Session*
**CX & Retention: Collecting and Using First & Zero-Party Data**
Kristan Rivers, CEO & Founder, **ADINMO**
Mariela Madzharova Lavric, Senior Director Product Marketing, **USERCENTRICS** Closing Remarks & Future Outlook
Kirsty McKenzie, Senior Producer and Presenter, **CAMPING TV**
Adelina Peltea, CMO, **USERCENTRICS**

## Speakers

### Rory Sutherland

Vice Chairman

### Elena Ignatova

CTO

### Kristan Rivers

CEO & Founder

### Isabel Machado

Director of Design

### Mateus Dourado

Principal Analytical Consultant and Measurement/Privacy Lead

### Max Lucas

Senior Consultant & Managing Director

### Leigh McKenzie

Program Manager

### Chloe Weiser

Staff Strategic Content & Thought Leadership Editor

### Nicolás Manzini

Marketing Manager Americas

### Marie Potel-Saville

Co-Founder & CEO

### Oliver Hofmann

Sales Director DACH

### Navah Hopkins

Product Liason

### Zach Hawtof

Co-Founder

### James Bentham

Head of SEO

### Mariela Madzharova

Senior Director Product Marketing

### Kirsty McKenzie

Senior Producer and Presenter

### David Diaz

Community Manager

### Adelina Peltea

CMO

### Steffen Hedebrandt

CMO and Co-Founder

### Jeff Sauer

Co-Founder

### Mc Silfer

Head of Community Management

### Daniel Zacarias

Senior Product Manager, Server-Side Tagging

### Franz Riedl

Head of DACH

### Nikki Festa O'Brien

CEO

### Yuliya Huzenkova

SEO Manager

### Iselin Heggedal

Team Leader Marketing Acquisition

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## Footer

### Products
- [Usercentrics Web CMP](https://usercentrics.com/website-consent-management/)
- [Usercentrics App CMP](https://usercentrics.com/in-app-sdk/)
- [Usercentrics CTV CMP](https://usercentrics.com/usercentrics-ctv-cmp/)
- [Usercentrics Privacy Policy Generator](https://usercentrics.com/privacy-policy-generator/)
- [Server-side Tagging Solution](https://usercentrics.com/server-side-tracking-solution/)
- [Usercentrics Preference Manager](https://usercentrics.com/preference-management/)
- [Audience Unlocker](https://usercentrics.com/audience-unlocker/)
- [Integrations](https://usercentrics.com/integrations/)
- [Web compliance scan](https://usercentrics.com/privacy-compliance-scanner/)
- [App compliance scan](https://usercentrics.com/app-data-privacy-audit/)
- [ROAS Calculator](https://usercentrics.com/roas-calculator/)

### Solutions
- [Data Privacy Regulatory Compliance](https://usercentrics.com/data-privacy-regulatory-compliance/)
- [Marketing Performance Optimization](https://usercentrics.com/marketing-performance-optimization/)
- [Migration](https://usercentrics.com/migration/)
- [Media & Publishing](https://usercentrics.com/media-publishing/)
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- [Healthcare & Pharmaceuticals](https://usercentrics.com/healthcare-pharmaceuticals/)
- [Gaming](https://usercentrics.com/gaming/)
- [Education](https://usercentrics.com/education/)
- [Automotive](https://usercentrics.com/automotive/)
- [Travel & Hospitality](https://usercentrics.com/travel/)

### Regulations
- [GDPR (EU)](https://usercentrics.com/gdpr/)
- [GDPR (UK)](https://usercentrics.com/uk-gdpr/)
- [CCPA (California)](https://usercentrics.com/ccpa/)
- [TCF v2.3 (IAB)](https://usercentrics.com/cmp-for-publishers/)
- [DMA (EU)](https://usercentrics.com/digital-markets-act-dma/)
- [Amazon Consent Signal](https://usercentrics.com/usercentrics-cmp-and-amazon-consent-signal/)
- [Google Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-google-consent-mode-v2/)
- [Microsoft UET Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-microsoft-consent-mode/)
- [Microsoft Clarity Consent Mode](https://usercentrics.com/usercentrics-cmp-and-microsoft-clarity-consent-mode/)
- [View all regulations](https://usercentrics.com/regulations-and-frameworks/)

### Resources
- [Blog](https://usercentrics.com/knowledge-hub/)
- [Whitepapers](https://usercentrics.com/whitepapers/)
- [Checklists](https://usercentrics.com/checklists/)
- [Courses](https://courses.usercentrics.com)
- [Customer stories](https://usercentrics.com/customer-stories/)
- [Privacy-Led Marketing](https://usercentrics.com/privacy-led-marketing/)
- [Events](https://usercentrics.com/webinar/)
- [CONSENTED podcast](https://usercentrics.com/consented/)
- [Guides](https://usercentrics.com/guides/)
- [Release notes](https://releases.usercentrics.com/en)
- [Developer documentation](https://usercentrics.com/docs/)
- [RFI template](https://usercentrics.com/resources/usercentrics-rfi-template/)
- [Customer directory](https://usercentrics.com/usercentrics-customer-directory/)

### Company
- [About us](https://usercentrics.com/about-us/)
- [Press](https://usercentrics.com/press/)
- [Our offices](https://usercentrics.com/contact/)
- [Trust center](https://trust.usercentrics.com/)
- [Careers](https://usercentrics.com/career/)
- [Open positions](https://apply.workable.com/usercentrics/)
- [Diversity and inclusion](https://usercentrics.com/dei/)

### Support
- [General support](https://support.usercentrics.com/hc/en-us)
- [Contact sales](https://usercentrics.com/book-a-consultation/)
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- [Billing and account](https://support.usercentrics.com/hc/en-us/categories/12253804608156-Account-and-billing)
- [Suggest a feature](https://support.usercentrics.com/hc/en-us/requests/new?ticket_form_id=10610312381340)
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- [Partner program](https://usercentrics.com/partner-program-overview/)
- [Affiliate program](https://usercentrics.com/affiliates/)