{"id":298,"date":"2020-12-01T15:16:20","date_gmt":"2020-12-01T14:16:20","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=knowledge&#038;p=5948"},"modified":"2025-02-04T16:13:23","modified_gmt":"2025-02-04T15:13:23","slug":"how-to-create-a-gdpr-compliant-newsletters-in-3-simple-steps","status":"publish","type":"knowledge","link":"https:\/\/usercentrics.com\/us\/knowledge-hub\/how-to-create-a-gdpr-compliant-newsletters-in-3-simple-steps\/","title":{"rendered":"How to create a GDPR-compliant newsletter in 3 simple steps"},"content":{"rendered":"\n<p><strong>Download a whitepaper for free but only if you sign up for the newsletter &#8211; many websites offer this or similar deals. But is this move really GDPR-compliant? In this article we explain everything you need to know in order to circumvent pitfalls in the GDPR coupling ban.<\/strong><\/p>\n\n\n\n<p>In this article you will learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">How to configure consent for the newsletter sign-up clearly and unambiguously.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Why it is so important to transparently communicate to the user what he or she is consenting to and how they may revoke this consent.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">How you can ensure consistent <a href=\"https:\/\/usercentrics.com\/gdpr\/\">GDPR-compliant<\/a> data processing.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>When do I have to observe the GDPR coupling ban?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Providers all over the internet are constantly wooing for the user\u2019s attention. Whether it\u2019s whitepapers, ebook downloads or participation in a prize draw &#8211; the ultimate goal is to gain more newsletter subscribers. And it is also obvious that the conversion rate can be boosted considerably by using a \u201cgoodie\u201d.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since not all means are legal (incentives such as vouchers with inordinately high values are prohibited), you should certainly get to grips with the coupling ban in the General Data Protection Regulation (GDPR) first.<\/span><\/p>\n\n\n<div class=\"uc-notice\">\n    <div class=\"uc-notice__icon\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8177 17.0093H12.8177V11.0093H10.8177V17.0093ZM11.8177 9.00928C12.1011 9.00928 12.3386 8.91344 12.5302 8.72178C12.7219 8.53011 12.8177 8.29261 12.8177 8.00928C12.8177 7.72594 12.7219 7.48844 12.5302 7.29678C12.3386 7.10511 12.1011 7.00928 11.8177 7.00928C11.5344 7.00928 11.2969 7.10511 11.1052 7.29678C10.9136 7.48844 10.8177 7.72594 10.8177 8.00928C10.8177 8.29261 10.9136 8.53011 11.1052 8.72178C11.2969 8.91344 11.5344 9.00928 11.8177 9.00928ZM11.8177 22.0093C10.4344 22.0093 9.13442 21.7468 7.91775 21.2218C6.70108 20.6968 5.64275 19.9843 4.74275 19.0843C3.84275 18.1843 3.13025 17.1259 2.60525 15.9093C2.08025 14.6926 1.81775 13.3926 1.81775 12.0093C1.81775 10.6259 2.08025 9.32594 2.60525 8.10928C3.13025 6.89261 3.84275 5.83428 4.74275 4.93428C5.64275 4.03428 6.70108 3.32178 7.91775 2.79678C9.13442 2.27178 10.4344 2.00928 11.8177 2.00928C13.2011 2.00928 14.5011 2.27178 15.7177 2.79678C16.9344 3.32178 17.9928 4.03428 18.8927 4.93428C19.7927 5.83428 20.5052 6.89261 21.0302 8.10928C21.5552 9.32594 21.8177 10.6259 21.8177 12.0093C21.8177 13.3926 21.5552 14.6926 21.0302 15.9093C20.5052 17.1259 19.7927 18.1843 18.8927 19.0843C17.9928 19.9843 16.9344 20.6968 15.7177 21.2218C14.5011 21.7468 13.2011 22.0093 11.8177 22.0093Z\" fill=\"black\"\/>\n<\/svg>\n    <\/div>\n    <div class=\"uc-notice__content\">\n                <p>Read about <a href=\"https:\/\/usercentrics.com\/guides\/social-media-email-marketing-compliance\/gdpr-email-marketing\/\">GDPR email marketing<\/a> now<\/p>\n            <\/div>\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><b>The basics: The legal basis for the GDPR coupling ban&nbsp;<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The GDPR strengthens the rights of users and provides them more autonomy over their data.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Only when users have provided explicit permission for the processing of their data, website operators may use it at all.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">More regarding this topic can be found in our article&nbsp; \u201c<\/span><a href=\"https:\/\/usercentrics.com\/knowledge-hub\/7-criteria-for-a-gdpr-compliant-consent\/\"><span style=\"font-weight: 400;\">7 Criteria for GDPR-Compliant Consent<\/span><\/a><span style=\"font-weight: 400;\">\u201d.