{"id":283,"date":"2020-06-18T11:03:03","date_gmt":"2020-06-18T09:03:03","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=knowledge&#038;p=3364"},"modified":"2025-06-23T17:38:05","modified_gmt":"2025-06-23T15:38:05","slug":"consent-management-platform-buy-or-build-yourself","status":"publish","type":"knowledge","link":"https:\/\/usercentrics.com\/us\/knowledge-hub\/consent-management-platform-buy-or-build-yourself\/","title":{"rendered":"Consent Management Platform \u2013 buy or build yourself?"},"content":{"rendered":"\n\n<p><span style=\"font-weight: 400;\">Consent Management is both legally and technically very complex and getting more so by the day. There are a few SaaS solutions on the market that address the challenge, but it can also be very tempting to build a tool in-house to ensure your organization\u2019s specific needs are met.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even companies with the resources to build their own <a href=\"https:\/\/usercentrics.com\/\"><strong>Consent Management Platform<\/strong><\/a> (CMP) often decide to use a SaaS solution. What factors make that the right decision for so many organizations?<\/span><\/p>\n\n\n<div id=\"uc-cta_69e006307d336\" class=\"uc-cta uc-cta--illustration uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Right right plan for your growing business<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Whether you are a scrappy startup or a global enterprise, we have the right plan to help you achieve data compliance peace of mind.<\/p>\n                <\/div>\n                                                    <div class=\"uc-cta__buttons\">\n                    <a id=\"a8db9214-2ecb-45f9-86c5-0346d8170508\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/pricing\/\" target=\"\"><span>Get started<\/span><\/a>                <\/div>\n                                            <\/div>\n                            <div class=\"uc-cta__section\">\n                                                                    <div class=\"uc-cta__section__img-wrapper\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2021\/06\/badge.png\" class=\"attachment-large size-large\" alt=\"Icon_badge\" \/>                            <\/div>\n                                                            <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69e006307d336\"));\n    <\/script>\n\n\n<h2 class=\"wp-block-heading\">Costs<\/h2>\n<h2><span style=\"font-weight: 400;\">\u2714 Shared development costs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Developing software takes time and requires expensive resources. Additionally, the more complex the project, the greater the resource and monetary costs. Time, money and people that are being diverted from your core business. For many smaller organizations, building their own Consent Management tools is just not an option from a financial, labour or expertise standpoint.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Large companies that may have the required budget have to gamble whether in-house development costs would end up being more than purchasing a solution. The real-world issue is that these calculations require juggling risks like delays, errors and security gaps. Any of these can blow the budget \u2013 or worse \u2013 result in regulatory headaches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u21e8 Working with a SaaS provider shares development costs among thousands of companies. You get the full package, but pay for just a fraction of the solution\u2019s development, maintenance and upgrade costs compared with building an in-house solution.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u2714 No maintenance or unexpected follow-up costs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Developing your own platform is a substantial undertaking, but\u00a0 the work and resource requirements don\u2019t end once you launch. Every solution, regardless of how good it is, will have bugs. Every feature, no matter how well researched against user requirements, will have requested changes or improvements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who then is responsible for maintaining the platform? Who handles prioritizing, building and deploying new features? Who ensures that it is always up to date with technical developments and security updates, and complies with evolving legal requirements? How do you ensure everything continues to run smoothly if the person in charge of it all leaves that role?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u21e8 Instead of ongoing or unexpected development and maintenance costs, which can add up to hundreds of thousands of Euros per year, a SaaS solution offers complete cost control, preventing expensive surprises or unplanned redirection of resources. This is because we are continuously developing and enhancing our software, adding new features and keeping on top of the latest technical and legal developments. It\u2019s all part of our packages, today and well into the future. So you can focus on what you do best.