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Title: congstar chooses Usercentrics CMP for web privacy compliance
URL: https://usercentrics.com/us/resources/case-study-congstar/
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# congstar chooses Usercentrics CMP for web privacy compliance

congstar achieves data privacy compliance with the GDPR through easy CMP customization.

## Summary

congstar GmbH is one of Germany’s leading mobile telecommunications companies and a subsidiary of Telekom Deutschland, Germany’s largest telecom. Founded as a startup in 2007, today congstar has nearly 6 million customers, particularly in the youth market, and over 200 employees.

Doing business in Europe, the [GDPR](https://usercentrics.com/gdpr/) is an ever-present consideration for congstar, as are any future privacy regulations. User data is key for the company, as noted by Daniel Renninger, congstar’s Digital Customer Experience Manager.

“The quality of our marketing measures depends on the amount of data available. Therefore, the opt-in rate is a very important metric for us.” Balancing the needs for data, regulatory compliance, and user satisfaction has made comprehensive consent management business critical.

congstar started working with Usercentrics at the beginning of 2022, and they currently run v2 of the [Usercentrics Consent Management Platform (CMP)](https://usercentrics.com/website-consent-management/) on three domains, including their main site congstar.de and four subdomains.

## Goals

### Easy implementation and comprehensive functionality

Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on websites and apps.

### Flexible and user-friendly configuration

Ensure the team — technical or not — can implement and customize the CMP, as well as enable ongoing privacy compliance as regulations and digital technologies evolve, saving the company time and resources.

### Strong support

Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.

### Peace of mind with regulatory compliance

Meet GDPR and any other international regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.

### Well supported

“*The cooperation with the Usercentrics team was excellent at every stage of the project. One or more contact persons were available at all times, both during tool selection and in the implementation phase. Even during regular operation, valuable exchanges between congstar and Usercentrics still take place on a regular basis.*”

### Save time and work

> A major benefit of the CMP is that Usercentrics can make any necessary adjustments, e.g. due to changes in the legal situation, thus saving us valuable IT resources.

— Daniel Renninger, congstar’s Digital Customer Experience Manager

Renninger had this to say about the CMP’s Admin Interface: “*Many customizations are possible, which can be done easily even by a layman (without programming knowledge). The user interface is self-explanatory and well structured.*”

He and his team have also been pleased about the time and complexity saved on the regulatory side. “*A major benefit of the CMP is that Usercentrics can make any necessary adjustments, e.g. due to changes in the legal situation, thus saving us valuable IT resources. Another positive aspect is that Usercentrics is constantly developing the CMP further and also implements potential improvements suggested by us as customers.*”

### Protecting the business

“*With the CMP we show which technologies are used on our website. The user has the option to reject these with just one click. On the one hand, this means that we are legally compliant, but it also supports important brand values such as fairness and transparency.*”

Going forward, when asked about what congstar hopes to see from Usercentrics, Renninger said that “*We expect Usercentrics to continue to provide powerful solutions for legally compliant consent collection. We look forward to our continued collaboration*”.

## Are your digital platforms compliant with GDPR?

See Usercentrics’ consent solutions in action and discover how they can help you achieve privacy compliance.

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