{"id":16308,"date":"2025-11-11T10:52:56","date_gmt":"2025-11-11T09:52:56","guid":{"rendered":"https:\/\/stage.usercentrics.com\/us\/?page_id=16308"},"modified":"2026-01-22T10:21:46","modified_gmt":"2026-01-22T09:21:46","slug":"audience-unlocker","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/us\/audience-unlocker\/","title":{"rendered":"Audience unlocker"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-ctx--blue\" data-id=\"blog_hero_69d2f616c5352\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                                <div class=\"uc-blog-hero__subtitle like-label-l\">Audience Unlocker for targeted advertising  <\/div>\n                                <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">Activate audiences, automate consent capture, and drive growth<\/h1>                                    <div class=\"uc-blog-hero__description\">Secure user consent in minutes and unlock your retargeting potential on platforms like Google Customer Match. Easily capture and sync consent in real time, and stay privacy-compliant while running highly personalized and effective ad campaigns.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"3e883766-99d4-48c4-8211-9ab0487cf4e2\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/app.preference-management.usercentrics.eu\/onboarding\" target=\"_blank\"><span>GET EARLY ACCESS<\/span><\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                                    <div class=\"uc-blog-hero__image-wp\">\n                                                                                                                        <?xml version=\"1.0\" 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data\",\"thumbnailUrl\":\"https:\\\/\\\/privacy-proxy-server.usercentrics.eu\\\/video\\\/youtube\\\/0LHE1yFLDps-poster-image\",\"uploadDate\":\"2025-11-11 10:52:56\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/0LHE1yFLDps?feature=oembed\"}<\/script>\n<\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div id=\"sf50692735-3bfb-4cca-9a2b-13c9783d4008\" class=\"uc-scrollable-features uc-scrollable-features-fullwidth alignfull uc-scrollable-features-over-dark uc-ctx--dark bg-brand-black uc-scrollable-features-layout-product\" style=\"--back-image: url(https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/PMP.svg?v=bae7e84897b072e4)\">\n    <div class=\"uc-scrollable-features-inner\">\n        <div class=\"uc-scrollable-features-item--column\"\n     style=\"--column-size:6\">\n            <div class=\"uc-scrollable-features-item--label like-h5 no-default-margin\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2026\/01\/Data-privacy-compliance-PMP.svg?v=eec090d738dfbcce\" class=\"attachment-full size-full\" alt=\"Data privacy compliance\" \/>                    <\/div>\n            <h3 class=\"uc-scrollable-features-item--heading no-default-margin\">Streamline privacy compliance<\/h3>\n    <div class=\"uc-scrollable-features-item--content uc-scrollable-features-item--content--size-md\"><p>Audience Unlocker centralizes consent collection and management, helping you to meet GDPR, CCPA, and DMA requirements effortlessly. By managing consent specifically for retargeting tools, you can use first-party data confidently while maintaining reliable compliance with legal and ad tech requirements.<\/p>\n<\/div>\n            <ul class=\"uc-scrollable-features-item--features no-default-margin uc-scrollable-features-item--features_layout-list-fullwidht\">\n            <li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span><b>Automated data synchronization<\/b> offers you real-time updates to help ensure that consent data is accurately shared across Google Ads, Meta, and LinkedIn<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span><b>Compliance dashboard &#038; audit log<\/b> provides visibility into all consent actions to meet regulatory needs for transparency and traceability<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span><b>Customizable widgets<\/b> for consent collection let you create a consistent experience for your users while collecting consent across all digital touchpoints<\/span><\/li>        <\/ul>\n            <\/div>\n<div class=\"uc-scrollable-features-item--column uc-scrollable-features-item--image\"\n     style=\"--column-size:6\">\n    <div class=\"uc-scrollable-features--image__wrapper\"><div class=\"uc-image-mapper\"><img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"406\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/11\/Streamline-privacy-compliance.svg?v=da79336a55b18b03\" class=\"desktop-image\" alt=\"\" \/><\/div><\/div><\/div>\n<div class=\"uc-scrollable-features-item--column\"\n     style=\"--column-size:6\">\n            <div class=\"uc-scrollable-features-item--label like-h5 no-default-margin\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2026\/01\/Privacy-Led-Marketing-PMP.svg?v=d3cf71b207bd4b13\" class=\"attachment-full size-full\" alt=\"Privacy Led Marketing\" \/>                    <\/div>\n            <h3 class=\"uc-scrollable-features-item--heading no-default-margin\">Optimize retargeting campaigns<\/h3>\n    <div class=\"uc-scrollable-features-item--content uc-scrollable-features-item--content--size-md\"><p>You can leverage Audience Unlocker to use your first-party data for retargeting on Google Customer Match, Meta, and LinkedIn, optimizing your reach and engagement. By making all consented data available for retargeting, you can improve your campaign efficiency and drive higher ROI through precise targeting and personalization.