{"id":590,"date":"2020-08-06T16:54:14","date_gmt":"2020-08-06T14:54:14","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?page_id=3993"},"modified":"2026-03-31T16:30:48","modified_gmt":"2026-03-31T14:30:48","slug":"cmp-for-publishers","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/us\/cmp-for-publishers\/","title":{"rendered":"CMP for Publishers"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-blog-hero--sticky-image uc-ctx--blue\" data-id=\"blog_hero_69e9dfcee668e\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">Secure your ad revenue with the TCF v2.3<\/h1>                                    <div class=\"uc-blog-hero__description\">Protect your access to ad revenue in the EU\/EEA, and UK with the Transparency &#038; Consent Framework (TCF) v2.3 \u2014 now an industry standard for publishers. With Usercentrics Consent Management Platform (CMP), easily meet TCF v2.3 requirements. Keep your ads running and your revenue streams growing.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"a677da45-8504-4477-9e28-f103d7e18cd6\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/us\/free-trial\/\" target=\"\"><span>Start free<\/span><\/a><a id=\"f7d4a8c5-b22f-4e85-ac83-aea03b76ab9e\" class=\"uc-button uc-button-size-l uc-button-outlined  no-default-link-decoration\" href=\"\/us\/book-a-consultation\/\" target=\"\"><span>Contact Sales<\/span><\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                    <div class=\"uc-blog-hero__shield\" aria-hidden=\"true\">\n                        <svg width=\"1066\" height=\"1066\" viewBox=\"0 0 1066 1066\" 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gradientUnits=\"userSpaceOnUse\">\n            <stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n            <stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.5\"\/>\n        <\/linearGradient>\n        <linearGradient id=\"paint7_linear_360_97\" x1=\"0\" y1=\"0\" x2=\"1066\" y2=\"1066\" gradientUnits=\"userSpaceOnUse\">\n            <stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n            <stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.5\"\/>\n        <\/linearGradient>\n    <\/defs>\n<\/svg>\n                    <\/div>\n                                                                                    <div class=\"uc-blog-hero__image-wp\">\n                                                                                                                        <img decoding=\"async\" fetchpriority='high'class=\"uc-blog-hero__image\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/Asset-11.svg?v=1d807ffff5e25fa7\" width=\"739\" height=\"444\" alt=\"Desktop and mobile devices with IAB logo\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n            <script>\n            document.addEventListener('DOMContentLoaded', () => {\n                new BlogHeroStickyImage(\n                    document.querySelector('[data-id=\"blog_hero_69e9dfcee668e\"]')\n                )\n            });\n        <\/script>\n    <\/div>\n\n\n<div class=\"bg-brand-black uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:1;\">\n    \n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-brand-white-color has-text-color has-link-color wp-elements-5b4fa25d1900bbf98cc3e853a92da92c\" id=\"h-do-you-monetize-your-website-or-app-with-ads\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">Do you monetize your website or app with ads?<\/h2>\n<\/div>\n\n\n\n<p class=\"is-style-text-lg has-brand-white-color has-text-color has-link-color wp-elements-b33309451706784d34a90395c8f343c6\">If you&#8217;re earning ad revenue in the EU\/EEA or UK, you\u2019re operating as a publisher. So you need a Google-certified Consent Management Platform (CMP) that supports the IAB Europe Transparency &amp; Consent Framework (TCF) v2.3.<\/p>\n\n\n\n<p class=\"is-style-text-lg has-brand-white-color has-text-color has-link-color wp-elements-9c1c4ddfd84ccd0b25261094dcdef723\">In addition to maintaining privacy compliance, the TCF v2.3 is essential to protect your access to ad inventories and revenue. Advertisers and ad tech partners now require valid user consent before delivering personalized ads. Usercentrics CMP makes it simple to collect, manage, and signal valid consent to protect and boost your ad monetization.<\/p>\n\n\n<a id=\"9bc4d1e9-dd48-4187-984e-1a010ee14833\" class=\"uc-button uc-button-size-m uc-button-link  no-default-link-decoration uc-button-icon-right\" href=\"\/us\/knowledge-hub\/digital-markets-act-faq-top-30-questions-answered\/\" target=\"\"><span>Common TCF V2.3 QUESTIONS AND ANSWERS<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:2;\">\n    <\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-what-do-publishers-need-to-do\" style=\"margin-top:var(--wp--preset--spacing--5-xl);margin-right:var(--wp--preset--spacing--3-xl)\">What do publishers need to do?