{"id":613,"date":"2021-07-01T17:00:01","date_gmt":"2021-07-01T15:00:01","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?page_id=10323"},"modified":"2025-04-21T17:11:18","modified_gmt":"2025-04-21T15:11:18","slug":"analytic-insights","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/us\/analytic-insights\/","title":{"rendered":"Analytics"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-ctx--blue\" data-id=\"blog_hero_69f42c3e6a2a5\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">DETAILED USER DATA AND REPORTING FOR ACTIONABLE INSIGHTS<\/h1>                                    <div class=\"uc-blog-hero__description\">Get detailed analysis of interactions, consents and use of data processing services. Drive insights and CMP optimization and maximize your data capture.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"cac8080a-250d-4347-a41f-a76f877d210f\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/book-a-consultation\/\" target=\"\"><span>Contact sales<\/span><\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                    <div class=\"uc-blog-hero__shield-clip\" aria-hidden=\"true\">\n                        <div class=\"uc-blog-hero__shield\">\n                            <svg width=\"1066\" height=\"1066\" viewBox=\"0 0 1066 1066\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" 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offset=\"1\" stop-color=\"white\" stop-opacity=\"0.5\"\/>\n        <\/linearGradient>\n        <linearGradient id=\"paint7_linear_360_97\" x1=\"0\" y1=\"0\" x2=\"1066\" y2=\"1066\" gradientUnits=\"userSpaceOnUse\">\n            <stop stop-color=\"white\" stop-opacity=\"0.05\"\/>\n            <stop offset=\"1\" stop-color=\"white\" stop-opacity=\"0.5\"\/>\n        <\/linearGradient>\n    <\/defs>\n<\/svg>\n                        <\/div>\n                    <\/div>\n                                                                                    <div class=\"uc-blog-hero__image-wp\">\n                                                                                                                        <img decoding=\"async\" fetchpriority='high'class=\"uc-blog-hero__image\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2021\/07\/Hero-User-interaction-analytics-and-consent-reporting.png\" alt=\"analytic-insights\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n    <\/div>\n\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:1;\">\n    \n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"516\" width=\"516\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2021\/07\/Content-Block-1-\u2013-Optimize-Banner-Performance@2x.svg\" alt=\"\" class=\"wp-image-1383\" style=\"width:500px\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:2;align-self:center;\">\n    \n\n<p class=\"like-label-l\">INTERACTIONS &amp; DECISIONS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-maximize-data-value\" style=\"margin-top:0;margin-bottom:0\">Maximize data value<\/h2>\n\n\n\n<p class=\"like-text-lg\">Yes\/no isn\u2019t enough, and not all data tells the same story. That\u2019s why there is Interaction Analytics to monitor your CMP setup and user interactions. This enables fast, accurate insights to drive CMP optimization.<\/p>\n\n\n\n<p class=\"like-text-lg\">Additionally, there is Granular Analytics to learn about the use of your Data Processing Services from every consent decision. In-depth data helps drive better decision-making, improve categorizations, and more for your business.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:3;align-self:center;\">\n    \n\n<p class=\"like-label-l\">INSIGHTS TO ACTIONS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-most-insightful-analytics-tools\" style=\"margin-top:0;margin-bottom:0\">The most insightful analytics tools<\/h2>\n\n\n\n<p class=\"like-text-lg\">Interaction Analytics enables the most flexible and in-depth analysis of your user interactions.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-text-lg\">\n<li>Easily&nbsp;monitor important KPIs<\/li>\n\n\n\n<li>Fully understand user behavior<\/li>\n\n\n\n<li>Clear and rapid insights<\/li>\n\n\n\n<li>Continually optimize with data-driven decisions<\/li>\n<\/ul>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:4;\">\n    \n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2022\/12\/The-most-powerful-analytics-available.png\" alt=\"\" class=\"wp-image-1384\" style=\"width:500px\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:5;\">\n    \n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"516\" width=\"516\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2022\/12\/image-15.svg\" alt=\"\" class=\"wp-image-1385\" style=\"width:500px\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:6;align-self:center;\">\n    \n\n<p class=\"like-label-l\">INTERACTIONS TO OPTIMIZATIONS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-powerful-a-b-testing-tools\" style=\"margin-top:0;margin-bottom:0\">Powerful A\/B testing tools<\/h2>\n\n\n\n<p class=\"like-text-lg\">You have clear insights into user behavior, so what\u2019s next? Even better user experience and consent rates. Put our native A\/B Testing tools to work, or test with your favorite third-party tool.