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Why legit newsletter marketing is so important<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The goal of every newsletter marketing campaign is clear: to generate as many new subscriptions for the newsletter as possible. The subscription is coupled to, for example, a free whitepaper download.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But it is also obvious that creating a whitepaper costs money &#8211; and this investment must ultimately produce a return.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Typical case: let\u2019s assume that creating the whitepaper PDF costs 1,500 Euros. If 1,500 new subscriptions to the newsletter are acquired, then mathematically each new subscriber costs 1 Euro each. <\/span><b>It must therefore not be left to chance whether users interested in the white paper also subscribe to the newsletter. <\/b><span style=\"font-weight: 400;\">The solution: only when the user provides consent to subscribing to the newsletter he will receive a download link for the whitepaper &#8211; and the subscriptions then ideally result in qualified leads and finally to confirmed sales\/contracts or similar.<\/span><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-checklist-how-to-create-a-gdpr-compliant-newsletter-in-3-steps\"><b>Checklist: How to create a GDPR-compliant newsletter in 3 steps<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Firstly, we should point out that anyone wishing to do legally compliant newsletter marketing should offer the users <\/span><b>as much transparency as possible <\/b><span style=\"font-weight: 400;\">and, in every case, obtain <\/span><b>consent<\/b><span style=\"font-weight: 400;\"> to process their personal data.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By following these data protection rules you will err on the side of legal caution:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-ensure-the-unambiguity-of-consent\"><b>Step 1:<\/b><b> Ensure the unambiguity of consent<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">It must be clear to the user that downloading the white paper will automatically result in subscribing to the newsletter. <\/span><span style=\"font-weight: 400;\">\u21e8 <\/span><span style=\"font-weight: 400;\">That to which the user is consenting must be clearly recognizable. This means: The user can only be made aware of the purpose of the white paper download and coupling it to a newsletter subscription if consent has been obtained in accordance with data protection law.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A negative example: you go to a restaurant and leave your data due to coronavirus tracking and tracing. A few days later you get mail from that restaurant. However, you didn\u2019t consent to receiving marketing or advertising. Feels weird, right? Compliance with purpose limitation (<\/span><a href=\"https:\/\/www.dsgvo-portal.de\/gdpr_article_5.php\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Art. 5 GDPR<\/span><\/a><span style=\"font-weight: 400;\">) in terms of the GDPR definitely does not apply here.<\/span><\/p>\n\n\n<div class=\"uc-notice\">\n    <div class=\"uc-notice__icon\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8177 17.0093H12.8177V11.0093H10.8177V17.0093ZM11.8177 9.00928C12.1011 9.00928 12.3386 8.91344 12.5302 8.72178C12.7219 8.53011 12.8177 8.29261 12.8177 8.00928C12.8177 7.72594 12.7219 7.48844 12.5302 7.29678C12.3386 7.10511 12.1011 7.00928 11.8177 7.00928C11.5344 7.00928 11.2969 7.10511 11.1052 7.29678C10.9136 7.48844 10.8177 7.72594 10.8177 8.00928C10.8177 8.29261 10.9136 8.53011 11.1052 8.72178C11.2969 8.91344 11.5344 9.00928 11.8177 9.00928ZM11.8177 22.0093C10.4344 22.0093 9.13442 21.7468 7.91775 21.2218C6.70108 20.6968 5.64275 19.9843 4.74275 19.0843C3.84275 18.1843 3.13025 17.1259 2.60525 15.9093C2.08025 14.6926 1.81775 13.3926 1.81775 12.0093C1.81775 10.6259 2.08025 9.32594 2.60525 8.10928C3.13025 6.89261 3.84275 5.83428 4.74275 4.93428C5.64275 4.03428 6.70108 3.32178 7.91775 2.79678C9.13442 2.27178 10.4344 2.00928 11.8177 2.00928C13.2011 2.00928 14.5011 2.27178 15.7177 2.79678C16.9344 3.32178 17.9928 4.03428 18.8927 4.93428C19.7927 5.83428 20.5052 6.89261 21.0302 8.10928C21.5552 9.32594 21.8177 10.6259 21.8177 12.0093C21.8177 13.3926 21.5552 14.6926 21.0302 15.9093C20.5052 17.1259 19.7927 18.1843 18.8927 19.0843C17.9928 19.9843 16.9344 20.6968 15.7177 21.2218C14.5011 21.7468 13.2011 22.0093 11.8177 22.0093Z\" fill=\"black\"\/>\n<\/svg>\n    <\/div>\n    <div class=\"uc-notice__content\">\n                <p>Read about <a href=\"https:\/\/usercentrics.com\/guides\/social-media-email-marketing-compliance\/email-marketing-laws\/\">email marketing laws<\/a> now<\/p>\n            <\/div>\n<\/div>\n\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-do-i-ensure-that-the-user-interested-in-the-white-paper-has-explicitly-consented-to-the-newsletter-subscription\"><b>How do I ensure that the user interested in the white paper has explicitly consented to the newsletter subscription?