{"id":7153,"date":"2026-01-30T12:45:13","date_gmt":"2026-01-30T11:45:13","guid":{"rendered":"https:\/\/stage.usercentrics.com\/pt\/?page_id=7153"},"modified":"2026-03-18T13:25:44","modified_gmt":"2026-03-18T12:25:44","slug":"meta-signals-gateway","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/pt\/meta-signals-gateway\/","title":{"rendered":"Meta signals gateway"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--has-badge uc-blog-hero--layout-product uc-blog-hero--no-bg-shield uc-ctx--blue\" data-id=\"blog_hero_69d031e1cc081\">\n            <div class=\"uc-blog-hero__badge\">\n                            <div class=\"like-text-sm\">Em colabora\u00e7\u00e3o com<\/div>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"191\" src=\"https:\/\/usercentrics.com\/pt\/wp-content\/uploads\/sites\/3\/2026\/01\/MetaLogo.svg?v=6676b2fcb902c594\" class=\"attachment-full size-full\" alt=\"\" \/>        <\/div>\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">REDUZ CUSTOS DA CAMPANHA COM O META SIGNALS GATEWAY<\/h1>                                    <div class=\"uc-blog-hero__description\">Obt\u00e9m melhores resultados na Meta, <a href=\"#h-how-to-reduce-cost-of-acquisition\">reduz o CPA em at\u00e9 33%<\/a> e obt\u00e9m mais com os teus gastos em publicidade. A Meta Signals Gateway da Usercentrics envia dados de alta qualidade do teu site e de fontes offline para a Meta e muito mais. Come\u00e7a com uma ativa\u00e7\u00e3o f\u00e1cil e sem c\u00f3digo.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"d1b79251-1e3b-4a2e-97ca-6bee8164f7ed\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sgw&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sgw&amp;source_website=usercentrics.com&amp;sst_action=signup\" target=\"_blank\"><span>COMECE GR\u00c1TIS<\/span><\/a><a id=\"b33a13df-d841-4777-b2e4-bdd850a325cf\" class=\"uc-button uc-button-size-m uc-button-outlined  no-default-link-decoration uc-button-icon-left\" href=\"https:\/\/usercentrics.com\/pt\/demo-produto\/#sst\" target=\"\"><span>Explorar demonstra\u00e7\u00e3o<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.7 17.8184C10.1 17.735 8.75 17.1184 7.65 15.9684C6.55 14.8184 6 13.435 6 11.8184C6 10.1517 6.58333 8.73503 7.75 7.56836C8.91667 6.40169 10.3333 5.81836 12 5.81836C13.6167 5.81836 15 6.36836 16.15 7.46836C17.3 8.56836 17.9167 9.91836 18 11.5184L15.9 10.8934C15.6833 9.99336 15.2167 9.25586 14.5 8.68086C13.7833 8.10586 12.95 7.81836 12 7.81836C10.9 7.81836 9.95833 8.21003 9.175 8.99336C8.39167 9.77669 8 10.7184 8 11.8184C8 12.7684 8.2875 13.6017 8.8625 14.3184C9.4375 15.035 10.175 15.5017 11.075 15.7184L11.7 17.8184ZM12.9 21.7684C12.75 21.8017 12.6 21.8184 12.45 21.8184H12C10.6167 21.8184 9.31667 21.5559 8.1 21.0309C6.88333 20.5059 5.825 19.7934 4.925 18.8934C4.025 17.9934 3.3125 16.935 2.7875 15.7184C2.2625 14.5017 2 13.2017 2 11.8184C2 10.435 2.2625 9.13503 2.7875 7.91836C3.3125 6.70169 4.025 5.64336 4.925 4.74336C5.825 3.84336 6.88333 3.13086 8.1 2.60586C9.31667 2.08086 10.6167 1.81836 12 1.81836C13.3833 1.81836 14.6833 2.08086 15.9 2.60586C17.1167 3.13086 18.175 3.84336 19.075 4.74336C19.975 5.64336 20.6875 6.70169 21.2125 7.91836C21.7375 9.13503 22 10.435 22 11.8184V12.2684C22 12.4184 21.9833 12.5684 21.95 12.7184L20 12.1184V11.8184C20 9.58503 19.225 7.69336 17.675 6.14336C16.125 4.59336 14.2333 3.81836 12 3.81836C9.76667 3.81836 7.875 4.59336 6.325 6.14336C4.775 7.69336 4 9.58503 4 11.8184C4 14.0517 4.775 15.9434 6.325 17.4934C7.875 19.0434 9.76667 19.8184 12 19.8184H12.3L12.9 21.7684ZM20.525 22.3184L16.25 18.0434L15 21.8184L12 11.8184L22 14.8184L18.225 16.0684L22.5 20.3434L20.525 22.3184Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                                    <div class=\"uc-blog-hero__image-wp\">\n                                                                                                                        <img decoding=\"async\" fetchpriority='high'class=\"uc-blog-hero__image\" src=\"https:\/\/usercentrics.com\/pt\/wp-content\/uploads\/sites\/3\/2026\/01\/Reduce-campaign-costs.svg?v=f9d8b5f082678f18\" width=\"493\" height=\"383\" alt=\"Reduce campaign costs\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n    <\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:2;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-impacto-comprovado-de-dados-primarios\"><strong>Impacto comprovado de dados prim\u00e1rios<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">Um estudo da Deloitte* mostra que as empresas que utilizam estrat\u00e9gias personalizadas e baseadas em dados prim\u00e1rios apresentam melhores resultados de marketing e custos de aquisi\u00e7\u00e3o mais baixos.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-card-counter uc-card-counter--columns-4\">\n    <div class=\"uc-card-counter__inner\">\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"27\">27<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p><strong>de aumento<\/strong> na taxa de convers\u00e3o<\/p>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"23\">23<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p><strong>de aumento<\/strong> na satisfa\u00e7\u00e3o do cliente<\/p>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"20\">20<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p><strong>de aumento<\/strong> no gasto m\u00e9dio de cada cliente<\/p>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-card-counter__card\">\n                <div class=\"uc-card-counter__card__label like-h1 no-default-margin\">\n                    <span class=\"number\" data-value=\"18\">18<\/span>\n                                        <span>%<\/span>\n                <\/div>\n                <div class=\"uc-card-counter__card__description\">\n                    <p><strong>de redu\u00e7\u00e3o<\/strong> nos custos de aquisi\u00e7\u00e3o<\/p>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n\n<a id=\"0be9e2c6-7819-46f2-b616-192ea4db87c8\" class=\"uc-button uc-button-size-s uc-button-link  no-default-link-decoration\" href=\"https:\/\/www.facebook.com\/business\/news\/deloitte-paper-advertiser-first-party-data-strategies\" target=\"_blank\"><span>*Fonte: Baseado na meta-an\u00e1lise de 15 experi\u00eancias A\/B de 99% de confian\u00e7a com o Conversions API Gateway<\/span><\/a>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row--background-right\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:7;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:3;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-obtem-mais-dos-teus-dados\"><strong>Obt\u00e9m mais dos teus dados<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">Os dados prim\u00e1rios v\u00eam diretamente do teu p\u00fablico. Ativa a Signals Gateway com a Usercentrics para aproveitar ao m\u00e1ximo os teus dados.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:4;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/pt\/wp-content\/uploads\/sites\/3\/2026\/01\/Server_Side_Tracking.svg?v=7b505809d676e944\" class=\"attachment-full size-full\" alt=\"Server Side Tracking\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Aumenta o valor dos dados<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>Obt\u00e9m mais valor dos teus dados prim\u00e1rios, melhorando a segmenta\u00e7\u00e3o, reduzindo os custos de aquisi\u00e7\u00e3o e fazendo contar cada campanha.