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Title: Case study with Scout24 — meeting multiple regulatory needs for millions of website and app users with Usercentrics
URL: https://usercentrics.com/us/resources/case-study-scout24/
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# Case study with Scout24 — meeting multiple regulatory needs for millions of website and app users with Usercentrics

Usercentrics enables Scout24 with strong technical capabilities and easy GDPR compliance across online platforms.

## Summary

Scout24 is one of the leading digital companies in Germany. With ImmoScout24, an online platform for residential and commercial real estate, it successfully brings together owners, realtors, tenants, and buyers to simplify complex decisions. In business for more than 20 years and with over 20 million users per month on its online marketplace and app, ImmoScout24 is the market leader for digital real estate marketing and search.

The company is headquartered in Munich, with offices in Berlin, Cologne and Vienna. As of March 2022 they have more than 850 employees.

## Goals

### Compliance with complex regulatory requirements

Scout24 needed a whole solution that would enable them to achieve compliance with all relevant data privacy requirements, from the GDPR to the IAB’s Transparency and Consent Framework 2.0 (TCF 2.0) to specific German requirements.

### Build user trust

As the leading real estate platform in Germany, Scout24 knows that user trust and respect for data privacy is vital for online business success in the internet economy. The team at Scout24 had this as a top goal.

### Responsive support

Scout24 was looking for and found a partnership with Usercentrics, where support was fast and always available, with reliable recommendations and client-oriented feature requests.

### Tealium Extension

The Tealium Extension was a big priority for the team at Scout24. Scout24’s integration was fast, easy, and enabled them to tailor the CMP to their needs.

> We were happy to find that there was way less manual effort maintaining the tag setup to be GDPR-compliant.

— Lars Brenncke, Lead Business Analyst at Scout24

### Way less manual effort

“*We were happy to find that there was way less manual effort maintaining the tag setup to be GDPR-compliant.*”

### Huge improvement in CWV KPIs

“*We saw huge improvements in CWV KPIs, especially for mobile and tablet.*” Scout24 uses the Usercentrics consent management platform (CMP) on 16 websites and two apps (with two more apps currently in migration).

### Favorite CMP features

Brenncke told us that the team at Scout24 were particularly happy about how their Core Web Vitals had improved since the in-depth and tailored approach between Usercentrics and Tealium.

Besides the Tealium Extension, the features Scout24 found most useful included the [Advanced Analytics reporting](https://usercentrics.com/analytic-insights/), the built-in A/B Testing feature and the updated Vendor Database.

### Protecting Brand Reputation

“*Protecting brand reputation while seeing improved consent rates,*” is one of the clear business values that Brenncke reported to us. With very little manual effort to maintain the CMP, Scout24 enjoys peace of mind, particularly when it comes to the minimized risks of [GDPR](https://usercentrics.com/gdpr/) violations on account of the CMP’s automated setup.

## Are your digital platforms compliant with GDPR?

See Usercentrics’ consent solutions in action and discover how they can help you achieve privacy compliance.

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