{"id":15762,"date":"2025-09-18T16:58:35","date_gmt":"2025-09-18T14:58:35","guid":{"rendered":"https:\/\/stage.usercentrics.com\/us\/?page_id=15762"},"modified":"2025-10-08T16:52:50","modified_gmt":"2025-10-08T14:52:50","slug":"roas-calculator-sst","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/us\/roas-calculator-sst\/","title":{"rendered":"SST ROAS Calculator"},"content":{"rendered":"<div class=\"uc-roas-sst\">\n    <div class=\"uc-roas-sst__inner container\"\n         id=\"rearrange_69e1b53bdd35b\">\n        <div class=\"uc-roas-sst__content\">\n            \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading like-h1-upper\" id=\"h-server-side-tagging-roas-calculator\">Server-Side Tagging ROAS calculator<\/h2>\n\n\n\n<p>Browser-based tracking may lose conversions due to cookie restrictions and inconsistent client-side signals.<\/p>\n\n\n\n<p>Capture more data, improve attribution, and maximize your ROAS with Server-Side Tagging.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:2;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">1<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Enter your approximate monthly ad spend, conversions, and revenue per conversion<\/div>\n\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:3;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">2<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">See your projected ROAS, uplifted conversions, CPA changes, and revenue gains*<\/div>\n\n\n\n<\/div>\n<\/div>\n\n<\/div>\n        <\/div>\n        <div class=\"uc-roas-sst__side\">\n                            <div class='fluentform ff-default fluentform_wrapper_82 ffs_default_wrap'><form data-form_id=\"82\" id=\"fluentform_82\" class=\"frm-fluent-form fluent_form_82 ff-el-form-top ff_form_instance_82_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_82_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">SST ROAS Calculator<\/legend>        <div\n                style=\"display: none!important; position: absolute!important; transform: translateX(1000%)!important;\"\n                class=\"ff-el-group ff-hpsf-container\"\n        >\n            <div class=\"ff-el-input--label asterisk-right\">\n                <label for=\"ff_82_item_sf\" aria-label=\"Notify\">\n                    Notify                <\/label>\n            <\/div>\n            <div class=\"ff-el-input--content\">\n                <input type=\"text\"\n                       name=\"item_82__fluent_sf\"\n                       class=\"ff-el-form-control\"\n                       id=\"ff_82_item_sf\"\n                \/>\n            <\/div>\n        <\/div>\n        <input type='hidden' name='__uc_consent_state' value=''><input type='hidden' name='__fluent_form_embded_post_id' value='15762' \/><input type=\"hidden\" id=\"_fluentform_82_fluentformnonce\" name=\"_fluentform_82_fluentformnonce\" value=\"3f7ad0ba6c\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/us\/wp-json\/wp\/v2\/pages\/15762\" \/><div class='ff-el-group  ff-custom_html ff-el-custom_html' tabindex='-1' data-name=\"custom_html-82_1\" ><p class=\"like-h5\">Calculate your estimated ROAS uplift*<\/p>\n<p>See your ROAS potential unlocked with Server-Side Tagging<\/p><\/div><?xml encoding=\"UTF-8\"><div class=\"ff-el-group ff-el-input_number\"><div class=\"ff-el-input--content\"><input type=\"number\" name=\"monthly_ad_spend\" id=\"ff_82_monthly_ad_spend\" class=\"ff-el-form-control\" placeholder=\"Monthly ad spend in USD\" data-name=\"monthly_ad_spend\" inputmode=\"numeric\" step=\"any\" min=\"1\" aria-valuemin=\"1\" aria-invalid=\"false\" aria-required=\"true\"><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for=\"ff_82_monthly_ad_spend\" id=\"label_ff_82_monthly_ad_spend\" aria-label=\"Monthly ad spend in USD\">Monthly ad spend in USD<\/label><\/div><\/div><\/div>\n<div data-name=\"ff_cn_id_1\"  class='ff-t-container ff-column-container ff_columns_total_2 