--------------------------- Title: Google Consent Mode checklist to meet Google’s EU privacy requirements URL: https://usercentrics.com/us/resources/google-consent-mode-gcm-checklist-v2/ --------------------------- # Google Consent Mode checklist to meet Google’s EU privacy requirements Our Google Consent Mode (GCM) checklist helps you understand and comply with Google’s requirements. Obtain and signal valid user consent for privacy compliance. Safeguard your marketing and advertising operations. > **Usercentrics’ Consent Management Platform (CMP) :** enables display of a cookie banner to collect user consent for data processing. ## Meet consent requirements for advertisers with Google Consent Mode As of March 2024, Google has new requirements for compliance with European data privacy regulations and enforcement of their [EU user consent policy](https://usercentrics.com/knowledge-hub/google-eu-user-consent-policy/). These requirements apply to third-party companies using Google services for online advertising. Download our checklist to learn what you need to do to obtain and signal valid user consent to meet Google’s requirements and safeguard your advertising campaigns. #### What is Google Consent Mode? Google Consent Mode (GCM) is a solution that interacts with your CMP’s consent banner. When user consent is obtained via the banner, GCM signals the consent information to Google services, enabling tags to adjust their behavior to respect user choice, e.g. for personalized advertising. #### Who is required to use Google Consent Mode? As of March 2024, Google is requiring companies using Google advertising services like Google Ads, Google Analytics, and/or the Google Marketing Platform in the EU/EEA and UK to use Google Consent Mode v2 (the latest version) with a Google-certified consent management platform (CMP), like [Usercentrics CMP](https://usercentrics.com/knowledge-hub/google-consent-mode-v2-integration/). Companies must signal valid user consent to Google via Consent Mode in order to use personalization features to serve ads. Learn more in our [Google Consent Mode Resource Hub](https://usercentrics.com/tag/google-consent-mode/). #### How does Usercentrics CMP work with Google Consent Mode? With the latest version of Consent Mode (v2), Google has introduced two new parameters. This enables signaling of consent information for personalized advertising. Usercentrics CMP has Google Consent Mode integrated and activated by default, so when users’ consent choices are received, they are sent to Google to control tags or SDKs and adjust their behavior to meet data privacy requirements. Google Consent Mode also enables privacy-compliant modeling to recover lost conversions when users do not provide consent. #### What Google services does Consent Mode support? Currently Consent Mode supports the following Google services: - Google Analytics - Google Ads (Google Ads Conversion Tracking and Remarketing) - Floodlight - Conversion Linker #### What is Google’s EU user consent policy? Google introduced its [EU user consent policy](https://usercentrics.com/knowledge-hub/google-eu-user-consent-policy/) in 2015. It’s been updated several times to meet evolving regulatory requirements, like those from the [GDPR](https://usercentrics.com/gdpr/), [ePrivacy Directive](https://usercentrics.com/knowledge-hub/eprivacy-everything-you-need-to-know-about-it/), and [Digital Markets Act (DMA)](https://usercentrics.com/digital-markets-act-dma-resources/). Google announced in early 2024 that they would be increasing enforcement of the EU user consent policy. This is to enable the company to comply with data privacy regulations, including DMA enforcement. Don’t risk your ad revenue. Download our Google Consent Mode checklist now! --- ## Footer ### Products - [Usercentrics Web CMP](https://usercentrics.com/us/website-consent-management/) - [Usercentrics App CMP](https://usercentrics.com/us/in-app-sdk/) - [Usercentrics CTV CMP](https://usercentrics.com/us/usercentrics-ctv-cmp/) - [Usercentrics