<\/h2>\n\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:4;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"56\" height=\"56\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/10\/Compliance.svg?v=c3d55e1031334d78\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n\n    <div class=\"uc-icon-number__description\"><p>Use IAB Europe\u2019s TCF v2.3 to standardize how you work with ad vendors, reduce data privacy risks, and support compliance with legal requirements like the GDPR and ePrivacy Directive.<\/p>\n<\/div>\n\n\n<\/div>\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:3;\">\n    <\/div>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:6;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"56\" height=\"56\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/10\/ChromeFilled.svg?v=002f1374a1abcf23\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n\n    <div class=\"uc-icon-number__description\"><p>All publishers serving ads via Google AdSense, Ad Manager, or AdMob in the EU\/EEA and UK must now use a Google-certified Consent Management Platform (CMP) with TCF v2.3 integration, like Usercentrics CMP. Without it, your risk disrupted ad revenue.<\/p>\n<\/div>\n\n\n<\/div>\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:5;\">\n    <\/div>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:8;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"56\" height=\"56\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/10\/CommentOutlined.svg?v=f4897c8849f94588\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n\n    <div class=\"uc-icon-number__description\"><p>Expand ad reach and revenue opportunities with <a href=\"\/us\/knowledge-hub\/google-additional-consent-guide-publishers\/\">Google\u2019s Additional Consent Mode<\/a>. It supports consent management for ad tech providers outside the TCF, but that are on Google\u2019s Ad Tech Providers (ATP) list.<\/p>\n<\/div>\n\n\n<\/div>\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:7;\">\n    <\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:9;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-protect-ad-revenue-with-transparent-privacy-safe-advertising\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">Protect ad revenue with transparent, privacy-safe advertising<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">IAB Europe&#8217;s TCF v2.3 is now the industry standard to collect, manage, and share user consent for targeted advertising. Publishers, advertisers, and tech vendors can seamlessly communicate consent signals across the digital ecosystem. Protect your access to ad inventories and monetization, strengthen user trust, and future-proof your ad strategy as markets become more privacy-focused. Expect updates on the TCF v2.3 in 2026.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:10;\">\n    \n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"415\" width=\"476\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2024\/09\/Asset-76.svg\" alt=\"\" class=\"wp-image-5716\" style=\"aspect-ratio:1;object-fit:contain;width:402px;height:auto\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-ctx--dark\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Use TCF v2.2 to drive revenue, maintain privacy, and create a trusted cross-platform experience                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider uc-slider--not-drag\" id=\"slider_69e9dfcef2469\">\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M35.627 33L23.1582 22.6093L30.8404 13.3907L54.3716 33L30.8404 52.6093L23.1582 43.3907L35.627 33Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Protect your business        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Navigate the evolving requirements of privacy regulations like the GDPR and important platform partners like Google. Use a consent solution customized to your growing legal and marketing needs.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24 18H18V27H24V18ZM54 33H48V42H54V33ZM30 18H54V27H30V18ZM42 42V33H18V42H42Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Future-proof your ad strategy        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Continue serving personalized, non-personalized (NPA), and limited ads if you&#8217;re using Google AdSense, Ad Manager, or AdMob in EEA, UK, and Switzerland. Publishers and app developers \u2014 get the TCF v2.2 and a Google-certified CMP.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 36V0H72V36C72 55.848 55.848 72 36 72C16.1519 72 0 55.848 0 36ZM36 61.3552C49.9836 61.3552 61.3552 49.9836 61.3552 36V10.6448H10.6448V36C10.6448 49.9836 22.0164 61.3552 36 61.3552ZM30.2094 25.4414H41.8029H42.4559L53.2238 44.3778H40.9774L36 35.6426L31.0349 44.3778H18.7762L29.5442 25.4414H30.2094Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Smarter monetization        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Advertisers increasingly require publishers to meet privacy standards. Implementing the TCF V2.2 with a certified CMP makes you a more attractive ad partner \u2014 unlock monetization opportunities.