ff-el-container'><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><?xml encoding=\"UTF-8\"><div class=\"ff-el-group ff-el-input_number\"><div class=\"ff-el-input--content\"><input type=\"number\" name=\"monthly_conversions\" id=\"ff_82_monthly_conversions\" class=\"ff-el-form-control\" placeholder=\"Monthly conversions\" data-name=\"monthly_conversions\" inputmode=\"numeric\" step=\"any\" min=\"1\" aria-valuemin=\"1\" aria-invalid=\"false\" aria-required=\"true\"><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for=\"ff_82_monthly_conversions\" id=\"label_ff_82_monthly_conversions\" aria-label=\"Monthly conversions\">Monthly conversions<\/label><\/div><\/div><\/div>\n<\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><?xml encoding=\"UTF-8\"><div class=\"ff-el-group ff-el-input_number\"><div class=\"ff-el-input--content\"><input type=\"number\" name=\"revenue_per_conversion\" id=\"ff_82_revenue_per_conversion\" class=\"ff-el-form-control\" placeholder=\"Revenue per conversion in USD\" data-name=\"revenue_per_conversion\" inputmode=\"numeric\" step=\"any\" min=\"0\" aria-valuemin=\"0\" aria-invalid=\"false\" aria-required=\"true\"><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for=\"ff_82_revenue_per_conversion\" id=\"label_ff_82_revenue_per_conversion\" aria-label=\"Revenue per conversion in USD\">Revenue per conversion in USD<\/label><\/div><\/div><\/div>\n<\/div><\/div><div class='ff-el-group  ff-custom_html ff-el-custom_html' tabindex='-1' data-name=\"custom_html-82_2\" ><p class=\"like-text-sm\">This calculator is intended as a directional guide. Results are based on benchmark data and your provided inputs. Actual performance will vary depending on your technology stack, campaign setup, and data quality.<\/p><\/div><input type=\"hidden\" name=\"roas_token_sst\" data-name=\"roas_token_sst\" ><input type=\"hidden\" name=\"roas_results_sst\" data-name=\"roas_results_sst\" ><input type=\"hidden\" name=\"referrer_url\" value=\"\" data-name=\"referrer_url\" ><input type=\"hidden\" name=\"hidden_visitor_id895641\" data-name=\"hidden_visitor_id895641\" ><input type=\"hidden\" name=\"hidden_url\" value=\"https:\/\/usercentrics.com\/us\/roas-calculator-sst\/\" data-name=\"hidden_url\" ><input type=\"hidden\" name=\"hidden_utm_source\" data-name=\"hidden_utm_source\" ><input type=\"hidden\" name=\"hidden_utm_medium\" data-name=\"hidden_utm_medium\" ><input type=\"hidden\" name=\"hidden_utm_campaign\" data-name=\"hidden_utm_campaign\" ><input type=\"hidden\" name=\"hidden_utm_term\" data-name=\"hidden_utm_term\" ><input type=\"hidden\" name=\"hidden_utm_content\" data-name=\"hidden_utm_content\" ><input type=\"hidden\" name=\"hidden_partnerid\" data-name=\"hidden_partnerid\" ><input type=\"hidden\" name=\"hidden_ucid\" data-name=\"hidden_ucid\" ><input type=\"hidden\" name=\"gclid\" data-name=\"gclid\" ><input type=\"hidden\" name=\"hidden_language\" value=\"English US\" data-name=\"hidden_language\" ><input type=\"hidden\" name=\"hidden_json\" data-name=\"hidden_json\" ><input type=\"hidden\" name=\"hidden_json_2\" data-name=\"hidden_json_2\" ><input type=\"hidden\" name=\"hidden_utm_history\" data-name=\"hidden_utm_history\" ><input type=\"hidden\" name=\"lead_source\" data-name=\"lead_source\" ><input type=\"hidden\" name=\"lead_source_detail\" data-name=\"lead_source_detail\" ><div class='ff-el-group ff-text-right ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_no_style\"  aria-label=\"Calculate\">Calculate<\/button><\/div><\/fieldset><\/form><div id='fluentform_82_errors' class='ff-errors-in-stack ff_form_instance_82_1 ff-form-loading_errors ff_form_instance_82_1_errors'><\/div><\/div>\n<script>\n    window.addEventListener('load', function () {\n        new UC_FormStyles(document.querySelector('form[data-form_id=\"82\"][data-form_instance=\"ff_form_instance_82_1\"]'), '{\"wp_json_url\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/wp-json\\\/uc\",\"messages\":{\"email_validation\":\"Checking email&hellip;\",\"domain_validation\":\"Your domain %s seems to be invalid. Please check if it is correct or contact marketing@usercentrics.com.