{"id":18731,"date":"2026-05-06T14:30:40","date_gmt":"2026-05-06T12:30:40","guid":{"rendered":"https:\/\/stage.usercentrics.com\/us\/ndpa\/"},"modified":"2026-05-06T14:36:04","modified_gmt":"2026-05-06T12:36:04","slug":"ndpa","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/us\/ndpa\/","title":{"rendered":"NDPA"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-blog-hero--sticky-image uc-ctx--blue\" data-id=\"blog_hero_6a04b42676784\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">Manage Privacy requirements of the Nebraska Data Privacy Act (NDPA)<\/h1>                                    <div class=\"uc-blog-hero__description\">Handle privacy notices, opt-outs, and evolving U.S. state privacy rules with the Usercentrics Consent Management Platform (CMP). Display a fully customizable cookie banner that supports Nebraska NDPA requirements \u2014 without breaking analytics, ads, or revenue.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"88dc60b0-867a-4896-b194-b3012a168493\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/us\/free-trial\/\" target=\"\"><span>Start free<\/span><\/a><a id=\"98802927-bf41-42f3-8866-0f56b3d439ae\" class=\"uc-button uc-button-size-l uc-button-outlined  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/us\/book-a-consultation\/\" target=\"\"><span>Contact Sales<\/span><\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                    <div 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                               <img decoding=\"async\" fetchpriority='high'class=\"uc-blog-hero__image\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2026\/05\/Nebraska-NDPA-Visual.svg?v=340a1496a9998545\" width=\"740\" height=\"444\" alt=\"\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n            <script>\n            document.addEventListener('DOMContentLoaded', () => {\n                new BlogHeroStickyImage(\n                    document.querySelector('[data-id=\"blog_hero_6a04b42676784\"]')\n                )\n            });\n        <\/script>\n    <\/div>\n\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:1;\">\n    \n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-brand-white-color has-text-color has-link-color wp-elements-862f4c255cc6def94aeb46a637fd5221\" id=\"h-what-is-the-ndpa\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">What is the NDPA?<\/h2>\n<\/div>\n\n\n\n<p class=\"is-style-text-lg has-brand-white-color has-text-color has-link-color wp-elements-cd045e47edb60007b18f750d5c9e5b4e\">The Nebraska Data Privacy Act (NDPA) is a comprehensive consumer privacy law that took effect on January 1, 2025. It governs how businesses collect, process, share, and sell the personal data of Nebraska residents, granting individuals new rights and placing obligations on covered businesses. Like the TDPSA, the NDPA generally does not rely on revenue or data-volume thresholds, which significantly broadens its scope.<\/p>\n\n\n<a id=\"29e30d61-6858-428e-9fe6-24d37329df85\" class=\"uc-button uc-button-size-l uc-button-link  no-default-link-decoration uc-button-icon-right\" href=\"\/us\/knowledge-hub\/nebraska-data-privacy-act-ndpa\/\" target=\"\"><span>Common NDPA questions and answers<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: 0px;--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:2;\">\n    \n\n<p class=\"like-label-l\"><strong>REQUIREMENTS<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-the-ndpa-require-from-businesses\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--5-xl)\">What does the NDPA require from businesses?<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">To meet NDPA requirements, covered businesses must provide clear, up-to-date privacy notices explaining how personal data is collected, used, shared, or sold. They must offer accessible opt-out mechanisms for the sale of personal data, targeted advertising, and certain profiling activities, and obtain explicit opt-in consent before processing sensitive personal data \u2014 including precise geolocation data, biometric data, health data, and any data belonging to children under 13.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-text-lg\">Businesses are also expected to respond to consumer rights requests within 45 days, conduct data protection assessments for higher-risk processing activities, and maintain reasonable security safeguards throughout the data lifecycle.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:3;\">\n    \n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"504\" width=\"504\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2025\/10\/ccpa-how.svg\" alt=\"\" class=\"wp-image-15979\" style=\"object-fit:cover;width:500px;height:500px\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:4;\">\n    \n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2024\/09\/Asset-21.svg\" alt=\"Bank icon with various currency coins falling in\" style=\"object-fit:cover;width:500px;height:500px\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:5;\">\n    \n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"like-label-l\">RISKS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-risks-of-ignoring-the-ndpa\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--5-xl)\">What are the risks of ignoring the NDPA?<\/h2>\n<\/div>\n\n\n\n<p class=\"is-style-text-lg\">Failing to meet NDPA requirements can expose businesses to enforcement action by the Nebraska Attorney General, including civil penalties of up to $7,500 per violation. Beyond fines, gaps in consent handling, opt-out controls, or required notices can increase legal exposure, disrupt advertising and data-driven revenue, and undermine customer trust.&nbsp;<\/p>\n\n\n\n<p class=\"is-style-text-lg\">As privacy expectations rise across the U.S., inadequate data practices may also lead to reputational damage, reduced user engagement, and lost business opportunities in the Nebraska market.