{"id":314,"date":"2021-04-13T18:11:52","date_gmt":"2021-04-13T16:11:52","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=knowledge&#038;p=8425"},"modified":"2024-09-03T19:39:20","modified_gmt":"2024-09-03T17:39:20","slug":"page-experience-is-now-a-new-ranking-factor-for-google","status":"publish","type":"knowledge","link":"https:\/\/usercentrics.com\/us\/knowledge-hub\/page-experience-is-now-a-new-ranking-factor-for-google\/","title":{"rendered":"Page Experience is now a new ranking factor for Google &#8211; Here&#8217;s the next step!"},"content":{"rendered":"\n\n<p><span style=\"font-weight: 400;\"><strong>The heat is on:<\/strong> as of mid-June 2021, Google will make Page Experience, i.e. the &#8220;<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/experience\/page-experience\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">user-friendliness of pages<\/span><\/a><span style=\"font-weight: 400;\">,&#8221; a new ranking factor. The <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2020\/05\/evaluating-page-experience\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">project<\/span><\/a><span style=\"font-weight: 400;\"> that was already in motion a year ago is finally about to be rolled out.<\/span><\/p>\n\n\n<div id=\"uc-cta_69e1b46a01614\" class=\"uc-cta uc-cta--illustration uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                            <div class=\"uc-cta__label like-label-m\">Whitepaper<\/div>\n                                        <div class=\"uc-cta__heading no-default-margin\">User trust is the key to optimizing opt-ins and getting the data you need <\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Privacy laws are nothing to be afraid of. Check out our white paper and make data protection your priority and opt-in rate optimization your new marketing KPI. <\/p>\n                <\/div>\n                                                    <div class=\"uc-cta__buttons\">\n                    <a id=\"c85edc20-8bda-4ea4-b1b8-974ee8f570d7\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/resources\/opt-in-optimization\/\" target=\"\"><span>Download now!<\/span><\/a>                <\/div>\n                                            <\/div>\n                            <div class=\"uc-cta__section\">\n                                                                    <div class=\"uc-cta__section__img-wrapper\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2021\/03\/Icon-testing.png\" class=\"attachment-large size-large\" alt=\"Icon testing\" \/>                            <\/div>\n                                                            <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69e1b46a01614\"));\n    <\/script>\n\n\n<h2 class=\"wp-block-heading\">Let&#8217;s start! What exactly are ranking factors?<\/h2>\n<p><span style=\"font-weight: 400;\">Ranking factors are the different criteria that influence how Google&#8217;s search results pages are compiled and shown. In other words, they ultimately determine which website pages are placed high up in a search by Google&#8217;s algorithm- and which ones are placed lower down the list. Where no one gets to see them, and we know, no one wants to stay down there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essential to keep in mind: Google&#8217;s new rating scheme only affects mobile search results. The page experience, therefore, does not influence the desktop search. Furthermore, in the course of the update, URLs that are not based on <\/span><a href=\"https:\/\/developers.google.com\/amp\"><span style=\"font-weight: 400;\">Google&#8217;s AMP <\/span><\/a><span style=\"font-weight: 400;\">framework can also appear in the mobile search&#8217;s top stories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So it appears that Google wants to gradually make its AMP project, which is supposed to make it easy for website operators to provide their users with particularly fast pages, obsolete. With page experience as a ranking factor, Google forces site operators to provide user-friendly offers if they want to be at the top of the results pages.<\/span><\/p>\n\n\n<h2 class=\"wp-block-heading\">Factors affecting the page experience<\/h2>\n<p><span style=\"font-weight: 400;\">As part of Page Experience, Google is essentially bundling certain signals that the algorithm already takes into account anyway and groups them under a new name &#8211; with one exception: the so-called Core Web Vitals.