--------------------------- Title: Ad revenue calculator URL: https://usercentrics.com/us/ad-revenue-loss-calculator/ --------------------------- # Ad revenue calculator ## How much ad revenue do you lose without a consent management platform? ### Your Revenue Setup Enter your revenue data 1/5 Audience & ad load Daily Active Users (DAU) Avg ad impressions per user / day ECPM settings $ € £ Personalized eCPM / 1,000 impressions $ € £ Non-Personalized eCPM / 1,000 impressions Ad network revenue share AppLovin 28% Google AdMob 17% Mintegral 19% Unity Ads 12% Other networks 24% Player region breakdown EEA / UK 15% United States 41% Rest of the world 44% First name Last name Afghanistan Åland Islands Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, The Democratic Republic of the Cook Islands Costa Rica Cote D'Ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard Island and Mcdonald Islands Holy See (Vatican City State) Honduras Hong Kong Hungary Iceland India Indonesia Iran, Islamic Republic Of Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, Democratic People'S Republic of Korea, Republic of Kuwait Kyrgyzstan Lao People'S Democratic Republic Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macedonia, The Former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova, Republic of Monaco Mongolia Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Palestinian Territory, Occupied Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Reunion Romania Russian Federation Rwanda Saint Helena Saint Kitts and Nevis Saint Lucia Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia and Montenegro Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syrian Arab Republic Taiwan, Province of China Tajikistan Tanzania, United Republic of Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Venezuela Viet Nam Virgin Islands, British Virgin Islands, U.S. Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe Email **I would like to receive exclusive communications on tips, offers, and updates.** I can easily unsubscribe any time by clicking the unsubscribe link in every email or by emailing unsubscribe@usercentrics.com. Access your results Previous Next Calculate Revenue Loss Access your results First name Last name Afghanistan Åland Islands Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, The Democratic Republic of the Cook Islands Costa Rica Cote D'Ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard Island and Mcdonald Islands Holy See (Vatican City State) Honduras Hong Kong Hungary Iceland India Indonesia Iran, Islamic Republic Of Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, Democratic People'S Republic of Korea, Republic of Kuwait Kyrgyzstan Lao People'S Democratic Republic Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macedonia, The Former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova, Republic of Monaco Mongolia Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Palestinian Territory, Occupied Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Reunion Romania Russian Federation Rwanda Saint Helena Saint Kitts and Nevis Saint Lucia Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia and Montenegro Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syrian Arab Republic Taiwan, Province of China Tajikistan Tanzania, United Republic of Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Venezuela Viet Nam Virgin Islands, British Virgin Islands, U.S. Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe Email **I would like to receive exclusive communications on tips, offers, and updates.** I can easily unsubscribe any time by clicking the unsubscribe link in every email or by emailing unsubscribe@usercentrics.com. Access your results Revenue Setup Estimated Loss ### Your Estimated Loss Monthly loss $0 Yearly loss $0 #### Loss breakdown by network Network Net Revenue Revenue Loss AppLovin $0 $0 Google AdMob $0 $0 Mintegral $0 $0 Unity Ads $0 $0 Other networks $0 $0 ## Prevent future revenue loss Many mobile publishers are losing ad revenue every month due to missed consent setup. Our team has helped hundreds of publishers prevent revenue loss — and we can do the same for you. ## Frequently asked questions ### How accurate are the results from the calculator? The calculator produces an estimate based on the inputs you provide, it is not a guaranteed figure. The actual revenue impact in your app depends on your specific ad network configuration, your real traffic share, your mediation setup, and the CPM (cost per mille) your networks actually pay. The result is designed to show the scale of potential revenue at risk, not to predict an exact number. ### What is a CMP? A consent management platform (CMP) is a tool that collects, stores, and communicates user consent choices to your ad networks and analytics tools. In mobile applications, it handles the GDPR consent flow for EEA and UK users, which ad networks require to serve personalized ads. A CMP sits between your users and your ad stack, making sure consent is collected correctly, stored legally, and passed automatically to every network you monetize with. ### How does a CMP help recover ad revenue? Without a CMP, your ad networks either serve contextual-only ads or no personalized ads at all to users whose consent hasn’t been collected. This means lower CPMs and reduced fill from those users. A CMP fixes this in two ways. First, it ensures every network in your mediation stack receives a valid consent signal, so personalized ads can serve again. Second, an optimized consent flow increases the share of users who actually say yes, and every percentage point of additional opt-in translates directly into higher CPMs across your entire ad stack. ### My app mostly has US players. Do I still need a CMP? Yes. Even a small share of EEA or UK users is enough to trigger compliance obligations across every ad network in your stack. Without a CMP passing consent signals, those networks serve contextual-only ads to those users, which means lower CPMs and reduced fill. Beyond Europe, the US has a growing number of state-level privacy laws — including California, Colorado, Virginia, and others. That requires publishers to provide opt-out mechanisms for data sharing. Operating without a CMP in these regions creates real legal exposure. The direction across all major markets is toward stricter consent requirements. ### What regulations does it cover? Usercentrics App CMP covers GDPR and ePrivacy (EEA and UK), Google Consent Mode v2, TCF v2.3. It also supports CCPA opt-out for US users. For a full breakdown of supported regulations and how each one applies to your app, visit the regulations section on our website. ### How long does implementation take? For most publishers, implementation is completed within one day. Usercentrics App CMP is available as a native SDK for both iOS and Android, with a setup wizard that handles TCF v2.3 compliance, Google Consent Mode v2, and Additional Consent for non-TCF networks in a single configuration session. ### Does showing a consent prompt hurt my opt-in rates and ad revenue? Not if it is done well. A well-optimized consent flow is designed to fit naturally into the user experience, appearing at the right moment, with clear and straightforward messaging. When implemented correctly, it does not disrupt gameplay or damage retention, and it ensures your ad networks can serve personalized ads to users who consent. 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