<\/span><\/p>\n\n\n<div id=\"uc-cta_69e006307e59e\" class=\"uc-cta uc-cta--illustration uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                            <div class=\"uc-cta__label like-label-m\">Audit<\/div>\n                                        <div class=\"uc-cta__heading no-default-margin\">Is your website GDPR-compliant? Find out now!<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Find out your website\u2019s cookie compliance risk level in moments for the GDPR, CCPA, LGPD, and more.<\/p>\n                <\/div>\n                                                    <div class=\"uc-cta__buttons\">\n                    <a id=\"ecfbfb52-875c-4e78-9721-4b60ca8a4ade\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/data-privacy-audit\/\" target=\"\"><span>Start now<\/span><\/a>                <\/div>\n                                            <\/div>\n                            <div class=\"uc-cta__section\">\n                                                                    <div class=\"uc-cta__section__img-wrapper\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"18\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2021\/04\/AUDITs.svg?v=120e01b0b44be5e0\" class=\"attachment-large size-large\" alt=\"Icon_Audit\" \/>                            <\/div>\n                                                            <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69e006307e59e\"));\n    <\/script>\n\n\n<h2><span style=\"font-weight: 400;\">\u2714 No opportunity costs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every company has to make careful and strategic decisions about how to use its technical, financial and human resources. The smaller the company, the savvier they have to be. Though companies know that Consent Management is necessary to their businesses \u2013 legally and for building customer relationships with trust \u2013 they still have to ask hard questions. How much time and resources should be allocated on a recurring basis to a project that is not part of the company\u2019s core business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u21e8 Being distracted by side projects and priorities means you\u2019re not 100% focused on your core business. But do you know who will be? Your competitors \u2013 on leveraging their increased advantage over you and your lagging product offerings and stale customer relationships.<\/span><\/p>\n\n\n<h2 class=\"wp-block-heading\">Speed<\/h2>\n<h2><span style=\"font-weight: 400;\">\u2714 Quick implementation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Realistically, the bigger companies get, the less agile they become. Six months to a couple of years can easily pass between the first discussions about a need for a new software application through\u00a0 development, testing and release. This time frame is simply not feasible where data protection is concerned. Particularly given the speed of regulatory changes and the small windows of time allowed to rectify violations without risk of substantial penalties.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or what if you finally launch the project and it turns out to already be outdated or to not meet your needs? Then what? Jettison all those sunk costs and spend even more time and money finding a replacement? Not to mention less visible but still damaging costs like management displeasure or the demoralization of the teams that worked so hard to build it, or the ones who needed it deployed a year ago.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u21e8 With a SaaS solution like Usercentrics\u2019 you can immediately try out proven, state of the art\u00a0 tools for a fraction of the potential investment. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u2714 Fast and efficient professional support<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The more demanding your needs for your software tools, the more likely you are to find weak spots, no matter how robustly they\u2019re built or tested. But business doesn\u2019t slow down while you\u2019re getting these problems solved. You need resolutions quickly, especially given the sensitivity of data processing for Consent Management. For example, if consents cannot be saved due to technical complications, they can\u2019t be tracked. In the event of an audit this scenario would be of critical concern.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u21e8 Usercentrics\u2019 experienced Customer Success and Tech Teams work closely together at all times to ensure seamless operations and ensure any bugs or errors are quickly and efficiently resolved.