{"id":2895,"date":"2024-08-16T07:58:46","date_gmt":"2024-08-16T07:58:46","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?page_id=2895"},"modified":"2026-03-18T14:02:18","modified_gmt":"2026-03-18T13:02:18","slug":"preference-management","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/us\/preference-management\/","title":{"rendered":"Preference Manager"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-ctx--blue\" data-id=\"blog_hero_69d1af4777d17\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                                <div class=\"uc-blog-hero__subtitle like-label-l\">Usercentrics Preference Manager<\/div>\n                                <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">Personalize your marketing campaigns<\/h1>                                    <div class=\"uc-blog-hero__description\">Collect consent, preferences, and permissions for users&#8217; zero- and first-party data in one Preference Management Platform while maintaining the highest privacy compliance standards.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"059dd498-261f-48e0-ad60-688c64031748\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/us\/book-a-consultation\/\" target=\"\"><span>Book live demo<\/span><\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                                    <div class=\"uc-blog-hero__image-wp\">\n                                                                                                                        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class=\"uc-scrollable-features-inner\">\n        <div class=\"uc-scrollable-features-item--column\"\n     style=\"--column-size:6\">\n            <div class=\"uc-scrollable-features-item--label like-h5 no-default-margin\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2026\/01\/Star-rate-PMP.svg?v=a392e20638b17948\" class=\"attachment-full size-full\" alt=\"Star rate\" \/>                    <\/div>\n            <h3 class=\"uc-scrollable-features-item--heading no-default-margin\">Enhance marketing results with personalized experiences<\/h3>\n    <div class=\"uc-scrollable-features-item--content uc-scrollable-features-item--content--size-md\"><p>Usercentrics Preference Manager helps you collect user consent, preferences, and permissions. Use our customizable Preference Center Portal and widgets to capture user data from multiple channels \u2014 websites, apps, email, etc.<\/p>\n<\/div>\n            <ul class=\"uc-scrollable-features-item--features no-default-margin uc-scrollable-features-item--features_layout-list-fullwidht\">\n            <li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Customize the look and feel to match your corporate identity<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Choose from multiple languages to ensure a seamless customer experience across multi-country operations<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Configure flexible widgets to collect granular user preferences and personalize marketing campaigns<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Easily integrate capture points (widgets) as embedded objects directly into your website<\/span><\/li>        <\/ul>\n                    <div class=\"uc-scrollable-features-item--buttons\"\n             data-close=\"\">\n                        <a id=\"975ca76a-c719-4b50-bd48-71e4b3242fcc\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration uc-button-icon-right\" href=\"\/us\/book-a-consultation\/\" target=\"\"><span>Start now<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>        <\/div>\n    <\/div>\n<div class=\"uc-scrollable-features-item--column uc-scrollable-features-item--image\"\n     style=\"--column-size:6\">\n    <div class=\"uc-scrollable-features--image__wrapper\"><div class=\"uc-image-mapper\"><img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"407\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/Group-14.svg?v=441613824376b9a5\" class=\"desktop-image\" alt=\"\" \/><\/div><\/div><\/div>\n<div class=\"uc-scrollable-features-item--column\"\n     style=\"--column-size:6\">\n            <div class=\"uc-scrollable-features-item--label like-h5 no-default-margin\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2026\/01\/Chart-grow-PMP.svg?v=9e5fb4cb847f34d8\" class=\"attachment-full size-full\" alt=\"Chart grow\" \/>                    <\/div>\n            <h3 class=\"uc-scrollable-features-item--heading no-default-margin\">Unify customer choices for holistic insights<\/h3>\n    <div class=\"uc-scrollable-features-item--content uc-scrollable-features-item--content--size-md\"><p>A single platform where you can consolidate users&#8217; consent, permissions, and preferences to create a unified view of your customers<\/p>\n<\/div>\n            <ul class=\"uc-scrollable-features-item--features no-default-margin uc-scrollable-features-item--features_layout-list-fullwidht\">\n            <li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Use a multi-access dashboard for full cross-functional control<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Gain a granular overview of users\u2019 preferences and permissions<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Secure storage of user consent data and choices to meet legal requirements<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Export data for easy integration into existing systems and processes<\/span><\/li>        <\/ul>\n            <\/div>\n<div class=\"uc-scrollable-features-item--column uc-scrollable-features-item--image\"\n     style=\"--column-size:6\">\n    <div class=\"uc-scrollable-features--image__wrapper\"><div class=\"uc-image-mapper\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"407\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/Group-15.svg?v=f147d70870f6f705\" class=\"desktop-image\" alt=\"Illustration of a dashboard inside consent Management Platform\" \/><\/div><\/div><\/div>\n<div class=\"uc-scrollable-features-item--column\"\n     style=\"--column-size:6\">\n            <div class=\"uc-scrollable-features-item--label like-h5 