--------------------------- Title: CMP for Publishers URL: https://usercentrics.com/us/cmp-for-publishers/ --------------------------- # Secure your ad revenue with the TCF v2.3 Protect your access to ad revenue in the EU/EEA, and UK with the Transparency & Consent Framework (TCF) v2.3 — now an industry standard for publishers. With Usercentrics Consent Management Platform (CMP), easily meet TCF v2.3 requirements. Keep your ads running and your revenue streams growing. [Start free](https://usercentrics.com/us/us/free-trial/) [Contact Sales](https://usercentrics.com/us/us/book-a-consultation/) ![Desktop and mobile devices with IAB logo](https://usercentrics.com/es/wp-content/uploads/sites/7/2024/09/Asset-11.svg?v=1d807ffff5e25fa7) ## Do you monetize your website or app with ads? If you're earning ad revenue in the EU/EEA or UK, you’re operating as a publisher. So you need a Google-certified Consent Management Platform (CMP) that supports the IAB Europe Transparency & Consent Framework (TCF) v2.3. In addition to maintaining privacy compliance, the TCF v2.3 is essential to protect your access to ad inventories and revenue. Advertisers and ad tech partners now require valid user consent before delivering personalized ads. Usercentrics CMP makes it simple to collect, manage, and signal valid consent to protect and boost your ad monetization. [Common TCF V2.3 QUESTIONS AND ANSWERS](https://usercentrics.com/us/us/knowledge-hub/digital-markets-act-faq-top-30-questions-answered/) ## What do publishers need to do? Use IAB Europe’s TCF v2.3 to standardize how you work with ad vendors, reduce data privacy risks, and support compliance with legal requirements like the GDPR and ePrivacy Directive. All publishers serving ads via Google AdSense, Ad Manager, or AdMob in the EU/EEA and UK must now use a Google-certified Consent Management Platform (CMP) with TCF v2.3 integration, like Usercentrics CMP. Without it, your risk disrupted ad revenue. Expand ad reach and revenue opportunities with Google’s Additional Consent Mode. It supports consent management for ad tech providers outside the TCF, but that are on Google’s Ad Tech Providers (ATP) list. ## Protect ad revenue with transparent, privacy-safe advertising IAB Europe's TCF v2.3 is now the industry standard to collect, manage, and share user consent for targeted advertising. Publishers, advertisers, and tech vendors can seamlessly communicate consent signals across the digital ecosystem. Protect your access to ad inventories and monetization, strengthen user trust, and future-proof your ad strategy as markets become more privacy-focused. Expect updates on the TCF v2.3 in 2026. ## Use TCF v2.2 to drive revenue, maintain privacy, and create a trusted cross-platform experience ### Protect your business Navigate the evolving requirements of privacy regulations like the GDPR and important platform partners like Google. Use a consent solution customized to your growing legal and marketing needs. ### Future-proof your ad strategy Continue serving personalized, non-personalized (NPA), and limited ads if you’re using Google AdSense, Ad Manager, or AdMob in EEA, UK, and Switzerland. Publishers and app developers — get the TCF v2.2 and a Google-certified CMP. ### Smarter monetization Advertisers increasingly require publishers to meet privacy standards. Implementing the TCF V2.2 with a certified CMP makes you a more attractive ad partner — unlock monetization opportunities. ## **Explore our TCF v2.3 documentation** [learn more](https://usercentrics.com/docs/web/features/tcf2/general-information/) ## Chat with our product team Wondering how to stay compliant with TCF v2.3 and protect your ad revenue? Talk to the Product Manager behind it — no fluff, just answers. Contact: Kim Skovgaards ## Learn more - [TCF 2.2 publishers’ guide: updates, insights, and best practices](https://usercentrics.com/us/?post_type=knowledge&p=474) — The Interactive Advertising Bureau (IAB) has recently announced the latest version of its Transparency and Consent Framework (TCF) — TCF… - [Understanding the IAB Transparency and Consent Framework (TCF) v2.2 in 15 minutes (or less!)](https://usercentrics.com/us/knowledge-hub/iab-tcf-2-3-transparency-and-consent-framework-quick-guide/) — Discover the key to monetization in a changing digital landscape with our guide to the IAB Transparency and Consent Framework… - [Usercentrics is certified for Google’s new CMP requirement for publishers](https://usercentrics.com/us/knowledge-hub/google-certified-cmp-requirement-usercentrics/) — Usercentrics certified by Google for a new requirement for publishers utilizing Google services. They will now have to use a… - [What is a Google-certified consent management platform and why do you need one?](https://usercentrics.com/us/knowledge-hub/google-cmp-partner-program-usercentrics/) — Understanding Google CMP requirements in the context of the TCF v2.2 is crucial for businesses in the digital advertising space.