\",\"domain_success\":\"Thank you! We will estimate your traffic based on your domain after submission\"}}');\n    });\n    UC_FormStyles.beforeInit(document.querySelector('form[data-form_id=\"82\"][data-form_instance=\"ff_form_instance_82_1\"]'));\n<\/script>\n            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_82_1 = {\"id\":\"82\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_82_1\",\"form_id_selector\":\"fluentform_82\",\"rules\":{\"monthly_ad_spend\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global_message\":\"This field is required\",\"global\":true},\"numeric\":{\"value\":true,\"message\":\"This field must contain numeric value\",\"global_message\":\"This field must contain numeric value\",\"global\":true},\"min\":{\"value\":\"1\",\"message\":\"Amount can't be lower than 1 EUR\",\"global_message\":\"Validation fails for minimum value\",\"global\":false},\"max\":{\"value\":\"\",\"message\":\"Validation fails for maximum value\",\"global_message\":\"Validation fails for maximum value\",\"global\":true},\"digits\":{\"value\":\"\",\"message\":\"Validation fails for limited digits\",\"global_message\":\"Validation fails for limited digits\",\"global\":true}},\"monthly_conversions\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global_message\":\"This field is required\",\"global\":true},\"numeric\":{\"value\":true,\"message\":\"This field must contain numeric value\",\"global_message\":\"This field must contain numeric value\",\"global\":true},\"min\":{\"value\":\"1\",\"message\":\"Minimal amount of conversions is 1\",\"global_message\":\"Validation fails for minimum value\",\"global\":false},\"max\":{\"value\":\"\",\"message\":\"Validation fails for maximum value\",\"global_message\":\"Validation fails for maximum value\",\"global\":true},\"digits\":{\"value\":\"\",\"message\":\"Validation fails for limited digits\",\"global_message\":\"Validation fails for limited digits\",\"global\":true}},\"revenue_per_conversion\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global_message\":\"This field is required\",\"global\":true},\"numeric\":{\"value\":true,\"message\":\"This field must contain numeric value\",\"global_message\":\"This field must contain numeric value\",\"global\":true},\"min\":{\"value\":\"0\",\"message\":\"Amount can't be lower than 0 EUR\",\"global_message\":\"Validation fails for minimum value\",\"global\":false},\"max\":{\"value\":\"\",\"message\":\"Validation fails for maximum value\",\"global_message\":\"Validation fails for maximum value\",\"global\":true},\"digits\":{\"value\":\"\",\"message\":\"Validation fails for limited digits\",\"global_message\":\"Validation fails for limited digits\",\"global\":true}}},\"debounce_time\":300};\n                            <\/script>\n                                <\/div>\n    <\/div>\n<\/div>\n<script>ucRoasSstRearrange(\"rearrange_69e1b53bdd35b\");<\/script>\n\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--base\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    What it calculates                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69e1b53be3ee9\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M62.4148 18.0044L49.4234 19.4399C48.993 19.4877 48.8104 19.9722 49.1169 20.2533L52.9843 23.8001L38.2451 37.3173L31.606 31.2345C31.1951 30.8577 30.5364 30.8637 30.1321 31.2345L9.15157 50.4816C9.05447 50.5716 9 50.693 9 50.8196C9 50.9461 9.05447 51.0676 9.15157 51.1575L12.0864 53.8609C12.2885 54.0464 12.6211 54.0464 12.8233 53.8609L30.869 37.3173L37.5016 43.4C37.9125 43.7709 38.5712 43.7709 38.9756 43.4L56.6756 27.1794L60.543 30.7261C60.6123 30.7894 60.6996 30.8335 60.7949 30.8535C60.8902 30.8736 60.9897 30.8686 61.0821 30.8394C61.1745 30.8101 61.2561 