{"id":246,"date":"2024-05-16T17:03:02","date_gmt":"2024-05-16T15:03:02","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=events&#038;p=33673"},"modified":"2025-02-13T14:18:35","modified_gmt":"2025-02-13T13:18:35","slug":"affiliate-marketing-b2b-saas","status":"publish","type":"event","link":"https:\/\/usercentrics.com\/us\/events\/affiliate-marketing-b2b-saas\/","title":{"rendered":"Why Affiliate Marketing is Essential for Your B2B SaaS Marketing Strategy"},"content":{"rendered":"<div >\n    \n<div class=\"uc-video-wrapper\">\n    <div class=\"uc-video\"\n         id=\"84b9c0ee-ce86-45d6-9c30-e93b232d27c6\">\n                    <div class=\"uc-video__overlay\">\n                                    <div class=\"uc-video__overlay__bg\">\n                        <img decoding=\"async\" loading=\"lazy\" width=\"480\" height=\"360\" src=\"https:\/\/privacy-proxy-server.usercentrics.eu\/video\/youtube\/52GkOTBIq5Q-poster-image\" alt=\"Video Preview\">                    <\/div>\n                                                <button type=\"button\"\n                        class=\"uc-video__overlay__play\"\n                        aria-label=\"Play\">\n                    <svg width=\"160\" height=\"161\" viewBox=\"0 0 160 161\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M13.3333 83.955C13.3333 47.1395 43.1844 17.2883 79.9999 17.2883C116.815 17.2883 146.667 47.1395 146.667 83.955C146.667 120.77 116.815 150.622 79.9999 150.622C43.1844 150.622 13.3333 120.77 13.3333 83.955ZM106.097 88.1974L68.8335 113.599C68.6292 113.736 68.3884 113.818 68.1375 113.836C67.8867 113.854 67.6355 113.806 67.4115 113.699C67.1876 113.591 66.9996 113.428 66.8682 113.227C66.7367 113.026 66.667 112.795 66.6666 112.559V61.7892C66.6658 61.553 66.7348 61.3212 66.8659 61.1195C66.9971 60.9179 67.1853 60.7541 67.4097 60.6465C67.634 60.5389 67.8859 60.4917 68.1372 60.5099C68.3885 60.5282 68.6295 60.6113 68.8335 60.7501L106.097 86.1352C106.273 86.2519 106.417 86.4064 106.516 86.5858C106.615 86.7652 106.667 86.9643 106.667 87.1663C106.667 87.3683 106.615 87.5674 106.516 87.7468C106.417 87.9262 106.273 88.0807 106.097 88.1974Z\" fill=\"white\"\/>\n<\/svg>\n                <\/button>\n            <\/div>\n                <div class=\"uc-video__wrapper\">\n            <div class=\"uc-video__container\">\n                <iframe loading=\"lazy\" title=\"Episode 5: Why Affiliate Marketing is Essential for Your B2B SaaS Marketing Strategy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/52GkOTBIq5Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>            <\/div>\n                    <\/div>\n        <script>\n            window.ucEmbedConfig = window.ucEmbedConfig || {};\n            window.ucEmbedConfig['84b9c0ee-ce86-45d6-9c30-e93b232d27c6'] = '{\"animation\":false,\"overlay\":true}';\n        <\/script>\n    <\/div>\n<\/div>\n\n    <script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"Episode 5: Why Affiliate Marketing is Essential for Your B2B SaaS Marketing Strategy\",\"thumbnailUrl\":\"https:\\\/\\\/privacy-proxy-server.usercentrics.eu\\\/video\\\/youtube\\\/52GkOTBIq5Q-poster-image\",\"uploadDate\":\"2024-05-16 17:03:02\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/52GkOTBIq5Q?feature=oembed\"}<\/script>\n<\/div>\n\n\n\n<p><strong>Date<\/strong>: 29 May 2024<br><strong>Time<\/strong>: 4 pm (CET)<br><strong>Duration<\/strong>: 1 hour<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>In episode 5 of Consented we will dive into the world of affiliate marketing! We will learn from the experts how the affiliate landscape has changed over the years to become the next essential marketing channel for success in B2B SaaS marketing. This episode comes at a very exciting time as we launch our very own Affiliate Program.