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Title: How Planerio Built Reliable Tracking for a Multilingual Site with Usercentrics CMP and Server-Side Tagging
URL: https://usercentrics.com/resources/planerio-cmp-server-side-tagging/
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# How Planerio Built Reliable Tracking for a Multilingual Site with Usercentrics CMP and Server-Side Tagging

Planerio GmbH develops AI-supported workforce management and shift scheduling software used at more than 4,000 sites in the EU. With a website in eight languages and several editors publishing content, maintaining consent by hand had become difficult, with no route to server-side tracking.

Planerio moved to Usercentrics Web CMP and added Usercentrics Server-Side Tagging, putting consent management and measurement on one stack built to work together.

Now, its marketing team has quality data they can act on: consent signals reach Google Ads and GA4 correctly, less data is lost to Safari restrictions and ad blockers, and attribution is assigned to the right channel more often. The team's attention shifted from maintaining privacy compliance to driving performance and growth.

## The company

Planerio GmbH is a Munich-based software company with more than 100 employees and several locations. Its AI-supported platform handles workforce management, shift scheduling and time tracking. Healthcare is where Planerio started and remains its largest customer group, spanning medical practices, large group practices (MVZs), and hospitals, and the company now serves a broad range of sectors beyond it.

The business focuses on DACH, but has customers throughout the EU. Its software runs at more than 4,000 sites, and it operates country websites in eight languages: German, English, French, Dutch, Spanish, Italian, Polish, and Czech.

Nico Herborn, the Online Marketing Manager at Planerio GmbH, shared that privacy is an important factor for Planerio's clients, and questions about consent management and data tracking come from both customers as well as internal stakeholders.

## Challenge

Planerio's previous consent management platform worked for a single-language website. As their website grew to host eight languages on eight country domains, maintaining the previous consent banner became largely manual and strenuous.

For example, the team had to identify and categorize every new script or tracking tool by hand, and there was no automated scanning to catch changes made by different editors. There was also no way to extend their data consent setup toward server-side tracking, which Planerio wanted in order to retrieve higher-quality data.

Herborn summed up the limitation plainly: "In short, it worked for a single-language site but not for an international site with several people publishing content."

What Planerio needed was a consent setup with automatic checks as multiple editors contributed to the site, and a documented path to server-side tagging.

## Why Usercentrics Web CMP and Usercentrics Server-Side Tagging

### A CMP Built for a Multilingual, Multi-Editor Site

A solution built for a multilingual, multi-editor website was the requirement that shaped Planerio’s decision on vendor selection. It came with three conditions: automated scanning, reliable Google Consent Mode v2 support, and a documented path to server-side tagging.

Usercentrics Web CMP met all the requirements. Automated website scanning flags new or changed cookie scripts. Multi-language support and centrally managed consent texts are what Planerio needed for its website in eight languages.

Finally, native Consent Mode v2 support enables consent signals to reach Google Ads and GA4 correctly without custom code, and granular service categories let marketing request a new tool and have it categorized properly rather than blocked.

### **Seamless Integration with Server-Side Tagging**

Having set up Usercentrics Web CMP, Herborn described it as the logical choice to adopt Usercentrics Server-Side Tagging, so that privacy compliance and measurement do not sit in separate tools that can drift apart.

Setting up both solutions on the Planerio website took around one week, including testing and validation. The CMP was simple to set up and integrate, and with the CMP already in place, the tagging server took roughly two clicks.

The part that took the most effort was conceptual. Configuring server-side tagging in server-side Google Tag Manager (sGTM) introduces concepts that go beyond classic client-side tagging, and the team had to make certain that consent signals were passed correctly to the server-side tags. Planerio worked through it with the Usercentrics documentation and help center articles and completed the whole implementation without contacting the support team.

## Results

### A Trustworthy Basis for Marketing Optimization

With the proper Google Consent Mode v2 setup, the Planerio team is able to keep Google Ads and GA4 measurement functional for visitors who do not accept marketing cookies via conversion modeling. Additionally, they can continue using audience and remarketing features in the EU. In Herborn's words, the team once again has "a complete and trustworthy basis for optimisation."

### Server-Side Tagging Changed How Much of That Data Arrives Intact

Planerio also has more control over what data is sent to which vendor, which Herborn counts as both a privacy and a data-quality advantage.

> Tags are now served in a first-party context, which means longer cookie lifetimes and noticeably less data loss from Safari/ITP restrictions and ad blockers. Sessions in GA4 are less fragmented, so returning users are recognised more reliably and attribution is assigned to the correct channel more often instead of defaulting to direct.

— Nico Herborn, Online Marketing Manager, Planerio GmbH

The team monitors Consent Mode on three levels: technically, with Google Tag Assistant and GTM preview mode; in the platforms, by checking consent state and modeled conversion indicators in GA4 and Google Ads against internal reporting; and in the CMP, through acceptance and rejection rates in the Usercentrics consent analytics dashboard. Deviations between the three views are the early-warning signal that something in the setup needs attention.

### Less Manual Work, Easier Answers

Herborn reports that the manual effort of keeping the consent banner up-to-date has dropped substantially thanks to automated scanning, and the team no longer has to check by hand whether a newly added script is covered.

> Because consent management and server-side tagging come from the same suite, we were able to move from ‘are we compliant?' to 'is our data good enough to optimise on?' very quickly. That confidence is what now lets us focus on performance and growth instead of on compliance housekeeping.

— Nico Herborn, Online Marketing Manager, Planerio GmbH

Planerio's experience points to the importance of having a proper consent infrastructure. When consent signaling and measurement run on one stack, much of the manual privacy compliance upkeep falls away, and the marketing team's attention moves to the quality of the data it receives and the optimization potentials made possible.

---

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