<\/span><\/p>\n\n\n<h2 class=\"wp-block-heading\">Expertise<\/h2>\n<h2><span style=\"font-weight: 400;\">\u2714 Experience drives best practices<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Established Saas providers employ experts in the field, with deep domain knowledge. You gain access to many years of experience that come from meeting the needs and challenges of very diverse businesses. We know the pitfalls, distractions and diversions, and have already solved common problems that can occur, from setup through to reporting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you get started building your own Consent Management Platform in-house, can you say the same? Not to mention anything you build will be designed based on what you need today. Without deep experience, you\u2019re unlikely to know where the technical and regulatory trends are heading, and what you may need in several years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u21e8 We are intimately familiar with the needs and challenges of thousands of businesses. All of our best practice insights flow directly into product development. Every customer benefits from our experience, from the smallest startup to the biggest enterprise. Which means that your customers benefit from our experience, too.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u2714 Always legally up to date<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Data protection is never \u201cone and done.\u201d Existing laws change, and new ones keep getting passed, making data protection an ongoing work in progress. Even the most skilled data protection officer can struggle to stay up to date at a granular level while still maintaining a big picture perspective over the company\u2019s and customers\u2019 needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to the global nature of online business, no matter where a company is headquartered, those tasked with data protection have to keep up with changes in the European Union, the United Kingdom, Brazil, and the United States \u2013 just for starters. Not only must you be familiar with the relevant regulations, the specific requirements of each have to be reflected in your Consent Management Platform in a timely manner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u21e8 Implementation of concrete provisions is ultimately the responsibility of each company and\/or its data protection officer or legal department. So Usercentrics does not offer legal advice. However, we ensure that our CMP is always up to date, and we are always here for you regarding any questions about legal changes, their potential impact on your business, or their implementation in the CMP. We are vigilant about legal and technical developments, and build useful features in advance so that you can make appropriate changes to your CMP quickly, easily, and customized to your business needs.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u2714 Access to expert knowledge and reporting<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Investment in a SaaS solution not only gives you access to software but also the technical and legal know-how to use it optimally. This is especially valuable when working toward compliance through Consent Management.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u21e8 With every Usercentrics CMP package our customers receive access to our comprehensive database of legal texts. This covers more than 1,000 technologies and contains all legally relevant information, such as scope, purpose, place and duration of processing, in addition to data processing services. The database is regularly updated by our specialized team. We also consult with and guide our customers with opt-in optimization, offer opportunities to conduct targeted A\/B testing, and provide regular performance reports.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u2714 Support of industry standards<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to legal and regulatory requirements, new industry standards such as the IAB\u2019s TCF 2.0 will play an even greater role in the future. A good Consent Management solution must be capable of technically supporting these complex standards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the case of TCF 2.0, this means that in the future, running personalized advertising will only be permitted via technology providers who have committed themselves to the framework, and when a sound legal basis can be reliably ascertained. This will have to be transmitted in the form of a special consent ID, the <a href=\"https:\/\/usercentrics.com\/knowledge-hub\/iab-tcf-2-3-transparency-and-consent-framework-quick-guide\/\">IAB Transparency &#038; Consent String (TC String)<\/a>, which can only be created by an IAB-certified Consent Management tool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u21e8 We can speculate about the relevance and direction industry standards in the future. But what is certain now is that advertisers must be prepared for all eventualities in order to protect their advertising revenues and the trust of customer relationships. Usercentrics\u2019 CMP is certified by the IAB, so it\u2019s a wise choice.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u2714 Audit-proof data storage and documentation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A Consent Management solution not only fulfils the task of obtaining and managing consent, but also seamlessly documents it. Should you receive a warning or an audit by a data protection authority, website operators must be able to present the consent history of their users, per the GDPR.