30.7576 61.3176 30.6879C61.3791 30.6182 61.418 30.534 61.43 30.445L62.9952 18.5307C63.0409 18.2257 62.7539 17.9625 62.4148 18.0044Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Projected conversion uplift based on benchmark improvements        <\/div>\n        \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"73\" height=\"72\" viewBox=\"0 0 73 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M42.333 27.25C43.3087 27.0863 44.3108 27 45.333 27C45.4884 27 45.6434 27.0019 45.7979 27.0059C46.4154 27.0215 47.0253 27.0681 47.626 27.1445C47.9262 27.1827 48.2241 27.2285 48.5195 27.2812C48.6673 27.3076 48.8145 27.3353 48.9609 27.3652C49.2536 27.4251 49.5437 27.4925 49.8311 27.5664C49.975 27.6034 50.1182 27.6421 50.2607 27.6826C50.5455 27.7635 50.8276 27.8509 51.1064 27.9453C51.6638 28.134 52.2089 28.3496 52.7402 28.5898C53.1392 28.7702 53.5303 28.9649 53.9131 29.1729C54.168 29.3114 54.4197 29.4552 54.667 29.6055C57.1411 31.1088 59.2242 33.1919 60.7275 35.666C60.8778 35.9133 61.0216 36.165 61.1602 36.4199C61.3681 36.8027 61.5628 37.1938 61.7432 37.5928C61.9834 38.1242 62.199 38.6692 62.3877 39.2266C62.4821 39.5054 62.5695 39.7875 62.6504 40.0723C62.6909 40.2148 62.7296 40.358 62.7666 40.502C62.8405 40.7893 62.9079 41.0794 62.9678 41.3721C62.9977 41.5185 63.0254 41.6657 63.0518 41.8135C63.1045 42.1089 63.1503 42.4068 63.1885 42.707C63.2649 43.3077 63.3115 43.9176 63.3271 44.5352C63.3311 44.6896 63.333 44.8446 63.333 45C63.333 45.1554 63.3311 45.3104 63.3271 45.4648C63.3115 46.0824 63.2649 46.6923 63.1885 47.293C63.1503 47.5932 63.1045 47.8911 63.0518 48.1865C63.0254 48.3343 62.9977 48.4815 62.9678 48.6279C62.9079 48.9206 62.8405 49.2107 62.7666 49.498C62.7296 49.642 62.6909 49.7852 62.6504 49.9277C62.5695 50.2125 62.4821 50.4946 62.3877 50.7734C62.199 51.3308 61.9834 51.8758 61.7432 52.4072C61.5628 52.8062 61.3681 53.1973 61.1602 53.5801C61.0216 53.835 60.8778 54.0867 60.7275 54.334C59.2242 56.8081 57.1411 58.8912 54.667 60.3945C54.4197 60.5448 54.168 60.6886 53.9131 60.8271C53.5303 61.0351 53.1392 61.2298 52.7402 61.4102C52.2089 61.6504 51.6638 61.866 51.1064 62.0547C50.8276 62.1491 50.5455 62.2365 50.2607 62.3174C50.1182 62.3579 49.975 62.3966 49.8311 62.4336C49.5437 62.5075 49.2536 62.5749 48.9609 62.6348C48.8145 62.6647 48.6673 62.6924 48.5195 62.7188C48.2241 62.7715 47.9262 62.8173 47.626 62.8555C46.8751 62.951 46.1098 63 45.333 63C45.1776 63 45.0226 62.9981 44.8682 62.9941C44.2506 62.9785 43.6407 62.9319 43.04 62.8555C42.7398 62.8173 42.4419 62.7715 42.1465 62.7188C41.9988 62.6924 41.8515 62.6647 41.7051 62.6348C41.4124 62.5749 41.1223 62.5075 40.835 62.4336C40.691 62.3966 40.5478 62.3579 40.4053 62.3174C40.1205 62.2365 39.8384 62.1491 39.5596 62.0547C39.0022 61.866 38.4572 61.6504 37.9258 61.4102C37.5268 61.2298 37.1357 61.0351 36.7529 60.8271C36.498 60.6886 36.2463 60.5448 35.999 60.3945C33.5249 58.8912 31.4418 56.8081 29.9385 54.334C29.7882 54.0867 29.6444 53.835 29.5059 53.5801C29.2979 53.1973 29.1032 52.8062 28.9229 52.4072C28.6826 51.8758 28.467 51.3308 28.2783 50.7734C28.184 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51.6274 38.7056 57 45.333 57C51.9604 57 57.333 51.6274 57.333 45C57.333 38.3726 51.9604 33 45.333 33ZM45.9238 34.6738C46.1004 34.6739 46.2449 34.8186 46.2451 34.9951V36.3096C48.9973 36.5868 51.0586 38.1942 51.3037 40.6973C51.3195 40.8858 51.171 41.0506 50.9824 41.0508H49.1777C49.0172 41.0506 48.8805 40.9339 48.8604 40.7734C48.6996 39.6002 47.7553 38.6435 46.2285 38.4346V43.8311L47.25 44.0674C49.8534 44.7103 51.6249 45.9568 51.6289 48.7451C51.6287 51.7661 49.379 53.4492 46.2334 53.7266L46.2412 55C46.2412 55.1807 46.0966 55.326 45.9199 55.3262H44.7783C44.6018 55.326 44.4573 55.1814 44.457 55.0049V53.7432C40.8814 53.482 39.2064 51.4489 39.0254 49.2393C39.0093 49.0504 39.1578 48.8896 39.3467 48.8896H41.2031C41.3596 48.8899 41.4964 49.0018 41.5205 49.1543C41.7254 50.4319 42.7213 51.3801 44.4971 51.6172V45.8838L43.5049 45.6309C41.4035 