{"id":13274,"date":"2025-02-19T12:37:52","date_gmt":"2025-02-19T11:37:52","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=knowledge&#038;p=13274"},"modified":"2025-06-24T14:00:09","modified_gmt":"2025-06-24T12:00:09","slug":"web-personalization","status":"publish","type":"knowledge","link":"https:\/\/usercentrics.com\/us\/knowledge-hub\/web-personalization\/","title":{"rendered":"How to achieve Privacy-Led web personalization"},"content":{"rendered":"\n<p>Personalization has forever changed how consumers engage with brands, providing buyers with tailored content that actually interests them rather than generic ads and product suggestions. Now that dynamic content and AI recommendations have become standard practice, around three in four consumers say they expect custom online experiences.*&nbsp;<\/p>\n\n\n\n<p>At the same time, over 70 percent of customers are increasingly alarmed about privacy and are raising concerns about how businesses collect and use their data.**<\/p>\n\n\n\n<p>S, the challenge is delivering the personalized experience customers expect while respecting their privacy and maintaining their trust.<\/p>\n\n\n\n<p>This article presents solutions to this dilemma. We\u2019ll explain how web personalization works, and explore how preference and consent management should fit into your marketing strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-web-personalization\">What is web personalization?<\/h2>\n\n\n\n<p>Web personalization means tailoring your website for each visitor or customer segment. Instead of offering the same experience to everyone, website personalization tools adjust content, layout, and interactions based on customer preferences.<\/p>\n\n\n\n<p>These adjustments happen in real time across multiple digital touchpoints, from homepage banners to online shopping carts. As website visitors browse your site, these tools analyze their data and automatically update what they can see and interact with.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-website-personalization-works\">How website personalization works<\/h3>\n\n\n\n<p>All website personalization starts with gathering data about user preferences. Different tools work together to source this data from cookies, account settings, and site interactions.<\/p>\n\n\n\n<p>For example, a Customer Data Platform (CDP) integrates with your website to automatically monitor each visitor\u2019s activity across sessions. This software tracks data such as location, links clicked, and time spent on each page.<\/p>\n\n\n\n<p>After collecting this data, personalization tools adapt the website to the visitor using one of two methods:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Rules and triggers:<\/strong> This type of personalization follows rule-based conditions to decide how to tailor website content. For instance, many websites select a language and currency to display based on the user\u2019s current location.&nbsp;<\/li>\n\n\n\n<li><strong>AI automation:<\/strong> AI continuously analyzes visitor interactions and real-life conditions to adjust the website settings. For example, it can track scrolling to measure engagement and trigger pop-ups at the right moments.<\/li>\n<\/ol>\n\n\n<div class=\"uc-notice\">\n    <div class=\"uc-notice__icon\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8177 17.0093H12.8177V11.0093H10.8177V17.0093ZM11.8177 9.00928C12.1011 9.00928 12.3386 8.91344 12.5302 8.72178C12.7219 8.53011 12.8177 8.29261 12.8177 8.00928C12.8177 7.72594 12.7219 7.48844 12.5302 7.29678C12.3386 7.10511 12.1011 7.00928 11.8177 7.00928C11.5344 7.00928 11.2969 7.10511 11.1052 7.29678C10.9136 7.48844 10.8177 7.72594 10.8177 8.00928C10.8177 8.29261 10.9136 8.53011 11.1052 8.72178C11.2969 8.91344 11.5344 9.00928 11.8177 9.00928ZM11.8177 22.0093C10.4344 22.0093 9.13442 21.7468 7.91775 21.2218C6.70108 20.6968 5.64275 19.9843 4.74275 19.0843C3.84275 18.1843 3.13025 17.1259 2.60525 15.9093C2.08025 14.6926 1.81775 13.3926 1.81775 12.0093C1.81775 10.6259 2.08025 9.32594 2.60525 8.10928C3.13025 6.89261 3.84275 5.83428 4.74275 4.93428C5.64275 4.03428 6.70108 3.32178 7.91775 2.79678C9.13442 2.27178 10.4344 2.00928 11.8177 2.00928C13.2011 2.00928 14.5011 2.27178 15.7177 2.79678C16.9344 3.32178 17.9928 4.03428 18.8927 4.93428C19.7927 5.83428 20.5052 6.89261 21.0302 8.10928C21.5552 9.32594 21.8177 10.6259 21.8177 12.0093C21.8177 13.3926 21.5552 14.6926 21.0302 15.9093C20.5052 17.1259 19.7927 18.1843 18.8927 19.0843C17.9928 19.9843 16.9344 20.6968 15.7177 21.2218C14.5011 21.7468 13.2011 22.0093 11.8177 22.0093Z\" fill=\"black\"\/>\n<\/svg>\n    <\/div>\n    <div class=\"uc-notice__content\">\n                <p>Keep in mind: Personalization is an ongoing process. Regularly review your software setup to help provide a customized experience while respecting every visitor\u2019s right to privacy.