--------------------------- Title: Usercentrics co-founder Mischa Rürup featured in World of Commerce podcast URL: https://usercentrics.com/us/press/the-world-of-commerce-podcast-mischa-rurup/ --------------------------- # Usercentrics co-founder Mischa Rürup featured in World of Commerce podcast Usercentrics’ co-founder Mischa Rürup was interviewed by Marcel Hollerbach, co-founder and Chief Innovation Officer of Berlin-based Productsup and host of The World of Commerce podcast. **Usercentrics’ co-founder Mischa Rürup was interviewed by [Marcel Hollerbach](https://www.linkedin.com/in/marcelhollerbach/), co-founder and Chief Innovation Officer of Berlin-based Productsup and host of The World of Commerce podcast.** The podcast interview centered around the [General Data Protection Regulation (GDPR)](https://usercentrics.com/gdpr/), cookie consent banners and [nudging](https://usercentrics.com/knowledge-hub/dark-patterns-and-how-they-affect-consent/)—the deliberate influencing of users to provide consent. In this podcast episode, Mischa explained why we can't avoid cookie consent banners—for the time being at least—and how the new data protection laws such as the [Digital Markets Act (DMA)](https://usercentrics.com/digital-markets-act-dma/) and initiatives from tech leaders such as Google with the newly released [Google Consent Mode v2](https://usercentrics.com/knowledge-hub/google-consent-mode-v2-integration/) are reinforcing the growing commitment from governments and private sector to put user privacy at the center of society and business. > **New to Google Consent Mode? Check our article:** [Google Consent Mode: balancing user privacy and analytics](https://usercentrics.com/knowledge-hub/google-consent-mode/) Listen to the full podcast (in German) on [YouTube](https://www.youtube.com/watch?v=DBeov9zMqGo) or [Spotify](https://open.spotify.com/episode/2uayh45l3Hc9ArQGgzy2jo?si=-XspG3lzS02PPTV412U95Q&nd=1&dlsi=b22a91b38c1b44e5). ## How to maximize your consent opt in and increase revenue 5 tips to optimize your opt-in rates and profit from privacy compliance **About The World of Commerce podcast** [Marcel Hollerbach](https://www.linkedin.com/in/marcelhollerbach/), Co-Founder and Chief Innovation Officer of Berlin-based Productsup as well as Co-Founder and Entrepreneurial Partner at Cavalry Ventures, brings ecommerce industry’s leading experts together from all over the world to talk about what excites them most about the intersection of commerce and tech, the biggest challenges they’re seeing companies face, and their predictions of where we’re headed. Interview episodes are hosted in English or German and released each week featuring leaders at major brands and retailers, tech founders, thought leaders, investors, and more. --- ## Footer ### Products - [Usercentrics Web CMP](https://usercentrics.com/us/website-consent-management/) - [Usercentrics App CMP](https://usercentrics.com/us/in-app-sdk/) - [Usercentrics CTV CMP](https://usercentrics.com/us/usercentrics-ctv-cmp/) - [Usercentrics Privacy Policy Generator](https://usercentrics.com/us/privacy-policy-generator/) - [Server-side Tagging Solution](https://usercentrics.com/us/server-side-tracking-solution/) - [Usercentrics Preference Manager](https://usercentrics.com/us/preference-management/) - [Audience Unlocker](https://usercentrics.com/us/audience-unlocker/) - [Integrations](https://usercentrics.com/us/integrations/) - [Web compliance scan](https://usercentrics.com/us/privacy-compliance-scanner/) - [App compliance scan](https://usercentrics.com/us/app-data-privacy-audit/) - [ROAS calculator](https://usercentrics.com/roas-calculator/) ### Solutions - [Data Privacy Regulatory Compliance](https://usercentrics.com/us/data-privacy-regulatory-compliance/) - [Marketing Performance Optimization](https://usercentrics.com/us/marketing-performance-optimization/) - [Migration](https://usercentrics.com/us/migration/) - [Media & Publishing](https://usercentrics.com/us/media-publishing/) - [Retail & Ecommerce](https://usercentrics.com/us/retail-ecommerce/) - [Banking, Finance & Insurance](https://usercentrics.com/us/banking-finance-insurance/) - [Healthcare & Pharmaceuticals](https://usercentrics.com/us/healthcare-pharmaceuticals/) - [Gaming](https://usercentrics.com/us/gaming/) - [Education](https://usercentrics.com/us/education/) - [Automotive](https://usercentrics.com/us/automotive/) - [Travel & Hospitality](https://usercentrics.com/us/travel/) ### Regulations - [CCPA (California)](https://usercentrics.com/us/ccpa/) - [GDPR (EU)](https://usercentrics.com/us/gdpr/) - [CPRA (California)](https://usercentrics.com/us/cpra) - [CPA (Colorado)](https://usercentrics.com/us/cpa/) - [DMA (EU)](https://usercentrics.com/us/digital-markets-act-dma/) - [FADP (Switzerland)](https://usercentrics.com/us/fadp/) - [PIPEDA (Canada)](https://usercentrics.com/us/pipeda/) - [TCF v2.3 (IAB)](https://usercentrics.com/us/cmp-for-publishers/) - [Google Consent Mode (EU)](https://usercentrics.com/us/usercentrics-cmp-and-google-consent-mode-v2/) - [Microsoft UET Consent Mode (EU)](https://usercentrics.com/us/usercentrics-cmp-and-microsoft-consent-mode/) - [View all regulations](https://usercentrics.com/us/regulations-and-frameworks/) ### Resources - [Blog](https://usercentrics.com/us/knowledge-hub/) - [Whitepapers](https://usercentrics.com/us/whitepapers/) - [Checklists](https://usercentrics.com/us/checklists/) - [Courses](https://courses.usercentrics.com) - [Case studies](https://usercentrics.com/us/case-studies/) - [Privacy-Led Marketing](https://usercentrics.com/us/privacy-led-marketing/) - [Events](https://usercentrics.com/us/webinar/) - [CONSENTED podcast](https://usercentrics.com/us/consented/) - [Guides](https://usercentrics.com/us/guides/) - [Release notes](https://releases.usercentrics.com/en) - [Developer documentation](https://usercentrics.com/docs/) - [RFI template](https://usercentrics.com/us/resources/usercentrics-rfi-template/) - [Customer directory](https://usercentrics.com/us/usercentrics-customer-directory/) ### Company - [About us](https://usercentrics.com/us/about-us/) - [Press](https://usercentrics.com/us/press/) - [Our offices](https://usercentrics.com/us/contact/) - [Trust center](https://trust.usercentrics.com/) - [Careers](https://usercentrics.com/us/career/) - [Open positions](https://apply.workable.com/usercentrics/) - [Diversity and inclusion](https://usercentrics.com/us/dei/) ### Support - [General support](https://support.usercentrics.com/hc/en-us) - [Contact sales](https://usercentrics.com/us/book-a-consultation/) - [Technical support](https://support.usercentrics.com/hc/en-us/requests/new) - [Billing and account](https://support.usercentrics.com/hc/en-us/categories/12253804608156-Account-and-billing) - [Suggest a feature](https://support.usercentrics.com/hc/en-us/requests/new?ticket_form_id=10610312381340) - [Partner login](https://partnerportal.usercentrics.com/) - [Partner program](https://usercentrics.com/us/partner-program-overview/) - [Affiliate program](https://usercentrics.com/us/affiliates/)