The privacy risk guide

The purpose of the privacy audit is to assess your website to determine if you’re perfectly compliant or if there’s room for improvement to your data privacy strategy. There are three different result levels depending on the level of compliance of your website. The criteria used to measure the risk level is dependent on the following three factors: 1) First party cookies, 2) Third Party Cookies 3) Third Party Requests. Please use this guide to help you with any definition questions you may have.

Levels


High Risk – Strong demonstrable proof of lack of compliance. This audit has found that your html website potentially sets a large amount of third party cookies and third party requests, possibly without asking for explicit user consent. Due to the high risk of fines, our legal team recommends to take action as soon as possible.


Medium Risk – Demonstrable proof of lack of compliance. This audit has found that your website sets either an above average amount of A) First Party Cookies OR B) Third Party Cookies and/or Third Party Requests, without asking for explicit user consent. Due to the high risk of fines, our legal team recommends to take action as soon as possible.


Low Risk – This audit has found that your website might set First Party Cookies without asking for explicit user consent. There have been no Third Party Cookies and/or Third Party Requests found.

Explanations

Once you have identified which Cookies and Requests are being used by your website, you can begin to ask your website visitors for consent. A CMP (consent management platform), is a simple solution in managing, gathering and storing consent in a legally compliant manner.

Cookies

Cookies identify online users and have become the main ingredient in providing a personalized online marketing campaign. Yet, many website providers lack the know-how as to which Cookies are used on their website. This causes difficulty in asking consent for the right service and makes data compliance a tedious process. That’s where we come in. Our Usercentrics CMP not only lets you know which First and Third party cookies are being set, but also which Third Party Requests are loaded. Collect consents in a transparent, granular and compliant manner with our category winning CMP.

First Party Cookies

First party Cookies are set by the website you are currently surfing. These Cookies allow website providers to collect customer analytics data, remember language settings, and carry out other useful functions that help provide a personalised user experience.

Third Party Cookies

The worst kind of Cookies, these are usually set for tracking and retargeting marketing campaigns. They are set by third-party servers (such as an embedded youtube video) on publishers’ websites.

Third Party Requests

Third party requests are files that are loaded from a website other than the website the user is currently visiting. They usually are from vendors whose technology is implemented on the website or who use the website for advertising and tracking purposes.