{"id":613,"date":"2021-07-01T17:00:01","date_gmt":"2021-07-01T15:00:01","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?page_id=10323"},"modified":"2025-04-21T17:11:18","modified_gmt":"2025-04-21T15:11:18","slug":"analytic-insights","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/us\/analytic-insights\/","title":{"rendered":"Analytics"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-ctx--blue\" data-id=\"blog_hero_6a2fc1ee60ec8\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">DETAILED USER DATA AND REPORTING FOR ACTIONABLE INSIGHTS<\/h1>                                    <div class=\"uc-blog-hero__description\">Get detailed analysis of interactions, consents and use of data processing services. Drive insights and CMP optimization and maximize your data capture.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"024d7aa8-1d8d-476a-9264-53c5c08a26b2\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/book-a-consultation\/\" target=\"\"><span>Contact sales<\/span><\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                    <div class=\"uc-blog-hero__shield-clip\" aria-hidden=\"true\">\n                        <div class=\"uc-blog-hero__shield\">\n                            <svg width=\"1152\" height=\"1151\" viewBox=\"0 0 1152 1151\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M648 504H504V575C504 614.764 536.236 647 576 647C615.764 647 648 614.764 648 575V504ZM476 476V575C476 630.228 520.772 675 576 675C631.228 675 676 630.228 676 575V476H476Z\" fill=\"url(#paint0_linear_3755_22683)\" fill-opacity=\"0.7\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M716 436H436V575C436 652.32 498.68 715 576 715C653.32 715 716 652.32 716 575V436ZM408 408V575C408 667.784 483.216 743 576 743C668.784 743 744 667.784 744 575V408H408Z\" fill=\"url(#paint1_linear_3755_22683)\" fill-opacity=\"0.7\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M784 368H368V575C368 689.875 461.125 783 576 783C690.875 783 784 689.875 784 575V368ZM340 340V575C340 705.339 445.661 811 576 811C706.339 811 812 705.339 812 575V340H340Z\" fill=\"url(#paint2_linear_3755_22683)\" fill-opacity=\"0.7\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M852 300H300V575C300 727.43 423.569 851 576 851C728.431 851 852 727.43 852 575V300ZM272 272V575C272 742.894 408.105 879 576 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fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1124 28H28V575C28 877.652 273.348 1123 576 1123C878.652 1123 1124 877.652 1124 575V28ZM0 0V575C0 893.116 257.884 1151 576 1151C894.116 1151 1152 893.116 1152 575V0H0Z\" fill=\"url(#paint7_linear_3755_22683)\" fill-opacity=\"0.7\"\/>\n<defs>\n<linearGradient id=\"paint0_linear_3755_22683\" x1=\"476\" y1=\"476\" x2=\"674.998\" y2=\"675.997\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n<stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.4\"\/>\n<\/linearGradient>\n<linearGradient id=\"paint1_linear_3755_22683\" x1=\"408\" y1=\"408\" x2=\"742.999\" y2=\"743.998\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n<stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.4\"\/>\n<\/linearGradient>\n<linearGradient id=\"paint2_linear_3755_22683\" x1=\"340\" y1=\"340\" x2=\"810.999\" y2=\"811.999\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n<stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.4\"\/>\n<\/linearGradient>\n<linearGradient id=\"paint3_linear_3755_22683\" x1=\"272\" y1=\"272\" x2=\"878.999\" y2=\"879.999\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n<stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.4\"\/>\n<\/linearGradient>\n<linearGradient id=\"paint4_linear_3755_22683\" x1=\"204\" y1=\"204\" x2=\"946.999\" y2=\"947.999\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n<stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.4\"\/>\n<\/linearGradient>\n<linearGradient id=\"paint5_linear_3755_22683\" x1=\"136\" y1=\"136\" x2=\"1015\" y2=\"1016\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n<stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.4\"\/>\n<\/linearGradient>\n<linearGradient id=\"paint6_linear_3755_22683\" x1=\"68\" y1=\"68\" x2=\"1083\" y2=\"1084\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n<stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.4\"\/>\n<\/linearGradient>\n<linearGradient id=\"paint7_linear_3755_22683\" x1=\"0\" y1=\"0\" x2=\"1151\" y2=\"1152\" gradientUnits=\"userSpaceOnUse\">\n<stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n<stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.4\"\/>\n<\/linearGradient>\n<\/defs>\n<\/svg>\n                        <\/div>\n                    <\/div>\n                                                                                    <div class=\"uc-blog-hero__image-wp\">\n                                                                                                                        <img