<\/p>\n\n\n\n<p class=\"like-text-lg\">Use your Interaction Analytics data and testing results to make smarter decisions to optimize your CMP and consent rates faster.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:7;align-self:center;\">\n    \n\n<p class=\"like-label-l\">CONSENT DECISION ANALYSIS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-more-from-every-consent-decision\" style=\"margin-top:0;margin-bottom:0\">Learn more from every consent decision<\/h2>\n\n\n\n<p class=\"like-text-lg\">Granular Analytics enables analysis and optimization of all your Data Processing Services (DPS).<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-text-lg\">\n<li>Make informed service categorization decisions<\/li>\n\n\n\n<li>Optimize DPS categorizations<\/li>\n\n\n\n<li>Get consent rate data for all or individual services<\/li>\n\n\n\n<li>Optimize every aspect of the CMP<\/li>\n<\/ul>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:8;\">\n    \n\n<figure class=\"wp-block-image alignright size-full\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2022\/12\/Granular-Analytics.png\" alt=\"\" class=\"wp-image-1386\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:9;\">\n    \n\n<figure class=\"wp-block-image alignleft size-full\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2022\/12\/Exceptions-to-requirements-Orange.png\" alt=\"\" class=\"wp-image-1387\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:10;align-self:center;\">\n    \n\n<p class=\"like-label-l\">OPTIMIZE CATEGORIZATIONS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-opportunity-from-every-user-decision\" style=\"margin-top:0;margin-bottom:0\">Opportunity from every user decision<\/h2>\n\n\n\n<p class=\"like-text-lg\">Valid consent requires providing users with choices in granular detail. You must inform users about all cookies set by Data Processing Services in use, and enable them to make consent decisions at that level.<\/p>\n\n\n\n<p class=\"like-text-lg\">Granular Analytics enables in-depth learning from every user consent decision. Each CMP interaction and every DPS selection is an opportunity to determine the right categories for the DPS you use and to improve consent rates. Analyze DPS consent rates at the individual level to improve your data-driven decision-making.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:11;align-self:center;\">\n    \n\n<p class=\"like-label-l\">IMPROVE USER EXPERIENCE<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-better-data-drives-trust\" style=\"margin-top:0;margin-bottom:0\">Better data drives trust<\/h2>\n\n\n\n<p class=\"like-text-lg\">Your users\u2019 actions reveal their impressions and experience with your brand. From when they first see the CMP to when they make consent choices about individual DPS usage, there are insights to be gained.<\/p>\n\n\n\n<p class=\"like-text-lg\">Harness user interaction data to optimize the UI, messaging and categorizations. Improve your transparency about privacy compliance. Build trust with an even better user experience to drive improved interaction and consent rates.<\/p>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:12;\">\n    \n\n<figure class=\"wp-block-image alignright size-full\"><img decoding=\"async\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2022\/12\/Better-data-drives-trust.png\" alt=\"\" class=\"wp-image-1388\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:13;\">\n    \n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-know-your-audience-to-build-trust-and-get-better-data\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Know your audience to build trust and get better data<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:14;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/LaptopUsercentrics.svg?v=a6895b1e7d2a3a87\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Interaction Analytics<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>See what works and what doesn\u2019t throughout your CMP layer. Iterate regularly to maximize data capture. Fully understand user behavior, gain rapid insights, make better data-driven decisions and beat your KPIs.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:15;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"37\" height=\"37\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/Rise.svg?v=918d9ff9b662ea60\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Granular Analytics<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>Analyze and optimize all of your Data Processing Services. See user consent decisions and consent rates down to the individual level and improve your categorizations.