<\/p>\n            <\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-website-personalization-examples\">Website personalization examples<\/h3>\n\n\n\n<p>You can implement web personalization in several ways, from custom greetings to auto-fill search bars. Here are some common types of website personalization:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dynamic content: <\/strong>Elements of the website \u2014 such as the text, images, and layout \u2014 automatically adjust to suit the visitor. For instance, many weather apps automatically display the five-day forecast for the user\u2019s region at the top of the page.<\/li>\n\n\n\n<li><strong>Tailored recommendations: <\/strong>The website suggests content or products based on each visitor\u2019s preferences. One common example is online stores recommending similar items to the ones in a customer\u2019s basket at checkout.<\/li>\n\n\n\n<li><strong>Overlay and pop-ups: <\/strong>Site visitors receive targeted messages as they navigate and interact with the website. For example, an online store might offer a limited-time discount if a user lingers on a product page without adding anything to their cart.<\/li>\n\n\n\n<li><strong>Adaptive navigation: <\/strong>Interactive features automatically adapt according to each visitor\u2019s needs and preferences. Some inessential features may disappear from view, such as products that are unavailable or prohibited in the user\u2019s country.<\/li>\n\n\n\n<li><strong>Search personalization: <\/strong>Search bars present results based on what they think the visitor wants to see. For instance, a supermarket might automatically present items a customer already purchased when they search for a related product.<\/li>\n\n\n\n<li><strong>Tailored offers: <\/strong>The website offers promotions and discounts based on user data. For example, first-time visitors may be eligible for a special deal if they sign up for a monthly newsletter.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-key-benefits-of-consented-web-personalization\">The key benefits of consented web personalization<\/h2>\n\n\n\n<p>While maintaining <a href=\"https:\/\/usercentrics.com\/guides\/privacy-led-marketing\/#content-body\">marketing data privacy compliance<\/a> adds extra steps to the personalization process, it also brings distinct advantages. When you put customer privacy first, you enhance trust with your audience while collecting data that\u2019s more valuable for your personalization efforts.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s why you should prioritize customer privacy and take a <a href=\"https:\/\/usercentrics.com\/knowledge-hub\/consent-based-marketing\/\">consent-based<\/a> approach to personalization.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-higher-quality-customer-data\">Higher quality customer data<\/h3>\n\n\n\n<p>Customer consent leads to more reliable and accurate insights than data collected through third parties. Plus, <a href=\"https:\/\/www.statista.com\/statistics\/1415834\/personalization-among-businesses-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">78 percent of businesses<\/a> consider first-party data to be the most valuable source of data for personalization.&nbsp;<\/p>\n\n\n\n<p>When website visitors are involved in the information-sharing process, they can provide details about themselves that are accurate and up to date. The data they opt to share may be limited, but it will be of an overall higher quality.<\/p>\n\n\n\n<p>As a result, your business doesn\u2019t need to collect as much data to get a complete picture of what your audience is looking for. This simplifies <a href=\"https:\/\/usercentrics.com\/guides\/future-of-data-in-marketing\/#content-body\">marketing data management<\/a> and makes your personalization campaigns easier to handle while still delivering strong results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-increased-conversions-and-sales\">Increased conversions and sales<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/1415834\/personalization-among-businesses-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eight in ten businesses<\/a> report that personalized experiences lead to increased sales, and 62 percent cite that they help boost customer retention.