{"id":687,"date":"2022-11-11T08:28:30","date_gmt":"2022-11-11T07:28:30","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?page_id=27889"},"modified":"2026-03-06T00:49:11","modified_gmt":"2026-03-05T23:49:11","slug":"server-side-tracking-solution","status":"publish","type":"page","link":"https:\/\/usercentrics.com\/us\/server-side-tracking-solution\/","title":{"rendered":"Server-side Tagging Solution"},"content":{"rendered":"
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Future-proof your marketing growth with Server-Side Tagging<\/h1>
Improve campaign performance and reduce costs with an easy-to-use, integrated Server-Side Tagging and consent management solution. Make the move to a first-party system to gain control of your tracking and send higher-quality data to your ad channels \u2014 without needing a team of developers.<\/div>\n
\n Start free<\/span><\/a>Explore Demo<\/span> \n\n<\/svg>\n<\/a> <\/div>\n <\/div>\n
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Integrate server-side tagging with your advertising and analytics platforms<\/h2>\n\n<\/div>\n\n\n
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\n \"Google <\/div>\n
Google Ads<\/div>\n\n

Increase your Google Ads conversions and overall site performance by moving to Server-Side Tagging.<\/p>\n<\/div>\n\n\n

\n View documentation<\/span> \n\n<\/svg>\n<\/a> <\/div>\n<\/div>\n<\/div>\n\n\n
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Meta<\/div>\n\n

Deliver consent-aware events to Meta Conversions API (CAPI) via sGTM to curb signal loss, including on iOS, and strengthen attribution. <\/p>\n<\/div>\n\n\n

\n View documentation<\/span> \n\n<\/svg>\n<\/a> <\/div>\n<\/div>\n<\/div>\n\n\n
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LinkedIn<\/div>\n\n

Send conversion data from your server to the LinkedIn Conversion API to improve lead tracking and campaign performance.<\/p>\n<\/div>\n\n\n

\n View documentation<\/span> \n\n<\/svg>\n<\/a> <\/div>\n<\/div>\n<\/div>\n\n\n
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TikTok<\/div>\n\n

Stream events to the TikTok Events API from sGTM for steadier attribution and faster optimization.<\/p>\n<\/div>\n\n\n

\n View documentation<\/span> \n\n<\/svg>\n<\/a> <\/div>\n<\/div>\n<\/div>\n\n\n
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Google Floodlight<\/div>\n\n

Send cleaner, de-duplicated event data from sGTM to Google Floodlight (Counter and Sales) for more reliable, privacy-compliant path-to-conversion measurement.<\/p>\n<\/div>\n\n\n

\n View documentation<\/span> \n\n<\/svg>\n<\/a> <\/div>\n<\/div>\n<\/div>\n\n\n
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Awin<\/div>\n\n

Capture affiliate conversions server-side and forward to Awin with durable, consent-aware identifiers to protect payout accuracy.<\/p>\n<\/div>\n\n\n

\n View documentation<\/span> \n\n<\/svg>\n<\/a> <\/div>\n<\/div>\n<\/div>\n\n\n
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Microsoft Bing Ads<\/div>\n\n

Forward conversions via sGTM to improve UET signal quality and modeled performance across Microsoft Advertising.<\/p>\n<\/div>\n\n\n

\n View documentation<\/span> \n\n<\/svg>\n<\/a> <\/div>\n<\/div>\n<\/div>\n\n\n
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Snapchat<\/div>\n\n

Stream events to the TikTok Events API from sGTM for steadier attribution and faster optimization.<\/p>\n<\/div>\n\n\n

\n View documentation<\/span> \n\n<\/svg>\n<\/a> <\/div>\n<\/div>\n<\/div>\n\n\n
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Pinterest<\/div>\n\n

Use server-side Google Tag Manager to send consent-aware events to Pinterest Conversions API for higher-quality signals and more precise targeting.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n

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Reddit<\/div>\n\n

Augment your Reddit pixel by also sending data to the Reddit Events API (CAPI) using a server-side container.<\/p>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n<\/div>\n\n\n