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69e9dfcef2469\"), {\"drag_enabled\":false,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-black uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:11;\">\n    \n\n<h2 class=\"wp-block-heading\" id=\"h-explore-our-tcf-v2-3-documentation\"><strong>Explore our TCF v2.3 documentation<\/strong><\/h2>\n\n\n<a id=\"c5efd6a5-bd86-4346-897e-25b62a020e3e\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/docs\/web\/features\/tcf2\/general-information\/\" target=\"_blank\"><span>learn more<\/span><\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:12;\">\n    \n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"336\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/10\/Image.png\" alt=\"\" class=\"wp-image-15988\" srcset=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/10\/Image.png 700w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/10\/Image-300x144.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n<div id=\"uc-cta_69e9dfcf00d1f\" class=\"uc-cta uc-cta--image uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Chat with our product team<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Wondering how to stay compliant with TCF v2.3 and protect your ad revenue? Talk to the Product Manager behind it \u2014 no fluff, just answers.<\/p>\n                <\/div>\n                                                    <div class=\"uc-cta__buttons\">\n                    <a id=\"9811dc05-4ad9-4ff1-8bb0-fb7db4e723b4\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration uc-button-icon-left\" href=\"javascript:void(0)\" target=\"_self\" data-modal-id=\"contact_pm_form\"><span>Book a call now<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M4.9939 22.2129C4.4439 22.2129 3.97306 22.0171 3.5814 21.6254C3.18973 21.2337 2.9939 20.7629 2.9939 20.2129V6.21289C2.9939 5.66289 3.18973 5.19206 3.5814 4.80039C3.97306 4.40872 4.4439 4.21289 4.9939 4.21289H5.9939V2.21289H7.9939V4.21289H15.9939V2.21289H17.9939V4.21289H18.9939C19.5439 4.21289 20.0147 4.40872 20.4064 4.80039C20.7981 5.19206 20.9939 5.66289 20.9939 6.21289V20.2129C20.9939 20.7629 20.7981 21.2337 20.4064 21.6254C20.0147 22.0171 19.5439 22.2129 18.9939 22.2129H4.9939ZM4.9939 20.2129H18.9939V10.2129H4.9939V20.2129ZM4.9939 8.21289H18.9939V6.21289H4.9939V8.21289Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>                <\/div>\n                                                    <div class=\"uc-cta__contact-person like-text-md\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/09\/Kim_Skovgaards-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/09\/Kim_Skovgaards-150x150.jpg 150w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/09\/Kim_Skovgaards-300x300.jpg 300w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/09\/Kim_Skovgaards.jpg 512w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>                                            <div class=\"uc-cta__contact-person__name\">Kim Skovgaards<\/div>\n                                    <\/div>\n                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                                                    <div class=\"uc-cta__section__img-wrapper\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"580\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/12\/Chat-with-our-product-team.png\" class=\"attachment-large size-large\" alt=\"Woman showing a tablet to a man\" srcset=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/12\/Chat-with-our-product-team.png 589w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2025\/12\/Chat-with-our-product-team-300x295.png 300w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/>                            <\/div>\n                                                            <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69e9dfcf00d1f\"));\n    <\/script>\n\n\n    <div id=\"contact_pm_form\"\n         class=\"uc-modal uc-ctx--base\"\n         data-content=\"default\">\n        <div class=\" uc-modal-veil uc-ctx--dark\"><\/div>\n        <div class=\"uc-modal-box\">\n                        <div class=\"uc-modal-content\">\n                                                                    <div class=\"uc-modal-form\"><div class='fluentform ff-default fluentform_wrapper_83 ffs_default_wrap'><form data-form_id=\"83\" id=\"fluentform_83\" class=\"frm-fluent-form fluent_form_83 ff-el-form-top ff_form_instance_83_2 ff-form-loading hasChilipiper ffs_default\" data-form_instance=\"ff_form_instance_83_2\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; 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--padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:13;\">\n    \n\n<div class=\"uc-featured-resources alignfull uc-featured-resources--layout-default\">\n        <h2 class=\"container no-default-margin\">Learn more<\/h2>\n            <div class=\"uc-featured-resources__content container\">\n            \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-knowledge uc-resources-card--full-width-cover