45.1286 39.4023 43.8186 39.4023 41.1025C39.4024 38.1696 41.629 36.5985 44.4736 36.3213V34.9951C44.4739 34.8185 44.6183 34.6738 44.7949 34.6738H45.9238ZM46.2285 51.6299C47.94 51.4772 49.1219 50.5327 49.1221 48.9619C49.1221 47.7285 48.4832 46.9243 46.583 46.3457C46.4665 46.3216 46.3531 46.294 46.2285 46.2578V51.6299ZM44.4932 38.4346C43.0066 38.6234 41.9014 39.4556 41.9014 40.9141C41.9015 41.9345 42.5327 42.7257 43.8906 43.2158C44.0794 43.2921 44.2682 43.3527 44.4932 43.417V38.4346Z\" fill=\"#00A2FF\"\/>\n<\/svg>        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Estimated revenue gains from uplifted conversions        <\/div>\n        \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"73\" height=\"72\" viewBox=\"0 0 73 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M36.667 6C38.3238 6 39.667 7.34315 39.667 9C39.667 10.6569 38.3238 12 36.667 12C23.4122 12 12.667 22.7452 12.667 36C12.667 49.2548 23.4122 60 36.667 60C49.9218 60 60.667 49.2548 60.667 36C60.667 34.3431 62.0101 33 63.667 33C65.3238 33 66.667 34.3431 66.667 36C66.667 52.5685 53.2355 66 36.667 66C20.0984 66 6.66699 52.5685 6.66699 36C6.66699 19.4315 20.0984 6 36.667 6ZM36.667 21C38.3238 21 39.667 22.3431 39.667 24C39.667 25.6051 38.4064 26.9158 36.8213 26.9961L36.2041 27.0117C31.4487 27.2526 27.667 31.1847 27.667 36C27.667 40.9706 31.6964 45 36.667 45C41.4823 45 45.4143 41.2183 45.6553 36.4629L45.6709 35.8457C45.7512 34.2606 47.0619 33 48.667 33C50.3238 33 51.667 34.3431 51.667 36C51.667 44.2843 44.9513 51 36.667 51C28.3827 51 21.667 44.2843 21.667 36C21.667 27.7157 28.3827 21 36.667 21ZM54.9609 6.66504C55.5523 6.07399 56.3403 5.87729 56.9316 6.07422C57.5231 6.27138 58.1153 6.86262 58.3125 7.4541L60.0869 12.5801L65.2129 14.3545C66.0015 14.5517 66.3956 15.1439 66.5928 15.7354C66.7897 16.3267 66.593 17.1147 66.002 17.7061L57.7207 25.9873C57.3264 26.3816 56.9322 26.5791 56.3408 26.5791H48.8486L37.0186 38.4082C36.2299 39.1968 35.0474 39.1968 34.2588 38.4082C33.4701 37.6196 33.4701 36.4371 34.2588 35.6484L46.0879 23.8184V16.3262C46.088 15.9319 46.2854 15.3405 46.6797 14.9463L54.9609 6.66504ZM50.2285 16.918V22.4385H55.5518L61.0723 16.918L57.918 15.9316C57.3265 15.7345 56.7353 15.3405 56.5381 14.749L55.5518 11.5947L50.2285 16.918Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            CPA changes from reduced data loss        <\/div>\n        \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69e1b53be3ee9\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div id=\"uc-cta_69e1b53be5bce\" class=\"uc-cta uc-cta--button alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Improve ROAS with Server-Side Tagging<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Make the move to a first-party system to improve your ROAS with better tracking control and higher-quality data for your ad campaigns. Start using Server-Side Tagging for free.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"25aa02a0-edae-44ab-a5d9-c05d248bc326\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/sst.usercentrics.eu\/?utm_source=usercentrics_sst&amp;utm_medium=landing_page&amp;utm_campaign=usercentrics_sst&amp;source_website=usercentrics.com&amp;sst_action=signup&amp;lng=en\" target=\"_blank\"><span>Start Free<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69e1b53be5bce\"));\n    <\/script>\n\n\n<div class=\"uc-faq-wrapper uc-faq-wrapper__heading\">\n    <div class=\"uc-faq-heading-wp\">\n        <h2 class=\"uc-faq-heading no-default-margin\">\n            Frequently asked questions        <\/h2>\n    <\/div>\n    <div class=\"uc-faq-content\">\n        <div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        What is Server-Side Tagging?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>With Server-Side Tagging, instead of sending data directly from a user\u2019s device to third parties, tracking data is sent first from the device to a \u201ctagging server\u201d that you control (a \u2018first party\u2019 server), typically hosted on your own sub-domain (e.g. analytics.yourwebsite.com), allowing you to decide how and what you may share with third-parties.