decoding=\"async\" fetchpriority='high'class=\"uc-blog-hero__image\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2021\/07\/Hero-User-interaction-analytics-and-consent-reporting.png\" alt=\"analytic-insights\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n    <\/div>\n\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:1;\">\n    \n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"516\" width=\"516\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2021\/07\/Content-Block-1-\u2013-Optimize-Banner-Performance@2x.svg\" alt=\"\" class=\"wp-image-1383\" style=\"width:500px\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:2;align-self:center;\">\n    \n\n<p class=\"like-label-l\">INTERACTIONS &amp; DECISIONS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-maximize-data-value\" style=\"margin-top:0;margin-bottom:0\">Maximize data value<\/h2>\n\n\n\n<p class=\"like-text-lg\">Yes\/no isn\u2019t enough, and not all data tells the same story. That\u2019s why there is Interaction Analytics to monitor your CMP setup and user interactions. This enables fast, accurate insights to drive CMP optimization.<\/p>\n\n\n\n<p class=\"like-text-lg\">Additionally, there is Granular Analytics to learn about the use of your Data Processing Services from every consent decision. In-depth data helps drive better decision-making, improve categorizations, and more for your business.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:3;align-self:center;\">\n    \n\n<p class=\"like-label-l\">INSIGHTS TO ACTIONS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-most-insightful-analytics-tools\" style=\"margin-top:0;margin-bottom:0\">The most insightful analytics tools<\/h2>\n\n\n\n<p class=\"like-text-lg\">Interaction Analytics enables the most flexible and in-depth analysis of your user interactions.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-text-lg\">\n<li>Easily&nbsp;monitor important KPIs<\/li>\n\n\n\n<li>Fully understand user behavior<\/li>\n\n\n\n<li>Clear and rapid insights<\/li>\n\n\n\n<li>Continually optimize with data-driven decisions<\/li>\n<\/ul>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:4;\">\n    \n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2022\/12\/The-most-powerful-analytics-available.png\" alt=\"\" class=\"wp-image-1384\" style=\"width:500px\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:5;\">\n    \n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"516\" width=\"516\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2022\/12\/image-15.svg\" alt=\"\" class=\"wp-image-1385\" style=\"width:500px\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:6;align-self:center;\">\n    \n\n<p class=\"like-label-l\">INTERACTIONS TO OPTIMIZATIONS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-powerful-a-b-testing-tools\" style=\"margin-top:0;margin-bottom:0\">Powerful A\/B testing tools<\/h2>\n\n\n\n<p class=\"like-text-lg\">You have clear insights into user behavior, so what\u2019s next? Even better user experience and consent rates. Put our native A\/B Testing tools to work, or test with your favorite third-party tool.<\/p>\n\n\n\n<p class=\"like-text-lg\">Use your Interaction Analytics data and testing results to make smarter decisions to optimize your CMP and consent rates faster.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:7;align-self:center;\">\n    \n\n<p class=\"like-label-l\">CONSENT DECISION ANALYSIS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-more-from-every-consent-decision\" style=\"margin-top:0;margin-bottom:0\">Learn more from every consent decision<\/h2>\n\n\n\n<p class=\"like-text-lg\">Granular Analytics enables analysis and optimization of all your Data Processing Services (DPS).<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-text-lg\">\n<li>Make informed service categorization decisions<\/li>\n\n\n\n<li>Optimize DPS categorizations<\/li>\n\n\n\n<li>Get consent rate data for all or individual services<\/li>\n\n\n\n<li>Optimize every aspect of the CMP<\/li>\n<\/ul>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:8;\">\n    \n\n<figure class=\"wp-block-image alignright size-full\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2022\/12\/Granular-Analytics.png\" alt=\"\" class=\"wp-image-1386\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:9;\">\n    \n\n<figure class=\"wp-block-image alignleft size-full\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2022\/12\/Exceptions-to-requirements-Orange.png\" alt=\"\" class=\"wp-image-1387\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:10;align-self:center;\">\n    \n\n<p class=\"like-label-l\">OPTIMIZE CATEGORIZATIONS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-opportunity-from-every-user-decision\" style=\"margin-top:0;margin-bottom:0\">Opportunity from every user decision<\/h2>\n\n\n\n<p class=\"like-text-lg\">Valid consent requires providing users with choices in granular detail. You must inform users about all cookies set by Data Processing Services in use, and enable them to make consent decisions at that level.