uc-resources-card--js\" href=\"https:\/\/usercentrics.com\/us\/?post_type=knowledge&amp;p=474\" target=\"_self\" id=\"9c3c5a52-b3a2-415a-a974-a164c5f03a96\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"d2b653ce-a5b3-4aea-9c85-c166ef52a299\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/04\/TCF-2.2-publishers-guide-1.jpg\" alt=\"IAB Europe logo with lady pointing at it\" srcset=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/04\/TCF-2.2-publishers-guide-1.jpg 1000w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/04\/TCF-2.2-publishers-guide-1-300x300.jpg 300w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/04\/TCF-2.2-publishers-guide-1-150x150.jpg 150w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/04\/TCF-2.2-publishers-guide-1-768x768.jpg 768w\" sizes=\"(max-width: 1023px) 100vw, 50vw\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Apr 12, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        TCF 2.2 publishers\u2019 guide: updates, insights, and best practices                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">The Interactive Advertising Bureau (IAB) has recently announced the latest version of its Transparency and Consent Framework (TCF) \u2014 TCF v2.2. In this blog post, we&#8217;ll explore the key updates in TCF v2.2 and what they mean for the digital advertising industry.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"695ae6bc-c90b-42d9-8621-6cddda27447f\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Read more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                            \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--row uc-resources-card--layout-knowledge uc-resources-card--full-width-cover\" href=\"https:\/\/usercentrics.com\/us\/knowledge-hub\/iab-tcf-2-3-transparency-and-consent-framework-quick-guide\/\" target=\"_self\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"6baa4578-d6cf-4682-bf6b-d44399383170\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/03\/Understanding-the-IAB-Transparency-and-Consent-Framework-TCF-v2.2-in-15-minutes-or-less.jpg\" alt=\"\" srcset=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/03\/Understanding-the-IAB-Transparency-and-Consent-Framework-TCF-v2.2-in-15-minutes-or-less.jpg 1000w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/03\/Understanding-the-IAB-Transparency-and-Consent-Framework-TCF-v2.2-in-15-minutes-or-less-300x300.jpg 300w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/03\/Understanding-the-IAB-Transparency-and-Consent-Framework-TCF-v2.2-in-15-minutes-or-less-150x150.jpg 150w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/03\/Understanding-the-IAB-Transparency-and-Consent-Framework-TCF-v2.2-in-15-minutes-or-less-768x768.jpg 768w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/03\/Understanding-the-IAB-Transparency-and-Consent-Framework-TCF-v2.2-in-15-minutes-or-less-540x540.jpg 540w\" sizes=\"(max-width: 767px) 100vw, 300px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Mar 21, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Understanding the IAB Transparency and Consent Framework (TCF) v2.2 in 15 minutes (or less!)                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Discover the key to monetization in a changing digital landscape with our guide to the IAB Transparency and Consent Framework (IAB TCF). As privacy regulations shape the industry, learn how to navigate data protection and unlock the power of digital consent.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"98b8eb47-25cb-492f-a2f1-287e6c7e48b7\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Read more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                                \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--row uc-resources-card--layout-knowledge uc-resources-card--full-width-cover\" href=\"https:\/\/usercentrics.com\/us\/knowledge-hub\/google-certified-cmp-requirement-usercentrics\/\" target=\"_self\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"9f6756d6-0670-499c-bd38-834d32d4cb0b\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2023\/05\/Usercentrics-is-certified-for-Googles-new-CMP-requirement-for-publishers.jpg\" alt=\"Computer with hands icon\" srcset=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2023\/05\/Usercentrics-is-certified-for-Googles-new-CMP-requirement-for-publishers.jpg 1000w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2023\/05\/Usercentrics-is-certified-for-Googles-new-CMP-requirement-for-publishers-300x300.jpg 300w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2023\/05\/Usercentrics-is-certified-for-Googles-new-CMP-requirement-for-publishers-150x150.jpg 150w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2023\/05\/Usercentrics-is-certified-for-Googles-new-CMP-requirement-for-publishers-768x768.jpg 768w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2023\/05\/Usercentrics-is-certified-for-Googles-new-CMP-requirement-for-publishers-540x540.jpg 540w\" sizes=\"(max-width: 767px) 100vw, 300px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">May 17, 