TCF / IAB
IAB Europe developed the Transparency and Consent Framework (TCF) to help digital advertisers comply with the GDPR and ePrivacy Directive. The Framework is meant
to simplify and standardize communications and consent information sharing among publishers and advertisers. For companies, this includes third-party vendors, websites, and end users, ensuring all stakeholders have clear information regarding consent status. Learn how to integrate the TCF seamlessly, along with GDPR compliance. Gain insights to help you confidently launch marketing campaigns to grow your audience and their trust. It doesn’t have to be complicated. We’ll also help ensure that you understand and are prepared for planned changes under TCF 2.0.