{"id":1005,"date":"2021-09-13T16:23:53","date_gmt":"2021-09-13T14:23:53","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=press_release&#038;p=13783"},"modified":"2024-09-11T16:34:29","modified_gmt":"2024-09-11T14:34:29","slug":"integrating-usercentrics-via-adobe-launch","status":"publish","type":"press_release","link":"https:\/\/usercentrics.com\/us\/press\/integrating-usercentrics-via-adobe-launch\/","title":{"rendered":"diva-e facilitates GDPR-compliant Consent Management with new Adobe Launch extension"},"content":{"rendered":"<p><strong>Berlin\/Munich, September 13, 2021 &#8211; Digital service provider <a href=\"https:\/\/www.diva-e.com\/en\/\" target=\"_blank\" rel=\"noopener\">diva-e<\/a> has developed an extension in cooperation with <a href=\"https:\/\/usercentrics.com\/\">Usercentrics<\/a>, one of the leading providers of consent management platforms, that can be easily and conveniently integrated into the Adobe Experience Cloud. This significantly simplifies GDPR-compliant consent management for websites.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">For users of the Adobe Experience Platform Launch \/ Data Collection tag management system, diva-e now offers an efficient consent management solution: &#8220;<\/span><a href=\"https:\/\/diva-e.github.io\/usercentrics-adobe-launch-extension-documentation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Consent Management by Usercentrics CMP v2<\/span><\/a><span style=\"font-weight: 400\">&#8220;. With the help of the Usercentrics Consent Management Platform, website operators can implement the requirements of the General Data Protection Regulation (GDPR) in a compliant manner. The integration via the new extension now offers an even easier and faster way to implement Consent Management in a GDPR-compliant and centralized manner.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Usercentrics is one of the leading consent management platforms that help website operators obtain and manage consent for the processing of personal data. The platform also provides features to optimize the consent rate. Integration via Adobe Launch enables centralized and unified consent management across multiple digital marketing systems, websites, and apps. Thanks to the new extension, this now works without any major development effort, since, for example, creating tag rules does not require any additional code.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">The General Data Protection Regulation, which has been applicable since 2018, requires users to consent to the processing of all personal data upfront, making it necessary to develop new and viable implementations of consent management.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">diva-e and Usercentrics have taken another step towards simplifying these processes with the release of the extension.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>About diva-e<\/b><\/p>\n<p><span style=\"font-weight: 400\">As Germany&#8217;s leading Transactional Experience Partner (TXP), diva-e creates digital experiences that delight customers and sustainably drive companies forward. With more than 20 years of experience in digital business, diva-e fully covers the digital value chain from strategy to technology to operations. The service and product portfolio in the areas of Planning &amp; Innovation, Platforms &amp; Experiences, Growth &amp; Performance, Data &amp; Intelligence, and Managed Cloud Services ensures increased revenue, competitive advantages, and measurably more transactions &#8211; for all target groups, devices, and products. diva-e works with leading global technology partners such as Adobe, akeneo, Amazon, Bloomreach, Google, e-Spirit, Microsoft, Salesforce, SAP, Spryker, and Stibo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">diva-e understands the challenges facing businesses today and tomorrow and is an innovative partner to leading companies. Numerous top companies and love brands trust diva-e &#8211; including Liquid Life Science, Carl Zeiss, EDEKA, E.ON, FC Bayern M\u00fcnchen, Lieferando, Ravensburger and Sky. Throughout Germany, diva-e employs around 800 people at 8 locations.