2023<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Usercentrics is certified for Google\u2019s new CMP requirement for publishers                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Usercentrics certified by Google for a new requirement for publishers utilizing Google services. They will now have to use a certified CMP when serving ads in the EEA and UK. <\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"82f44ce0-c181-4c70-b903-84689fc3b3eb\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Read more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                                \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--row uc-resources-card--layout-knowledge uc-resources-card--full-width-cover\" href=\"https:\/\/usercentrics.com\/us\/knowledge-hub\/google-cmp-partner-program-usercentrics\/\" target=\"_self\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"de504bf2-490f-4791-91df-1bff925c1f66\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2023\/11\/What-is-Google-Consent-ModeImplementation-guide.jpg\" alt=\"Woman holding tablet with Google badge\" srcset=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2023\/11\/What-is-Google-Consent-ModeImplementation-guide.jpg 1000w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2023\/11\/What-is-Google-Consent-ModeImplementation-guide-300x300.jpg 300w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2023\/11\/What-is-Google-Consent-ModeImplementation-guide-150x150.jpg 150w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2023\/11\/What-is-Google-Consent-ModeImplementation-guide-768x768.jpg 768w, https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2023\/11\/What-is-Google-Consent-ModeImplementation-guide-540x540.jpg 540w\" sizes=\"(max-width: 767px) 100vw, 300px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Nov 29, 2023<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        What is a Google-certified consent management platform and why do you need one?                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Understanding Google CMP requirements in the context of the TCF v2.2 is crucial for businesses in the digital advertising space. We explore how to select a Google-certified CMP partner to navigate advertising compliance in the EU, EEA and UK and integrate with Google&#8217;s advertising services.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"4b0e0270-4df1-4baa-aa9a-92631868dcbd\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Read more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                        <\/div>\n    <\/div>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-faq-wrapper uc-faq-wrapper__heading\">\n    <div class=\"uc-faq-heading-wp\">\n        <h2 class=\"uc-faq-heading no-default-margin\">\n            Frequently asked questions        <\/h2>\n    <\/div>\n    <div class=\"uc-faq-content\">\n        <div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        What does IAB stand for?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p><a href=\"https:\/\/iabeurope.eu\/\" target=\"_blank\" rel=\"noopener\">IAB Europe<\/a>\u00a0is the European-level association of the Interactive Advertising Bureau (IAB) to serve the digital marketing and advertising ecosystem. Its membership is made up of individual countries\u2019 IABs, as well as marketing, media, and technology companies.<\/p>\n<p>IAB Europe\u2019s mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and programs to enable businesses to thrive in the European market.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        What\u2019s new about the TCF v2.2?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>TCF v2.2 introduces several enhancements from the TCF v2, including improved flexibility for publishers, enhanced user transparency, and refined consent management. Notable updates include extended support for additional purposes and features, streamlined consent signals, and more robust mechanisms for user choices. The latest version aims to provide a more versatile and user-friendly framework for managing consent in the evolving data privacy and proction landscape online.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Is the TCF 2.2 mandatory?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Whether you want to use the TCF v2.2 for your online monetization practices is optional, however participation is required by some advertisers and demand partners so it\u2019s highly recommended if you serve online advertisements. In addition, Google requires the use of TCF v2.2 with a\u00a0<a href=\"https:\/\/usercentrics.com\/knowledge-hub\/google-certified-cmp-requirement-usercentrics\/\">Google-certified CMP<\/a>\u00a0for all publishers using their services, like AdSense, Ad Manager and AdMob, in the EU\/EEA and UK starting from January 16, 2024.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        When does the TCF 2.2 need to be implemented by?