--------------------------- Title: Kemmler Baustoffe chooses Usercentrics CMP URL: https://usercentrics.com/us/resources/case-study-kemmler-baustoffe/ --------------------------- # Kemmler Baustoffe chooses Usercentrics CMP Usercentrics enables Kemmler Baustoffe with deeper user interaction analysis to drive consent rate optimization. ## Summary Building materials retailer Kemmler Baustoffe Vertriebsservice GmbH has been in business since 1885. Over the years they have grown and evolved to over 1,200 employees and 35 branches in addition to their robust online business. They cater to medium-sized specialty businesses and large construction firms, and along the way they’ve learned a few things about how technology changes in both building and business, and how to adapt and grow. The GDPR is an ever-present consideration for them, with security and transparency around data protection being particularly important. Kemmler Baustoffe’s ecommerce business success rests on building and maintaining customer trust. Their industry centers around repeat, long-term business relationships. That requires consistently great customer experiences. To help continually improve those experiences online, Kemmler Baustoffe relies on customer and user data, making comprehensive consent management tools a necessity. Kemmler Baustoffe started working with Usercentrics in June 2021. Prior to that they were a customer of Usercentrics’ integration partner Trusted Shops. A deeper need for analytics and insights from their site data was the catalyst to sign up with Usercentrics directly. At present they run v2 of the Usercentrics Consent Management Platform (CMP) on two websites. ## Goals ### Easy implementation and comprehensive functionality Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on websites and apps. ### Flexible and user-friendly configuration Ensure the team—technical or not—can implement and customize the CMP, as well as enable ongoing privacy compliance as regulations and digital technologies evolve, saving the company time and resources. ### Strong support Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly. ### Peace of mind with regulatory compliance Meet [GDPR requirements](https://usercentrics.com/gdpr/), and those of any other international regulations, for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need. ### Well supported > Just great! The staff is very friendly, always helpful and responds quickly. — Alexander Wolf, Kemmler Baustoffe’s SEO & Content Manager “*Just great! The staff is very friendly, always helpful and responds quickly.*” Regarding future expectations, his were just for the team’s “*great work*” to continue. ### Performance and optimization Wolf said the driving factors for selecting Usercentrics, as well as major benefits from the implementation, were “*More possibilities for customization and statistical insights*”. He also expressed enthusiasm for additional Interaction Analytics functionality in the future. ### Save time and work Wolf said their implementation took no more than two weeks and they took advantage of the range of customization functionality in the Admin Interface, which he described as “*easy and intuitive*”. After implementation the Kemmler Baustoffe team realized even more possibilities for customization and [insights from data collected](https://usercentrics.com/analytic-insights/) to drive optimization and customer experience. ### Protecting the business “*Brand trust*” is what Wolf expressed as the key business value that Usercentrics brings to Kemmler Baustoffe’s ecommerce business today and looking to the future. ## Are your digital platforms compliant with GDPR? See Usercentrics’ consent solutions in action and discover how they can help you achieve privacy compliance. --- ## Footer ### Products - [Usercentrics Web CMP](https://usercentrics.com/us/website-consent-management/) - [Usercentrics App CMP](https://usercentrics.com/us/in-app-sdk/) - [Usercentrics CTV CMP](https://usercentrics.com/us/usercentrics-ctv-cmp/) - [Usercentrics