<\/p>\n<\/div>\n            <ul class=\"uc-scrollable-features-item--features no-default-margin uc-scrollable-features-item--features_layout-list-fullwidht\">\n            <li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span><b>Centralized consent management hub<\/b> helps you easily manage and track user preferences in a single, centralized repository, ensuring a privacy-first approach to your marketing efforts<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span><b>Enhanced data matching for Google Customer Match<\/b> syncs your data directly with Google\u2019s tools, improving the accuracy and reach of your campaigns<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span><b>Advanced analytics<\/b> provides you with insights into consent rates and user behavior, so you can optimize your retargeting strategies<\/span><\/li>        <\/ul>\n            <\/div>\n<div class=\"uc-scrollable-features-item--column uc-scrollable-features-item--image\"\n     style=\"--column-size:6\">\n    <div class=\"uc-scrollable-features--image__wrapper\"><div class=\"uc-image-mapper\"><img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"406\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/11\/Optimize-retargeting-campaigns.svg?v=e428533bad8e04fd\" class=\"desktop-image\" alt=\"\" \/><\/div><\/div><\/div>\n<div class=\"uc-scrollable-features-item--column\"\n     style=\"--column-size:6\">\n            <div class=\"uc-scrollable-features-item--label like-h5 no-default-margin\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2026\/01\/Automation-PMP.svg?v=bc9fd05ac5087a93\" class=\"attachment-full size-full\" alt=\"Automation\" \/>                    <\/div>\n            <h3 class=\"uc-scrollable-features-item--heading no-default-margin\">Save time with automation<\/h3>\n    <div class=\"uc-scrollable-features-item--content uc-scrollable-features-item--content--size-md\"><p>Our solution for consent management eliminates the need for complex integrations, so you can focus on strategy and growth instead of manual compliance tasks. Audience Unlocker\u2019s streamlined setup and automation reduces operational burden on your marketing and development teams, helping you save time and resources.<\/p>\n<\/div>\n            <ul class=\"uc-scrollable-features-item--features no-default-margin uc-scrollable-features-item--features_layout-list-fullwidht\">\n            <li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span><b>Easy setup &#038; flexible integrations<\/b> help you easily connect with websites and platforms, enabling fast deployment without heavy development work<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span><b>Automated consent data sync<\/b> updates your customer consent data in real time with Google Customer Match, Meta, and LinkedIn, reducing manual tasks<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span><b>Developer-friendly documentation<\/b> provides you with easy-to-follow guides and support, streamlining onboarding and setup<\/span><\/li>        <\/ul>\n            <\/div>\n<div class=\"uc-scrollable-features-item--column uc-scrollable-features-item--image\"\n     style=\"--column-size:6\">\n    <div class=\"uc-scrollable-features--image__wrapper\"><div class=\"uc-image-mapper\"><img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"406\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/11\/Save-time-with-automation.svg?v=9760d75a185f1a4f\" class=\"desktop-image\" alt=\"\" \/><\/div><\/div><\/div>\n    <\/div>\n    <\/div>\n    <script type=\"module\">\n        new ScrollableFeaturesInline(\n            document.querySelector('#sf50692735-3bfb-4cca-9a2b-13c9783d4008'),\n            {layout: 'product'}\n        )\n    <\/script>\n\n\n    <div class=\"uc-marketing-numbers uc-ctx--blue\" id=\"uc-marketing-numbers9c5351fc-7e0e-4b66-8954-59a1bb7aad86\">\n        <div class=\"uc-marketing-numbers__inner container\">\n                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"2.4\"> 2.4<\/span>\n                                                <span>\n                            M                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">websites and apps in 195 countries<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"8.8\"> 8.8<\/span>\n                                                <span>\n                            B                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">monthly consents<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"99\"> 99<\/span>\n                                                <span>\n                            %+                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">customer retention rate<\/div>\n                <\/div>\n                                    <span class=\"uc-marketing-numbers__vertical-divider\" aria-hidden=\"true\"><\/span>\n                                            <div class=\"uc-marketing-numbers__item\">\n                    <div class=\"uc-marketing-numbers__item-value no-default-margin\">\n                                                    <span class=\"number\" data-value=\"4.3\"> 4.3<\/span>\n                                                <span>\n                            \/5                        <\/span>\n                    <\/div>\n                    <div class=\"uc-marketing-numbers__item-description\">rating on G2<\/div>\n                <\/div>\n                                    <\/div>\n    <\/div>\n\n\n<div class=\"uc-related-products alignfull uc-related-products--hide-desktop-buttons\" id=\"related_products_69d2f616dfd10\">\n    <div class=\"uc-related-products__inner container\">\n        <h2 class=\"uc-related-products__header like-h2 no-default-margin\">Explore additional consent management tools<\/h2>            <div class=\"uc-slider\" id=\"slider_69d2f616dfcb8\">\n                    <div class=\"uc-slider__actions\">\n                                    <div class=\"uc-slider__bar\">\n                                                                                    <div class=\"uc-slider__bar-item\"\n                                     data-to=\"0\"><\/div>\n\n                                                            <div class=\"uc-slider__bar-item\"\n                                     data-to=\"1\"><\/div>\n\n                                                            <div class=\"uc-slider__bar-item\"\n                                     data-to=\"2\"><\/div>\n\n                                                                        <\/div>\n                                                    <div class=\"uc-slider__buttons\">\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Previous\" disabled>\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Next\">\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                    <\/div>\n                            <\/div>\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-related-products__card\">\n            <div class=\"uc-related-products__card__text\">\n                            <div\n                    class=\"uc-related-products__card__title like-h4 no-default-margin\">Usercentrics Web CMP<\/div>\n                                        <div\n                    class=\"uc-related-products__card__description\">Stay up to date with regulatory changes. Collect consented user data. Unlock new marketing opportunities with our Google-certified consent management platform.<\/div>\n                    <\/div>\n    \n    <img decoding=\"async\" width=\"630\" height=\"530\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/11\/Web.svg?v=25ea5ef31e2fdb36\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n    <div class=\"uc-related-products__card__hover uc-ctx--blue\">\n        <div class=\"uc-related-products__card__title like-h5 no-default-margin\">\n                            <img loading=\"lazy\" decoding=\"async\"\n                    width=\"24\"\n                    height=\"24\"\n                    src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/10\/LaptopCookiebot.svg?v=017a1d6fb4ed7b16\"\n                    alt=\"\">\n                        Usercentrics Web CMP        <\/div>\n                    <ul class=\"uc-related-products__card__features is-style-text-md is-style-uc-shield-bullet no-default-margin\">\n                <li>Comply with global data privacy laws and ad platforms\u2019 policies<\/li><li>Increase marketing monetization<\/li><li>Provide personalized experiences to enhance user trust\r\n<\/li><li>Benefit from enterprise-grade capabilities and support\r\n<\/li>            <\/ul>\n                    <a id=\"63399ec0-b289-4a1c-9d62-39cc177d98c2\" class=\"uc-button uc-button-size-l uc-button-link  no-default-link-decoration uc-button-icon-right uc-related-products__card__link\" href=\"\/website-consent-management\/\" target=\"\"><span>Discover more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>    <\/div>\n<\/div>\n<div class=\"uc-related-products__card\">\n            <div class=\"uc-related-products__card__text\">\n                            <div\n                    class=\"uc-related-products__card__title like-h4 no-default-margin\">Usercentrics App CMP<\/div>\n                                        <div\n                    class=\"uc-related-products__card__description\">Use our Google-certified consent management platform (CMP) for mobile applications and games. Meet global regulatory and advertising platforms\u2019 requirements, like the GDPR, CCPA, TCF v2.2, and more.<\/div>\n                    <\/div>\n    \n    <img decoding=\"async\" width=\"629\" height=\"530\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/11\/App-1.svg?v=84f6814b8db1f142\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n    <div class=\"uc-related-products__card__hover uc-ctx--blue\">\n        <div class=\"uc-related-products__card__title like-h5 no-default-margin\">\n                            <img loading=\"lazy\" decoding=\"async\"\n                    width=\"24\"\n                    height=\"24\"\n                    src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/MobileOutlined.svg?v=25e2f1410dbd3115\"\n                    alt=\"Black outline icon of a mobile\">\n                        Usercentrics App CMP        <\/div>\n                    <ul class=\"uc-related-products__card__features is-style-text-md is-style-uc-shield-bullet no-default-margin\">\n                <li>Optimize mobile apps and games monetization\r\n<\/li><li>Easily integrate and customize your mobile app consent banner\r\n<\/li><li>Use advanced analytics to optimize your mobile app consent rates\r\n<\/li>            <\/ul>\n                    <a id=\"c7a608e8-2ac2-4f0a-a333-405666814f4f\" class=\"uc-button uc-button-size-l uc-button-link  no-default-link-decoration uc-button-icon-right uc-related-products__card__link\" href=\"\/in-app-sdk\/\" target=\"\"><span>Discover more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>    <\/div>\n<\/div>\n<div class=\"uc-related-products__card\">\n            <div class=\"uc-related-products__card__text\">\n                            <div\n                    class=\"uc-related-products__card__title like-h4 no-default-margin\">Usercentrics Preference Manager<\/div>\n                                        <div\n                    class=\"uc-related-products__card__description\">Collect consent, preferences, and permissions for users\u2019 zero- and first-party data in one Preference Management Platform while maintaining the highest privacy compliance standards.