---------------------------
Title: Biotest chooses Usercentrics CMP for GDPR compliance online
URL: https://usercentrics.com/us/resources/case-study-biotest-ag/
---------------------------

# Biotest chooses Usercentrics CMP for GDPR compliance online

Solving complex technical needs to achieve global privacy compliance.

## Summary

Biotest AG is a global medical company specializing in innovative hematology, clinical immunology and intensive care medicine. They develop, manufacture and market plasma proteins and biotherapeutic drugs.

In business for more than 75 years and headquartered in Dreieich, Germany, the company’s largest markets are in the European Union and Brazil. They currently have more than 2,000 employees.

Doing business in international markets, different regions’ privacy regulations are a natural concern for the company’s operations. However, Markus Hagena, Consultant Application, Web & Cloud Services, Corporate IT, noted that “*in all countries we operate in, the GDPR seems to be stricter than the possible local regulations. So focusing on being compliant with the GDPR meets the highest standards.*”

This focus has provided a strong foundation for Biotest’s privacy compliance initiatives and helped direct what they were looking for in a Consent Management solution. Biotest started working with Usercentrics in early 2021, and currently uses the [Usercentrics Web CMP](https://usercentrics.com/website-consent-management/) on over 40 websites.

## Goals

### Easy implementation and comprehensive functionality

Get the CMP installed and up and running as quickly and easily as possible. Make use of the CMP’s features to ensure all services in use on the websites are detected and classified.

### Flexible and user-friendly configuration

Ensure that even non-technical staff can implement and customize the CMP, as well as ensure ongoing privacy compliance as regulations and web technologies evolve, while saving the company time and resources.

### Strong support

Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.

### Peace of mind with regulatory compliance

[Meet GDPR requirements](https://usercentrics.com/gdpr/) — and any other relevant regulations — for consent and data security, reducing legal risk and ensuring the company’s web properties stay online.

> The ability to make changes at one point and apply them to several websites at once, not having to adjust 40 websites separately is of great value.

— Markus Hagena, Biotest’s Consultant Application, Web & Cloud Services, Corporate IT

### Well supported

Hagena noted the value of Usercentrics’ “*contractually guaranteed high availability*” and has also appreciated receiving “*very good support so far*”.

### Performance and optimization

Biotest implemented a privacy wall with a number of customizations, like links, colors and buttons. They had more sophisticated needs in the back end system. Hagena noted a benefit of Usercentrics’ CMP was that “*only one system is needed to provide a CMP for a multitude of websites (even if they rely on completely different technologies).*”

### Save time and work

Hagena noted the ease of implementation, even with third-party hosting for many of their websites. Their team also found the [DPS Scanner](https://usercentrics.com/dps-scanner/) and other tools invaluable. “*Recommendations for classifications (analytical/functional/strictly necessary) and readily available descriptions of well-known cookies and services are provided by the system,*” saving a lot of manual effort and helping ensure nothing gets missed.

### Security and optimization today and tomorrow

Regulatory compliance is the company’s main concern, and “*we lowered the risk for using data without consent significantly*”. He also commented that while Biotest is not yet using the CMP for apps, they “*probably will be soon*”.

## Are your digital platforms compliant with GDPR?

See Usercentrics’ consent solutions in action and discover how they can help you achieve privacy compliance.

---

## Footer

### Products
- [Usercentrics Web CMP](https://usercentrics.com/us/website-consent-management/)
- [Usercentrics App CMP](https://usercentrics.com/us/in-app-sdk/)
- [Usercentrics CTV CMP](https://usercentrics.com/us/usercentrics-ctv-cmp/)
- [Usercentrics Privacy Policy Generator](https://usercentrics.com/us/privacy-policy-generator/)
- [Server-side Tagging Solution](https://usercentrics.com/us/server-side-tracking-solution/)
- [Usercentrics Preference Manager](https://usercentrics.com/us/preference-management/)
- [Audience Unlocker](https://usercentrics.com/us/audience-unlocker/)
- [Integrations](https://usercentrics.com/us/integrations/)
- [Web compliance scan](https://usercentrics.com/us/privacy-compliance-scanner/)
- [App compliance scan](https://usercentrics.com/us/app-data-privacy-audit/)
- [ROAS calculator](https://usercentrics.com/roas-calculator/)