<\/p>\n\n\n\n<p>Personalization drives such high conversion rates in the short term because it shows customers content that resonates with them. That way, fewer visitors leave your site feeling like your brand isn\u2019t for them.<\/p>\n\n\n\n<p>This impact extends beyond immediate benefits. When content feels tailored to their needs, site visitors are <a href=\"https:\/\/cdn.ciptex.com\/website\/State-of-Personalization-Report-Twilio-Segment-2023-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">twice as likely<\/a> to become repeat buyers and keep engaging with your brand over time.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cWeb personalization can benefit marketing and sales performance by improving customer engagement and long-term satisfaction and loyalty. It can also improve targeting, segmentation, and conversion rates to grow revenue.\u201d<\/strong> \u2014 <a href=\"https:\/\/es.linkedin.com\/in\/adelinapeltea\" target=\"_blank\" rel=\"noreferrer noopener\">Adelina Peltea<\/a>, CMO of Usercentrics<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-improved-customer-engagement-and-satisfaction\">Improved customer engagement and satisfaction<\/h3>\n\n\n\n<p>Personalization makes the online experience more relevant and intuitive and reduces friction for visitors. For example, returning customers can pick up shopping where they left off. They won\u2019t forget to purchase products simply because their cart resets every time they leave your website.<\/p>\n\n\n\n<p>These seamless interactions help engage your customers and increase their satisfaction with the experience they have on your site.&nbsp;<\/p>\n\n\n\n<p>Consented web personalization only makes the online experience more enjoyable. Visitors feel more confident signing up for offers and sharing their data when they trust you and believe that your data collection practices are ethical and transparent.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-implement-web-personalization-while-respecting-customer-privacy\">How to implement web personalization while respecting customer privacy<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/1425866\/challenges-for-personalization\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Over a third of businesses<\/a> struggle to balance personalization and privacy. Many try to work around limitations by relying on fragmented data sources or less transparent tracking methods. However, these approaches aren\u2019t sustainable, and risk eroding customer trust.<\/p>\n\n\n\n<p>Usercentrics CMO Andrea Peltea says overcoming these hurdles calls for a mindset shift. She says that even though <em>\u201cit can be tempting to try and collect as much data as possible to enhance insights<\/em>,\u201d businesses should \u201c<em>limit the data collected for web personalization to what\u2019s necessary<\/em>.\u201d In other words, it\u2019s not about getting more<em> <\/em>data, but getting the right<em> <\/em>data in the right<em> <\/em>way.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to make consent a core part of your web personalization strategy to foster trust and customer loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-use-a-preference-management-solution-to-collect-user-consent-preferences-and-permissions\">1. Use a preference management solution to collect user consent, preferences, and permissions<\/h3>\n\n\n\n<p>Personalization is only effective if it aligns with privacy requirements and customer expectations. Pelta underlines, \u201c<em>It\u2019s important for businesses that want to implement and benefit from web personalization to be transparent with customers about what data will be used and how and enable customers to easily consent or decline<\/em>.\u201d&nbsp;<\/p>\n\n\n\n<p>That\u2019s why your starting point should be finding a structured way to collect and apply each visitor\u2019s consent, preferences, and permissions.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/usercentrics.com\/preference-management\/\">preference management <\/a>solution like Usercentrics consolidates user preferences and permissions from various touchpoints, from your website to your mobile app. This tool helps you collect data for personalization that is consented and compliant.&nbsp;<\/p>\n\n\n\n<p>The Usercentrics Preference Manager is also unintrusive, so there\u2019s no impact to the user experience. After visitors leave your site, the solution stores their preferences for when they return. This saves them from having to re-enter their details every time.