<\/div>\n                    <\/div>\n    \n    <img decoding=\"async\" width=\"629\" height=\"530\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/11\/PMP.svg?v=0dfa1433b4e23a2f\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\n    <div class=\"uc-related-products__card__hover uc-ctx--blue\">\n        <div class=\"uc-related-products__card__title like-h5 no-default-margin\">\n                            <img loading=\"lazy\" decoding=\"async\"\n                    width=\"24\"\n                    height=\"24\"\n                    src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/Toggle.svg?v=597c61db68db5b74\"\n                    alt=\"\">\n                        Usercentrics Preference Manager        <\/div>\n                    <ul class=\"uc-related-products__card__features is-style-text-md is-style-uc-shield-bullet no-default-margin\">\n                <li>Enhance marketing results with personalized experiences\r\n<\/li><li>Unify customer choices for holistic insights\r\n<\/li><li>Streamline user consent and preferences across your martech tools and ad platforms\r\n<\/li><li>Comply with ad platforms\u2019 privacy requirements\r\n<\/li>            <\/ul>\n                    <a id=\"94fae9d0-c0a6-4e6c-9e7f-8134dc060d10\" class=\"uc-button uc-button-size-l uc-button-link  no-default-link-decoration uc-button-icon-right uc-related-products__card__link\" href=\"\/preference-management\/\" target=\"\"><span>Discover more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>    <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69d2f616dfcb8\"), {\"drag_enabled\":true,\"is_qa_card\":false})\n        <\/script>\n        <\/div>\n<\/div>\n<script type=\"module\">\n    new RelatedProductsInline(document.getElementById('related_products_69d2f616dfd10'))\n<\/script>\n\n\n<div class=\"bg-brand-black uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"background-image: url(&quot;https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/shield_background.svg?v=0dbf131998e905a1&quot;);\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:3;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-9);--i:2;\">\n    \n\n<p class=\"has-brand-blue-color has-text-color has-link-color wp-elements-7f4e8aacc2b805e7f285115cd0673bed\"><strong>RESOURCES FOR YOU<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading no-default-margin has-brand-white-color has-text-color has-link-color wp-elements-82e87a06c0b3250c7f893015fa668615\" id=\"h-discover-more-about-consent-management\">Discover more about consent management<\/h2>\n\n\n\n<p class=\"has-brand-white-color has-text-color has-link-color wp-elements-f742bfda2ccbccaa548e60fee6cbac44\">Want to learn more about how Usercentrics supports you beyond collecting user consent, preferences, and permissions? Explore our blog articles, checklists, and expert resources designed to help you elevate your data privacy management and optimize user experiences.<\/p>\n\n\n\n<p class=\"has-brand-white-color has-text-color has-link-color wp-elements-2f00007c32dac7ea6cdf6511234028e7\">From in-depth insights into industry best practices to practical tips for implementing effective preference and consent management strategies, our resources will empower you to stay compliant while building trust with your users. <\/p>\n\n\n\n<p class=\"has-brand-white-color has-text-color has-link-color wp-elements-e1e4c7b4e13d271fba7812b3e6b72d33\">Whether you\u2019re looking to fine-tune your current approach or explore the latest trends in privacy management, you\u2019ll find everything you need right here.<\/p>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:6;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:4;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/us\/knowledge-hub\/audience-unlocker-retargeting\/\" target=\"_self\" id=\"809abf9e-b7b5-4348-bd00-76702eff11b7\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"ffaf4449-8c87-46aa-8497-4e9564b115ad\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/12\/Audience-Unlocker-min.jpg\" alt=\"\" srcset=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/12\/Audience-Unlocker-min.jpg 1000w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/12\/Audience-Unlocker-min-300x300.jpg 300w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/12\/Audience-Unlocker-min-150x150.jpg 150w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/12\/Audience-Unlocker-min-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Dec 20, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        What is Audience Unlocker: obtain consent and more data for targeted advertising                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Audience Unlocker enables you to centralize consent management for Google services, helping you to maintain privacy compliance while maximizing your retargeting strategies with consented first-party data.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"27d9416d-33f0-4574-bca0-27b16fda442d\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Read more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:5;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/us\/knowledge-hub\/zero-first-and-third-party-data\/\" target=\"_self\" id=\"52569fd0-12e7-4fd1-906e-a62757edd7e1\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"84b064f9-e3ae-423d-b723-d4f3c6ca469d\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/01\/Zero-party-first-party-second.jpg\" alt=\"Illustration of data related icons with keyboard and mouse in the background\" srcset=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/01\/Zero-party-first-party-second.jpg 1000w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/01\/Zero-party-first-party-second-300x300.jpg 300w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/01\/Zero-party-first-party-second-150x150.jpg 150w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/01\/Zero-party-first-party-second-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Jan 12, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Zero-party, first-party, second-party, and third-party data: Key differences and how to leverage them                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\"> Data is critical for business, but which data? Regulation, consumer awareness and technology are bringing evolution to data privacy and strategy and signaling a shift away from third-party data use.