<\/span><\/p>\n<div id=\"attachment_8421\" style=\"width: 1040px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8421\" class=\"wp-image-8421 size-large\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2021\/04\/Page-Experience-wird-neuer-Rankingfaktor-fu\u0308r-Google-1030x698.png\" alt=\" Page Experience\" width=\"1030\" height=\"698\" \/><p id=\"caption-attachment-8421\" class=\"wp-caption-text\">Page Experience | Quelle: Google<\/p><\/div>\n<p><span style=\"font-weight: 400;\">The well-known signals that ultimately influence the page experience are optimization for mobile devices, website security (secure browsing and HTTPS encryption), and refraining from interstitials (pop-ups, etc.). Recently added to this list and at the heart of the page experience are the Core Web Vitals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the naming is new, the first two components are known to search engine optimizers. Namely, the first being the Largest Contentful Paint (LCP) and, secondly, First Input Delay (FID). Here, the LCP describes the website&#8217;s loading time, or more precisely, the time it takes for the largest element to appear in the visible area. While FID refers to the browser&#8217;s interactivity during a user action, for example, how long it takes the browser to react to a click on the corresponding page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The third element and the latest addition is the Cumulative Layout Shift (CLS), which Google classifies under the item &#8220;visual stability&#8221;. The so called CLS evaluates the content stability of a website, i.e. if the content is in the same place after the final loading as it was before, or if it jumps in the layout. This can be seen as buttons or text passages that move up and down due to images or advertisements disrupting the user. We all know the drill. When for example, in the editorial area, the user loses track of where in the text he or she was just reading. In the case of a button that jumps subsequently, clicks can even be made on the wrong elements. Reloading individual elements is not in itself bad for improving the overall speed of websites, but their layout should be appropriately determined in advance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These three metrics &#8211; loading time, interactivity and visual stability &#8211; have now been dubbed Core Web Vitals and are set to become a uniform standard for evaluating the performance of a website. But how are they measured?<\/span><\/p>\n\n\n<h2 class=\"wp-block-heading\">Measuring the Page Experience<\/h2>\n<p><span style=\"font-weight: 400;\">Core Web Vitals can be measured using a report provided by the <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Console.<\/span><\/a><span style=\"font-weight: 400;\"> This involves real numbers of users, which are fed by the Chrome User Experience Report. Google even provides one with a <\/span><a href=\"https:\/\/web.dev\/vitals-tools\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">complete overview of the tools<\/span><\/a><span style=\"font-weight: 400;\"> that help analyze the page experience.<\/span><\/p>\n<p><strong>Key to know-the thresholds of the three values:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A sound value for the <\/span><a href=\"https:\/\/web.dev\/cls\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CLS<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 is less than 0.1, where more than 0.25 is critical.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/web.dev\/lcp\/\" target=\"_blank\" rel=\"noopener\">The LCP<\/a> <\/span><span style=\"font-weight: 400;\">should be less than 2.5 seconds, where more than 4 seconds is cause for concern.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/web.dev\/fid\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">T<\/span><span style=\"font-weight: 400;\">he FID<\/span><\/a> <span style=\"font-weight: 400;\">is less than 100 milliseconds at best, where 300 milliseconds or more is a reason for action.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\">Additional factors influencing the page experience<\/h2>\n<p><span style=\"font-weight: 400;\">Naturally, Google tries to remain as vague as possible when explaining the ranking factors, in order to prevent tampering. However, Consent Management Platforms (CMP) also have to pay attention to the page experience, seeing as they also have to be loaded before the content is viewed. Unfortunately, Google leaves the exact extent to which they play a role in the dark. Nevertheless, it certainly doesn&#8217;t hurt to opt for a fast-loading, mobile-optimized and easy-to-use platform &#8211; most importantly,\u00a0 this makes the user happy- which is the purpose of all the ranking factors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regarding Page Experience&#8217;s importance in the overall concept of Google&#8217;s algorithm, the company has made the following comments: Even pages with poor Page Experience can be ranked high if the actual content is strong. Content, therefore, retains the most weight. Nevertheless, Page Experience seems to be anything but insignificant. Otherwise, Google wouldn&#8217;t make such a big fuss around this. Focusing resources towards Page Experience will pay off as Google plans to highlight pages with excellent page experience in the future search results pages.