… ## Frequently asked questions ### What does IAB stand for? [IAB Europe](https://iabeurope.eu/) is the European-level association of the Interactive Advertising Bureau (IAB) to serve the digital marketing and advertising ecosystem. Its membership is made up of individual countries’ IABs, as well as marketing, media, and technology companies. IAB Europe’s mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and programs to enable businesses to thrive in the European market. ### What’s new about the TCF v2.2? TCF v2.2 introduces several enhancements from the TCF v2, including improved flexibility for publishers, enhanced user transparency, and refined consent management. Notable updates include extended support for additional purposes and features, streamlined consent signals, and more robust mechanisms for user choices. The latest version aims to provide a more versatile and user-friendly framework for managing consent in the evolving data privacy and proction landscape online. ### Is the TCF 2.2 mandatory? Whether you want to use the TCF v2.2 for your online monetization practices is optional, however participation is required by some advertisers and demand partners so it’s highly recommended if you serve online advertisements. In addition, Google requires the use of TCF v2.2 with a [Google-certified CMP](https://usercentrics.com/knowledge-hub/google-certified-cmp-requirement-usercentrics/) for all publishers using their services, like AdSense, Ad Manager and AdMob, in the EU/EEA and UK starting from January 16, 2024. ### When does the TCF 2.2 need to be implemented by? For publishers and developers using Google services, like AdSense, Ad Manager, or AdMob in the EU/EEA or UK, Google has set a deadline of January 16, 2024. By then qualifying publishers need to be using a [Google-certified CMP](https://usercentrics.com/knowledge-hub/google-certified-cmp-requirement-usercentrics/) that supports the TCF 2.2. ### Do I need the TCF v2.2? If you serve digital advertisements on your website or apps to audiences in the EU/EEA or UK as part of your monetization strategy, you need the TCF v2.2. It’s for all organizations involved in online advertising that collect and process end users’ personal data. This can include website owners, publishers, vendors, and others. ### Does Google require that publishers use the TCF 2.2 for their certified CMP requirement? Yes, in May 2023 Google announced that they would require publishers using Google AdSense, Ad Manager, or AdMob to use a Google-certified CMP that integrates with the TCF when serving ads to users in the European Economic Area or the UK. The Usercentrics CMP has TCF 2.2 integration and has been certified by Google as a consent management platform that publishers in the EU/EEA or UK can use to meet Google’s requirements. Google’s objective is to establish “a more unified and reliable approach to transparency and consent” and “a more privacy-conscious digital advertising ecosystem.” ### Can I still use non-IAB vendors with the TCF 2.2? Not all of the services and vendors your organization works with may use the Framework. Which means it’s even more important that you control what data they can access. Usercentrics CMP enables you to collect user consent preference information for them to help ensure privacy compliance. With Usercentrics, you have access to a database of more than 2,200 categorized and described technology vendors and data processing services. You can also add as many custom services and vendors as you like. They will all be added in the CMP interface so users can opt in or out of personal data access by any vendor, whether a TCF user or not. ### Does the TCF 2.2 make you GDPR-compliant? Implementing the TCF 2.2 does not, on its own, make an organization GDPR-compliant, but it can help to meet a number of the regulation’s requirements regarding informing users, supplying the choice for a legal basis for data processing, and obtaining valid consent. ### Does the TCF 2.2 limit ad revenue? Not at all. Implementing the TCF 2.2 can help increase ad revenue. Publishers gain more control and flexibility in determining legal basis for vendors they work with. This way, they can ensure privacy-compliant data processing while continuing to generate ad revenue. The Framework also helps organizations to build trust with users via