<\/p>\n\n\n\n<p class=\"like-text-lg\">Granular Analytics enables in-depth learning from every user consent decision. Each CMP interaction and every DPS selection is an opportunity to determine the right categories for the DPS you use and to improve consent rates. Analyze DPS consent rates at the individual level to improve your data-driven decision-making.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:11;align-self:center;\">\n    \n\n<p class=\"like-label-l\">IMPROVE USER EXPERIENCE<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-better-data-drives-trust\" style=\"margin-top:0;margin-bottom:0\">Better data drives trust<\/h2>\n\n\n\n<p class=\"like-text-lg\">Your users\u2019 actions reveal their impressions and experience with your brand. From when they first see the CMP to when they make consent choices about individual DPS usage, there are insights to be gained.<\/p>\n\n\n\n<p class=\"like-text-lg\">Harness user interaction data to optimize the UI, messaging and categorizations. Improve your transparency about privacy compliance. Build trust with an even better user experience to drive improved interaction and consent rates.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:12;\">\n    \n\n<figure class=\"wp-block-image alignright size-full\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2022\/12\/Better-data-drives-trust.png\" alt=\"\" class=\"wp-image-1388\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:13;\">\n    \n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-know-your-audience-to-build-trust-and-get-better-data\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Know your audience to build trust and get better data<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:14;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/LaptopUsercentrics.svg?v=a6895b1e7d2a3a87\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Interaction Analytics<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>See what works and what doesn\u2019t throughout your CMP layer. Iterate regularly to maximize data capture. Fully understand user behavior, gain rapid insights, make better data-driven decisions and beat your KPIs.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:15;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"37\" height=\"37\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/Rise.svg?v=918d9ff9b662ea60\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Granular Analytics<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>Analyze and optimize all of your Data Processing Services. See user consent decisions and consent rates down to the individual level and improve your categorizations.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:16;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/checkmark_shield.svg?v=aa1ee5f1f33117ee\" class=\"attachment-full size-full\" alt=\"Checkmark shield outlined\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Easy, flexible, reliable<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>You\u2019re busy, so we designed Analytics and Reporting to be very user-friendly. Access and use the data in ways that are flexible to your needs. Understand users\u2019 behavior quickly to gain insights and make smarter data-driven decisions.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row--background-right\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:17;\">\n    \n<div id=\"uc-cta_6a2fc1ee71097\" class=\"uc-cta uc-cta--button alignfull uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Make smarter data-driven decisions<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Users\u2019 actions reveal their impressions and experience with your brand. Improve your transparency about data use and privacy compliance. Generate valuable insights more quickly. Build trust and drive consent rates and revenue.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"6b480cf9-9c40-4a0e-b0fd-648e1cb1ed58\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/book-a-consultation\/\" target=\"\"><span>Contact sales<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_6a2fc1ee71097\"));\n    <\/script>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:18;\">\n    \n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-learn-more\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Learn more<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:19;\">\n    \n<a class=\"uc-icon-number uc-icon-number--size-default no-default-link-decoration hover-interaction uc-icon-number--has-text-link\" href=\"\/resources\/case-study-publisher-ch-beck\/\" target=\"\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/checkmark_shield.svg?v=aa1ee5f1f33117ee\" class=\"attachment-full size-full\" alt=\"Checkmark shield outlined\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Case study with Publisher C.H. 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