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>About Usercentrics<\/b><\/p>\n<p><span style=\"font-weight: 400\">Headquartered in Munich, Usercentrics is a Consent Management Platform (CMP) market leader. Usercentrics\u2019 SaaS solution enables companies to collect, manage and document user consent on all digital channels, such as websites or apps \u2013 all while maintaining high opt-in rates. Usercentrics\u2019 solution ensures alignment among marketing, data strategy and international data protection regulations, such as the GDPR and CCPA. For more information, please visit: <\/span><a href=\"https:\/\/usercentrics.com\/\"><span style=\"font-weight: 400\">www.usercentrics.com<\/span><\/a><\/p>\n","protected":false},"featured_media":7219,"template":"","meta":{"_acf_changed":false,"editor_notices":[]},"tags":[],"press_category":[46],"class_list":["post-1005","press_release","type-press_release","status-publish","has-post-thumbnail","hentry","press_category-internal"],"acf":[],"yoast_head":"<title>New Adobe Launch extension | Usercentrics<\/title>\n<meta name=\"description\" content=\"diva-e has developed an extension in cooperation with Usercentrics, that can be easily and conveniently integrated into the Adobe Experience Cloud.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Adobe Launch extension | Usercentrics\" \/>\n<meta property=\"og:description\" content=\"Diva-e has developed an extension in cooperation with Usercentrics, that can be easily and conveniently integrated into the Adobe Experience Cloud.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usercentrics.com\/us\/press\/integrating-usercentrics-via-adobe-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Usercentrics - US\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/usercentrics\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-13T14:23:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-11T14:34:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2020\/03\/190206-Press-Teaser.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"New Adobe Launch extension | Usercentrics\" \/>\n<meta name=\"twitter:description\" content=\"Diva-e has developed an extension in cooperation with Usercentrics, that can be easily and conveniently integrated into the Adobe Experience Cloud.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2020\/03\/190206-Press-Teaser.jpg\" \/>\n<meta name=\"twitter:site\" content=\"@usercentrics\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/press\\\/integrating-usercentrics-via-adobe-launch\\\/\",\"url\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/press\\\/integrating-usercentrics-via-adobe-launch\\\/\",\"name\":\"New Adobe Launch extension | Usercentrics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/press\\\/integrating-usercentrics-via-adobe-launch\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/press\\\/integrating-usercentrics-via-adobe-launch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/09\\\/28.svg?v=775123c7b2b86607\",\"datePublished\":\"2021-09-13T14:23:53+00:00\",\"dateModified\":\"2024-09-11T14:34:29+00:00\",\"description\":\"diva-e has developed an extension in cooperation with Usercentrics, that can be easily and conveniently integrated into the Adobe Experience Cloud.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/press\\\/integrating-usercentrics-via-adobe-launch\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/press\\\/integrating-usercentrics-via-adobe-launch\\\/\"}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/press\\\/integrating-usercentrics-via-adobe-launch\\\/#primaryimage\",\"url\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/09\\\/28.svg?v=775123c7b2b86607\",\"contentUrl\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/09\\\/28.svg?v=775123c7b2b86607\",\"width\":295,\"height\":390,\"copyrightNotice\":\"\u00a9 Copyright 2026 Usercentrics GmbH\",\"creator\":{\"@type\":\"Organization\",\"name\":\"Usercentrics GmbH\"},\"creditText\":\"Image: Usercentrics GmbH\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/press\\\/integrating-usercentrics-via-adobe-launch\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Press\",\"item\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/press\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"diva-e facilitates GDPR-compliant Consent Management with new Adobe Launch extension\",\"item\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/press\\\/integrating-usercentrics-via-adobe-launch\\\/\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/#website\",\"url\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/\",\"name\":\"Usercentrics - US\",\"description\":\"Consent Management Platform (CMP) Usercentrics\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/usercentrics.com\\\/us\\\/?s={search_term_string}\"}}],\"inLanguage\":\"en-US\"}]}<\/script>","yoast_head_json":{"title":"New Adobe Launch extension | Usercentrics","description":"diva-e has developed an extension in cooperation with Usercentrics, that can be easily and conveniently integrated into the Adobe Experience Cloud.