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:5;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/pt\/wp-content\/uploads\/sites\/3\/2026\/01\/Chart-grow.svg?v=0f451decd967c9f3\" class=\"attachment-full size-full\" alt=\"Chart grow\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Melhora os resultados<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>A integra\u00e7\u00e3o com Meta Pixel e a Conversion API oferece-te uma forma mais est\u00e1vel e segura de enviar dados, melhorando a qualidade do sinal e o desempenho da campanha.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:6;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/pt\/wp-content\/uploads\/sites\/3\/2026\/01\/Rocket.svg?v=bf42500ba423bf9f\" class=\"attachment-full size-full\" alt=\"Rocket\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Prepara-te para o futuro<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>A ado\u00e7\u00e3o da Signals Gateway ajuda-te a preparar o teu neg\u00f3cio para o futuro, para que te mantenhas \u00e0 frente da concorr\u00eancia e possas adaptar-te facilmente a um cen\u00e1rio digital em constante mudan\u00e7a.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row flexy container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:8;\">\n    \n\n<figure class=\"wp-block-image size-full desktop\"><img loading=\"lazy\" decoding=\"async\" height=\"600\" width=\"1440\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/3\/2026\/01\/MetaSignalsGraph.svg\" alt=\"Meta Signals Graph\" class=\"wp-image-7147\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full mobile\"><img loading=\"lazy\" decoding=\"async\" height=\"731\" width=\"360\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/3\/2026\/01\/MetaSignalsGraphMobile.svg\" alt=\"Meta Signals Graph\" class=\"wp-image-7148\" style=\"object-fit:cover\"\/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<style>\n    @media all and (min-width: 1024px) {\n        .mobile {\n            display: none;\n        }\n    }\n    @media all and (max-width: 1023px) {\n        .desktop {\n            display: none;\n        }\n    }\n<\/style>\n\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--dark uc-cards-slider--appearing-animation\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Meta Signals Gateway trabalha para ti                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69d031e1dc5fd\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Vai al\u00e9m da Meta        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Podes utilizar a Signals Gateway para enviar dados n\u00e3o s\u00f3 para a Meta, mas tamb\u00e9m para outros destinos. N\u00e3o h\u00e1 necessidade de comunicar nada de volta \u00e0 Meta.<br \/>\n&nbsp;<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Oferece funcionalidades meta-agn\u00f3sticas        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Beneficia de funcionalidades meta-agn\u00f3sticas, como a integra\u00e7\u00e3o de Google BigQuery ou a gera\u00e7\u00e3o de audi\u00eancias \u2014 permitindo uma an\u00e1lise mais profunda, relat\u00f3rios personalizados e uma ativa\u00e7\u00e3o mais ampla dos teus dados prim\u00e1rios.<\/p>\n<p>&nbsp;<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Liga fontes de dados \u00e0s ferramentas de marketing        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Liga as tuas fontes de dados com Signals Gateway Pixel, Signals Gateway SDK e CRMs. Envia facilmente dados de sites, aplica\u00e7\u00f5es, eventos offline e potenciais clientes.<br \/>\n&nbsp;<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69d031e1dc5fd\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div class=\"uc-flex-row--background-right\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:13;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-como-reduzir-o-custo-de-aquisicao\"><strong>Como reduzir o custo de aquisi\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">O exemplo abaixo mostra uma empresa com CPAs de 10 \u20ac na Meta que passa de uma configura\u00e7\u00e3o b\u00e1sica de rastreio da Meta (utilizando Meta Pixel do lado do cliente) para uma configura\u00e7\u00e3o otimizada com a Meta Pixel, a Conversions API e a Signals Gateway Pixel em conjunto.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:10;\">\n    \n<div class=\"uc-cpa-card uc-ctx--base\">\n            <div class=\"uc-cpa-card__content like-text-lg\">\n            <p>Configura\u00e7\u00e3o b\u00e1sica<\/p>\n<ul>\n<li>Meta Pixel (lado do cliente)<\/li>\n<\/ul>\n        <\/div>\n                <div class=\"uc-cpa-card__cpa-label like-h3\">\n            CPA \u20ac10        <\/div>\n        <div class=\"uc-cpa-card__cost like-text-lg uc-cpa-card__cost--hidden\">\n        <img decoding=\"async\" src=\"\/wp-content\/themes\/usercentrics\/components\/blocks\/cpa-card\/img\/ArrowDownward.svg\"\n             width=\"40\" height=\"40\" alt=\"Lower cost\" loading=\"lazy\">\n            <\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:11;\">\n    \n<div class=\"uc-cpa-card uc-ctx--base\">\n            <div class=\"uc-cpa-card__content like-text-lg\">\n            <p>Configura\u00e7\u00e3o interm\u00e9dia<\/p>\n<ul>\n<li>Meta Pixel (lado do cliente)<\/li>\n<li>API de Convers\u00f5es<\/li>\n<\/ul>\n        <\/div>\n                <div class=\"uc-cpa-card__cpa-label like-h3\">\n            CPA \u20ac8.70        <\/div>\n        <div class=\"uc-cpa-card__cost like-text-lg\">\n        <img decoding=\"async\" src=\"\/wp-content\/themes\/usercentrics\/components\/blocks\/cpa-card\/img\/ArrowDownward.svg\"\n             width=\"40\" height=\"40\" alt=\"Lower cost\" loading=\"lazy\">\n        Custo 13 % inferior    <\/div>\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:12;\">\n    \n<div class=\"uc-cpa-card uc-cpa-card--featured uc-ctx--base\">\n            <div class=\"uc-cpa-card__content like-text-lg\">\n            <p>Configura\u00e7\u00e3o ideal<\/p>\n<ul>\n<li>Meta Pixel (lado do cliente)<\/li>\n<li>API de Convers\u00f5es<\/li>\n<li>Signals Gateway Pixel<\/li>\n<\/ul>\n        <\/div>\n                <div class=\"uc-cpa-card__cpa-label like-h3\">\n            CPA \u20ac6.70        <\/div>\n        <div class=\"uc-cpa-card__cost like-text-lg\">\n        <img decoding=\"async\" src=\"\/wp-content\/themes\/usercentrics\/components\/blocks\/cpa-card\/img\/ArrowDownward.svg\"\n             width=\"40\" height=\"40\" alt=\"Lower cost\" loading=\"lazy\">\n        Custo 33% inferior    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<a id=\"51c70399-715c-4131-adb2-29a3f592cf21\" class=\"uc-button uc-button-size-s uc-button-link  no-default-link-decoration\" href=\"#how-is-the-cpa-reduction-with-meta-signals-gateway-calculated\" target=\"_blank\"><span>V\u00ea como \u00e9 calculada a redu\u00e7\u00e3o de CPA*<\/span><\/a>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:18;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:14;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-porque-ativar-a-signals-gateway-com-a-usercentrics\"><strong>Porqu\u00ea ativar a Signals Gateway com a Usercentrics<\/strong><\/h2>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:15;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">1<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Configura\u00e7\u00e3o f\u00e1cil do lado do servidor<\/div>\n\n    <div class=\"uc-icon-number__description\"><p class=\"like-text-lg\">Inicia a Meta Gateway em minutos com um assistente guiado, sem c\u00f3digo e sem necessidade de apoio do programador ou configura\u00e7\u00e3o do servidor.