# [ROAS CALCULATOR](https://usercentrics.com/roas-calculator/) **See what you're really getting back from your advertising. Plus, learn how to improve your return on ad spend (ROAS) with Usercentrics.** [Calculate Your ROAS](https://usercentrics.com/roas-calculator/) *Used by: Burny Games, Sixt, Douglas* --- 1. Enter your revenue and ad spend — Input how much you've spent on a specific ad source and how much revenue it generated. Our ROAS calculation formula will do the rest. 2. Add your consent rate details — Your current and target user consent rates impact revenue. Share this data with us, and we'll show you how to optimize it for better ROAS. 3. Get instant results — See your ROAS calculation instantly and discover strategies to boost your return on ad spend with our solutions. --- ## Frequently asked questions ### What is ROAS? ROAS, or return on ad spend, is a key marketing metric that is determined by measuring how much revenue you earn for every dollar spent on advertising. It helps businesses determine the effectiveness of their ad campaigns. ### How to calculate ROAS ROAS is calculated by dividing total ad revenue by total ad spend. This ROAS calculation formula helps advertisers measure campaign effectiveness. The ROAS formula is: **ROAS = Revenue from Ads ÷ Ad Spend** For example, if you spent $500 on ads and earned $2,000 in revenue, your ROAS is 4.0 (or 400%). ### What is a good ROAS? A good ROAS depends on your industry, profit margins, and advertising costs. Generally: - **1.0 or lower** — losing money on ads - **2.0 – 4.0** — average, depending on the industry - **4.0+** — strong performance, especially for ecommerce ### How to use the ROAS calculator? Enter your ad spend and revenue, along with details about your user consent rate. Our ROAS calculator online will show your return on ad spend calculation and suggest ways to improve it. ### What factors influence your ROAS metric? Several elements impact ROAS, including: - Ad targeting & audience quality - User consent rates (affect data accuracy) - Ad creative & messaging effectiveness - Landing page optimization - Bidding strategy & cost per click (CPC) ### How to determine ROAS goals? Your target ROAS depends on your business goals and profit margins. 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