Privacy Policy Generator](https://usercentrics.com/us/privacy-policy-generator/) - [Server-side Tagging Solution](https://usercentrics.com/us/server-side-tracking-solution/) - [Usercentrics Preference Manager](https://usercentrics.com/us/preference-management/) - [Audience Unlocker](https://usercentrics.com/us/audience-unlocker/) - [Integrations](https://usercentrics.com/us/integrations/) - [Web compliance scan](https://usercentrics.com/us/privacy-compliance-scanner/) - [App compliance scan](https://usercentrics.com/us/app-data-privacy-audit/) - [ROAS calculator](https://usercentrics.com/roas-calculator/) ### Solutions - [Data Privacy Regulatory Compliance](https://usercentrics.com/us/data-privacy-regulatory-compliance/) - [Marketing Performance Optimization](https://usercentrics.com/us/marketing-performance-optimization/) - [Migration](https://usercentrics.com/us/migration/) - [Media & Publishing](https://usercentrics.com/us/media-publishing/) - [Retail & Ecommerce](https://usercentrics.com/us/retail-ecommerce/) - [Banking, Finance & Insurance](https://usercentrics.com/us/banking-finance-insurance/) - [Healthcare & Pharmaceuticals](https://usercentrics.com/us/healthcare-pharmaceuticals/) - [Gaming](https://usercentrics.com/us/gaming/) - [Education](https://usercentrics.com/us/education/) - [Automotive](https://usercentrics.com/us/automotive/) - [Travel & Hospitality](https://usercentrics.com/us/travel/) ### Regulations - [CCPA (California)](https://usercentrics.com/us/ccpa/) - [GDPR (EU)](https://usercentrics.com/us/gdpr/) - [CPRA (California)](https://usercentrics.com/us/cpra) - [CPA (Colorado)](https://usercentrics.com/us/cpa/) - [DMA (EU)](https://usercentrics.com/us/digital-markets-act-dma/) - [FADP (Switzerland)](https://usercentrics.com/us/fadp/) - [PIPEDA (Canada)](https://usercentrics.com/us/pipeda/) - [TCF v2.3 (IAB)](https://usercentrics.com/us/cmp-for-publishers/) - [Google Consent Mode (EU)](https://usercentrics.com/us/usercentrics-cmp-and-google-consent-mode-v2/) - [Microsoft UET Consent Mode (EU)](https://usercentrics.com/us/usercentrics-cmp-and-microsoft-consent-mode/) - [View all regulations](https://usercentrics.com/us/regulations-and-frameworks/) ### Resources - [Blog](https://usercentrics.com/us/knowledge-hub/) - [Whitepapers](https://usercentrics.com/us/whitepapers/) - [Checklists](https://usercentrics.com/us/checklists/) - [Courses](https://courses.usercentrics.com) - [Case studies](https://usercentrics.com/us/case-studies/) - [Privacy-Led Marketing](https://usercentrics.com/us/privacy-led-marketing/) - [Events](https://usercentrics.com/us/webinar/) - [CONSENTED podcast](https://usercentrics.com/us/consented/) - [Guides](https://usercentrics.com/us/guides/) - [Release notes](https://releases.usercentrics.com/en) - [Developer documentation](https://usercentrics.com/docs/) - [RFI template](https://usercentrics.com/us/resources/usercentrics-rfi-template/) - [Customer directory](https://usercentrics.com/us/usercentrics-customer-directory/) ### Company - [About us](https://usercentrics.com/us/about-us/) - [Press](https://usercentrics.com/us/press/) - [Our offices](https://usercentrics.com/us/contact/) - [Trust center](https://trust.usercentrics.com/) - [Careers](https://usercentrics.com/us/career/) - [Open positions](https://apply.workable.com/usercentrics/) - [Diversity and inclusion](https://usercentrics.com/us/dei/) ### Support - [General support](https://support.usercentrics.com/hc/en-us) - [Contact sales](https://usercentrics.com/us/book-a-consultation/) - [Technical support](https://support.usercentrics.com/hc/en-us/requests/new) - [Billing and account](https://support.usercentrics.com/hc/en-us/categories/12253804608156-Account-and-billing) - [Suggest a feature](https://support.usercentrics.com/hc/en-us/requests/new?ticket_form_id=10610312381340) - [Partner login](https://partnerportal.usercentrics.com/) - [Partner program](https://usercentrics.com/us/partner-program-overview/) - [Affiliate program](https://usercentrics.com/us/affiliates/)