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:16;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">2<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Infraestrutura de privacidade em primeiro<\/div>\n\n    <div class=\"uc-icon-number__description\"><p class=\"like-text-lg\">\u00c9 poss\u00edvel configurara para que s\u00f3 sejam partilhados dados pr\u00f3prios consentidos, em conformidade com RGPD, CCPA e DMA.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:17;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">3<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Melhor segmenta\u00e7\u00e3o e atribui\u00e7\u00e3o<\/div>\n\n    <div class=\"uc-icon-number__description\"><p class=\"like-text-lg\">Apresenta dados mais limpos e sem duplicados \u00e0 Conversions API da Meta para uma cria\u00e7\u00e3o de p\u00fablicos mais precisa e campanhas otimizadas.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:20;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:19;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-obtem-alojamento-de-signals-gateway-hoje\"><strong>Obt\u00e9m alojamento de Signals Gateway hoje<\/strong><\/h2>\n\n\n\n<p class=\"is-style-text-lg\" style=\"margin-top:var(--wp--preset--spacing--2-xl)\">Ativa a Meta Signals Gateway e come\u00e7a a melhorar o desempenho da campanha.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"uc-article-list-timeline uc-article-list-timeline--empty-header uc-article-list-timeline--no-image uc-ctx--dark\" style=\"\">\n        <div class=\"uc-article-list-timeline__list\">\n                    <div class=\"uc-article-list-timeline__item\">\n                <div class=\"uc-article-list-timeline__item-graphics \">\n                    <div class=\"uc-article-list-timeline__item-bullet uc-article-list-timeline__item-bullet--icon\">\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9.63335 17.838L3.93335 12.138L5.35835 10.713L9.63335 14.988L18.8084 5.81299L20.2334 7.23799L9.63335 17.838Z\" fill=\"black\"\/>\n<\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uc-article-list-timeline__item-content\">\n                                            <h5 class=\"uc-article-list-timeline__item-title\">                        N\u00e3o necessita de manuten\u00e7\u00e3o                        <\/h5>                                        <div class=\"uc-article-list-timeline__item-description\">\n                        <p>Tratamos do alojamento, das atualiza\u00e7\u00f5es e do rastreio do desempenho.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-article-list-timeline__item\">\n                <div class=\"uc-article-list-timeline__item-graphics \">\n                    <div class=\"uc-article-list-timeline__item-bullet uc-article-list-timeline__item-bullet--icon\">\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9.63335 17.838L3.93335 12.138L5.35835 10.713L9.63335 14.988L18.8084 5.81299L20.2334 7.23799L9.63335 17.838Z\" fill=\"black\"\/>\n<\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uc-article-list-timeline__item-content\">\n                                            <h5 class=\"uc-article-list-timeline__item-title\">                        Retorno de investimento mais r\u00e1pido                        <\/h5>                                        <div class=\"uc-article-list-timeline__item-description\">\n                        <p>Come\u00e7a a enviar sinais de alta qualidade e consentidos para a Meta em dias, n\u00e3o em semanas.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-article-list-timeline__item\">\n                <div class=\"uc-article-list-timeline__item-graphics \">\n                    <div class=\"uc-article-list-timeline__item-bullet uc-article-list-timeline__item-bullet--icon\">\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9.63335 17.838L3.93335 12.138L5.35835 10.713L9.63335 14.988L18.8084 5.81299L20.2334 7.23799L9.63335 17.838Z\" fill=\"black\"\/>\n<\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uc-article-list-timeline__item-content\">\n                                            <h5 class=\"uc-article-list-timeline__item-title\">                        Integra\u00e7\u00e3o impec\u00e1vel                        <\/h5>                                        <div class=\"uc-article-list-timeline__item-description\">\n                        <p>Funciona facilmente com a tua CMP existente e configura\u00e7\u00e3o de rastreio, Meta Conversions API e outros destinos de marketing.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n                    <div class=\"uc-article-list-timeline__item\">\n                <div class=\"uc-article-list-timeline__item-graphics \">\n                    <div class=\"uc-article-list-timeline__item-bullet uc-article-list-timeline__item-bullet--icon\">\n                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M9.63335 17.838L3.93335 12.138L5.35835 10.713L9.63335 14.988L18.8084 5.81299L20.2334 7.23799L9.63335 17.838Z\" fill=\"black\"\/>\n<\/svg>\n                    <\/div>\n                <\/div>\n\n                <div class=\"uc-article-list-timeline__item-content\">\n                                            <h5 class=\"uc-article-list-timeline__item-title\">                        Conformidade em primeiro lugar                        <\/h5>                                        <div class=\"uc-article-list-timeline__item-description\">\n                        <p>\u00c9 poss\u00edvel configurar o envio apenas de dados consentidos para plataformas de publicidade da Meta.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-quote\">\n    <div class=\"uc-quote__inner\" style=\"--photo-size: var(--sz-128);\">\n                <div class=\"uc-quote__text\">\u201cSe gasta 1.000 euros por m\u00eas na Meta, ao mudar para o Signals Gateway Pixel poder\u00e1 obter o mesmo n\u00famero de convers\u00f5es por cerca de 670 euros, ou seja, poupa 330 euros por m\u00eas.