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"fa502a13-4459-434e-91c1-f58a4f6c7010\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Read more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-faq-wrapper uc-faq-wrapper__heading\">\n    <div class=\"uc-faq-heading-wp\">\n        <h2 class=\"uc-faq-heading no-default-margin\">\n            Frequently asked questions        <\/h2>\n    <\/div>\n    <div class=\"uc-faq-content\">\n        <div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Isn\u2019t the Consent Management Platform (CMP) enough?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>The CMP or consent banner doesn\u2019t capture consent for specific user data like email addresses (zero-party data). The Preference Manager Audience Unlocker helps ensure this consent is captured, stored, and activated effectively and linked to concrete identifiable user data. This will help you to expand the power of the CMP and create a unique and 360-degree view on your customer privacy choices.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        What is the added value of using Audience Unlocker vs passing consent directly to Google?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>While you can pass consent signals directly, it is a manual process that can incur the risk of errors that can affect your privacy compliance status. Our tool not only simplifies this process, but also maintains comprehensive records. It also provides your end users with the option to manage their consents over time, enhancing your privacy compliance and helping you save time processing DSAR requests<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        What are specific compliance requirements of Google Customer Match?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Google Customer Match requires advertisers to use first-party data, which must be collected with explicit consent and an auditable consent record. Additionally, Google requires advertisers to have a good history of compliance with their <a href=\"https:\/\/www.google.com\/about\/company\/user-consent-policy\/\" target=\"_blank\" rel=\"noopener\">EU user consent policy<\/a>. The GDPR mandates that data subjects must be able to freely manage and revoke their consent as easily as it was given, which can be easily done with Preference Manager Audience Unlocker.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        How does the Preference Manager Audience Unlocker enable ongoing compliance?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Audience Unlocker captures users\u2019 first-party data and informed, explicit consent choices, feeds consented data directly into Google Ads, and provides an interface for data subjects to manage their consent. This includes the ability to remove data from Google Ads if consent is revoked, enabling ongoing privacy compliance.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Which advertising platforms have updated their privacy policies in response to the Digital Markets Act (DMA)?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Advertising platforms like those from Google, Meta, Linkedin, Microsoft \u2014 named gatekeepers under the DMA \u2014 are updating their privacy policies and requirements to comply with the regulation. Businesses must ensure they have obtained user consent in a compliant manner to continue using retargeting and personalized advertising with these ad platforms.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        What is the difference between consent obtained via a CMP and consent obtained via a form?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Consent obtained via a Consent Management Platform (CMP) is often focused on third-party data and tracking technologies. User IDs can be comprised of non-identifying strings, preventing association with a specific individual for review or update if not matched with additional data, like a username or email address.<\/p>\n<p>In contrast, consent obtained via a form is tied to identifiable data, e.g. username or email, and is ideally obtained at the moment the data is being shared, e.g. during onboarding. This approach is transparent and contextually appropriate.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Is Preference Manager Audience Unlocker available?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Preference Manager Audience Unlocker is available for early access. Sign up now and start unlocking the full potential of your audience data.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<div id=\"uc-cta_69d2f616e8732\" class=\"uc-cta uc-cta--button alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Set up Audience Unlocker<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Start your seamless setup by exploring our step-by-step documentation.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"65ce6f4a-6912-412a-8e13-87c127beab4f\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/support.usercentrics.com\/hc\/en-us\/articles\/16742483326620-Setting-up-your-Audience-Unlocker\" target=\"_blank\"><span>Explore documentation <\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69d2f616e8732\"));\n    <\/script>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"Audience Unlocker: capture & sync user consent for retargeting\",\n  \"description\": \"Obtain user consent in minutes with Audience Unlocker. 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