1.0Usercentrics - UShttps://usercentrics.com/usevgeniyhttps://usercentrics.com/us/author/evgeniy/rich600338<blockquote class="wp-embedded-content" data-secret="gKNDz0IRSV"><a href="https://usercentrics.com/us/knowledge-hub/california-privacy-protection-agency/">What to Know About the California Privacy Protection Agency (CPPA)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://usercentrics.com/us/knowledge-hub/california-privacy-protection-agency/embed/#?secret=gKNDz0IRSV" width="600" height="338" title="“What to Know About the California Privacy Protection Agency (CPPA)” — Usercentrics - US" data-secret="gKNDz0IRSV" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://usercentrics.com/us/wp-includes/js/wp-embed.min.js </script> https://usercentrics.com/us/wp-content/uploads/sites/7/2026/03/UC-Hero-CPPA-enforcement-1000x1000-1.jpg10001000The California Privacy Protection Agency, now publicly known as CalPrivacy, is California’s privacy watchdog. The Agency has broad powers to audit businesses, enforce privacy law, and shape regulations. This article explains what it does, why it matters, and what businesses need to know to avoid penalties and fines as enforcement ramps up.