\u201d<\/div>\n                <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/pt\/wp-content\/uploads\/sites\/3\/2026\/01\/TonyPrecigout.png\"\n                         srcset=\"\"\n                         alt=\"Tony Precigout\"\n                         class=\"uc-quote__photo\"\n                         width=\"128\"\n                         height=\"128\"\n                         sizes=\"128px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Tony Precigout<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Head of Growth @ Holded<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"uc-pricing uc-pricing--layout-cols-4 uc-pricing--template-sst uc-pricing--template-sst--offer-styled\" data-platform=\"Meta SGW\">\n    <div class=\"uc-pricing__inner container\">\n                            <div class=\"uc-pricing__heading\">\n                <h2 class=\"no-default-margin\">Planos de pre\u00e7os<\/h2>\n            <\/div>\n                            <div class=\"uc-pricing__description\">\n                                    <div class=\"uc-pricing__description__inner uc-pricing__description__inner--early-access\">\n                                                    <div\n                                class=\"uc-pricing__description__early-access-badge like-label-m\">\n                                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics.com\/pt\/wp-content\/uploads\/sites\/3\/2025\/08\/Celebration.svg?v=1bc2bbfc8e2827a9\"\n                                     alt=\"Oferta especial de lan\u00e7amento\"\n                                     width=\"16\"\n                                     height=\"16\">\n                                Oferta especial de lan\u00e7amento                            <\/div>\n                                                <h4>Receba os primeiros 20.000 eventos gratuitamente<\/h4>\n<p class=\"like-text-md\">Sem compromissos. \u00c9 s\u00f3 come\u00e7ar.<\/p>\n                    <\/div>\n                                                                    <div class=\"uc-dropdown uc-dropdown--currency\" id=\"dropdown_69d031e1f0738\">\n    <div class=\"uc-dropdown__current\"\n         data-value=\"EUR\"\n         tabindex=\"0\"\n         role=\"button\"\n         aria-expanded=\"false\"\n         aria-haspopup=\"listbox\">\n        Euro (EUR &#8211; \u20ac)    <\/div>\n    <div class=\"uc-dropdown__options\">\n        <div class=\"uc-dropdown__options-item\" data-value=\"EUR\" tabindex=\"0\" data-selected>Euro (EUR &#8211; \u20ac)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"USD\" tabindex=\"0\">US Dollar (USD &#8211; $)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"GBP\" tabindex=\"0\">British Pound (GBP &#8211; \u00a3)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"DKK\" tabindex=\"0\">Coroa dinamarquesa (DKK &#8211; kr.)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"NOK\" tabindex=\"0\">Coroa norueguesa (NOK &#8211; kr.)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"SEK\" tabindex=\"0\">Coroa sueca (SEK &#8211; kr.)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"PLN\" tabindex=\"0\">Ouro polon\u00eas (PLN &#8211; zl)<\/div><div class=\"uc-dropdown__options-item\" data-value=\"CHF\" tabindex=\"0\">Franco su\u00ed\u00e7o (CHF &#8211; CHF)<\/div>    <\/div>\n<\/div>\n<script type=\"module\">\n    new Uc_Dropdown(document.getElementById(\"dropdown_69d031e1f0738\"), {\"placeholder\":\"Select\",\"direct_links\":false});\n<\/script>\n            <\/div>\n                                    <div class=\"uc-pricing__columns uc-pricing__columns--sst\">\n                                    <div\n    class=\"uc-pricing-column \"\n    data-plan=\"Starter\">\n            <div class=\"uc-pricing-column__header\">\n                    <div class=\"uc-pricing-column__header-plan like-h3 no-default-margin\">Starter<\/div>\n                \n                                <div class=\"uc-pricing-column__header-description\" >Para sites pequenos e testes.<\/div>\n        \n            <\/div>\n    <div class=\"uc-pricing-column__content\">\n                <div class=\"uc-pricing-column__content__top\">\n\n            <div\n                class=\"uc-pricing-column__content-price \">\n                                                                                                                <span\n                                class=\"uc-pricing-column__content-value uc-pricing-column__content-value--fixed like-h3 no-default-margin\">\n                                <span class='uc-currency uc-currency--reversed' data-currency='EUR' data-value='0' data-original='0' data-enabled-currencies=''><span class='uc-currency__symbol'>\u20ac<\/span><span class='uc-currency__amount'>0<\/span><\/span>                                                                    <span\n                                        class=\"uc-pricing-column__content-value-suffix\">\/ m\u00eas<\/span>\n                                                            <\/span>\n                                                                                                                <\/div>\n                            <div class=\"uc-pricing-column__content-sessions\">\n                    At\u00e9 <span class=\"sessions-number\">20.000<\/span> eventos                                            <div class=\"uc-tooltip uc-tooltip--position-bottom\" data-og-position=\"bottom\">\n    <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.885 17.2397H12.885V11.2397H10.885V17.2397ZM11.885 9.23975C12.1683 9.23975 12.4058 9.14391 12.5975 8.95225C12.7892 8.76058 12.885 8.52308 12.885 8.23975C12.885 7.95641 12.7892 7.71891 12.5975 7.52725C12.4058 7.33558 12.1683 7.23975 11.885 7.23975C11.6017 7.23975 11.3642 7.33558 11.1725 7.52725C10.9808 7.71891 10.885 7.95641 10.885 8.23975C10.885 8.52308 10.9808 8.76058 11.1725 8.95225C11.3642 9.14391 11.6017 9.23975 11.885 9.23975ZM11.885 22.2397C10.5017 22.2397 9.20168 21.9772 7.98501 21.4522C6.76834 20.9272 5.71001 20.2147 4.81001 19.3147C3.91001 18.4147 3.19751 17.3564 2.67251 16.1397C2.14751 14.9231 1.88501 13.6231 1.88501 12.2397C1.88501 10.8564 2.14751 9.55641 2.67251 8.33975C3.19751 7.12308 3.91001 6.06475 4.81001 5.16475C5.71001 4.26475 6.76834 3.55225 7.98501 3.02725C9.20168 2.50225 10.5017 2.23975 11.885 2.23975C13.2683 2.23975 14.5683 2.50225 15.785 3.02725C17.0017 3.55225 18.06 4.26475 18.96 5.16475C19.86 6.06475 20.5725 7.12308 21.0975 8.33975C21.6225 9.55641 21.885 10.8564 21.885 12.2397C21.885 13.6231 21.6225 14.9231 21.0975 16.1397C20.5725 17.3564 19.86 18.4147 18.96 19.3147C18.06 20.2147 17.0017 20.9272 15.785 21.4522C14.5683 21.9772 13.2683 22.2397 11.885 22.2397ZM11.885 20.2397C14.1183 20.2397 16.01 19.4647 17.56 17.9147C19.11 16.3647 19.885 14.4731 19.885 12.2397C19.885 10.0064 19.11 8.11475 17.56 6.56475C16.01 5.01475 14.1183 4.23975 11.885 4.23975C9.65168 4.23975 7.76001 5.01475 6.21001 6.56475C4.66001 8.11475 3.88501 10.0064 3.88501 12.2397C3.88501 14.4731 4.66001 16.3647 6.21001 17.9147C7.76001 19.4647 9.65168 20.2397 11.885 20.2397Z\" fill=\"black\"\/>\n<\/svg>\n    <div class=\"uc-tooltip__text\">\n        Um evento \u00e9 qualquer sinal enviado do lado do servidor (por exemplo, page_view, lead, add_to_cart, purchase). Pode atualizar o seu plano a qualquer momento, caso ultrapasse os limites.    <\/div>\n<\/div>\n                                    <\/div>\n                                            <\/div>\n                    <div class=\"uc-pricing-column__content-action\">\n                                    <a id=\"7c31c757-9c59-4066-8114-516a7f1c3b65\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sgw&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sgw&amp;source_website=usercentrics.com&amp;sst_action=signup\" target=\"_blank\"><span>Comece gratuitamente<\/span><\/a>                            <\/div>\n                            <\/div>\n                <\/div>\n<div\n    class=\"uc-pricing-column \"\n    data-plan=\"Growth\">\n            <div class=\"uc-pricing-column__header\">\n                    <div class=\"uc-pricing-column__header-plan like-h3 no-default-margin\">Growth<\/div>\n                \n                                <div class=\"uc-pricing-column__header-description\" >Para lojas em crescimento e gera\u00e7\u00e3o de leads.<\/div>\n        \n            <\/div>\n    <div class=\"uc-pricing-column__content\">\n                <div class=\"uc-pricing-column__content__top\">\n\n            <div\n                class=\"uc-pricing-column__content-price \">\n                                                                                                                <span\n                                class=\"uc-pricing-column__content-value uc-pricing-column__content-value--fixed like-h3 no-default-margin\">\n                                <span class='uc-currency uc-currency--reversed' data-currency='EUR' data-value='11' data-original='11' data-enabled-currencies=''><span class='uc-currency__symbol'>\u20ac<\/span><span class='uc-currency__amount'>11<\/span><\/span>                                                                    <span\n                                        class=\"uc-pricing-column__content-value-suffix\">\/ m\u00eas<\/span>\n                                                            <\/span>\n                                                                                                                <\/div>\n                            <div class=\"uc-pricing-column__content-sessions\">\n                    At\u00e9 <span class=\"sessions-number\">500.000<\/span> eventos                                            <div class=\"uc-tooltip uc-tooltip--position-bottom\" data-og-position=\"bottom\">\n    <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.885 17.2397H12.885V11.2397H10.885V17.2397ZM11.885 9.23975C12.1683 9.23975 12.4058 9.14391 12.5975 8.95225C12.7892 8.76058 12.885 8.52308 12.885 8.23975C12.885 7.95641 12.7892 7.71891 12.5975 7.52725C12.4058 7.33558 12.1683 7.23975 11.885 7.23975C11.6017 7.23975 11.3642 7.33558 11.1725 7.52725C10.9808 7.71891 10.885 7.95641 10.885 8.23975C10.885 8.52308 10.9808 8.76058 11.1725 8.95225C11.3642 9.14391 11.6017 9.23975 11.885 9.23975ZM11.885 22.2397C10.5017 22.2397 9.20168 21.9772 7.98501 21.4522C6.76834 20.9272 5.71001 20.2147 4.81001 19.3147C3.91001 18.4147 3.19751 17.3564 2.67251 16.1397C2.14751 14.9231 1.88501 13.6231 1.88501 12.2397C1.88501 10.8564 2.14751 9.55641 2.67251 8.33975C3.19751 7.12308 3.91001 6.06475 4.81001 5.16475C5.71001 4.26475 6.76834 3.55225 7.98501 3.02725C9.20168 2.50225 10.5017 2.23975 11.885 2.23975C13.2683 2.23975 14.5683 2.50225 15.785 3.02725C17.0017 3.55225 18.06 4.26475 18.96 5.16475C19.86 6.06475 20.5725 7.12308 21.0975 8.33975C21.6225 9.55641 21.885 10.8564 21.885 12.2397C21.885 13.6231 21.6225 14.9231 21.0975 16.1397C20.5725 17.3564 19.86 18.4147 18.96 19.3147C18.06 20.2147 17.0017 20.9272 15.785 21.4522C14.5683 21.9772 13.2683 22.2397 11.885 22.2397ZM11.885 20.2397C14.1183 20.2397 16.01 19.4647 17.56 17.9147C19.11 16.3647 19.885 14.4731 19.885 12.2397C19.885 10.0064 19.11 8.11475 17.56 6.56475C16.01 5.01475 14.1183 4.23975 11.885 4.23975C9.65168 4.23975 7.76001 5.01475 6.21001 6.56475C4.66001 8.11475 3.88501 10.0064 3.88501 12.2397C3.88501 14.4731 4.66001 16.3647 6.21001 17.9147C7.76001 19.4647 9.65168 20.2397 11.885 20.2397Z\" fill=\"black\"\/>\n<\/svg>\n    <div class=\"uc-tooltip__text\">\n        Um evento \u00e9 qualquer sinal enviado do lado do servidor (por exemplo, page_view, lead, add_to_cart, purchase). Pode atualizar o seu plano a qualquer momento, caso ultrapasse os limites.    <\/div>\n<\/div>\n                                    <\/div>\n                                            <\/div>\n                    <div class=\"uc-pricing-column__content-action\">\n                                    <a id=\"70049aba-872b-4fe0-9e02-7114fad73409\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sgw&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sgw&amp;source_website=usercentrics.com&amp;sst_action=signup\" target=\"_blank\"><span>Comece gratuitamente<\/span><\/a>                            <\/div>\n                            <\/div>\n                <\/div>\n<div\n    class=\"uc-pricing-column \"\n    data-plan=\"Scale\">\n            <div class=\"uc-pricing-column__header\">\n                    <div class=\"uc-pricing-column__header-plan like-h3 no-default-margin\">Scale<\/div>\n                \n                                <div class=\"uc-pricing-column__header-description\" >Para marcas com elevado tr\u00e1fego.<\/div>\n        \n            <\/div>\n    <div class=\"uc-pricing-column__content\">\n                <div class=\"uc-pricing-column__content__top\">\n\n            <div\n                class=\"uc-pricing-column__content-price \">\n                                                                                                                <span\n                                class=\"uc-pricing-column__content-value uc-pricing-column__content-value--fixed like-h3 no-default-margin\">\n                                <span class='uc-currency uc-currency--reversed' data-currency='EUR' data-value='40' data-original='40' data-enabled-currencies=''><span class='uc-currency__symbol'>\u20ac<\/span><span class='uc-currency__amount'>40<\/span><\/span>                                                                    <span\n                                        class=\"uc-pricing-column__content-value-suffix\">\/ m\u00eas<\/span>\n                                                            <\/span>\n                                                                                                                <\/div>\n                            <div class=\"uc-pricing-column__content-sessions\">\n                    At\u00e9 <span class=\"sessions-number\">3.000.000<\/span> eventos                                            <div class=\"uc-tooltip uc-tooltip--position-bottom\" data-og-position=\"bottom\">\n    <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.885 17.2397H12.885V11.2397H10.885V17.2397ZM11.885 9.23975C12.1683 9.23975 12.4058 9.14391 12.5975 8.95225C12.7892 8.76058 12.885 8.52308 12.885 8.23975C12.885 7.95641 12.7892 7.71891 12.5975 7.52725C12.4058 7.33558 12.1683 7.23975 11.885 7.23975C11.6017 7.23975 11.3642 7.33558 11.1725 7.52725C10.9808 7.71891 10.885 7.95641 10.885 8.23975C10.885 8.52308 10.9808 8.76058 11.1725 8.95225C11.3642 9.14391 11.6017 9.23975 11.885 9.23975ZM11.885 22.2397C10.5017 22.2397 9.20168 21.9772 7.98501 21.4522C6.76834 20.9272 5.71001 20.2147 4.81001 19.3147C3.91001 