Privacy Policy Generator](https://usercentrics.com/us/privacy-policy-generator/) - [Server-side Tagging Solution](https://usercentrics.com/us/server-side-tracking-solution/) - [Usercentrics Preference Manager](https://usercentrics.com/us/preference-management/) - [Audience Unlocker](https://usercentrics.com/us/audience-unlocker/) - [Integrations](https://usercentrics.com/us/integrations/) - [Web compliance scan](https://usercentrics.com/us/privacy-compliance-scanner/) - [App compliance scan](https://usercentrics.com/us/app-data-privacy-audit/) - [ROAS calculator](https://usercentrics.com/roas-calculator/) ### Solutions - [Data Privacy Regulatory Compliance](https://usercentrics.com/us/data-privacy-regulatory-compliance/) - [Marketing Performance Optimization](https://usercentrics.com/us/marketing-performance-optimization/) - [Migration](https://usercentrics.com/us/migration/) - [Media & Publishing](https://usercentrics.com/us/media-publishing/) - [Retail & Ecommerce](https://usercentrics.com/us/retail-ecommerce/) - [Banking, Finance & Insurance](https://usercentrics.com/us/banking-finance-insurance/) - [Healthcare & Pharmaceuticals](https://usercentrics.com/us/healthcare-pharmaceuticals/) - [Gaming](https://usercentrics.com/us/gaming/) - [Education](https://usercentrics.com/us/education/) - [Automotive](https://usercentrics.com/us/automotive/) - [Travel & Hospitality](https://usercentrics.com/us/travel/) ### Regulations - [CCPA (California)](https://usercentrics.com/us/ccpa/) - [GDPR (EU)](https://usercentrics.com/us/gdpr/) - [CPRA (California)](https://usercentrics.com/us/cpra) - [CPA (Colorado)](https://usercentrics.com/us/cpa/) - [DMA (EU)](https://usercentrics.com/us/digital-markets-act-dma/) - [FADP (Switzerland)](https://usercentrics.com/us/fadp/) - [PIPEDA (Canada)](https://usercentrics.com/us/pipeda/) - [TCF v2.3 (IAB)](https://usercentrics.com/us/cmp-for-publishers/) - [Google Consent Mode (EU)](https://usercentrics.com/us/usercentrics-cmp-and-google-consent-mode-v2/) - [Microsoft UET Consent Mode (EU)](https://usercentrics.com/us/usercentrics-cmp-and-microsoft-consent-mode/) - [View all regulations](https://usercentrics.com/us/regulations-and-frameworks/) ### Resources - [Blog](https://usercentrics.com/us/knowledge-hub/) - [Whitepapers](https://usercentrics.com/us/whitepapers/) - [Checklists](https://usercentrics.com/us/checklists/) - [Courses](https://courses.usercentrics.com) - [Case studies](https://usercentrics.com/us/case-studies/) - [Privacy-Led Marketing](https://usercentrics.com/us/privacy-led-marketing/) - [Events](https://usercentrics.com/us/webinar/) - [CONSENTED podcast](https://usercentrics.com/us/consented/) - [Guides](https://usercentrics.com/us/guides/) - [Release notes](https://releases.usercentrics.com/en) - [Developer documentation](https://usercentrics.com/docs/) - [RFI template](https://usercentrics.com/us/resources/usercentrics-rfi-template/) - [Customer directory](https://usercentrics.com/us/usercentrics-customer-directory/) ### Company - [About us](https://usercentrics.com/us/about-us/) - [Press](https://usercentrics.com/us/press/) - [Our offices](https://usercentrics.com/us/contact/) - [Trust center](https://trust.usercentrics.com/) - [Careers](https://usercentrics.com/us/career/) - [Open positions](https://apply.workable.com/usercentrics/) - [Diversity and inclusion](https://usercentrics.com/us/dei/) ### Support - [General support](https://support.usercentrics.com/hc/en-us) - [Contact sales](https://usercentrics.com/us/book-a-consultation/) - [Technical support](https://support.usercentrics.com/hc/en-us/requests/new) - [Billing and account](https://support.usercentrics.com/hc/en-us/categories/12253804608156-Account-and-billing) - [Suggest a feature](https://support.usercentrics.com/hc/en-us/requests/new?ticket_form_id=10610312381340) - [Partner login](https://partnerportal.usercentrics.com/) - [Partner program](https://usercentrics.com/us/partner-program-overview/) - [Affiliate program](https://usercentrics.com/us/affiliates/)