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Title: Is Privacy-led Marketing the solution to the Cookieless future?
URL: https://usercentrics.com/us/events/privacy-led-marketing-in-the-cookieless-future/
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# Is Privacy-led Marketing the solution to the Cookieless future?

Podcast series: Consented Episode 3

https://www.youtube.com/embed/Ii3VMYrgpbg?feature=oembed

Google is phasing out third-party cookies and started doing so in Chrome in early 2024. This means that marketing teams will need to rely more heavily on owned channels, collecting 1st and zero party data from their users to use for marketing and advertising purposes. The shift toward tighter data privacy for users is only getting stronger and regulations getting stricter. Watch this episode to find out how our experts recommend navigating the ever changing privacy landscape.

[Listen on Spotify](https://podcasters.spotify.com/pod/show/usercentrics/episodes/Episode-3-Is-Privacy-led-Marketing-the-solution-to-the-Cookieless-future-e2hqnst/a-ab4gtff)

[Watch on Youtube](https://www.youtube.com/watch?v=Ii3VMYrgpbg)

## What you’ll learn

- What is ”privacy-led marketing”?

- The 3 most important considerations for marketing leaders wanting to adopt a privacy-led marketing approach

- How can we as businesses build trust with our users?

- How does privacy-led marketing help us with the end of 3rd party cookies?

## Who should watch

This webinar will benefit organizations that collect and manage user data for business purposes. The key takeaways are particularly relevant for:

- *digital marketers looking to optimize data visibility and improve data-driven marketing performance*

- *companies collecting user data for marketing purposes via websites*

- *companies that need to comply with local privacy laws and looking for professional tools and strategies to achieve compliance*

*the webinar partners are e-dialog*

---

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