<\/p>\n\n\n<div id=\"uc-cta_69e7f916794b1\" class=\"uc-cta uc-cta--button uc-cta--size-7 uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Increase customer trust and engagement through consented personalization\u00a0<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Collect consent, preferences, and permissions for personalized marketing campaigns with the Usercentrics Preference Manager.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"73286004-48e5-4643-b7f6-5795d84ad0b0\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/preference-management\/\" target=\"\"><span>Learn more<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69e7f916794b1\"));\n    <\/script>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-analyze-this-data-to-create-audience-segments\">2. Analyze this data to create audience segments<\/h3>\n\n\n\n<p>Segmenting users into distinct groups enables you to identify their needs and preferences and tailor content towards them more effectively.<\/p>\n\n\n\n<p>However, not all the information you source is equally valuable. Start by looking for trends and patterns in the data that are more likely to impact website personalization. For example, raw IP addresses don\u2019t tell you much, but user location provides insights into several variables, from language and currency to cultural attitudes.<\/p>\n\n\n\n<p>Once you\u2019ve refined the data, decide how you\u2019re going to segment it to create customer profiles. Here are some popular ways to group these categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demographic, e.g. age, gender, or profession<\/li>\n\n\n\n<li>Country or region<\/li>\n\n\n\n<li>Psychological characteristics<\/li>\n\n\n\n<li>Type of technology, e.g. computers vs. mobile devices<\/li>\n\n\n\n<li>Customer journey stage<\/li>\n\n\n\n<li>User behavior and habits<\/li>\n\n\n\n<li>User needs and goals<\/li>\n<\/ul>\n\n\n\n<p>Privacy preferences can also give you a valuable segment. This data tells you how much personalization different groups are comfortable with, so it\u2019s easier to tailor experiences without overstepping boundaries. All this data is easily accessible through your preference management solution\u2019s main dashboard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-create-and-adapt-content-and-campaigns-for-these-various-segments\">3. Create and adapt content and campaigns for these various segments<\/h3>\n\n\n\n<p>The next step is to create multiple versions of key web pages and features to meet each segment\u2019s needs and expectations. For instance, landing pages for first-time visitors could highlight introductory offers, while return customers might see information about loyalty programs and rewards.<\/p>\n\n\n\n<p>AI automation can save you time here. Instead of starting each version from scratch, you can use AI tools to generate and adapt all content to different audience segments.&nbsp;<\/p>\n\n\n\n<p>Match the level of personalization to privacy preferences as you create content for various segments. If a segment doesn\u2019t permit access to much of their data, for example, aim to keep that group\u2019s online experience more generic. They\u2019re less likely to appreciate overly specific messaging or targeted recommendations.<\/p>\n\n\n\n<p>Preference banners and pop-ups can outline your policies when users first visit the site. You can also include subtle messaging within personalized content, such as \u201cbased on your past purchases,\u201d or \u201ctailored to your selection preferences.\u201d<\/p>\n\n\n<div class=\"uc-notice\">\n    <div class=\"uc-notice__icon\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8177 17.0093H12.8177V11.0093H10.8177V17.0093ZM11.8177 9.00928C12.1011 9.00928 12.3386 8.91344 12.5302 8.72178C12.7219 8.53011 12.8177 8.29261 12.8177 8.00928C12.8177 7.72594 12.7219 7.48844 12.5302 7.29678C12.3386 7.10511 12.1011 7.00928 11.8177 7.00928C11.5344 7.00928 11.2969 7.10511 11.1052 7.29678C10.9136 7.48844 10.8177 7.72594 10.8177 8.00928C10.8177 8.29261 10.9136 8.53011 11.1052 8.72178C11.2969 8.91344 11.5344 9.00928 11.8177 9.00928ZM11.8177 22.0093C10.4344 22.0093 9.13442 21.7468 7.91775 21.2218C6.70108 20.6968 5.64275 19.9843 4.74275 19.0843C3.84275 18.1843 3.13025 17.1259 2.60525 15.9093C2.08025 14.6926 1.81775 13.3926 1.81775 12.0093C1.81775 10.6259 2.08025 9.32594 2.60525 8.10928C3.13025 6.89261 3.84275 5.83428 4.74275 4.93428C5.64275 4.03428 6.70108 3.32178 7.91775 2.79678C9.13442 2.27178 10.4344 2.00928 11.8177 2.00928C13.2011 2.00928 14.5011 2.27178 15.7177 2.79678C16.9344 3.32178 17.9928 4.03428 18.8927 4.93428C19.7927 5.83428 20.5052 6.89261 21.0302 8.10928C21.5552 9.32594 21.8177 10.6259 21.8177 12.0093C21.8177 13.3926 21.5552 14.6926 21.0302 15.9093C20.5052 17.1259 19.7927 18.1843 18.8927 19.0843C17.9928 19.9843 16.9344 20.6968 15.7177 21.2218C14.5011 21.7468 13.2011 22.0093 11.8177 22.0093Z\" fill=\"black\"\/>\n<\/svg>\n    <\/div>\n    <div class=\"uc-notice__content\">\n                <p>Important: If you\u2019re using AI tools to generate content for your website, be sure to publish an AI disclaimer to uphold trust and transparency with visitors.