---------------------------
Title: Google's EU user consent policy – what's changed and what does it mean for advertisers?
URL: https://usercentrics.com/us/events/googles-eu-user-consent-policy-whats-changed-and-what-does-it-mean-for-advertisers/
---------------------------

# Google's EU user consent policy – what's changed and what does it mean for advertisers?

Podcast series: Consented Episode 2

https://www.youtube.com/embed/qMi9Bt4CAtY?feature=oembed

Google announced that they are ramping up enforcement of their [EU user consent policy](https://www.google.com/about/company/user-consent-policy/). Join our podcast panel of expert partners to find out what this means for your business and the steps you need to take to ensure your uninterrupted use your Google services.

[Listen on Spotify](https://podcasters.spotify.com/pod/show/usercentrics/episodes/Googles-EU-user-consent-policy--whats-changed-and-what-does-it-mean-for-advertisers-e2ggf1e/a-ab16dn6)

[Watch on Youtube](https://www.youtube.com/watch?v=qMi9Bt4CAtY)

## What you’ll learn

- What is Google’s EU user consent policy?
- What are the implications of Google’s EU user consent policy for advertisers?
- Google Consent Mode basic vs. advanced
- Steps for successfully navigating Google’s requirements

## Who should watch

This webinar will benefit organizations that collect and manage user data for business purposes. The key takeaways are particularly relevant for:

- *digital marketers looking to optimize data visibility and improve data-driven marketing performance*

- *companies using Google Ads, Google Marketing Platform and Google Analytics*

- *companies collecting user data for marketing purposes via websites*

- *companies that need to comply with local privacy laws and looking for professional tools and strategies to achieve compliance*

*the webinar partners are BigID and DWC*

---

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