transparency and choice, encouraging higher engagement with ads, knowing their privacy is respected. ### What is TCF mean for ad tech? With the TCF v2.2, the IAB continues to support their main initiative: encouraging adtech vendors, publishers, and agencies to comply with the GDPR when processing personal data or accessing and/or storing information on a user’s device. --- ## Footer ### Products - [Usercentrics Web CMP](https://usercentrics.com/us/website-consent-management/) - [Usercentrics App CMP](https://usercentrics.com/us/in-app-sdk/) - [Usercentrics CTV CMP](https://usercentrics.com/us/usercentrics-ctv-cmp/) - [Usercentrics Privacy Policy Generator](https://usercentrics.com/us/privacy-policy-generator/) - [Server-side Tagging Solution](https://usercentrics.com/us/server-side-tracking-solution/) - [Usercentrics Preference Manager](https://usercentrics.com/us/preference-management/) - [Audience Unlocker](https://usercentrics.com/us/audience-unlocker/) - [Integrations](https://usercentrics.com/us/integrations/) - [Web compliance scan](https://usercentrics.com/us/privacy-compliance-scanner/) - [App compliance scan](https://usercentrics.com/us/app-data-privacy-audit/) - [ROAS calculator](https://usercentrics.com/roas-calculator/) ### Solutions - [Data Privacy Regulatory Compliance](https://usercentrics.com/us/data-privacy-regulatory-compliance/) - [Marketing Performance Optimization](https://usercentrics.com/us/marketing-performance-optimization/) - [Migration](https://usercentrics.com/us/migration/) - [Media & Publishing](https://usercentrics.com/us/media-publishing/) - [Retail & Ecommerce](https://usercentrics.com/us/retail-ecommerce/) - [Banking, Finance & Insurance](https://usercentrics.com/us/banking-finance-insurance/) - [Healthcare & Pharmaceuticals](https://usercentrics.com/us/healthcare-pharmaceuticals/) - [Gaming](https://usercentrics.com/us/gaming/) - [Education](https://usercentrics.com/us/education/) - [Automotive](https://usercentrics.com/us/automotive/) - [Travel & Hospitality](https://usercentrics.com/us/travel/) ### Regulations - [CCPA (California)](https://usercentrics.com/us/ccpa/) - [GDPR (EU)](https://usercentrics.com/us/gdpr/) - [CPRA (California)](https://usercentrics.com/us/cpra) - [CPA (Colorado)](https://usercentrics.com/us/cpa/) - [DMA (EU)](https://usercentrics.com/us/digital-markets-act-dma/) - [FADP (Switzerland)](https://usercentrics.com/us/fadp/) - [PIPEDA (Canada)](https://usercentrics.com/us/pipeda/) - [TCF v2.3 (IAB)](https://usercentrics.com/us/cmp-for-publishers/) - [Google Consent Mode (EU)](https://usercentrics.com/us/usercentrics-cmp-and-google-consent-mode-v2/) - [Microsoft UET Consent Mode (EU)](https://usercentrics.com/us/usercentrics-cmp-and-microsoft-consent-mode/) - [View all regulations](https://usercentrics.com/us/regulations-and-frameworks/) ### Resources - [Blog](https://usercentrics.com/us/knowledge-hub/) - [Whitepapers](https://usercentrics.com/us/whitepapers/) - [Checklists](https://usercentrics.com/us/checklists/) - [Courses](https://courses.usercentrics.com) - [Case studies](https://usercentrics.com/us/case-studies/) - [Privacy-Led Marketing](https://usercentrics.com/us/privacy-led-marketing/) - [Events](https://usercentrics.com/us/webinar/) - [CONSENTED podcast](https://usercentrics.com/us/consented/) - [Guides](https://usercentrics.com/us/guides/) - [Release notes](https://releases.usercentrics.com/en) - [Developer documentation](https://usercentrics.com/docs/) - [RFI template](https://usercentrics.com/us/resources/usercentrics-rfi-template/) - [Customer directory](https://usercentrics.com/us/usercentrics-customer-directory/) ### Company - [About us](https://usercentrics.com/us/about-us/) - [Press](https://usercentrics.com/us/press/) - [Our offices](https://usercentrics.com/us/contact/) - [Trust center](https://trust.usercentrics.com/) - [Careers](https://usercentrics.com/us/career/) - [Open positions](https://apply.workable.com/usercentrics/) - [Diversity and inclusion](https://usercentrics.com/us/dei/) ### Support - [General support](https://support.usercentrics.com/hc/en-us) - [Contact sales](https://usercentrics.com/us/book-a-consultation/) - [Technical support](https://support.usercentrics.com/hc/en-us/requests/new) - [Billing and account](https://support.usercentrics.com/hc/en-us/categories/12253804608156-Account-and-billing) - [Suggest a feature](https://support.usercentrics.com/hc/en-us/requests/new?ticket_form_id=10610312381340) - [Partner login](https://partnerportal.usercentrics.com/) - [Partner program](https://usercentrics.com/us/partner-program-overview/) - [Affiliate program](https://usercentrics.com/us/affiliates/)