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-cards-slider--is-slider uc-ctx--dark\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    How a cookie banner helps your website perform                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider\" id=\"slider_6a04b4268007d\">\n                    <div class=\"uc-slider__actions\">\n                                                    <div class=\"uc-slider__buttons\">\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Previous\" disabled>\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Next\">\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                    <\/div>\n                            <\/div>\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M35.627 33L23.1582 22.6093L30.8404 13.3907L54.3716 33L30.8404 52.6093L23.1582 43.3907L35.627 33Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Reliable tracking you can trust        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Analytics and ads behave predictably based on real user choices. A well-configured cookie banner helps prevent broken tracking, data gaps, and last-minute fixes \u2014 your insights stay dependable.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24 18H18V27H24V18ZM54 33H48V42H54V33ZM30 18H54V27H30V18ZM42 42V33H18V42H42Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Less work, fewer surprises        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Automatic cookie scanning and updates keep your banner accurate as your site and legal requirements change. Less manual upkeep, fewer headaches, and more time for your team to focus on growth.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 0V36C0 55.848 16.1519 72 36 72C55.848 72 72 55.848 72 36V0H0ZM24.3203 58.4846C26.0698 53.729 30.653 50.3162 36 50.3162C41.347 50.3162 45.9425 53.7166 47.6797 58.4846C44.1807 60.308 40.2136 61.3552 36 61.3552C31.7864 61.3552 27.8193 60.3203 24.3203 58.4846ZM36.653 37.232C34.0904 37.232 31.9959 35.1376 31.9959 32.575C31.9959 30.0123 34.0904 27.9179 36.653 27.9179C39.2156 27.9179 41.3101 30.0123 41.3101 32.575C41.3101 35.1376 39.2156 37.232 36.653 37.232ZM61.3552 36C61.3552 41.8029 59.3963 47.1499 56.1068 51.4251C54.1355 47.9507 51.3018 45.0308 47.8768 42.9733C50.4148 40.2382 51.9671 36.5914 51.9671 32.575C51.9671 24.1355 45.1047 17.2731 36.6653 17.2731C28.2259 17.2731 21.3635 24.1355 21.3635 32.575C21.3635 36.345 22.7433 39.7947 25.0103 42.4682C21.2033 44.538 18.0493 47.655 15.9179 51.4251C12.6283 47.1499 10.6694 41.8029 10.6694 36V10.6448H61.3799V36H61.3552Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            A better first impression        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>A clear, customized cookie banner keeps your visitors informed and gives them real choices. The result: less friction, more trust, and mitigated legal risk from the start.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 0V36C0 55.848 16.1519 72 36 72C55.848 72 72 55.848 72 36V0H0ZM61.3552 36C61.3552 49.9836 49.9836 61.3552 36 61.3552C22.0164 61.3552 10.6448 49.9836 10.6448 36V10.6448H61.3552V36Z\" fill=\"#00A2FF\"\/>\n<path d=\"M36.001 55.3553C47.3234 55.3553 56.5267 46.152 56.5267 34.8296H45.8819C45.8819 40.2752 41.4466 44.6982 36.0133 44.6982C30.5801 44.6982 26.1448 40.2629 26.1448 34.8296H15.5C15.5 46.152 24.7033 55.3553 36.0257 55.3553H36.001Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Protect revenue as privacy rules change        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>A flexible cookie banner and consent management platform helps you adapt as privacy expectations and state laws evolve \u2014 and as your company grows. You stay in control of tracking and monetization without scrambling to rework setups or risking interruptions.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_6a04b4268007d\"), {\"drag_enabled\":true,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:6;\">\n    \n<div class=\"uc-quote\">\n    <div class=\"uc-quote__inner\" style=\"--photo-size: var(--sz-128);\">\n                <div class=\"uc-quote__text\">\u201cHonestly, it was click, click, click, done.\u201d<\/div>\n                <div class=\"uc-quote__author-info\">\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Kathryn Fletcher<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Web Application Development Manager, Gilson<\/div>\n                                                    <a id=\"3ba3ab3c-cd93-47b9-b3a9-6799a110be3e\" class=\"uc-button uc-button-size-m uc-button-link  no-default-link-decoration uc-button-icon-right\" href=\"\/resources\/us\/case-study-gilson\/\" target=\"\"><span>Read full review<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<div id=\"uc-cta_6a04b42682794\" class=\"uc-cta uc-cta--button alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Get your websites and apps ready for Nebraska privacy rules<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Make it easy to provide website visitors and app users with clear notice and real choice \u2014 without disrupting analytics or ads. Try Usercentrics for free and manage legal and operational risk as state privacy laws continue to expand.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"c060772f-abfe-41e7-9564-ee8d001a15fd\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/us\/pricing\/\" target=\"\"><span>start free<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_6a04b42682794\"));\n    <\/script>\n\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:7;\">\n    \n\n<p class=\"like-label-l\">Your questions answered<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-talk-to-our-privacy-experts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--5-xl)\">Talk to our privacy experts<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">Usercentrics helps businesses operating in Nebraska provide visitors with clear notice and meaningful choice \u2014 without disrupting website or app performance. Whether you&#8217;re preparing for NDPA or managing multiple U.S. and global privacy laws, our team can help you protect your business and implement the right setup for your website.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Stable tracking and marketing performance as privacy rules evolve<\/li>\n\n\n\n<li>Automate setup and updates that minimize ongoing maintenance<\/li>\n\n\n\n<li>Legal and operational risk addressed with a single, scalable platform<\/li>\n\n\n\n<li><a href=\"\/iframe-page-form-partner\/?iframe=true\">Interested in partnering with us?