# [BETTER DATA AND ADS PERFORMANCE — POWERED BY CONSENT](https://usercentrics.com/transactional-ecommerce-d2c/) **Seamless shopping needs high-quality first-party data. Without clear consent, personalization and performance stall. Usercentrics helps you collect consent transparently, activate data sustainably, and build trust.** [Start free](https://usercentrics.com/free-trial/) · [Contact sales](https://usercentrics.com/book-a-consultation/) *Used by: Reitmans Canada, Ofiprix, NEWSTORE, Ambiente Direct, Jack Wolfskin* --- ### The privacy challenges holding back your performance 1. Data loss and unreliable insights: **Brands lose critical first-party data when users don't give consent, and even when they do, client-side limitations often lead to incomplete or unreliable event signals. The result: weaker personalization, less effective targeting, and higher costs to maintain performance.** 2. Weaker retargeting and acquisition: Without clear consent, retargeting pools shrink, acquisition costs rise, and performance channels lose efficiency — a problem compounded by constant changes across browsers and ad tech platforms. 3. Global compliance complexity and risk: Selling globally requires keeping pace with ever-evolving privacy laws and platform requirements. This increases operational complexity and exposes the business to financial, organizational, and reputational risk if consent isn't collected, signaled, and stored correctly. 4. Consent UX gaps lose money: Businesses lose revenue when consent gaps break tracking, disrupt session recovery, and increase cart abandonment. Without reliable, compliant data signals, personalization falters and performance marketing struggles to scale profitably. --- ## Turn privacy challenges into performance opportunities Usercentrics helps you build trust, collect and activate high-quality consented data, and strengthen your marketing performance. --- ## Recover high-quality data and improve measurement Powered by: Usercentrics CMP and Usercentrics Server-Side Tracking (SST). - **Collect compliant consent at scale:** Capture clear, granular, and audit-ready consent across web and apps to power compliant first-party data for personalization, segmentation, and retention. - **Govern data with permissions:** Apply Usercentrics CMP consent signals to control how data is collected, shared, and activated across your stack. - **Stabilize measurement with server-side tracking:** Reduce client-side dependencies to improve event reliability, accuracy, and page performance. - **Improve performance outcomes:** Industry case studies show gains up to 30% more conversions, 46% more conversions captured, 57% lower CPA, and faster page loads. --- ## Drive performance with reliable, synchronized consent signals Powered by: Usercentrics CMP and Google, Microsoft, and Amazon consent support. - **Strengthen retargeting and acquisition:** Use reliable consent signals to expand addressable audiences and improve acquisition efficiency. - **Powered by Usercentrics CMP:** Seamlessly support consent requirements across Google, Microsoft, and Amazon advertising ecosystems. - **Optimize ad platforms with trusted signals:** Pass valid permissions to Google Ads, GA4, and other ad tech partners for better bidding, audience creation, and attribution. - **Improve CAC at scale:** Lower Customer Acquisition Cost (CAC) and enable more efficient spend for sustainable performance with consented, activation-ready data. --- ## Simplify global privacy compliance Powered by: Usercentrics CMP and Privacy Policy Generator. - **Simplify multi-regulation compliance:** Manage GDPR, CCPA/CPRA, and other evolving regional requirements from a single, scalable setup. - **Powerful automation reduces overhead:** Automatically detect and block cookies, trackers, and other technologies in use across your digital properties. - **Stay aligned as laws evolve:** Keep consent practices up to date as privacy regulations, technology in use, and platform requirements change. - **Reduce manual upkeep:** Pair Usercentrics CMP with the Privacy Policy Generator for peace of mind. Lower resource demands while maintaining region-specific compliance. --- ## Close consent UX gaps to protect revenue Powered by: Usercentrics CMP, Preference Manager, and Server-Side Tracking (SST). - **Design frictionless consent journeys:** Clear, user-friendly consent flows across web and apps reduce drop-offs, maintain session continuity, and lift opt-in rates. - **Maintain trust with persistent preference control:** Users gain transparent, ongoing preference control, minimizing consent prompts and browsing and checkout disruptions. - **Stabilize tracking with permission-based data:** Pass consent signals to server-side tracking. Produce more consistent, compliant event data as environments change. - **Recover