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>For publishers and developers using Google services, like AdSense, Ad Manager, or AdMob in the EU\/EEA or UK, Google has set a deadline of January 16, 2024. By then qualifying publishers need to be using a\u00a0<a href=\"https:\/\/usercentrics.com\/knowledge-hub\/google-certified-cmp-requirement-usercentrics\/\">Google-certified CMP<\/a>\u00a0that supports the TCF 2.2.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Do I need the TCF v2.2?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>If you serve digital advertisements on your website or apps to audiences in the EU\/EEA or UK as part of your monetization strategy, you need the TCF v2.2. It\u2019s for all organizations involved in online advertising that collect and process end users\u2019 personal data. This can include website owners, publishers, vendors, and others.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Does Google require that publishers use the TCF 2.2 for their certified CMP requirement?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Yes, in May 2023 Google announced that they would require publishers using Google AdSense, Ad Manager, or AdMob to use a Google-certified CMP that integrates with the TCF when serving ads to users in the European Economic Area or the UK.<\/p>\n<p>The Usercentrics CMP has TCF 2.2 integration and has been certified by Google as a consent management platform that publishers in the EU\/EEA or UK can use to meet Google\u2019s requirements.<\/p>\n<p>Google\u2019s objective is to establish \u201ca more unified and reliable approach to transparency and consent\u201d and \u201ca more privacy-conscious digital advertising ecosystem.\u201d<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Can I still use non-IAB vendors with the TCF 2.2?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Not all of the services and vendors your organization works with may use the Framework. Which means it\u2019s even more important that you control what data they can access. Usercentrics CMP enables you to collect user consent preference information for them to help ensure privacy compliance.<\/p>\n<p>With Usercentrics, you have access to a database of more than 2,200 categorized and described technology vendors and data processing services. You can also add as many custom services and vendors as you like. They will all be added in the CMP interface so users can opt in or out of personal data access by any vendor, whether a TCF user or not.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Does the TCF 2.2 make you GDPR-compliant?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Implementing the TCF 2.2 does not, on its own, make an organization GDPR-compliant, but it can help to meet a number of the regulation\u2019s requirements regarding informing users, supplying the choice for a legal basis for data processing, and obtaining valid consent.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        Does the TCF 2.2 limit ad revenue?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>Not at all. Implementing the TCF 2.2 can help increase ad revenue. Publishers gain more control and flexibility in determining legal basis for vendors they work with. This way, they can ensure privacy-compliant data processing while continuing to generate ad revenue.<\/p>\n<p>The Framework also helps organizations to build trust with users via transparency and choice, encouraging higher engagement with ads, knowing their privacy is respected.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"uc-accordion-item\">\n    <h3 class=\"uc-accordion-item__title no-default-margin\">    <button class=\"uc-accordion-item__button\"\n            aria-expanded=\"false\"\n            tabindex=\"0\"\n            aria-label=\"Toggle accordion item\">\n        What is TCF mean for ad tech?    <\/button>\n    <\/h3>    <div class=\"uc-accordion-item__content\">\n        <div class=\"uc-accordion-item__content__inner\">\n            <p>With the TCF v2.2, the IAB continues to support their main initiative: encouraging adtech vendors, publishers, and agencies to comply with the GDPR when processing personal data or accessing and\/or storing information on a user\u2019s device.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>What do publishers need to do?<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-590","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>IAB TCF v2.3 Compliance with Usercentrics Web &amp; CMP<\/title>\n<meta name=\"description\" content=\"If you serve ads on your website\/app, your business operates as a publisher. You need a Google-certifed consent management platform for IAB TCF v2.3 compliance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usercentrics.com\/us\/cmp-for-publishers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAB TCF v2.2 Compliance with Usercentrics Web &amp; CMP\" \/>\n<meta property=\"og:description\" content=\"If you serve ads on your website\/app, your business operates as a publisher. 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