18.4147 3.19751 17.3564 2.67251 16.1397C2.14751 14.9231 1.88501 13.6231 1.88501 12.2397C1.88501 10.8564 2.14751 9.55641 2.67251 8.33975C3.19751 7.12308 3.91001 6.06475 4.81001 5.16475C5.71001 4.26475 6.76834 3.55225 7.98501 3.02725C9.20168 2.50225 10.5017 2.23975 11.885 2.23975C13.2683 2.23975 14.5683 2.50225 15.785 3.02725C17.0017 3.55225 18.06 4.26475 18.96 5.16475C19.86 6.06475 20.5725 7.12308 21.0975 8.33975C21.6225 9.55641 21.885 10.8564 21.885 12.2397C21.885 13.6231 21.6225 14.9231 21.0975 16.1397C20.5725 17.3564 19.86 18.4147 18.96 19.3147C18.06 20.2147 17.0017 20.9272 15.785 21.4522C14.5683 21.9772 13.2683 22.2397 11.885 22.2397ZM11.885 20.2397C14.1183 20.2397 16.01 19.4647 17.56 17.9147C19.11 16.3647 19.885 14.4731 19.885 12.2397C19.885 10.0064 19.11 8.11475 17.56 6.56475C16.01 5.01475 14.1183 4.23975 11.885 4.23975C9.65168 4.23975 7.76001 5.01475 6.21001 6.56475C4.66001 8.11475 3.88501 10.0064 3.88501 12.2397C3.88501 14.4731 4.66001 16.3647 6.21001 17.9147C7.76001 19.4647 9.65168 20.2397 11.885 20.2397Z\" fill=\"black\"\/>\n<\/svg>\n    <div class=\"uc-tooltip__text\">\n        Um evento \u00e9 qualquer sinal enviado do lado do servidor (por exemplo, page_view, lead, add_to_cart, purchase). Pode atualizar o seu plano a qualquer momento, caso ultrapasse os limites.    <\/div>\n<\/div>\n                                    <\/div>\n                                            <\/div>\n                    <div class=\"uc-pricing-column__content-action\">\n                                    <a id=\"6e1597bc-d468-4ffe-8388-2d69e2ef1a8b\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sgw&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sgw&amp;source_website=usercentrics.com&amp;sst_action=signup\" target=\"_blank\"><span>Comece gratuitamente<\/span><\/a>                            <\/div>\n                            <\/div>\n                <\/div>\n<div\n    class=\"uc-pricing-column \"\n    data-plan=\"Performance\">\n            <div class=\"uc-pricing-column__header\">\n                    <div class=\"uc-pricing-column__header-plan like-h3 no-default-margin\">Performance<\/div>\n                \n                                <div class=\"uc-pricing-column__header-description\" >Para fluxos de eventos de grande escala.<\/div>\n        \n            <\/div>\n    <div class=\"uc-pricing-column__content\">\n                <div class=\"uc-pricing-column__content__top\">\n\n            <div\n                class=\"uc-pricing-column__content-price \">\n                                                                                                                <span\n                                class=\"uc-pricing-column__content-value uc-pricing-column__content-value--fixed like-h3 no-default-margin\">\n                                <span class='uc-currency uc-currency--reversed' data-currency='EUR' data-value='80' data-original='80' data-enabled-currencies=''><span class='uc-currency__symbol'>\u20ac<\/span><span class='uc-currency__amount'>80<\/span><\/span>                                                                    <span\n                                        class=\"uc-pricing-column__content-value-suffix\">\/ m\u00eas<\/span>\n                                                            <\/span>\n                                                                                                                <\/div>\n                            <div class=\"uc-pricing-column__content-sessions\">\n                    At\u00e9 <span class=\"sessions-number\">10.000.000<\/span> eventos                                            <div class=\"uc-tooltip uc-tooltip--position-bottom\" data-og-position=\"bottom\">\n    <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.885 17.2397H12.885V11.2397H10.885V17.2397ZM11.885 9.23975C12.1683 9.23975 12.4058 9.14391 12.5975 8.95225C12.7892 8.76058 12.885 8.52308 12.885 8.23975C12.885 7.95641 12.7892 7.71891 12.5975 7.52725C12.4058 7.33558 12.1683 7.23975 11.885 7.23975C11.6017 7.23975 11.3642 7.33558 11.1725 7.52725C10.9808 7.71891 10.885 7.95641 10.885 8.23975C10.885 8.52308 10.9808 8.76058 11.1725 8.95225C11.3642 9.14391 11.6017 9.23975 11.885 9.23975ZM11.885 22.2397C10.5017 22.2397 9.20168 21.9772 7.98501 21.4522C6.76834 20.9272 5.71001 20.2147 4.81001 19.3147C3.91001 18.4147 3.19751 17.3564 2.67251 16.1397C2.14751 14.9231 1.88501 13.6231 1.88501 12.2397C1.88501 10.8564 2.14751 9.55641 2.67251 8.33975C3.19751 7.12308 3.91001 6.06475 4.81001 5.16475C5.71001 4.26475 6.76834 3.55225 7.98501 3.02725C9.20168 2.50225 10.5017 2.23975 11.885 2.23975C13.2683 2.23975 14.5683 2.50225 15.785 3.02725C17.0017 3.55225 18.06 4.26475 18.96 5.16475C19.86 6.06475 20.5725 7.12308 21.0975 8.33975C21.6225 9.55641 21.885 10.8564 21.885 12.2397C21.885 13.6231 21.6225 14.9231 21.0975 16.1397C20.5725 17.3564 19.86 18.4147 18.96 19.3147C18.06 20.2147 17.0017 20.9272 15.785 21.4522C14.5683 21.9772 13.2683 22.2397 11.885 22.2397ZM11.885 20.2397C14.1183 20.2397 16.01 19.4647 17.56 17.9147C19.11 16.3647 19.885 14.4731 19.885 12.2397C19.885 10.0064 19.11 8.11475 17.56 6.56475C16.01 5.01475 14.1183 4.23975 11.885 4.23975C9.65168 4.23975 7.76001 5.01475 6.21001 6.56475C4.66001 8.11475 3.88501 10.0064 3.88501 12.2397C3.88501 14.4731 4.66001 16.3647 6.21001 17.9147C7.76001 19.4647 9.65168 20.2397 11.885 20.2397Z\" fill=\"black\"\/>\n<\/svg>\n    <div class=\"uc-tooltip__text\">\n        Um evento \u00e9 qualquer sinal enviado do lado do servidor (por exemplo, page_view, lead, add_to_cart, purchase). Pode atualizar o seu plano a qualquer momento, caso ultrapasse os limites.    <\/div>\n<\/div>\n                                    <\/div>\n                                                    <div class=\"uc-pricing-column__slider-wp\">\n                    <input\n                        aria-label=\"Max Range\"\n                        class=\"uc-pricing-column__slider\"\n                        type=\"range\"\n                        min=\"1\"\n                        max=\"3\"\n                        step=\"1\"\n                        value=\"1\"\n                        data-aria-prefix=\"Up to\"\n                        data-aria-suffix=\"events\">\n                                            <div class=\"uc-pricing-column__slider__separator\"\n                             style=\"left: calc(50%)\"\n                             data-step=\"2\"><\/div>\n                                    <\/div>\n                    <\/div>\n                    <div class=\"uc-pricing-column__content-action\">\n                                    <a id=\"efbd7115-7fa6-4661-a6c3-f7713cb36975\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sgw&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sgw&amp;source_website=usercentrics.com&amp;sst_action=signup\" target=\"_blank\"><span>Comece gratuitamente<\/span><\/a>                            <\/div>\n                            <\/div>\n            <a class=\"uc-pricing-column__more-1-mil-link\"\n           data-pricing-page-url=\"https:\/\/usercentrics.com\/pt\/pricing\/\"\n           href=\"https:\/\/usercentrics.com\/book-a-consultation-sst\/\">Mais pedidos? Contacte-nos<\/a>\n                <\/div>\n                                                            <\/div>\n                            <div\n                class=\"uc-pricing__description__disclaimer like-text-sm\"><p><strong>Nota<\/strong>: Oferta v\u00e1lida apenas para novos utilizadores. Acesso gratuito at\u00e9 20.000 eventos. Ap\u00f3s esse limite, aplicam-se as tarifas padr\u00e3o.