performance and revenue:** Close consent UX gaps to restore reliable measurement, reduce cart abandonment, and improve personalization at scale. --- ## Discover our full suite of solutions **[Usercentrics Web CMP](https://usercentrics.com/website-consent-management/)** Stay up to date with regulatory changes. Collect consented user data. Unlock new marketing opportunities with our Google-certified consent management platform. **[Server-Side Tagging Solution](https://usercentrics.com/server-side-tracking-solution/)** Improve campaign performance and reduce costs with an easy-to-use, integrated Server-Side Tagging and consent management solution. Make the move to a first-party system to gain control of your tracking. **[Usercentrics Preference Manager](https://usercentrics.com/preference-management/)** Collect consent, preferences, and permissions for users' zero- and first-party data in one Preference Management Platform while maintaining the highest privacy compliance standards. --- > "Cookie compliance is crucial for ensuring data privacy and building trust with consumers. We chose Usercentrics CMP for its ability to provide harmonized compliance and marketing. We use it to manage user consent across various domains and over a dozen apps. The Google Consent Mode integration is also really useful. Since implementing the Usercentrics CMP, the company has experienced better compliance with data privacy regulations, improved user trust, and enhanced marketing capabilities." > > — Alix Courdier, Head of Marketing Tech, Lipton --- ## Get to know some of our customers [Case Study — HMG Benelux chooses Usercentrics CMP for website compliance](https://usercentrics.com/resources/case-study-hmg-benelux/) Usercentrics CMP enables HMG Benelux with deeper user interaction insights and higher consent rates. [Case Study — SAG Digital chooses Usercentrics CMP for GDPR compliance](https://usercentrics.com/resources/case-study-sag-digital/) Usercentrics helps SAG Digital deliver transparent buying experiences centered around data privacy to earn user trust. [Case Study — Kemmler Baustoffe chooses Usercentrics CMP](https://usercentrics.com/resources/case-study-kemmler-baustoffe/) Usercentrics enables Kemmler Baustoffe with deeper user interaction analysis to drive consent rate optimization. [Case Study — Driving user trust: Free2move select Usercentrics for a seamless user consent experience](https://usercentrics.com/resources/case-study-free2move-group/) Free2move adopts Usercentrics CMP for a seamless user consent experience — internationally and across platforms. [Case Study — Steiff delivers best shopping experience with Usercentrics](https://usercentrics.com/resources/case-study-steiff/) Steiff adopts Usercentrics CMP for GDPR compliance across two domains: their staging system and their public website. [Case Study — Delivery Hero chooses Usercentrics CMP for web and mobile](https://usercentrics.com/resources/case-study-delivery-hero/) Usercentrics helps Delivery Hero meet global, multiplatform data privacy compliance for 2 billion customers. [Case Study — Shaping New Tomorrow chooses Usercentrics CMP](https://usercentrics.com/resources/case-study-shaping-new-tomorrow/) Shaping New Tomorrow and Usercentrics prioritize deep respect for customers and protecting their data privacy rights. [Case Study — Powering privacy: Einhell selects Usercentrics for Google Consent Mode compliance](https://usercentrics.com/resources/case-study-einhell/) Einhell adopts Usercentrics CMP to deliver user-friendly and trustworthy customer experience, enable Google services, access robust analytics, and achieve and maintain GDPR compliance. [Case Study — Paul & Shark teams up with Usercentrics to amplify brand trust and customer experience with robust privacy compliance](https://usercentrics.com/resources/case-study-paul-and-shark/) Paul & Shark delivers luxury apparel and customer experience to match. So their website has to fully represent their brand. They teamed up with Usercentrics to protect customers' privacy, improve consent rates for important user data, and meet regulatory compliance requirements. [Case Study — Usercentrics streamlines and simplifies DISH's consent experience](https://usercentrics.com/resources/case-study-dish-digital-solutions/) DISH adopts Usercentrics CMP to streamline and centralize GDPR compliance across web and apps. [Case Study — Conrad Electronic meets privacy compliance and Google business requirements at scale with Usercentrics](https://usercentrics.com/resources/case-study-conrad-electronic/) Conrad Electronic has been a reliable partner for technology and electronics for 100 years and today optimizes the procurement of technical requirements for companies of all industries and sizes. Usercentrics helps them meet regulatory and business requirements