{"id":236,"date":"2024-03-13T11:54:20","date_gmt":"2024-03-13T10:54:20","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=events&#038;p=33211"},"modified":"2024-12-09T15:35:13","modified_gmt":"2024-12-09T14:35:13","slug":"privacy-led-marketing-in-the-cookieless-future","status":"publish","type":"event","link":"https:\/\/usercentrics.com\/us\/events\/privacy-led-marketing-in-the-cookieless-future\/","title":{"rendered":"Is Privacy-led Marketing the solution to the Cookieless future?"},"content":{"rendered":"<div >\n    \n<div class=\"uc-video-wrapper\">\n    <div class=\"uc-video\"\n         id=\"e3540ac3-2b06-45b6-8614-db62e82708c5\">\n                    <div class=\"uc-video__overlay\">\n                                    <div class=\"uc-video__overlay__bg\">\n                        <img decoding=\"async\" loading=\"lazy\" width=\"480\" height=\"360\" src=\"https:\/\/privacy-proxy-server.usercentrics.eu\/video\/youtube\/Ii3VMYrgpbg-poster-image\" alt=\"Video Preview\">                    <\/div>\n                                                <button type=\"button\"\n                        class=\"uc-video__overlay__play\"\n                        aria-label=\"Play\">\n                    <svg width=\"160\" height=\"161\" viewBox=\"0 0 160 161\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M13.3333 83.955C13.3333 47.1395 43.1844 17.2883 79.9999 17.2883C116.815 17.2883 146.667 47.1395 146.667 83.955C146.667 120.77 116.815 150.622 79.9999 150.622C43.1844 150.622 13.3333 120.77 13.3333 83.955ZM106.097 88.1974L68.8335 113.599C68.6292 113.736 68.3884 113.818 68.1375 113.836C67.8867 113.854 67.6355 113.806 67.4115 113.699C67.1876 113.591 66.9996 113.428 66.8682 113.227C66.7367 113.026 66.667 112.795 66.6666 112.559V61.7892C66.6658 61.553 66.7348 61.3212 66.8659 61.1195C66.9971 60.9179 67.1853 60.7541 67.4097 60.6465C67.634 60.5389 67.8859 60.4917 68.1372 60.5099C68.3885 60.5282 68.6295 60.6113 68.8335 60.7501L106.097 86.1352C106.273 86.2519 106.417 86.4064 106.516 86.5858C106.615 86.7652 106.667 86.9643 106.667 87.1663C106.667 87.3683 106.615 87.5674 106.516 87.7468C106.417 87.9262 106.273 88.0807 106.097 88.1974Z\" fill=\"white\"\/>\n<\/svg>\n                <\/button>\n            <\/div>\n                <div class=\"uc-video__wrapper\">\n            <div class=\"uc-video__container\">\n                <iframe loading=\"lazy\" title=\"Episode 3: Is Privacy-led Marketing the solution to the Cookieless future?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Ii3VMYrgpbg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>            <\/div>\n                    <\/div>\n        <script>\n            window.ucEmbedConfig = window.ucEmbedConfig || {};\n            window.ucEmbedConfig['e3540ac3-2b06-45b6-8614-db62e82708c5'] = '{\"animation\":false,\"overlay\":true}';\n        <\/script>\n    <\/div>\n<\/div>\n\n    <script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"Episode 3: Is Privacy-led Marketing the solution to the Cookieless future?\",\"thumbnailUrl\":\"https:\\\/\\\/privacy-proxy-server.usercentrics.eu\\\/video\\\/youtube\\\/Ii3VMYrgpbg-poster-image\",\"uploadDate\":\"2024-03-13 11:54:20\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/Ii3VMYrgpbg?feature=oembed\"}<\/script>\n<\/div>\n\n\n<p>Google is phasing out third-party cookies and started doing so in Chrome in early 2024. This means that marketing teams will need to rely more heavily on owned channels, collecting 1st and zero party data from their users to use for marketing and advertising purposes. The shift toward tighter data privacy for users is only getting stronger and regulations getting stricter. Watch this episode to find out how our experts recommend navigating the ever changing privacy landscape.<\/p>\n\n<a id=\"5bd567c4-4ad3-41b2-a54c-a1b1e70cc5fc\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/podcasters.spotify.com\/pod\/show\/usercentrics\/episodes\/Episode-3-Is-Privacy-led-Marketing-the-solution-to-the-Cookieless-future-e2hqnst\/a-ab4gtff\" target=\"_blank\"><span>Listen on Spotify<\/span><\/a>\n\n<a id=\"ca77db59-6733-4957-b707-a2933dd48e93\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/www.youtube.com\/watch?v=Ii3VMYrgpbg\" target=\"_blank\"><span>Watch on Youtube<\/span><\/a>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What you\u2019ll learn<\/h2>\n\n\n<ul>\n<li>What is \u201dprivacy-led marketing\u201d?<\/li>\n<\/ul>\n<ul>\n<li>The 3 most important considerations for marketing leaders wanting to adopt a privacy-led marketing approach<\/li>\n<\/ul>\n<ul>\n<li>How can we as businesses build trust with our users?<\/li>\n<\/ul>\n<ul>\n<li>How does privacy-led marketing help us with the end of 3rd party cookies?