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"New Adobe Launch extension | Usercentrics","og_description":"Diva-e has developed an extension in cooperation with Usercentrics, that can be easily and conveniently integrated into the Adobe Experience Cloud.","og_url":"https:\/\/usercentrics.com\/us\/press\/integrating-usercentrics-via-adobe-launch\/","og_site_name":"Usercentrics - US","article_publisher":"https:\/\/www.facebook.com\/usercentrics","article_published_time":"2021-09-13T14:23:53+00:00","article_modified_time":"2024-09-11T14:34:29+00:00","og_image":[{"url":"https:\/\/usercentrics.com\/wp-content\/uploads\/2020\/03\/190206-Press-Teaser.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_title":"New Adobe Launch extension | Usercentrics","twitter_description":"Diva-e has developed an extension in cooperation with Usercentrics, that can be easily and conveniently integrated into the Adobe Experience Cloud.","twitter_image":"https:\/\/usercentrics.com\/wp-content\/uploads\/2020\/03\/190206-Press-Teaser.jpg","twitter_site":"@usercentrics","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/usercentrics.com\/us\/press\/integrating-usercentrics-via-adobe-launch\/","url":"https:\/\/usercentrics.com\/us\/press\/integrating-usercentrics-via-adobe-launch\/","name":"New Adobe Launch extension | Usercentrics","isPartOf":{"@id":"https:\/\/usercentrics.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/usercentrics.com\/us\/press\/integrating-usercentrics-via-adobe-launch\/#primaryimage"},"image":{"@id":"https:\/\/usercentrics.com\/us\/press\/integrating-usercentrics-via-adobe-launch\/#primaryimage"},"thumbnailUrl":"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2021\/09\/28.svg?v=775123c7b2b86607","datePublished":"2021-09-13T14:23:53+00:00","dateModified":"2024-09-11T14:34:29+00:00","description":"diva-e has developed an extension in cooperation with Usercentrics, that can be easily and conveniently integrated into the Adobe Experience Cloud.","breadcrumb":{"@id":"https:\/\/usercentrics.com\/us\/press\/integrating-usercentrics-via-adobe-launch\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":"https:\/\/usercentrics.com\/us\/press\/integrating-usercentrics-via-adobe-launch\/"}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/usercentrics.com\/us\/press\/integrating-usercentrics-via-adobe-launch\/#primaryimage","url":"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2021\/09\/28.svg?v=775123c7b2b86607","contentUrl":"https:\/\/usercentrics.com\/us\/wp-content\/uploads\/sites\/7\/2021\/09\/28.svg?v=775123c7b2b86607","width":295,"height":390,"copyrightNotice":"\u00a9 Copyright 2026 Usercentrics GmbH","creator":{"@type":"Organization","name":"Usercentrics GmbH"},"creditText":"Image: Usercentrics GmbH"},{"@type":"BreadcrumbList","@id":"https:\/\/usercentrics.com\/us\/press\/integrating-usercentrics-via-adobe-launch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Press","item":"https:\/\/usercentrics.com\/us\/press\/"},{"@type":"ListItem","position":2,"name":"diva-e facilitates GDPR-compliant Consent Management with new Adobe Launch extension","item":"https:\/\/usercentrics.com\/us\/press\/integrating-usercentrics-via-adobe-launch\/"}]},{"@type":"WebSite","@id":"https:\/\/usercentrics.com\/us\/#website","url":"https:\/\/usercentrics.com\/us\/","name":"Usercentrics - US","description":"Consent Management Platform (CMP) Usercentrics","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/usercentrics.com\/us\/?s={search_term_string}"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/usercentrics.com\/us\/wp-json\/wp\/v2\/press_release\/1005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usercentrics.com\/us\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/usercentrics.com\/us\/wp-json\/wp\/v2\/types\/press_release"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usercentrics.com\/us\/wp-json\/wp\/v2\/media\/7219"}],"wp:attachment":[{"href":"https:\/\/usercentrics.com\/us\/wp-json\/wp\/v2\/media?parent=1005"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usercentrics.com\/us\/wp-json\/wp\/v2\/tags?post=1005"},{"taxonomy":"press_category","embeddable":true,"href":"https:\/\/usercentrics.com\/us\/wp-json\/wp\/v2\/press_category?post=1005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}