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Title: How a leading game developer achieved up to 10% increase in Ad LTV through user consent
URL: https://usercentrics.com/resources/mobile-games-pubisher/
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# How a leading game developer achieved up to 10% increase in Ad LTV through user consent

Leading game developer achieves up to 10% increase in Ad LTV through user consent with apps data privacy compliance through Usercentrics partnership.

## Summary

The partner is a leading European game developer with dozens of games and hundreds of employees. The company has an engaged audience of billions of gamers, and a focus on community-building and delivering user-friendly technology to help transforms ideas into popular games.

### 10M+

downloads

### 11K

daily installs

### 2021

launch data

## Solution

To solve user consent issues, the company decided to **integrate a consent management SDK** to enable obtaining consent from users that met regulatory requirements.

The team chose to work with the **Usercentrics Consent Management SDK,** a plug-and-play CMP solution designed to provide automated solutions for privacy compliance needs.

The goal was streamlined setup and maintenance for ongoing peace of mind, so app developers and publishers can continue thriving while confident in protecting data and privacy.

## Results

### 10%

Ads LTV increase

### EU, CA

regions

### $0

additional investments

After integrating consent in their most popular game*,* **the company** was **able to unlock ad networks' inventory in regulated regions like Europe and California, bringing a 10% increase in Ad LTV.**

The team noted that “integration was a breeze,” delivering the control and flexibility needed to launch new games fast, experiment with different setups, and roll out to targeted regions. The results they saw on ARPDAU and LTV uplift made Usercentrics “a very easy sell” to their organization.

Seeing how smart consent yielded strong benefits, the team expanded plans to implement Usercentrics Consent Management SDK in more games in their portfolio to increase monetization and protect the company from regulatory penalties.

In addition to the direct benefits to ad revenue as a consequence of compliance, the team also got a better, clearer picture of their users and their consent decisions.

---

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