<\/p>\n\n\n<a id=\"838531fa-0c94-4260-9262-8f7ff728028d\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/www.youtube.com\/watch?v=52GkOTBIq5Q\" target=\"_blank\"><span>Watch it here<\/span><\/a>\n\n<a id=\"aebdd0d2-125d-4a64-86ef-ddcacf691d16\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/podcasters.spotify.com\/pod\/show\/usercentrics\/episodes\/Consented-Episode-5-Why-Affiliate-Marketing-is-Essential-for-Your-B2B-SaaS-Marketing-Strategy-e2kavoo?%24web_only=true&amp;_branch_match_id=1139807944224424833&amp;utm_source=web&amp;utm_campaign=web-share&amp;utm_medium=sharing&amp;_branch_referrer=H4sIAAAAAAAAA8soKSkottLXLy7IL8lMq0zMS87IL9ItT03SSywo0MvJzMvWT9X3T%2Fc3ya4wczPySgIA8HkbPTAAAAA%3D\" target=\"_blank\"><span>Listen on Spotify<\/span><\/a>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What you\u2019ll learn<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How the affiliate landscape has evolved over the years<\/li>\n\n\n\n<li>Difference between B2B and B2C affiliate marketing<\/li>\n\n\n\n<li>How brands can create valuable, authentic user journeys with affiliate partnerships<\/li>\n\n\n\n<li>How to stay competitive in today\u2019s B2B marketing landscape<\/li>\n<\/ul>\n\n\n<div class=\"uc-notice\">\n    <div class=\"uc-notice__icon\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8177 17.0093H12.8177V11.0093H10.8177V17.0093ZM11.8177 9.00928C12.1011 9.00928 12.3386 8.91344 12.5302 8.72178C12.7219 8.53011 12.8177 8.29261 12.8177 8.00928C12.8177 7.72594 12.7219 7.48844 12.5302 7.29678C12.3386 7.10511 12.1011 7.00928 11.8177 7.00928C11.5344 7.00928 11.2969 7.10511 11.1052 7.29678C10.9136 7.48844 10.8177 7.72594 10.8177 8.00928C10.8177 8.29261 10.9136 8.53011 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href=\"https:\/\/usercentrics.com\/guides\/privacy-led-marketing\/affiliate-marketing-compliance\/\">affiliate marketing compliance <\/a> now<\/p>\n            <\/div>\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-should-watch\">Who should watch? <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Companies looking to broaden and diversify their GTM channels<\/li>\n\n\n\n<li>Companies looking to build trust and brand value with their audience<\/li>\n\n\n\n<li>Marketing professionals and leaders in B2B SaaS<\/li>\n\n\n\n<li>Partner professionals and leaders in B2B SaaS<\/li>\n<\/ul>\n\n\n\n<p>\u00a0<\/p>\n\n\n<div class=\"uc-notice\">\n    <div class=\"uc-notice__icon\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8177 17.0093H12.8177V11.0093H10.8177V17.0093ZM11.8177 9.00928C12.1011 9.00928 12.3386 8.91344 12.5302 8.72178C12.7219 8.53011 12.8177 8.29261 12.8177 8.00928C12.8177 7.72594 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21.2218C14.5011 21.7468 13.2011 22.0093 11.8177 22.0093Z\" fill=\"black\"\/>\n<\/svg>\n    <\/div>\n    <div class=\"uc-notice__content\">\n                <p>Read about <a href=\"https:\/\/usercentrics.com\/guides\/social-media-email-marketing-compliance\/email-marketing-laws\/\">email marketing laws<\/a> now<\/p>\n            <\/div>\n<\/div>\n\n\n\n\n\n<p><em>\u00b9The podcast partners are Impact.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consented Episode 5<\/p>\n","protected":false},"featured_media":7232,"template":"","meta":{"_acf_changed":true,"editor_notices":[]},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[19],"class_list":["post-246","event","type-event","status-publish","has-post-thumbnail","hentry","resource_tag-tech-that-talks"],"acf":[],"yoast_head":"<title>Why Affiliate Marketing is Essential for Your B2B SaaS Company<\/title>\n<meta name=\"description\" content=\"Learn from the experts, how the affiliate landscape has changed over 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