<br \/>\nA Usercentrics reserva-se o direito de modificar ou terminar esta oferta a qualquer momento.<\/p>\n<\/div>\n                                                                    <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:21;\">\n    \n<div class=\"uc-faq-wrapper uc-faq-wrapper__heading\">\n    <div class=\"uc-faq-heading-wp\">\n        <h2 class=\"uc-faq-heading no-default-margin\">\n            Perguntas frequentes        <\/h2>\n    <\/div>\n    <div class=\"uc-faq-content\">\n        <div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        O que \u00e9 a Usercentrics Meta Signals Gateway?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>A Usercentrics Meta Signals Gateway &eacute; uma solu&ccedil;&atilde;o completamente gerida e f&aacute;cil de ativar que simplifica a configura&ccedil;&atilde;o e opera&ccedil;&atilde;o da Meta Signals Gateway, facilitando a transfer&ecirc;ncia de dados prim&aacute;rios de canais online e offline para a Meta e mais.<\/p>\n<p>Em vez de teres de implementar e manter a infraestrutura tu mesmo, n&oacute;s tratamos do alojamento por ti, oferecendo um ambiente pronto a usar que &eacute; seguro, dimension&aacute;vel e privado.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        O que \u00e9 a Meta Signals Gateway (SGW) e por que preciso dela?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>A Signals Gateway &eacute; a nova solu&ccedil;&atilde;o de dados completa da Meta que ajuda a maximizar o valor dos teus dados prim&aacute;rios ao simplificar as liga&ccedil;&otilde;es de dados de qualquer fonte para qualquer destino &mdash; Meta ou outros. Esta permite-te melhorar o desempenho da campanha, reduzir os custos de aquisi&ccedil;&atilde;o e obter mais retorno do investimento em publicidade na Meta.<\/p>\n<p>Como funciona (simplificado):<\/p>\n<ol>\n<li>Um utilizador interage com o teu site ou aplica&ccedil;&atilde;o.\n<p><\/li>\n<li>Os dados do evento s&atilde;o enviados para o teu endpoint da Meta Signals Gateway (alojado por ti ou por um fornecedor, como a Usercentrics).\n<p><\/li>\n<li>A Gateway encaminha estes dados de forma segura para a Meta.\n<p><\/li>\n<li>A Meta utiliza-os para melhorar a atribui&ccedil;&atilde;o, a segmenta&ccedil;&atilde;o e os resultados das campanhas.<\/li>\n<\/ol>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Como \u00e9 que a Usercentrics ajuda com o alojamento da Meta Signals Gateway?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>A plataforma da Usercentrics &eacute; uma camada de alojamento gerida para a Meta Signals Gateway, permitindo que os clientes rapidamente:<\/p>\n<ul>\n<li> Lancem os pr&oacute;prios gateways com um clique (sem necessidade de gerir configura&ccedil;&otilde;es de alojamento na nuvem)<\/li>\n<li> Efetuem a gest&atilde;o da utiliza&ccedil;&atilde;o, dos dom&iacute;nios e das credenciais num &uacute;nico local<\/li>\n<li> Beneficiem de uma entrega de dados mais resiliente e com melhor desempenho para a Meta<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\" id=\"how-is-the-cpa-reduction-with-meta-signals-gateway-calculated\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Como \u00e9 calculada a redu\u00e7\u00e3o de CPA com a gateway Meta Signals?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Os anunciantes que implementaram a Signals Gateway Pixel juntamente com a integra&ccedil;&atilde;o da Meta Pixel e da Conversions API obtiveram, em m&eacute;dia, uma redu&ccedil;&atilde;o de 23% no Custo por A&ccedil;&atilde;o em compara&ccedil;&atilde;o com a utiliza&ccedil;&atilde;o da Meta Pixel e da Conversions API isoladamente.*<\/p>\n<p>Isto &eacute; essencial para uma melhoria em 13% do Custo por Resultado em m&eacute;dia para empresas com Meta Pixel que configuraram a Conversions API**<\/p>\n<p>Fonte: Com base na meta-an&aacute;lise de 15 experi&ecirc;ncias A\/B de 99% de confian&ccedil;a, com anunciantes da Conversions API Gateway, realizadas entre maio de 2024 e janeiro de 2025 na APAC, EMEA e NORAM, com incentivos<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Como \u00e9 que a Meta Signals Gateway se compara \u00e0 sGTM?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Embora a Signals Gateway da Meta e a Server-side Tag Manager da Google (sGTM) funcionem numa infraestrutura de servidor, os respetivos objetivos s&atilde;o diferentes. A sGTM &eacute; uma encaminhadora de dados flex&iacute;vel: um servidor de uso geral que te permite recolher, transformar e distribuir dados para v&aacute;rios destinos, como Meta, Google Analytics ou TikTok.<\/p>\n<p>Por outro lado, a Meta Signals Gateway &eacute; um sistema de processamento de eventos f&aacute;cil de usar e otimizado para enviar dados de convers&atilde;o de alta qualidade para a Meta. &Eacute; pr&eacute;-configurada e gerido para garantir desempenho e fiabilidade, proporcionando aos anunciantes as vantagens do rastreio do lado do servidor sem a complexidade t&eacute;cnica de gerir a pr&oacute;pria infraestrutura.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Que produto do lado do servidor da Usercentrics deves escolher?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Depende dos teus objetivos. Se a Meta &eacute; um canal de publicidade importante para ti e procuras uma configura&ccedil;&atilde;o simples e orientada para o desempenho da Meta Ads, a Usercentrics Meta Signals Gateway Hosting pode ser a escolha certa. Esta facilita a liga&ccedil;&atilde;o dos teus dados web e offline &agrave; Meta, melhora a precis&atilde;o do rastreio e cria audi&ecirc;ncias personalizadas &mdash; tudo sem conhecimentos t&eacute;cnicos.<\/p>\n<p>Se procuras uma solu&ccedil;&atilde;o mais avan&ccedil;ada e multiplataforma, o alojamento<a href=\"https:\/\/usercentrics.com\/server-side-tracking-solution\/\"> Server Google Tag Managing (sGTM)<\/a> pode ser mais adequado. Esta oferece maior controlo sobre rastreio em plataformas como Google, Meta e TikTok, permitindo um poderoso enriquecimento de dados e uma governa&ccedil;&atilde;o centralizada num ambiente seguro em termos de privacidade.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Quais s\u00e3o os benef\u00edcios do alojamento da Meta Signals Gateway?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>A Usercentrics Meta Signals Gateway torna o rastreamento da Meta f&aacute;cil, r&aacute;pido e privado. &Eacute; simples de ativar, n&atilde;o exigindo configura&ccedil;&atilde;o complexa ou conhecimentos t&eacute;cnicos. A solu&ccedil;&atilde;o &eacute; totalmente alojada e mantida pela Usercentrics, pelo que n&atilde;o precisas de gerir servidores ou atualiza&ccedil;&otilde;es.