<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-should-watch\">Who should watch<\/h2>\n\n\n<p>This webinar will benefit organizations that collect and manage user data for business purposes. The key takeaways are particularly relevant for:<\/p>\n<ul>\n<li><i>digital marketers looking to optimize data visibility and improve data-driven marketing performance<\/i><\/li>\n<\/ul>\n<ul>\n<li><i>companies collecting user data for marketing purposes via websites<\/i><\/li>\n<\/ul>\n<ul>\n<li><i>companies that need to comply with local privacy laws and looking for professional tools and strategies to achieve compliance<\/i><\/li>\n<\/ul>\n<p><i style=\"font-size: 18px\">the webinar partners are e-dialog<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Podcast series: Consented Episode 3<\/p>\n","protected":false},"featured_media":7234,"template":"","meta":{"_acf_changed":true,"editor_notices":[]},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[19,14,7],"class_list":["post-236","event","type-event","status-publish","has-post-thumbnail","hentry","resource_tag-tech-that-talks","resource_tag-privacy","resource_tag-privacy-led-marketing"],"acf":[],"yoast_head":"<title>Privacy led marketing in the cookieless future | Podcast<\/title>\n<meta name=\"description\" content=\"Join our expert-led discussion to explore how marketers can build user trust through adopting a privacy led marketing approach and prepare for the cookieless future\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy led marketing in the cookieless future | Podcast\" \/>\n<meta property=\"og:description\" content=\"Join our expert-led discussion to explore how marketers can build user trust through adopting a privacy led marketing approach and prepare for the cookieless future\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usercentrics.com\/us\/events\/privacy-led-marketing-in-the-cookieless-future\/\" \/>\n<meta property=\"og:site_name\" content=\"Usercentrics - US\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/usercentrics\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-09T14:35:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/03\/uc_some_post_podcast_1200x630_episode2_2024_03_13.svg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Privacy led marketing in the cookieless future | Podcast\" \/>\n<meta name=\"twitter:description\" content=\"Join our expert-led discussion to explore how marketers can build user trust through adopting a privacy led marketing approach and prepare for the cookieless future\" \/>\n<meta name=\"twitter:site\" content=\"@usercentrics\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/events\\\/privacy-led-marketing-in-the-cookieless-future\\\/\",\"url\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/events\\\/privacy-led-marketing-in-the-cookieless-future\\\/\",\"name\":\"Privacy led marketing in the cookieless future | Podcast\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/events\\\/privacy-led-marketing-in-the-cookieless-future\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/events\\\/privacy-led-marketing-in-the-cookieless-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2024\\\/03\\\/Consented-S01E03-min.jpg\",\"datePublished\":\"2024-03-13T10:54:20+00:00\",\"dateModified\":\"2024-12-09T14:35:13+00:00\",\"description\":\"Join our expert-led discussion to explore how marketers can build user trust through adopting a privacy led marketing approach and prepare for the cookieless future\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/events\\\/privacy-led-marketing-in-the-cookieless-future\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/events\\\/privacy-led-marketing-in-the-cookieless-future\\\/\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/events\\\/privacy-led-marketing-in-the-cookieless-future\\\/#primaryimage\",\"url\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2024\\\/03\\\/Consented-S01E03-min.jpg\",\"contentUrl\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2024\\\/03\\\/Consented-S01E03-min.jpg\",\"width\":1000,\"height\":1000,\"copyrightNotice\":\"\u00a9 Copyright 2026 Usercentrics GmbH\",\"creator\":{\"@type\":\"Organization\",\"name\":\"Usercentrics GmbH\"},\"creditText\":\"Image: Usercentrics GmbH\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/events\\\/privacy-led-marketing-in-the-cookieless-future\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/webinar\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Is Privacy-led Marketing the solution to the Cookieless future?\",\"item\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/events\\\/privacy-led-marketing-in-the-cookieless-future\\\/\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/\",\"name\":\"Usercentrics - 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