<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">\u21e8 <\/span><b>Unambiguous consent:<\/b><span style=\"font-weight: 400;\"> Use a separate control field so that the user can provide explicit consent to signing up for a newsletter. The control box may not be pre-activated &#8211; it must be actively and manually ticked. This ensures that it\u2019s abundantly clear to the user for what purpose (here: newsletter) he or she is giving consent.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u21e8 <\/span><b>Shoring up consent via a double opt-in:<\/b><span style=\"font-weight: 400;\"> We also recommend solidifying the newsletter sign-up via a so-called double opt-in (\u201cdouble agreement\u201d). Large mailing providers offer this option as a standard. Here the user receives an email after registration (first opt-in) at the email address provided in which he or she confirms registration via a link (second opt-in).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The advantage for you as a provider: You know directly whether the address provided is correct and can also ensure that users also check their spam folders if required.<\/span><\/p>\n\n\n<div class=\"uc-notice\">\n    <div class=\"uc-notice__icon\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8177 17.0093H12.8177V11.0093H10.8177V17.0093ZM11.8177 9.00928C12.1011 9.00928 12.3386 8.91344 12.5302 8.72178C12.7219 8.53011 12.8177 8.29261 12.8177 8.00928C12.8177 7.72594 12.7219 7.48844 12.5302 7.29678C12.3386 7.10511 12.1011 7.00928 11.8177 7.00928C11.5344 7.00928 11.2969 7.10511 11.1052 7.29678C10.9136 7.48844 10.8177 7.72594 10.8177 8.00928C10.8177 8.29261 10.9136 8.53011 11.1052 8.72178C11.2969 8.91344 11.5344 9.00928 11.8177 9.00928ZM11.8177 22.0093C10.4344 22.0093 9.13442 21.7468 7.91775 21.2218C6.70108 20.6968 5.64275 19.9843 4.74275 19.0843C3.84275 18.1843 3.13025 17.1259 2.60525 15.9093C2.08025 14.6926 1.81775 13.3926 1.81775 12.0093C1.81775 10.6259 2.08025 9.32594 2.60525 8.10928C3.13025 6.89261 3.84275 5.83428 4.74275 4.93428C5.64275 4.03428 6.70108 3.32178 7.91775 2.79678C9.13442 2.27178 10.4344 2.00928 11.8177 2.00928C13.2011 2.00928 14.5011 2.27178 15.7177 2.79678C16.9344 3.32178 17.9928 4.03428 18.8927 4.93428C19.7927 5.83428 20.5052 6.89261 21.0302 8.10928C21.5552 9.32594 21.8177 10.6259 21.8177 12.0093C21.8177 13.3926 21.5552 14.6926 21.0302 15.9093C20.5052 17.1259 19.7927 18.1843 18.8927 19.0843C17.9928 19.9843 16.9344 20.6968 15.7177 21.2218C14.5011 21.7468 13.2011 22.0093 11.8177 22.0093Z\" fill=\"black\"\/>\n<\/svg>\n    <\/div>\n    <div class=\"uc-notice__content\">\n                <p>Read about <a href=\"https:\/\/usercentrics.com\/guides\/social-media-email-marketing-compliance\/gdpr-email-marketing\/\">GDPR email marketing<\/a> now<\/p>\n            <\/div>\n<\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-ensure-clean-data-processing\"><b>Step 2: <\/b><b>Ensure \u201cclean\u201d data processing<\/b><\/h3>\n\n\n\n<p><b><\/b><span style=\"font-weight: 400;\">Once users have explicitly consented to having their data processed, this must now be done in accordance with the GDPR. <\/span><span style=\"font-weight: 400;\">Processing can generally be divided up into two areas:<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-upon-collection\"><b>Upon collection:<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">\u21e8 <\/span><b>Process data sparingly:<\/b><span style=\"font-weight: 400;\"> Follow the principal of sparing data use and only collect data which is absolutely necessary for the marketing campaign.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u21e8 <\/span><b>Ensure encrypted transfer:<\/b><span style=\"font-weight: 400;\"> Data transfer must always occur in encrypted form. This is the only way of ensuring that data does not fall into the hands of third parties without permission. Websites use a so-called SSL certificate for this purpose which is recognizable through a URL beginning with \u201chttps:\/\/\u201d and a padlock symbol in the address bar.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u21e8 <\/span><b>Don\u2019t forget to name and indicate third-party services:<\/b><span style=\"font-weight: 400;\"> Bot queries can be countered<\/span> <span style=\"font-weight: 400;\">by using registration forms with protection systems such as Google\u2019s reCAPTCHA. Here you should make it absolutely clear to your users about the use of third-party services because these also collect data.