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:16;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/checkmark_shield.svg?v=aa1ee5f1f33117ee\" class=\"attachment-full size-full\" alt=\"Checkmark shield outlined\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Easy, flexible, reliable<\/div>\n\n    <div class=\"uc-icon-number__description\"><p>You\u2019re busy, so we designed Analytics and Reporting to be very user-friendly. Access and use the data in ways that are flexible to your needs. Understand users\u2019 behavior quickly to gain insights and make smarter data-driven decisions.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"uc-flex-row--background-right\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:17;\">\n    \n<div id=\"uc-cta_69f42c3e79798\" class=\"uc-cta uc-cta--button alignfull uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Make smarter data-driven decisions<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Users\u2019 actions reveal their impressions and experience with your brand. Improve your transparency about data use and privacy compliance. Generate valuable insights more quickly. Build trust and drive consent rates and revenue.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"35091813-d713-400f-b3b0-57dd284f2c32\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/book-a-consultation\/\" target=\"\"><span>Contact sales<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69f42c3e79798\"));\n    <\/script>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:18;\">\n    \n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-learn-more\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Learn more<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:19;\">\n    \n<a class=\"uc-icon-number uc-icon-number--size-default no-default-link-decoration hover-interaction uc-icon-number--has-text-link\" href=\"\/resources\/case-study-publisher-ch-beck\/\" target=\"\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/checkmark_shield.svg?v=aa1ee5f1f33117ee\" class=\"attachment-full size-full\" alt=\"Checkmark shield outlined\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Case study with Publisher C.H. Beck \u2014 securing user data with consent for ecommerce optimization<\/div>\n\n\n\n    <div class=\"uc-icon-number__link-wp\">\n                <button id=\"0dc54567-3e67-4f0b-8f8c-5a4f96db3470\" class=\"uc-button uc-button-size-m uc-button-link uc-icon-number__link uc-button-icon-right\"><span>Download now<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/button>    <\/div>\n<\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:20;\">\n    \n<a class=\"uc-icon-number uc-icon-number--size-default no-default-link-decoration hover-interaction uc-icon-number--has-text-link\" href=\"\/resources\/opt-in-optimization\/\" target=\"\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/SolutionOutlined-1.svg?v=487168116eb8d896\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">Opt-in Optimization (Whitepaper)<\/div>\n\n\n\n    <div class=\"uc-icon-number__link-wp\">\n                <button id=\"33246dea-7999-4f83-bd9c-eafd630d49de\" class=\"uc-button uc-button-size-m uc-button-link uc-icon-number__link uc-button-icon-right\"><span>Download now<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/button>    <\/div>\n<\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:21;\">\n    \n<a class=\"uc-icon-number uc-icon-number--size-default no-default-link-decoration hover-interaction uc-icon-number--has-text-link\" href=\"\/us\/knowledge-hub\/server-side-tagging-and-how-it-will-impact-consent\/\" target=\"\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-image\">\n                        <img decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/LaptopUsercentrics.svg?v=a6895b1e7d2a3a87\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" aria-hidden=\"true\" \/>            <\/div>\n    <div class=\"uc-icon-number__title\">How to implement server-side conversion tracking with Google Ads and Usercentrics CMP<\/div>\n\n\n\n    <div class=\"uc-icon-number__link-wp\">\n                <button id=\"8c3b9bf3-0e2a-4cb8-92b5-9a1640a04ba0\" class=\"uc-button uc-button-size-m uc-button-link uc-icon-number__link uc-button-icon-right\"><span>Read now<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/button>    <\/div>\n<\/a>\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":1382,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-613","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Analytics &amp; Insights | Usercentrics<\/title>\n<meta name=\"description\" content=\"Customer insights make a real difference. 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