no-default-margin\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2026\/01\/Privacy-Led-Marketing-PMP.svg?v=d3cf71b207bd4b13\" class=\"attachment-full size-full\" alt=\"Privacy Led Marketing\" \/>                    <\/div>\n            <h3 class=\"uc-scrollable-features-item--heading no-default-margin\">Streamline user consent and preferences across your martech tools and ad platforms<\/h3>\n    <div class=\"uc-scrollable-features-item--content uc-scrollable-features-item--content--size-md\"><p>With Usercentrics Preference Manager, you can activate user consent and preferences effortlessly across channels and marketing tools for retargeting campaigns and personalized communication<\/p>\n<\/div>\n            <ul class=\"uc-scrollable-features-item--features no-default-margin uc-scrollable-features-item--features_layout-list-fullwidht\">\n            <li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Pass consented data and users&#8217; choices for retargeting with flexible two-way integration<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Use custom pre-built connectors to pass consent and preferences securely to third-party tools<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Integrate with your favorite marketing tools and advertising platforms, like Google, Facebook, and LinkedIn, to pass consent choices<\/span><\/li>        <\/ul>\n            <\/div>\n<div class=\"uc-scrollable-features-item--column uc-scrollable-features-item--image\"\n     style=\"--column-size:6\">\n    <div class=\"uc-scrollable-features--image__wrapper\"><div class=\"uc-image-mapper\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"407\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/Group-16.svg?v=9067582e186bd1c9\" class=\"desktop-image\" alt=\"\" \/><\/div><\/div><\/div>\n<div class=\"uc-scrollable-features-item--column\"\n     style=\"--column-size:6\">\n            <div class=\"uc-scrollable-features-item--label like-h5 no-default-margin\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2026\/01\/Data-privacy-compliance-PMP.svg?v=eec090d738dfbcce\" class=\"attachment-full size-full\" alt=\"Data privacy compliance\" \/>                    <\/div>\n            <h3 class=\"uc-scrollable-features-item--heading no-default-margin\">Comply with ad platforms&#8217; privacy requirements<\/h3>\n    <div class=\"uc-scrollable-features-item--content uc-scrollable-features-item--content--size-md\"><p>Maintain compliance standards for processing and sharing users&#8217; personal data. Achieve compliance with ad tech platform requirements (Google, Facebook, and LinkedIn) and data privacy regulations like the GDPR, CCPA\/CPRA, and more.<\/p>\n<\/div>\n            <ul class=\"uc-scrollable-features-item--features no-default-margin uc-scrollable-features-item--features_layout-list-fullwidht\">\n            <li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Access the audit trail for all actions with preference data to track information about who, when, and what was changed<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Achieve compliance with a single or double opt-in process to ensure informed and compliant decisions<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Benefit from analytics dashboard analysis on consent rates across all configurations<\/span><\/li><li class=\"like-text-md\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/blue_shield_check.svg?v=9ea46454ed1166a4\" class=\"attachment-full size-full\" alt=\"\" \/><span>Enable users to manage their consent and preferences through a simple and secure interface<\/span><\/li>        <\/ul>\n            <\/div>\n<div class=\"uc-scrollable-features-item--column uc-scrollable-features-item--image\"\n     style=\"--column-size:6\">\n    <div class=\"uc-scrollable-features--image__wrapper\"><div class=\"uc-image-mapper\"><img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"406\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/12\/Comply-with-ad-platforms-privacy-requirements-PMP.svg?v=dbdf5c756ef4de16\" class=\"desktop-image\" alt=\"Illustration showing multiple CMP settings\" \/><\/div><\/div><\/div>\n    <\/div>\n    <\/div>\n    <script type=\"module\">\n        new ScrollableFeaturesInline(\n            document.querySelector('#sff8479d42-de41-4dd3-896f-f59c39995dfc'),\n            {layout: 'product'}\n        )\n    <\/script>\n\n\n<div id=\"uc-cta_69d1af47999fa\" class=\"uc-cta uc-cta--button alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Get to know Usercentrics Preference Manager<\/div>\n                                                                                <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"73ed480f-58f3-4768-9ce0-baf7f151afb1\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/us\/book-a-consultation\/\" target=\"\"><span>Contact sales<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69d1af47999fa\"));\n    <\/script>\n\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--dark\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Why Usercentrics Preference Manager                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69d1af479b004\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M35.627 33L23.1582 22.6093L30.8404 13.3907L54.3716 33L30.8404 52.6093L23.1582 43.3907L35.627 33Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Easy and intuitive setup         <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>User-friendly platform for seamless setup and integration. Intuitive for both technical and non-technical users.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24 18H18V27H24V18ZM54 33H48V42H54V33ZM30 18H54V27H30V18ZM42 42V33H18V42H42Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Built for privacy        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Since 2012, Usercentrics has pioneered premium privacy solutions, aligning with your legal and marketing objectives for robust data compliance.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M27 33C27 37.9706 31.0294 42 36 42C40.9706 42 45 37.9706 45 33H57C57 44.598 47.598 54 36 54C24.402 54 15 44.598 15 33H27Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Unmatched support        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Our dedicated Customer Support team is always ready to assist you. Get fast, clear, and thorough resolutions for your questions or concerns.