### Solutions
- [Data Privacy Regulatory Compliance](https://usercentrics.com/us/data-privacy-regulatory-compliance/)
- [Marketing Performance Optimization](https://usercentrics.com/us/marketing-performance-optimization/)
- [Migration](https://usercentrics.com/us/migration/)
- [Media & Publishing](https://usercentrics.com/us/media-publishing/)
- [Retail & Ecommerce](https://usercentrics.com/us/retail-ecommerce/)
- [Banking, Finance & Insurance](https://usercentrics.com/us/banking-finance-insurance/)
- [Healthcare & Pharmaceuticals](https://usercentrics.com/us/healthcare-pharmaceuticals/)
- [Gaming](https://usercentrics.com/us/gaming/)
- [Education](https://usercentrics.com/us/education/)
- [Automotive](https://usercentrics.com/us/automotive/)
- [Travel & Hospitality](https://usercentrics.com/us/travel/)

### Regulations
- [CCPA (California)](https://usercentrics.com/us/ccpa/)
- [GDPR (EU)](https://usercentrics.com/us/gdpr/)
- [CPRA (California)](https://usercentrics.com/us/cpra)
- [CPA (Colorado)](https://usercentrics.com/us/cpa/)
- [DMA (EU)](https://usercentrics.com/us/digital-markets-act-dma/)
- [FADP (Switzerland)](https://usercentrics.com/us/fadp/)
- [PIPEDA (Canada)](https://usercentrics.com/us/pipeda/)
- [TCF v2.3 (IAB)](https://usercentrics.com/us/cmp-for-publishers/)
- [Google Consent Mode (EU)](https://usercentrics.com/us/usercentrics-cmp-and-google-consent-mode-v2/)
- [Microsoft UET Consent Mode (EU)](https://usercentrics.com/us/usercentrics-cmp-and-microsoft-consent-mode/)
- [View all regulations](https://usercentrics.com/us/regulations-and-frameworks/)

### Resources
- [Blog](https://usercentrics.com/us/knowledge-hub/)
- [Whitepapers](https://usercentrics.com/us/whitepapers/)
- [Checklists](https://usercentrics.com/us/checklists/)
- [Courses](https://courses.usercentrics.com)
- [Case studies](https://usercentrics.com/us/case-studies/)
- [Privacy-Led Marketing](https://usercentrics.com/us/privacy-led-marketing/)
- [Events](https://usercentrics.com/us/webinar/)
- [CONSENTED podcast](https://usercentrics.com/us/consented/)
- [Guides](https://usercentrics.com/us/guides/)
- [Release notes](https://releases.usercentrics.com/en)
- [Developer documentation](https://usercentrics.com/docs/)
- [RFI template](https://usercentrics.com/us/resources/usercentrics-rfi-template/)
- [Customer directory](https://usercentrics.com/us/usercentrics-customer-directory/)

### Company
- [About us](https://usercentrics.com/us/about-us/)
- [Press](https://usercentrics.com/us/press/)
- [Our offices](https://usercentrics.com/us/contact/)
- [Trust center](https://trust.usercentrics.com/)
- [Careers](https://usercentrics.com/us/career/)
- [Open positions](https://apply.workable.com/usercentrics/)
- [Diversity and inclusion](https://usercentrics.com/us/dei/)

### Support
- [General support](https://support.usercentrics.com/hc/en-us)
- [Contact sales](https://usercentrics.com/us/book-a-consultation/)
- [Technical support](https://support.usercentrics.com/hc/en-us/requests/new)
- [Billing and account](https://support.usercentrics.com/hc/en-us/categories/12253804608156-Account-and-billing)
- [Suggest a feature](https://support.usercentrics.com/hc/en-us/requests/new?ticket_form_id=10610312381340)
- [Partner login](https://partnerportal.usercentrics.com/)
- [Partner program](https://usercentrics.com/us/partner-program-overview/)
- [Affiliate program](https://usercentrics.com/us/affiliates/)