<\/a><\/li>\n<\/ul>\n\n\n<a id=\"9a9012cc-92b0-4fce-b05a-c1d2dbde7bee\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/us\/book-a-consultation\/\" target=\"\"><span>Contact sales<\/span><\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:8;\">\n    \n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"500\" width=\"500\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2024\/09\/Asset-26.svg\" alt=\"Contact chat bubble at the bottom right corner of a chat illustration\" class=\"wp-image-3578\" style=\"object-fit:cover;width:500px;height:500px\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:9;\">\n    \n\n<div class=\"uc-featured-resources alignfull uc-featured-resources--layout-row\">\n        <h2 class=\"container no-default-margin\">Learn more<\/h2>\n            <div class=\"uc-featured-resources__content container\">\n            \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/us\/knowledge-hub\/nebraska-data-privacy-act-ndpa\/\" target=\"_self\" id=\"e5f58660-5e39-4efd-ba23-c6726b716885\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"17ec79e4-2d0a-4535-ad8b-b2a6362365b4\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/06\/NDPA_hero.svg?v=46378d0b63ef55c8\" alt=\"Nebraska Data Privacy Act: an overview\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Jun 25, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Nebraska Data Privacy Act: an overview                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">The Nebraska Data Privacy Act comes into effect on January 1, 2025 and has significant regulatory implications for businesses operating in the state.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"b6699133-de90-4026-a8b0-a9ed6e4c0488\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Read more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                            \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/us\/knowledge-hub\/us-data-privacy-laws-by-state\/\" target=\"_self\" id=\"b0355fdf-d2bd-4c3d-8702-4889f3df0898\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"e320e982-c96a-4236-8a1a-b31831a3991f\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/02\/US-data-privacy-laws-by-state-300x300-1.jpg\" alt=\"\" srcset=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/02\/US-data-privacy-laws-by-state-300x300-1.jpg 300w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/02\/US-data-privacy-laws-by-state-300x300-1-150x150.jpg 150w\" sizes=\"(max-width: 767px) 100vw, 300px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Feb 7, 2025<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        U.S. data privacy laws by state: rights and requirements                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">In 2025 more U.S. state privacy laws came into effect than in any previous year. Three more followed in 2026 and new ones continue to be passed. We compare what U.S. state-level data privacy laws mean for businesses and consumer rights in light of increasing regulation and enforcement.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"956e15dd-ab6c-48e3-8605-5a83f80b945f\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Read more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                                \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/us\/knowledge-hub\/what-is-global-privacy-control\/\" target=\"_self\" id=\"0195ae69-3d64-463f-9605-37987941ae0e\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"fde33093-9364-4838-8262-0d2504dcd0a0\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2023\/08\/global-privcy.svg?v=d553d39dc0057839\" alt=\"\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Jul 10, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Understanding Global Privacy Control (GPC): What it is and why it matters                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">The Global Privacy Control is an initiative to give users control over their personal data online and standardize communication of consent preferences. It offers a universal opt-out signal for data privacy preferences and can automate opt-in or out of the use, sale, or sharing of users\u2019 data.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"5d32ff7f-8c6b-452f-95eb-246dbd3a8ec0\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Read more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                        <\/div>\n    <\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-faq-wrapper uc-faq-wrapper__heading\">\n    <div class=\"uc-faq-heading-wp\">\n        <h2 class=\"uc-faq-heading no-default-margin\">\n            Frequently asked questions        <\/h2>\n    <\/div>\n    <div class=\"uc-faq-content\">\n        <div class=\"uc-accordion-item\" id=\"uc-accordion-item-1\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-1-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-1-content\">\n        Who Does the NDPA Apply To?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-1-content\"\n         aria-labelledby=\"uc-accordion-item-1-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>The NDPA applies to organizations that conduct business in Nebraska or target Nebraska residents with products or services, and that process or sell personal data, provided they are not a small business as defined under the US Small Business Act (generally fewer than 500 employees).<\/p>\n<p>There is no minimum revenue threshold or data-volume threshold. Small businesses are not fully exempt: they may not sell sensitive personal data without consumer consent.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-2\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-2-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-2-content\">\n        What Rights Do Nebraska Residents Have Under the NDPA?