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69d1af479b004\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div id=\"uc-cta_69d1af479b707\" class=\"uc-cta uc-cta--button alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Book your demo and create outstanding user experiences<\/div>\n                                                                                <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"3e463425-f96a-44cd-b84a-fa08b5c8f749\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/us\/book-a-consultation\/\" target=\"\"><span>Book demo<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69d1af479b707\"));\n    <\/script>\n\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<h3 class=\"wp-block-heading has-brand-white-color has-text-color has-link-color wp-elements-d009f85110994f1d61309aa604fcab9e\" id=\"h-set-up-usercentrics-preference-manager\"><strong>Set up Usercentrics Preference Manager<\/strong><\/h3>\n\n\n\n<p class=\"has-brand-white-color has-text-color has-link-color wp-elements-fe398f398bc3c5835f6cc1c11cc57b28\">Get detailed information for seamless setup. Explore our documentation for step by step guidance.<\/p>\n\n\n<a id=\"b8e9d669-0f03-4aa9-8384-cc9b0a730793\" class=\"uc-button uc-button-size-m uc-button-link  no-default-link-decoration uc-button-icon-right\" href=\"https:\/\/docs.usercentrics.com\/#\/preference-manager\" target=\"_blank\"><span>Explore documentation<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:3;\">\n    \n\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"346\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2024\/08\/Group-34160-1-1.png\" alt=\"\" class=\"wp-image-3105\" srcset=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/Group-34160-1-1.png 566w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/Group-34160-1-1-300x183.png 300w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"background-image: url(&quot;https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/shield_background.svg?v=0dbf131998e905a1&quot;);\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:5;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-9);--i:4;\">\n    \n\n<p class=\"has-brand-blue-color has-text-color has-link-color wp-elements-7f4e8aacc2b805e7f285115cd0673bed\"><strong>RESOURCES FOR YOU<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading no-default-margin has-brand-white-color has-text-color has-link-color wp-elements-08c01f067bd1c84a425f95423e982800\" id=\"h-learn-more-about-preference-management\">Learn more about preference management<\/h2>\n\n\n\n<p class=\"has-brand-white-color has-text-color has-link-color wp-elements-f742bfda2ccbccaa548e60fee6cbac44\">Want to learn more about how Usercentrics supports you beyond collecting user consent, preferences, and permissions? Explore our blog articles, checklists, and expert resources designed to help you elevate your data privacy management and optimize user experiences.<\/p>\n\n\n\n<p class=\"has-brand-white-color has-text-color has-link-color wp-elements-2f00007c32dac7ea6cdf6511234028e7\">From in-depth insights into industry best practices to practical tips for implementing effective preference and consent management strategies, our resources will empower you to stay compliant while building trust with your users. <\/p>\n\n\n\n<p class=\"has-brand-white-color has-text-color has-link-color wp-elements-e1e4c7b4e13d271fba7812b3e6b72d33\">Whether you\u2019re looking to fine-tune your current approach or explore the latest trends in privacy management, you\u2019ll find everything you need right here.<\/p>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:8;\">\n    \n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:6;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/us\/knowledge-hub\/zero-first-and-third-party-data\/\" target=\"_self\" id=\"28e99e27-a55c-4685-ba10-f81c52cfb758\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"f5021a88-e664-4b81-8240-1047d4591790\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/01\/Zero-party-first-party-second.jpg\" alt=\"Illustration of data related icons with keyboard and mouse in the background\" srcset=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/01\/Zero-party-first-party-second.jpg 1000w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/01\/Zero-party-first-party-second-300x300.jpg 300w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/01\/Zero-party-first-party-second-150x150.jpg 150w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/01\/Zero-party-first-party-second-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Jan 12, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Zero-party, first-party, second-party, and third-party data: Key differences and how to leverage them                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\"> Data is critical for business, but which data? Regulation, consumer awareness and technology are bringing evolution to data privacy and strategy and signaling a shift away from third-party data use.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"5ae08567-26ab-4a8b-988f-c28a30eeeeda\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Read more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:7;\">\n    \n\n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--on-black uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/us\/knowledge-hub\/why-you-need-a-preference-management-solution\/\" target=\"_self\" id=\"4bb4c4ce-15a3-425c-930e-a1712d178093\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"baf7a3bc-12b6-4a19-a8eb-f0e297798344\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/06\/8-top-preference-management-tools-in-2024-2.jpg\" alt=\"Woman holding trophy with toggle icon\" srcset=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/06\/8-top-preference-management-tools-in-2024-2.jpg 1000w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/06\/8-top-preference-management-tools-in-2024-2-300x300.jpg 300w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/06\/8-top-preference-management-tools-in-2024-2-150x150.jpg 150w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/06\/8-top-preference-management-tools-in-2024-2-768x768.