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-after-collection\"><b>After collection:<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">\u21e8 <\/span><b>Save data securely:<\/b><span style=\"font-weight: 400;\"> Once the data has been gathered it must be saved in a safe place and protected from outside attacks (<\/span><a href=\"https:\/\/www.dsgvo-portal.de\/gdpr_article_32.php\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Art. 32 GDPR).<\/span><\/a><span style=\"font-weight: 400;\"> The scope of the measures to be taken depends on several factors (identified as \u201cappropriate protection level\u201d in the regulation).&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u21e8 <\/span><b>Make revocation easy:<\/b><span style=\"font-weight: 400;\"> Users must be able revoke their consent without great effort to ensure GDPR-compliance. Users must be made aware of this fact before they sign up to the newsletter. To enable a straightforward opt-out, a link should be embedded in every mailing whose activation not only stops the newsletter being sent but also the complete deletion of user data.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-establish-full-transparency\"><b>Step 3: <\/b><b>Establish full transparency<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Users have the right to know exactly what happens with their data.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u21e8 <\/span><b>Integrate data protection provisions: <\/b><span style=\"font-weight: 400;\">Link the data protection provisions for the newsletter during the opt-in. Make clear to your users which data is being collected and for which purpose, how the data is processed and how they can opt out.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u21e8 <\/span><b>Openly communicate info regarding CRM\/mailing providers:<\/b><span style=\"font-weight: 400;\"> A CRM solution is often used, especially with large marketing projects in the B2B and B2C space, to save data sets from the newsletter subscribers in one central location. The users must be made aware that their data is forwarded to third parties. Similar applies for large mailing providers which offer website operators management of addresses via their platform. Users must likewise be informed about the contract data processing.<\/span><\/p>\n\n\n\n\n<div class=\"uc-notice\">\n    <div class=\"uc-notice__icon\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8177 17.0093H12.8177V11.0093H10.8177V17.0093ZM11.8177 9.00928C12.1011 9.00928 12.3386 8.91344 12.5302 8.72178C12.7219 8.53011 12.8177 8.29261 12.8177 8.00928C12.8177 7.72594 12.7219 7.48844 12.5302 7.29678C12.3386 7.10511 12.1011 7.00928 11.8177 7.00928C11.5344 7.00928 11.2969 7.10511 11.1052 7.29678C10.9136 7.48844 10.8177 7.72594 10.8177 8.00928C10.8177 8.29261 10.9136 8.53011 11.1052 8.72178C11.2969 8.91344 11.5344 9.00928 11.8177 9.00928ZM11.8177 22.0093C10.4344 22.0093 9.13442 21.7468 7.91775 21.2218C6.70108 20.6968 5.64275 19.9843 4.74275 19.0843C3.84275 18.1843 3.13025 17.1259 2.60525 15.9093C2.08025 14.6926 1.81775 13.3926 1.81775 12.0093C1.81775 10.6259 2.08025 9.32594 2.60525 8.10928C3.13025 6.89261 3.84275 5.83428 4.74275 4.93428C5.64275 4.03428 6.70108 3.32178 7.91775 2.79678C9.13442 2.27178 10.4344 2.00928 11.8177 2.00928C13.2011 2.00928 14.5011 2.27178 15.7177 2.79678C16.9344 3.32178 17.9928 4.03428 18.8927 4.93428C19.7927 5.83428 20.5052 6.89261 21.0302 8.10928C21.5552 9.32594 21.8177 10.6259 21.8177 12.0093C21.8177 13.3926 21.5552 14.6926 21.0302 15.9093C20.5052 17.1259 19.7927 18.1843 18.8927 19.0843C17.9928 19.9843 16.9344 20.6968 15.7177 21.2218C14.5011 21.7468 13.2011 22.0093 11.8177 22.0093Z\" fill=\"black\"\/>\n<\/svg>\n    <\/div>\n    <div class=\"uc-notice__content\">\n                <p>Read about <a href=\"https:\/\/usercentrics.com\/guides\/privacy-led-marketing\/gdpr-and-marketing\/\">GDPR and marketing<\/a> now<\/p>\n            <\/div>\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><b>Is the coupling ban no longer an issue?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Assuming I observe all rules of the GDPR I should then legally be on the safe side with my newsletter marketing, right? <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">The answer: Yes and no.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether or not the coupling ban is cleared up in this case is something even experts can\u2019t agree on.