{"id":18339,"date":"2026-04-01T20:28:06","date_gmt":"2026-04-01T18:28:06","guid":{"rendered":"https:\/\/stage.usercentrics.com\/us\/global-privacy-control-server-side-tracking\/"},"modified":"2026-04-15T16:41:18","modified_gmt":"2026-04-15T14:41:18","slug":"global-privacy-control-server-side-tracking","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/us\/global-privacy-control-server-side-tracking\/","title":{"rendered":"GPC + SST Landing Page"},"content":{"rendered":"
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GPC LIMITS YOUR DATA. SERVER-SIDE TRACKING RESTORES IT.<\/h1>
Global Privacy Control is now law in 12 U.S. states, and more visitors are arriving pre-opted-out of data tracking. Server-Side Tracking maintains conversion visibility while keeping your site privacy-compliant.<\/div>\n
\n Start free<\/span><\/a>EXPLORE DEMO<\/span><\/a> <\/div>\n <\/div>\n
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\"Osram\"\"CEWE\"Carl\"Konica\"C.H.\"Hermes\"\"Douglas\"<\/div><\/div>\n\n\n
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GPC numbers you should know<\/h2>\n\n<\/div>\n\n<\/div><\/div>\n\n
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\n \n $2.75M <\/span>\n <\/div>\n
Disney’s settlement for CCPA noncompliance, inc. GPC violations<\/div>\n <\/div>\n <\/span>\n
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\n \n $7,500+ <\/span>\n <\/div>\n
Potential fine per violation under the CCPA\/CPRA<\/div>\n <\/div>\n <\/span>\n
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\n \n 12 <\/span>\n <\/div>\n
U.S. states with laws requiring companies to recognize universal signals like GPC<\/div>\n <\/div>\n <\/span>\n
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\n \n 10,000+ <\/span>\n <\/div>\n
Privacy violation complaints received by the CalPrivacy<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n

Sources:<\/p>\n\n\nhttps:\/\/oag.ca.gov\/news\/press-releases\/california-wont-let-it-go-attorney-general-bonta-announces-275-million<\/span><\/a>\n\nhttps:\/\/cppa.ca.gov\/pdf\/2025_annual_report.pdf<\/span><\/a>\n<\/div>\n\n<\/div><\/div>\n\n

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Browsers auto-reject your tracking<\/h2>\n\n\n\n

Global Privacy Control is a browser signal that tells websites: do not share or sell my data. It’s already law in California, Colorado, Texas, and nine other states.

Your consent management platform must honor it \u2014 suppressing your banner, blocking tracking, and cutting signal to ad platforms<\/strong>.<\/p>\n\n<\/div>\n\n\n

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What to expect by 2027<\/strong><\/h2>\n\n\n\n

Here’s what changes in January 2027: California’s AB 566 requires Chrome, Safari, and Edge to build GPC directly into the browser.
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Chrome alone holds 65% of web users, and 94% would enable GPC<\/strong> when offered during setup \u2014 putting significant data loss on the horizon for marketers well beyond California.<\/p>\n\n\n\n

Source: https:\/\/sebastianzimmeck.de\/zimmeckEtAlGPC2023.pdf<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n

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Build a resilient data strategy with Server-Side Tracking<\/strong><\/h2>\n\n<\/div>\n\n<\/div><\/div>\n\n
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Keep your first-party data complete<\/h3>\n

GPC does not restrict first-party data collection. Server-Side Tracking routes all event data through your own server before anything reaches an ad platform, so your analytics, customer journey data, and conversion records stay intact in your own infrastructure.<\/p>\n<\/div>\n <\/div>\n

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Protect conversion visibility for your ad platforms<\/h3>\n

With Server-Side Tracking, you can send data to third-party platforms that is stripped of all identifying information. This allows you to restore lost conversion measurement and calculate ROAS without needing personal consent.<\/p>\n<\/div>\n <\/div>\n

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Maintain attribution with first-party cookies<\/h3>\n

Server-Side Tracking enables you to set first-party cookies that live much longer than third-party cookies, which many browsers delete after 24 hours. This enables you to link sessions for better attribution, even when users have opted out of tracking.<\/p>\n<\/div>\n <\/div>\n

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