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Jun 26, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        8 top preference management tools in 2025                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\"> Learn more about the best preference management tools to build better relationships with your customers, obtain high quality data, deliver great personalized experiences, and level up your marketing campaigns.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"47835b50-2afb-48ac-8360-d55dfe0b6f5b\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Read more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:9;\">\n    \n<div class=\"uc-faq-wrapper uc-faq-wrapper__heading\">\n    <div class=\"uc-faq-heading-wp\">\n        <h2 class=\"uc-faq-heading no-default-margin\">\n            Frequently asked questions        <\/h2>\n    <\/div>\n    <div class=\"uc-faq-content\">\n        <div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        What is the difference between Preference Management and Consent Management?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>A Preference Management Platform enhances user experience by tailoring messaging, offers, and other interactions based on individual preferences provided by the user. This improves customer engagement and satisfaction, helping improve conversions. Consent management captures user permissions for third-party cookies and trackers that gather and process users\u2019 personal data online.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Can I integrate consent and preference management data?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Absolutely. Using both a consent management and preference management solution, you can integrate all the user data into your Preference Management Portal. This empowers you to create a centralized preference management hub, giving users a complete view of, and access to, their consents and permissions. Users have control over their settings. To meet regulatory compliance requirements, Usercentrics customers are required to implement their Preference Management Portal on their systems merging data sets. This approach helps ensure transparency, user control, and data privacy compliance.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Do you have integrations with Marketing Automation Platforms and similar systems?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Yes, we provide a range of standard data connectors that facilitate seamless integration with the leading marketing automation tools, CRMs, and Customer Data Platforms (CDPs). We have also enhanced the connector library to better serve our clients\u2019 needs.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        What if I use internal tools?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>If you use an in-house set of tools, our approach remains adaptable. We provide a public REST API that enables you to establish a connection between your custom-built platform and our Preference Management Platform. Alternatively, using webhooks is another option to efficiently synchronize preference data with external systems. Regardless of your toolset, we\u2019re equipped to facilitate a streamlined integration process.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        I already use the preference tool from my email marketing platform. Why should I use a Preference Manager?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>In contrast, a dedicated Preference Management Platform offers increased flexibility. It\u2019s not constrained by specific marketing software and can seamlessly incorporate preferences from various channels and platforms. Additionally, a dedicated preference management tool provides built-in privacy compliance support, helping ensure that your data handling aligns with privacy regulations and industry standards.<\/p>\n<p>Beyond compliance, this adaptability enables you to address a broader range of user scenarios and business needs effectively. This makes a dedicated preference management tool an invaluable asset in optimizing user experiences and maintaining data integrity across your entire marketing ecosystem.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Do you also collect privacy consent data or only marketing preferences?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>The Usercentrics Preference Manager empowers you to gather legal opt-ins, helping ensure compliance with regulatory requirements communicated in privacy policies and terms and conditions. You have the flexibility to configure capture points, enabling seamless integration with your back office processes. This respects end users&#8217; choices and enables tracking for audit purposes, especially for permissions that can be revoked. For transparency, it\u2019s recommended to include a link to your privacy policy in user-facing elements. This helps ensure users are informed about the legal implications of their choices, as required by many data privacy laws.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        How does your pricing work?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Pricing is determined by the data volume we handle, primarily connected to the count of distinct data subjects (users) who store their preference data with us. While you can set up multiple Preference Centers with various capture points, you\u2019ll be billed solely for the number of users who engage with our tool, not for sessions.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-2895","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Preference Management Platform for Websites and Apps<\/title>\n<meta name=\"description\" content=\"Activate zero-party data with consent and preference management. 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