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TCF / IAB

IAB Europe developed the Transparency and Consent Framework (TCF) to help digital advertisers comply with the GDPR and ePrivacy Directive. The Framework is meant to simplify and standardize communications and consent information sharing among publishers and advertisers. For companies, this includes third-party vendors, websites, and end users, ensuring all stakeholders have clear information regarding consent status. Learn how to integrate the TCF seamlessly, along with GDPR compliance. Gain insights to help you confidently launch marketing campaigns to grow your audience and their trust. It doesn’t have to be complicated. We’ll also help ensure that you understand and are prepared for planned changes under TCF 2.0.

3 months with TCF 2.0 – Criticism from the Belgian data protection authority and official statement of the IAB Europe
Blog Oct 26, 2020

3 months with TCF 2.0 – Criticism from the Belgian data protection authority and official statement of the IAB Europe

The Transparency and Consent Framework (TCF) version 2.0 of the Interactive Advertising Bureau (IAB Europe) has been officially in...

TCF 2.0 FAQs: all answers at a glanceFAQs TCF 2.0
Blog Aug 13, 2020

TCF 2.0 FAQs: all answers at a glance

TCF 2.0 came into force on 15th August 2020. We have summarised for you the most frequently asked questions...

TCF 2.0 Transition Guide: What publishers must know
Blog Jul 29, 2020

TCF 2.0 Transition Guide: What publishers must know

The clock is ticking. On August 15 2020, the Transparency and Consent Framework 2.0 (TCF 2.0) will come into...

FAQ for the webinar IAB TCF 2.0 & Performance Marketing
Blog Jun 3, 2020

FAQ for the webinar IAB TCF 2.0 & Performance Marketing

After an increasing number of questions arose in our webinar “IAB TCF 2.0 & Performance Marketing”, our speakers Hanna...

TCF 2.0 explained – the most important new features at a glance
Blog May 7, 2020

TCF 2.0 explained – the most important new features at a glance

Things are starting to get serious!  The TCF 2.0 is about to roll out with the current deadline set...

Understanding the IAB Framework in 15 Minutes (or less!)
Blog Jun 27, 2019

Understanding the IAB Framework in 15 Minutes (or less!)

Let’s take a deeper look into the IAB Transparency and Consent Framework (TCF). In 2018, the framework was introduced...

The iab Transparency & Consent Framework
Blog Sep 26, 2018

The iab Transparency & Consent Framework

The iab consent framework by the iab Tech Lab specifies the way, a consent is saved and forwarded between...