<\/span><\/p>\n\n\n<h2 class=\"wp-block-heading\">5 Quick tips for better Page Experience<\/h2>\n<p><span style=\"font-weight: 400;\">Website providers who would like to prepare for the update should take action in the following areas:<\/span><\/p>\n<ol>\n<li><a href=\"https:\/\/search.google.com\/search-console\/not-verified?original_url=\/search-console\/core-web-vitals&#038;original_resource_id\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Measure LCP, FID as well as CLS scores in the Search Console to check Core Web Vitals.<\/span><\/a><\/li>\n<li><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Test optimization for mobile devices<\/span><\/a> \u00a0<span style=\"font-weight: 400;\">to receive suggestions for mobile user compatibility and be able to improve with this.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Check security issues in the Search Console to ensure Safe Browsing.<\/span><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/security\/https\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Secure website with HTTPS,<\/span><\/a><span style=\"font-weight: 400;\"> because Google prefers this communication protocol. Otherwise, the Chrome browser will also show the page as &#8220;not secure&#8221;.<\/span><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/08\/helping-users-easily-access-content-on\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Filter out any interstitials<\/span><\/a><span style=\"font-weight: 400;\">, because this advertising format is also penalized by the algorithm.<\/span><\/li>\n<\/ol>\n\n\n<div class=\"uc-notice\">\n    <div class=\"uc-notice__icon\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M11.8177 17.0093C12.1011 17.0093 12.3386 16.9134 12.5302 16.7218C12.7219 16.5301 12.8177 16.2926 12.8177 16.0093C12.8177 15.7259 12.7219 15.4884 12.5302 15.2968C12.3386 15.1051 12.1011 15.0093 11.8177 15.0093C11.5344 15.0093 11.2969 15.1051 11.1052 15.2968C10.9136 15.4884 10.8177 15.7259 10.8177 16.0093C10.8177 16.2926 10.9136 16.5301 11.1052 16.7218C11.2969 16.9134 11.5344 17.0093 11.8177 17.0093ZM10.8177 13.0093H12.8177V7.00928H10.8177V13.0093ZM11.8177 22.0093C10.4344 22.0093 9.13442 21.7468 7.91775 21.2218C6.70108 20.6968 5.64275 19.9843 4.74275 19.0843C3.84275 18.1843 3.13025 17.1259 2.60525 15.9093C2.08025 14.6926 1.81775 13.3926 1.81775 12.0093C1.81775 10.6259 2.08025 9.32594 2.60525 8.10928C3.13025 6.89261 3.84275 5.83428 4.74275 4.93428C5.64275 4.03428 6.70108 3.32178 7.91775 2.79678C9.13442 2.27178 10.4344 2.00928 11.8177 2.00928C13.2011 2.00928 14.5011 2.27178 15.7177 2.79678C16.9344 3.32178 17.9928 4.03428 18.8927 4.93428C19.7927 5.83428 20.5052 6.89261 21.0302 8.10928C21.5552 9.32594 21.8177 10.6259 21.8177 12.0093C21.8177 13.3926 21.5552 14.6926 21.0302 15.9093C20.5052 17.1259 19.7927 18.1843 18.8927 19.0843C17.9928 19.9843 16.9344 20.6968 15.7177 21.2218C14.5011 21.7468 13.2011 22.0093 11.8177 22.0093Z\" fill=\"black\"\/>\n<\/svg>\n    <\/div>\n    <div class=\"uc-notice__content\">\n                <div class=\"like-h4 no-default-margin\">Conclusion<\/div>\n<p> <span style=\"font-weight: 400;\">Essentially and to conclude, the introduction of page experience as a ranking factor does not change much. When Google creates the results pages, they have already taken many of the signals into account. Nevertheless, it is a new signal to website operators that speed, layout, and security are decisive criteria for good positions in the search results pages. Those who have previously neglected these points should now make improvements before the changes come into effect. A look at the tools that Google provides will help. The bottom line is that site operators should always ask themselves: How do I create the best possible experience for users on my site? This is ultimately what Google will reward with a &#8220;high ranking&#8221; on the page.<\/span><\/p>\n            <\/div>\n<\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>The heat is on: as of May 2021, Google will make Page Experience, i.e. the &#8220;user-friendliness of pages,&#8221; a new ranking factor. The project that was already in motion a year ago is finally about to be rolled out.<\/p>\n","protected":false},"featured_media":2060,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[14,13],"class_list":["post-314","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","resource_tag-privacy","resource_tag-regulations"],"acf":[],"yoast_head":"<title>Page Experience is now a new ranking factor for Google<\/title>\n<meta name=\"description\" content=\"As of mid-June 2021, Google will make Page Experience, i.e. the &quot;user-friendliness of pages,&quot; a new ranking factor.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Page Experience is now a new ranking factor for Google\" \/>\n<meta property=\"og:description\" content=\"As of May 2021, Google will make Page Experience, i.e. the &quot;user-friendliness of pages,&quot; a new ranking factor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usercentrics.com\/us\/knowledge-hub\/page-experience-is-now-a-new-ranking-factor-for-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Usercentrics - 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