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-2-content\"\n         aria-labelledby=\"uc-accordion-item-2-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Nebraska residents&#8217; rights under the NDPA:<\/p>\n<ul>\n<li>Right to access: Consumers can request confirmation of whether a controller processes their personal data and obtain access to that data, subject to certain exceptions.<\/li>\n<li>Right to correction: Consumers can request that inaccurate or outdated personal data held by a controller be corrected.<\/li>\n<li>Right to delete: Consumers can request deletion of personal data a controller holds about them, with some exceptions.<\/li>\n<li>Right to data portability: Consumers can obtain a copy of personal data they previously provided to the controller in a readily usable format, subject to certain exceptions.<\/li>\n<li>Right to non-discrimination: Controllers may not penalize consumers for exercising their privacy rights, including by denying goods, services, or different pricing or quality levels.<\/li>\n<li>Right to opt out: Consumers can opt out of the sale of personal data, targeted advertising, or profiling used to make solely automated decisions that produce legal or similarly significant effects.<\/li>\n<\/ul>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-3\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-3-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-3-content\">\n        What Is the NDPA&#8217;s Approach to Consent?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-3-content\"\n         aria-labelledby=\"uc-accordion-item-3-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>The NDPA generally follows an opt-out model for most personal data processing, meaning businesses can collect and process personal data without prior consent in most cases. However, explicit opt-in consent is required before processing sensitive personal data, including data belonging to children under 13.<\/p>\n<p>Consent must be freely given, specific, informed, and unambiguous. The law specifically prohibits obtaining consent through dark patterns, acceptance of general terms of use, or passive actions such as hovering or closing content.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-4\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-4-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-4-content\">\n        What Are the Timelines for Responding to Consumer Requests?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-4-content\"\n         aria-labelledby=\"uc-accordion-item-4-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Controllers must respond to verified consumer requests within 45 days, with a possible 45-day extension when reasonably necessary. If an extension is needed, the controller must notify the consumer before the initial period ends.<\/p>\n<p>If a request is denied, consumers must be informed of the reason and the appeal process. Controllers must respond to appeals within 60 days. If an appeal is denied, the controller must provide the consumer with an online mechanism to contact the Nebraska Attorney General to submit a complaint.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-5\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-5-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-5-content\">\n        What Are the Penalties for Violating the NDPA?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-5-content\"\n         aria-labelledby=\"uc-accordion-item-5-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>The Nebraska Attorney General can pursue civil penalties of up to USD 7,500 per violation. Before initiating enforcement action, the AG must provide written notice of an alleged violation and allow 30 days to cure.<\/p>\n<p>If the violation is not remedied within that period \u2014 or if a corrective statement is found to be insufficient \u2014 enforcement can proceed. The NDPA does not provide a private right of action, meaning individual consumers cannot sue businesses directly for violations.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-6\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-6-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-6-content\">\n        How Does the Universal Opt-Out Signal Work in Nebraska?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-6-content\"\n         aria-labelledby=\"uc-accordion-item-6-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>The NDPA requires businesses to honor universal opt-out signals \u2014 such as the Global Privacy Control (GPC) \u2014 indicating a user&#8217;s preference to opt out of targeted advertising or the sale of personal data. However, this obligation applies only if the business is already required to recognize such mechanisms under another state&#8217;s consumer privacy law. Learn more about Global Privacy Control and Universal Opt-Out Mechanisms.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n<div class=\"uc-accordion-item\" id=\"uc-accordion-item-7\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            id=\"uc-accordion-item-7-button\"\n            aria-expanded=\"false\"\n            aria-controls=\"uc-accordion-item-7-content\">\n        How Does the NDPA Differ from Other U.S. Privacy Laws?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\"\n         id=\"uc-accordion-item-7-content\"\n         aria-labelledby=\"uc-accordion-item-7-button\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>The NDPA&#8217;s most notable distinction is its broad scope: unlike laws such as the CCPA or Virginia&#8217;s CDPA, it sets no minimum revenue or data-volume thresholds. It specifically prohibits consent obtained through dark patterns or passive user actions.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":31,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-18731","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>NDPA - Usercentrics - US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usercentrics.com\/us\/ndpa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NDPA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usercentrics.com\/us\/ndpa\/\" \/>\n<meta property=\"og:site_name\" content=\"Usercentrics - 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