<\/p>\n<p>Server-Side Tagging helps maintain accurate, reliable, and compliant data collection practices. This is especially important in a landscape increasingly defined by privacy regulations and browser restrictions. Plus, Server-Side Tagging improves website performance and provides centralized control, so it\u2019s a strategic solution to future-proof your online marketing and gain better control over data flows.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        How is ROAS calculated?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>ROAS, or return on ad spend, is a key marketing metric that is determined by measuring how much revenue you earn for every dollar spent on advertising. It helps businesses determine the effectiveness of their ad campaigns.<\/p>\n<p>ROAS in Google Ads = Conversion value \u00f7 Cost<\/p>\n<p>Example: \u20ac10,000 conversion value on \u20ac2,500 spend \u2192 ROAS = 4.0 (or 400% for tROAS)<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        * Where does the uplift come from?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Our uplift data in the calculator works on three estimates for potential uplift: low +15%, mid: +25% and high *35% . We arrived at the estimates through our own research and based on the resources shared below.<\/p>\n<p><strong>Sources<\/strong><\/p>\n<p>We researched the latest industry case studies, and arrived at three potential \u201c% uplift\u201d metrics of 15%, 25% and 35% based on those case studies.<\/p>\n<p>The projected results are based on current industry benchmarks and our research regarding SST performance improvements. Actual results may vary depending on your business setup and potential data tracking limitations.<\/p>\n<p><span style=\"font-weight: 400;\">Usercentrics has not independently verified the accuracy, completeness, or reliability of the underlying data, and has only analyzed and interpreted the information therein. Usercentrics makes no representations or warranties, express or implied, regarding the validity or quality of the source data.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<th>Funnel Metric \/ KPI<\/th>\n<th>Detail<\/th>\n<th>Source link<\/th>\n<\/tr>\n<tr>\n<td><strong>Bounce\u2011rate driver<\/strong><br \/>\n(page\u2011load \/ LCP)<\/td>\n<td>Up to 5.6\u202fs faster page\u2011load and an 11\u202f% \u2193 in LCP for a multinational retailer after Adobe\u2011suite tags were migrated server\u2011side\u202f\u2014\u202fa performance delta Google research links to materially lower bounce risk (see \u00a72)<\/td>\n<td><a style=\"word-break: break-word;\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/marketing-strategies\/app-and-mobile\/find-out-how-you-stack-new-industry-benchmarks-mobile-page-speed\/\" target=\"_blank\" rel=\"noopener\">Thinkwithgoogle.com<\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>Add\u2011to\u2011cart and checkout data capture<\/strong><\/td>\n<td>Nemlig moved \u201cadd\u202fto\u202fcart\u201d and other high\u2011volume events into a GTM server container, eliminating collector\u2011side throttling and delivering a <strong>40\u202f% jump in 90\u2011day conversions from new shoppers<\/strong><\/td>\n<td><a style=\"word-break: break-word;\" href=\"https:\/\/marketingplatform.google.com\/about\/resources\/nemlig-gathers-new-insights-and-grows-conversions\/\" target=\"_blank\" rel=\"noopener\">marketingplatform.google.com<\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>Sign\u2011up \/ first\u2011transaction tracking<\/strong><\/td>\n<td>Square enriched server events (e.g., first payment) and saw <strong>+46\u202f% more conversions recorded<\/strong> across channels, enabling smarter bid strategies<\/td>\n<td><a style=\"word-break: break-word;\" href=\"https:\/\/marketingplatform.google.com\/about\/resources\/square-improves-conversion-measurement-securely-with-server-side-tagging\/\" target=\"_blank\" rel=\"noopener\">marketingplatform.google.com<\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>Overall conversion\u2011rate<\/strong><\/td>\n<td>\n<ul>\n<li>Irish\u202fIron CR rose from <strong>4.3\u202f% \u2192\u202f5.6\u202f%<\/strong> (+30\u202f%) after SST;<\/li>\n<li>European university site recorded a <strong>+100\u202f% increase in web\u2011page conversions<\/strong> after SST rollout<\/li>\n<\/ul>\n<\/td>\n<td><a style=\"word-break: break-word;\" href=\"https:\/\/cosmoforge.io\/insight\/marketing\/server-side-roi\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cosmoforge.io\/<\/a><\/td>\n<\/tr>\n<tr>\n<td><strong>Cost per acquisition (CPA) \/ CAC<\/strong><\/td>\n<td>\n<ul>\n<li>Irish\u202fIron <strong>\u201122\u202f% CPA<\/strong> on paid media;<\/li>\n<li>University case <strong>\u201157\u202f% CPA<\/strong>; (US university site (New\u202fPath\u202fDigital, sGTM))<\/li>\n<\/ul>\n<\/td>\n<td><a style=\"word-break: break-word;\" href=\"https:\/\/cosmoforge.io\/insight\/marketing\/server-side-roi\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cosmoforge.io\/<\/a><\/p>\n<p><a style=\"word-break: break-word;\" href=\"https:\/\/newpathdigital.com\/server-side-tagging-increases-university-website-conversions\/\">newpathdigital.com<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Furthermore..<\/p>\n<ol>\n<li>More conversions get observed (less loss)\n<ul>\n<li>Server-side 1st party cookies set under a custom domain, persist longer than 3rd party cookies, which means more users can be recognized across sessions and domains, so more purchases end up attributed to your ad channels, instead of \u201cunknown.\u201d.<\/li>\n<\/ul>\n<\/li>\n<li>Faster pages impact conversion rates across the funnel\n<ul>\n<li>All conversion rates are impacted by improved UX. From consent rates, to signup rates, add-to-cart and purchase events. Faster pages lead to higher visitor engagement.<\/li>\n<li>Faster pages also impact Core Web Vitals metrics leading to higher ranking in search engines<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        What\u2019s different from client-side tracking?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Server-side GTM (sGTM) runs in a secure cloud environment that you control. It provides more control over data processing before it reaches vendors. You can also improve data quality and enrich data flows with consented zero- and first-party data.<\/p>\n<p>Although businesses can still run client-side GTM and server-side sGTM in parallel, the data is distributed onward to third-party destinations based on the end user\u2019s consent choices.<\/p>\n<p>The main difference is that no data is sent directly from the client browser to third-party destinations. Instead, all data first goes to a first-party tagging server (sGTM) owned by your business. This ensures that no user data is exposed directly to third parties from the client browser.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        How can I implement Server-Side Tagging?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>For detailed instructions on implementing Usercentrics Server-Side Tagging, please refer to our <a href=\"https:\/\/usercentrics.com\/docs\/sst\/get-started\/\" target=\"_blank\" rel=\"noopener\">step-by-step guide<\/a>.<\/p>\n<p>We also encourage you to take our comprehensive <a href=\"https:\/\/courses.usercentrics.com\/course\/server-side-tagging\" target=\"_blank\" rel=\"noopener\">Server-Side Tagging course<\/a> for a deeper understanding of your move to a first-party-data setting.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-15762","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>SST ROAS Calculator - 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