{"id":18807,"date":"2026-05-14T13:08:03","date_gmt":"2026-05-14T11:08:03","guid":{"rendered":"https:\/\/stage.usercentrics.com\/us\/?page_id=18807"},"modified":"2026-05-18T10:15:01","modified_gmt":"2026-05-18T08:15:01","slug":"global-privacy-control","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/us\/global-privacy-control\/","title":{"rendered":"Global Privacy Control (GPC) for U.S. Websites"},"content":{"rendered":"
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Global Privacy Control (GPC) for U.S. Websites<\/h1>
GPC is the most widely recognized universal opt-out mechanism (UOOM) required by U.S. state privacy laws. Usercentrics detects and honors GPC signals automatically, supporting U.S. privacy compliance as enforcement expands.<\/div>\n
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GPC requirements may apply to your website<\/strong><\/h2>\n<\/div>\n\n\n\n

If your website is accessible to U.S. visitors, you may be required to detect and honor GPC signals.<\/p>\n\n\n\n

This signal tells your website that a visitor wants to opt out of data sale, sharing, or targeted advertising. <\/p>\n\n\n\n

If your website isn’t detecting and responding to them correctly, you could be out of step with an increasing number of state laws. And enforcement is increasing.<\/p>\n\n\nRead our GPC guide<\/span><\/a>\n<\/div>\n\n\n

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What is Global Privacy Control (GPC) and why does it matter?<\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n

GPC is a browser-based signal that individuals activate in their settings. Visitors don’t have to interact with a consent banner or fill out a form. Their browser sends the opt-out signal automatically, across every site they visit. <\/p>\n\n\n\n

States are actively fining businesses that fail to honor these signals, and regulators use automated scanning tools to find non-compliant sites at scale. <\/p>\n\n\n\n

California will require major browsers to include built-in GPC support by 2027, significantly increasing the volume of GPC signals received.<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n

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U.S. privacy enforcement is accelerating<\/strong><\/h2>\n<\/div>\n\n\n\n

In 2025, privacy regulators from California, Colorado, Connecticut, Delaware, Indiana, New Jersey, and Oregon formed the Consortium of Privacy Regulators to coordinate enforcement across state lines.<\/p>\n\n\n\n

Their first joint action was an investigative sweep targeting businesses that failed to honor GPC signals.<\/p>\n\n\n\n

Regulators use automated tools to scan websites for GPC compliance at scale. Non-compliant sites are not hard to find. There is no low-visibility way to ignore these requirements.<\/p>\n\n\nView enforcement actions<\/span><\/a>\n<\/div>\n\n\n

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20+<\/h5>\n
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states with active privacy laws<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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7<\/h5>\n
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states coordinating enforcement through the Consortium<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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12<\/h5>\n
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states requiring recognition of opt-out signals<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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1<\/h5>\n
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joint GPC enforcement sweep and other enforcement actions already completed<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n

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How to handle GPC signals<\/strong><\/h2>\n\n\n\n

Honoring opt-out signals correctly takes more than a privacy policy update. It requires detection, consistent application, and documentation across every visitor session.<\/p>\n\n\n

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Detect every signal automatically<\/h5>\n
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Usercentrics identifies GPC signals from browsers, devices, and extensions. Where required, it displays “Opt-Out Request Honored” confirmation to visitors. No manual monitoring required.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Apply opt-out preferences correctly<\/h5>\n
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Visitor preferences for data sale, sharing, and targeted advertising are applied automatically, in line with applicable U.S. state requirements.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Stay consistent across your systems<\/h5>\n
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Respect opt-out signals across vendors, platforms, and channels. Your consent logic stays aligned throughout your digital ecosystem.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Extend opt-outs to known users<\/h5>\n
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If you can identify a returning visitor across devices or browsers, California requires you to extend their GPC opt-out to all those sessions. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\nRead GPC setup documentation<\/span><\/a>\n<\/div>\n\n<\/div><\/div>\n\n

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Start with what’s on your website<\/div>\n
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Run a free scan to surface the cookies and trackers active on your site and understand where your consent setup may need attention.<\/p>\n <\/div>\n

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\n Start scan<\/span><\/a>
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