for consent and marketing data. [Contact Sales](https://usercentrics.com/book-a-consultation/) --- - **2.4 M** websites and apps in 195 countries - **8.8 B** monthly consents - **99 %+** customer retention rate - **4.3 /5** rating on G2 --- ## Products - [Usercentrics Web CMP](https://usercentrics.com/website-consent-management/) - [Usercentrics App CMP](https://usercentrics.com/in-app-sdk/) - [Usercentrics CTV CMP](https://usercentrics.com/usercentrics-ctv-cmp/) - [Privacy Policy Generator](https://usercentrics.com/privacy-policy-generator/) - [Server-side Tagging Solution](https://usercentrics.com/server-side-tracking-solution/) - [Preference Manager](https://usercentrics.com/preference-management/) - [Audience Unlocker](https://usercentrics.com/audience-unlocker/) - [Integrations](https://usercentrics.com/integrations/) - [Web Compliance Scan](https://usercentrics.com/privacy-compliance-scanner/) - [App Compliance Scan](https://usercentrics.com/app-data-privacy-audit/) - [ROAS Calculator](https://usercentrics.com/roas-calculator/) ## Solutions - [Data Privacy Regulatory Compliance](https://usercentrics.com/data-privacy-regulatory-compliance/) - [Marketing Performance Optimization](https://usercentrics.com/marketing-performance-optimization/) - [Migration](https://usercentrics.com/migration/) - [Media & Publishing](https://usercentrics.com/media-publishing/) - [Retail & Ecommerce](https://usercentrics.com/retail-ecommerce/) - [Banking, Finance & Insurance](https://usercentrics.com/banking-finance-insurance/) - [Healthcare & Pharmaceuticals](https://usercentrics.com/healthcare-pharmaceuticals/) - [Gaming](https://usercentrics.com/gaming/) - [Education](https://usercentrics.com/education/) - [Automotive](https://usercentrics.com/automotive/) - [Travel & Hospitality](https://usercentrics.com/travel/) ## Regulations & Frameworks - [GDPR (EU)](https://usercentrics.com/gdpr/) - [GDPR (UK)](https://usercentrics.com/uk-gdpr/) - [CCPA (California)](https://usercentrics.com/ccpa/) - [TCF v2.3 (IAB)](https://usercentrics.com/cmp-for-publishers/) - [DMA (EU)](https://usercentrics.com/digital-markets-act-dma/) - [Amazon Consent Signal](https://usercentrics.com/usercentrics-cmp-and-amazon-consent-signal/) - [Google Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-google-consent-mode-v2/) - [Microsoft UET Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-microsoft-consent-mode/) - [Microsoft Clarity Consent Mode](https://usercentrics.com/usercentrics-cmp-and-microsoft-clarity-consent-mode/) - [View all regulations](https://usercentrics.com/regulations-and-frameworks/) ## Resources - [Blog](https://usercentrics.com/knowledge-hub/) - [Whitepapers](https://usercentrics.com/whitepapers/) - [Checklists](https://usercentrics.com/checklists/) - [Courses](https://courses.usercentrics.com/) - [Case Studies](https://usercentrics.com/case-studies/) - [Privacy-Led Marketing](https://usercentrics.com/privacy-led-marketing/) - [Events](https://usercentrics.com/webinar/) - [CONSENTED Podcast](https://usercentrics.com/consented/) - [Guides](https://usercentrics.com/guides/) - [Release Notes](https://releases.usercentrics.com/en) - [Developer Documentation](https://usercentrics.com/docs/) - [RFI Template](https://usercentrics.com/resources/usercentrics-rfi-template/) - [Customer Directory](https://usercentrics.com/usercentrics-customer-directory/) ## Company - [About Us](https://usercentrics.com/about-us/) - [Press](https://usercentrics.com/press/) - [Our Offices](https://usercentrics.com/contact/) - [Trust Center](https://trust.usercentrics.com/) - [Careers](https://usercentrics.com/career/) - [Open Positions](https://apply.workable.com/usercentrics/) - [Diversity & Inclusion](https://usercentrics.com/dei/) ## Support - [General Support](https://support.usercentrics.com/hc/en-us) - [Contact Sales](https://usercentrics.com/book-a-consultation/) - [Technical Support](https://support.usercentrics.com/hc/en-us/requests/new) - [Billing & Account](https://support.usercentrics.com/hc/en-us/categories/12253804608156-Account-and-billing) - [Suggest a Feature](https://support.usercentrics.com/hc/en-us/requests/new?ticket_form_id=10610312381340) - [Partner Login](https://partnerportal.usercentrics.com/) - [Partner Program](https://usercentrics.com/partner-program-overview/) - [Affiliate Program](https://usercentrics.com/affiliates/) ## Legal - [Terms & Conditions](https://usercentrics.com/terms-and-conditions/) - [Terms & Conditions USA](https://usercentrics.com/terms-and-conditions-usa/) - [Privacy Policy](https://usercentrics.com/privacy-policy/) - [Legal Notice](https://usercentrics.com/legal-notice/) - [Legal Documents](https://usercentrics.com/legal-documents/) - [Accessibility Statement](https://usercentrics.com/accessibility-statement-wcag-compliance/) © 2026 Usercentrics GmbH