<\/p>\n<p>&Eacute; compat&iacute;vel com a conformidade, ajudando a garantir que s&oacute; os dados consentidos s&atilde;o enviados para a plataforma de publicidade da Meta. Pode entrar em funcionamento em dias, com integra&ccedil;&atilde;o na tua CMP existente, Meta Conversions API e outras ferramentas de marketing &mdash; oferecendo sinais de alta qualidade e consentidos sem esfor&ccedil;o.<\/p>\n<p>Al&eacute;m disso, ao utilizar a Signals Gateway Pixel juntamente com a Meta Pixel e a Conversions API, as empresas observaram v&aacute;rias vantagens:<\/p>\n<ul>\n<li>Clarks: &minus;25% CPA, +32% ROAS, +33% convers&otilde;es<\/li>\n<li>Terranova: &minus;17% CPA, +22% ROAS, +21% convers&otilde;es<\/li>\n<li>SBLY Media: &minus;25% custo por resultado, +22% convers&otilde;es<\/li>\n<li>YOIMEDIA: &minus;22% CPA, +29% ROAS, +31% convers&otilde;es<\/li>\n<li>PiKoYa: &minus;21% custo por resultado, +33% ROAS, +27% convers&otilde;es<\/li>\n<\/ul>\n<p>Fonte: Estudos de caso<a href=\"https:\/\/www.facebook.com\/business\"> Meta<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Posso usar Usercentrics Server-Side Tagging e sGTM em conjunto?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Sim. &Eacute; poss&iacute;vel utilizar Server-Side Google Tag Manager (sGTM) e Signals Gateway em conjunto.<\/p>\n<p>A sGTM gere e processa a tua configura&ccedil;&atilde;o de etiquetagem do lado do servidor, enquanto a Signals Gateway oferece suporte para Meta Pixel prim&aacute;rio, processamento de dados de convers&atilde;o offline e cria&ccedil;&atilde;o de audi&ecirc;ncias personalizadas.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Posso migrar da Signals Gateway para a Server GTM mais tarde?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>N\u00e3o exatamente: como a Signals Gateway e a Server GTM t\u00eam finalidades diferentes, n\u00e3o se trata de uma migra\u00e7\u00e3o direta, mas sim de uma combina\u00e7\u00e3o ou expans\u00e3o.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Preciso de um dom\u00ednio personalizado?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Sim, &eacute; altamente recomend&aacute;vel usar um dom&iacute;nio personalizado para a tua Signals Gateway (e para o teu contentor de Servidor GTM, se usares um).<\/p>\n<p>Um dom&iacute;nio personalizado ajuda a garantir que todos os pedidos de dados e sinais s&atilde;o enviados atrav&eacute;s do teu dom&iacute;nio de confian&ccedil;a e n&atilde;o atrav&eacute;s de um endpoint de terceiros. Isto torna a tua configura&ccedil;&atilde;o de medi&ccedil;&atilde;o mais resistente e preparada para o futuro.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Posso carregar convers\u00f5es da minha loja offline?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>A Meta Signals Gateway suporta totalmente o carregamento de convers&otilde;es offline, incluindo compras na loja e eventos CRM.<\/p>\n<p>&Eacute; poss&iacute;vel carregar transa&ccedil;&otilde;es de ponto de venda, dados de programas de fidelidade, convers&otilde;es de call center ou outros resultados rastreados por CRM.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Os meus dados est\u00e3o seguros?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Os identificadores de eventos t\u00eam hash SHA-256 e s\u00e3o transferidos de forma segura. Hashes n\u00e3o correspondidas s\u00e3o descartadas ap\u00f3s o processamento.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Posso usar a Signals Gateway al\u00e9m da Meta?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Sim. A Signals Gateway suporta o envio de dados para destinos personalizados e para o teu warehouse de dados BigQuery.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Qual \u00e9 a diferen\u00e7a entre a Meta Signals Gateway e a Meta CAPI Gateway?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>A Meta CAPI Gateway oferece um endpoint prim&aacute;rio que recebe dados do Meta Pixel cl&aacute;ssico (por exemplo, de sites), bem como dados de eventos de fontes offline, como sistemas CRM, que s&atilde;o depois encaminhados para a Meta Conversions API (CAPI). Melhora a precis&atilde;o do rastreio, oferecendo uma alternativa &agrave;s limita&ccedil;&otilde;es do navegador.<\/p>\n<p>A Meta Signals Gateway baseia-se na CAPI Gateway, oferecendo as mesmas capacidades, e mais. Permite criar o novo Signals Pixel, que &eacute; o Meta Pixel alojado no teu dom&iacute;nio, tornando-o mais resistente. Funciona tamb&eacute;m como um centro de dados para dados prim&aacute;rios de v&aacute;rias fontes, incluindo sites, aplica&ccedil;&otilde;es m&oacute;veis e sistemas offline\/CRM. Esta processa e encaminha estes dados n&atilde;o s&oacute; para a Meta, mas tamb&eacute;m para outras plataformas, se necess&aacute;rio<\/p>\n<p>Em suma:<\/p>\n<ul>\n<li><strong>CAPI Gateway<\/strong> = um pipeline dedicado para enviar eventos web e de servidor para a Meta CAPI.<\/li>\n<li><strong>Signals Gateway<\/strong> = suporta o novo pixel prim&aacute;rio da Meta e funciona como uma plataforma centralizada para gerir e encaminhar dados prim&aacute;rios de v&aacute;rias fontes (websites, aplica&ccedil;&otilde;es e offline) para a Meta e mais.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h2 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        O que s\u00e3o os dados prim\u00e1rios e porque s\u00e3o importantes para o marketing?    <\/button>\n    <\/h2>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Os <strong>dados prim&aacute;rios<\/strong> s&atilde;o informa&ccedil;&otilde;es que recolhes diretamente do p&uacute;blico, atrav&eacute;s do teu site, aplica&ccedil;&atilde;o, CRM ou outros canais pr&oacute;prios. S&atilde;o consentidos, precisos e totalmente sob o teu controlo. Como refletem intera&ccedil;&otilde;es reais com a tua marca, &eacute; a base mais fi&aacute;vel para as decis&otilde;es de marketing e a segmenta&ccedil;&atilde;o.<\/p>\n<p><strong>Os dados de terceiros<\/strong>, em contrapartida, s&atilde;o recolhidos por outras entidades (como plataformas, sites ou ferramentas externas) e depois partilhados ou vendidos. S&atilde;o frequentemente baseados em cookies, mais dif&iacute;ceis de verificar e cada vez mais limitados pelas leis de privacidade e restri&ccedil;&otilde;es dos navegadores.<\/p>\n<p>Construir a tua estrat&eacute;gia de marketing com base em dados prim&aacute;rios ajuda-te a:<\/p>\n<ul>\n<li> Melhorar a precis&atilde;o da segmenta&ccedil;&atilde;o<\/li>\n<li> Manter um rastreio consistente entre plataformas<\/li>\n<li> Reduzir a depend&ecirc;ncia de fontes externas<\/li>\n<li> Manter a conformidade com regulamentos de privacidade<\/li>\n<li>Preparar o teu desempenho para o futuro &agrave; medida que o rastreio de terceiros diminui<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-7153","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Meta Signals Gateway | Reduz o CPA da Meta | Usercentrics<\/title>\n<meta name=\"description\" content=\"Ativa a Meta Signals Gateway com a Usercentrics para enviar melhores dados prim\u00e1rios para a Meta e mais. 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