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On the one hand transparency ensures that the user can make an informed decision, i.e. that he or she does not sign up for the newsletter by coincidence without realizing it.<\/span> <span style=\"font-weight: 400;\">On the other hand, there is the question of how one interprets the mechanisms of the coupling ban: That is, from the user\u2019s or provider\u2019s point of view.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There is discussion on both sides as to how website operators may justify coupling the download of a whitepaper to signing up for a newsletter. In doing so you could, for example, refer to the fact that making an elaborate whitepaper available is only economically viable because it is coupled to another service (in this case a newsletter).<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><b><i>The \u201clegitimate interest\u201d in this case: Without the link to <\/i><\/b><b><i><br><\/i><\/b><b><i>the newsletter subscription the provider would be unable to make the <\/i><\/b><b><i><br><\/i><\/b><b><i>free white paper download available.<\/i><\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The deciding fact is that the user is always informed about this exchange, i.e. that he is willing to pay for receiving the white paper for a type of \u201cnominal fee\u201d (consent to signing up for a newsletter).<\/span><\/p>\n\n\n\n\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Consciously setting up GDPR-compliant newsletter marketing is not rocket science, but it does require investing some time. A project like this is worth planning in a certain time schedule &#8211; and the matter should certainly not be left to the last minute.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GDPR-compliant newsletter marketing lives and dies with transparency &#8211; and of course the voluntary, explicit consent of the subscribers. Most importantly, clearly and unambiguously design the consent for newsletter marketing, ensure data security during the processing of data and communicate transparently with the users.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those familiar with the rules of the coupling ban and who proceed accordingly will benefit from a boost in new newsletter subscriptions &#8211; and will remain on the right side of the law. Every minute invested prior to beginning will pay off in the end, including the stress you won\u2019t need to experience!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Stay up to date &#8211; if there are new rulings and interpretations you learn about them in our <\/span><\/i><a href=\"https:\/\/usercentrics.com\/de\/knowledge-hub\/\"><span style=\"font-weight: 400;\">Knowledge Hub<\/span><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n\n\n\n<p style=\"text-align: center;\"><b>Not yet running a Consent Management Platform (CMP)\u00a0 <\/b><b><br \/>\n<\/b><b>to obtain consent from your users?<\/b><\/p>\n<p style=\"text-align: center;\"><b>Get in touch with us! We will be pleased to assist.<\/b><\/p>\n\n<a id=\"e673632c-6074-4484-8520-fe652d19eaa9\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration uc-button-center\" href=\"https:\/\/usercentrics.com\/book-a-consultation\/\" target=\"\"><span>Request demo now<\/span><\/a>\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">DISCLAIMER<\/span><\/em><\/p>\n\n\n\n<p><em>The decision to implement a data protection-compliant CMP is ultimately at the discretion of the data protection officer and\/or the legal department. These statements do not constitute legal advice. They merely serve to support and inform you about the current legal situation with respect to the implementation of a CMP solution. Please consult a qualified lawyer should you have any legal questions.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download a whitepaper for free but only if you sign up for the newsletter &#8211; many websites offer this or similar deals. But is this move really GDPR-compliant? In this article we explain everything you need to know in order to circumvent pitfalls in the GDPR coupling ban. In this article you will learn: When [&hellip;]<\/p>\n","protected":false},"featured_media":2038,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[13],"class_list":["post-298","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","resource_tag-regulations"],"acf":[],"yoast_head":"<title>How to Ensure GDPR-Compliant Newsletters<\/title>\n<meta name=\"description\" content=\"Whitepaper download vs. newsletter subscription - this is the deal on many websites. 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