\u00a0<\/p>\n            <\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-keep-personalization-adaptive-and-up-to-date\">4. Keep personalization adaptive and up-to-date<\/h3>\n\n\n\n<p>Your web personalization efforts should adapt alongside changing user preferences and evolving data privacy regulations.<\/p>\n\n\n\n<p>Syncing personalization with user preferences respects customer privacy choices. If someone revokes permissions, for example, your website should instantly change to reflect this.<\/p>\n\n\n\n<p>Preference management tools like Usercentrics also help you stay in line with relevant privacy laws like the <a href=\"https:\/\/usercentrics.com\/gdpr\/\">GPDR<\/a> and <a href=\"https:\/\/usercentrics.com\/ccpa\/\">CCPA<\/a>, thanks to automated updates and compliant opt-in mechanisms in line with the relevant regulations. This helps you follow <a href=\"https:\/\/usercentrics.com\/guides\/privacy-led-marketing\/marketing-compliance\/#content-body\">marketing compliance<\/a> best practices as laws change and visitors access your site from different locations.<\/p>\n\n\n\n<p>Finally, regularly review and assess your personalization efforts to measure its success. A\/B testing can help you see which strategies drive the most sales and analyze how customers respond to different types of content.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-provide-personalized-web-experiences-while-respecting-user-preferences\">Provide personalized web experiences while respecting user preferences<\/h2>\n\n\n\n<p>Customers today expect online experiences to feel relevant and intuitive. However, they also want more transparency and control over how businesses use their data.<\/p>\n\n\n\n<p>Instead of seeing data privacy as an obstacle to overcome, reframe it as a powerful tool for building trust with your customers. Solutions like Usercentrics can make preference management an integral part of the customer experience. Our Preference Manager helps you maintain transparency and engagement with your audience while optimizing your website and marketing performance.<\/p>\n\n\n<div id=\"uc-cta_69e7f9167a359\" class=\"uc-cta uc-cta--button uc-cta--size-7 uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Enable consented marketing personalization with Usercentrics<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Activate user consent and preferences across channels so you can personalize content while respecting user choices.\u00a0<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"d51c3f55-b30e-4918-ba64-54d6618ad302\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/preference-management\/\" target=\"\"><span>Learn more<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69e7f9167a359\"));\n    <\/script>\n\n\n\n<p>*<a href=\"https:\/\/www.bcg.com\/publications\/2024\/what-consumers-want-from-personalization?\" target=\"_blank\" rel=\"noreferrer noopener\">What Consumers Want from Personalization<\/a>, BCG**<a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of the AI Connected Customer<\/a>, Salesforce<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to meet customer expectations for personalized web experiences while respecting their privacy and preferences. This article covers how web personalization can benefit your brand and how to implement a privacy-first personalization strategy.<\/p>\n","protected":false},"featured_media":13277,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[],"class_list":["post-13274","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>How to Achieve Privacy-Led Web Personalization<\/title>\n<meta name=\"description\" content=\"Learn how to implement website personalization to increase conversions while respecting user consent preferences and achieving compliance.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to achieve Privacy-Led web personalization\" \/>\n<meta property=\"og:description\" content=\"Learn how to implement website personalization to increase conversions while respecting user consent preferences and achieving compliance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usercentrics.com\/us\/knowledge-hub\/web-personalization\/\" \/>\n<meta property=\"og:site_name\" content=\"Usercentrics - 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