{"id":435,"date":"2023-12-12T08:27:12","date_gmt":"2023-12-12T07:27:12","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=knowledge&p=32474"},"modified":"2025-06-25T08:41:05","modified_gmt":"2025-06-25T06:41:05","slug":"digital-markets-act-dma-travel-industry","status":"publish","type":"knowledge","link":"https:\/\/usercentrics.com\/us\/knowledge-hub\/digital-markets-act-dma-travel-industry\/","title":{"rendered":"The Digital Markets Act (DMA): Rules and revelations for travel companies"},"content":{"rendered":"

The way we travel has changed dramatically in recent years. Traveling is an offline experience, but the business of travel has increasingly become digital. The global online travel market is projected to reach close to US $1,464 billion by 2027<\/a>, up from US $800.72 billion in 2021.<\/p>\n

Booking flights and hotels through websites and apps is just one way the travel and tourism industry has gone online. We use digital tools like search engines and social media networks to look for the perfect holiday destinations while sharing our travel experiences on blogs and social media platforms. The data we create has become essential for the travel and tourism industry to tailor services, deliver exceptional experiences and reach potential customers through targeted online marketing efforts.<\/p>\n

The increase in data creation \u2014 and collection by companies \u2014 in all industries over the years has resulted in data privacy laws being enacted around the world to safeguard user privacy. Among these is the Digital Markets Act (DMA), which aims to regulate large tech platforms and tackle concerns around competition, consumer protection, and user privacy. The regulation impacts users in the European Union (EU) and European Economic Area (EEA), as well as businesses that collect data from users in these regions. For the travel industry, the Digital Markets Act means new opportunities to attract and retain customers, and changes in how companies handle user data.<\/p>\n

We explore how the travel industry uses customer data, the impact of the Digital Markets Act on the industry, and how travel companies can get ready to comply with the DMA regulation<\/a>\u2019s requirements.<\/p>\n\n

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Build user trust and meet Digital Markets Act privacy compliance requirements with Usercentrics<\/a><\/p>\n <\/div>\n<\/div>\n\n\n\n\n\n

Travel industry bouncing back to pre-pandemic levels<\/h2>\n\n\n

The travel industry, severely impacted by the COVID-19 pandemic, is projected to bounce back with a strong resurgence in domestic leisure travel by 2024, according to the U.S. Travel Association. Air travel in many regions had already returned to pre-pandemic levels by fall 2023. The World Tourism Organization reports the first quarter of 2023 already saw international arrivals reach 80% of pre-pandemic levels<\/a> worldwide.<\/p>\n

Both the industry and travelers are eagerly trying to make up for lost time. Europe saw a resurgence of 90% of pre-pandemic travel levels, with strong demand from travelers within the region itself. Travel and tourism are forecasted to directly contribute to 17.4 million jobs<\/a> in Europe by 2028.<\/p>\n

The industry spans a range of businesses that impact every aspect of travel for consumers:<\/p>\n