{"id":471,"date":"2024-04-22T12:00:53","date_gmt":"2024-04-22T10:00:53","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=knowledge&p=28859"},"modified":"2025-06-23T13:20:00","modified_gmt":"2025-06-23T11:20:00","slug":"consent-based-marketing","status":"publish","type":"knowledge","link":"https:\/\/usercentrics.com\/us\/knowledge-hub\/consent-based-marketing\/","title":{"rendered":"What is consent-based marketing? Benefits and tips for marketers"},"content":{"rendered":"

Along with an increasing number of regulatory requirements, with Google\u2019s new consent requirements as of March 2024, digital marketing practices need to change. To meet today\u2019s requirements, most of the time marketers need explicit user consent to access individuals\u2019 personal data. Consent-based marketing<\/a> is effectively becoming the industry standard.<\/p>\n

Many marketers strongly rely on Google services as sources for lead generation, retargeting, and customer acquisition. Shifts in data sources and requirements for explicit user consent are directly affecting many digital marketing KPIs, including conversion rates and lead volumes. Consent-based marketing is the way forward, because old strategies and tactics increasingly don\u2019t work \u2014 literally \u2014 as Google will block companies from fully accessing their services if they can\u2019t signal valid user consent.<\/p>\n

We explain what consent-based marketing is, how to obtain user consent easily and in compliance with regulatory requirements, and how to leverage consented data to support and enhance your digital marketing activities.<\/p>\n\n

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Listen now:<\/strong> Usercentrics Consented podcast, Ep. 3: Is privacy-led marketing the solution to the cookieless future?<\/a><\/p>\n <\/div>\n<\/div>\n\n\n\n\n\n