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Various data points need to be recorded, e.g. time stamp, user agent, or the version of the consent text. Placed URL calls should also be logged in order to prove that no cookies were run before consent was obtained.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u21e8 Sensitive personal data requires special protection. The Usercentrics CMP saves and manages user consents in an audit-proof manner and to the highest data protection standards. Additionally, we also guarantee the strict separation of consent data from other business data through our CMP.<\/span><\/p>\n\n\n<div class=\"uc-notice\">\n    <div class=\"uc-notice__icon\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.8177 17.0093C12.1011 17.0093 12.3386 16.9134 12.5302 16.7218C12.7219 16.5301 12.8177 16.2926 12.8177 16.0093C12.8177 15.7259 12.7219 15.4884 12.5302 15.2968C12.3386 15.1051 12.1011 15.0093 11.8177 15.0093C11.5344 15.0093 11.2969 15.1051 11.1052 15.2968C10.9136 15.4884 10.8177 15.7259 10.8177 16.0093C10.8177 16.2926 10.9136 16.5301 11.1052 16.7218C11.2969 16.9134 11.5344 17.0093 11.8177 17.0093ZM10.8177 13.0093H12.8177V7.00928H10.8177V13.0093ZM11.8177 22.0093C10.4344 22.0093 9.13442 21.7468 7.91775 21.2218C6.70108 20.6968 5.64275 19.9843 4.74275 19.0843C3.84275 18.1843 3.13025 17.1259 2.60525 15.9093C2.08025 14.6926 1.81775 13.3926 1.81775 12.0093C1.81775 10.6259 2.08025 9.32594 2.60525 8.10928C3.13025 6.89261 3.84275 5.83428 4.74275 4.93428C5.64275 4.03428 6.70108 3.32178 7.91775 2.79678C9.13442 2.27178 10.4344 2.00928 11.8177 2.00928C13.2011 2.00928 14.5011 2.27178 15.7177 2.79678C16.9344 3.32178 17.9928 4.03428 18.8927 4.93428C19.7927 5.83428 20.5052 6.89261 21.0302 8.10928C21.5552 9.32594 21.8177 10.6259 21.8177 12.0093C21.8177 13.3926 21.5552 14.6926 21.0302 15.9093C20.5052 17.1259 19.7927 18.1843 18.8927 19.0843C17.9928 19.9843 16.9344 20.6968 15.7177 21.2218C14.5011 21.7468 13.2011 22.0093 11.8177 22.0093Z\" fill=\"black\"\/>\n<\/svg>\n    <\/div>\n    <div class=\"uc-notice__content\">\n                <div class=\"like-h4 no-default-margin\">Conclusion: build vs. buy<\/div>\n<p> <span style=\"font-weight: 400;\">The idea of building your own tools in house is attractive. You have so much more control \u2013 over costs, over features, over everything. But do you, really? Every software development project has risks, and it\u2019s weighing those risks that keeps development managers up at night. Of course, development is only one piece of it. Who will ensure maintenance, and how regularly? Who will ensure constant vigilance to maintain legal compliance? How much of a drain would the project be on core business operations?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some companies may be big enough and experienced enough to balance all of these considerations at scale. But far more widely, a less risky, more efficient and cost effective SaaS solution is proven, stable, up to date, and provides peace of mind for regulatory compliance, robust support and transparent cost structure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u21e8 At Usercentrics, every day we work with more than 60 experts from the legal, tech and customer success teams to continuously develop and optimize our Consent Management Platform (CMP). We have been supporting large enterprises, small to medium-size companies and the earliest startups for over two years in achieving GDPR compliance and understanding the complexities of data protection more broadly. Benefit from our expertise, place the complexities of Consent Management in our hands and use your valuable time and resources for what you do best \u2013 your core business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>To find out how to pick the right Consent Management Platform for your company, download our <\/b><a href=\"https:\/\/usercentrics.com\/resources\/buyers-guide-consent-management-platform\/\"><b>Buyer\u2019s Guide: Consent Management Platform<\/b><\/a><b>.<\/b><\/p>\n            <\/div>\n<\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Consent Management is both legally and technically very complex and getting more so by the day. There are a few SaaS solutions on the market that address the challenge, but it can also be very tempting to build a tool in-house to ensure your organization\u2019s specific needs are met.<\/p>\n","protected":false},"featured_media":2027,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[13],"class_list":["post-283","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","resource_tag-regulations"],"acf":[],"yoast_head":"<title>Consent Management Platform \u2013 buy or build yourself?<\/title>\n<meta name=\"description\" content=\"Consent Management Platform \u2013 buy or build yourself? 10 good reasons for using an SaaS Consent Management solution.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consent Management Platform \u2013 buy or build yourself? 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