{"id":1026,"date":"2023-12-04T16:28:05","date_gmt":"2023-12-04T15:28:05","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=press_release&#038;p=32443"},"modified":"2024-09-11T15:39:53","modified_gmt":"2024-09-11T13:39:53","slug":"burdaforward-datalicious-podcast","status":"publish","type":"press_release","link":"https:\/\/usercentrics.com\/us\/press\/burdaforward-datalicious-podcast\/","title":{"rendered":"Usercentrics data privacy expertise featured in BurdaForward\u2019s podcast Datalicious"},"content":{"rendered":"Usercentrics\u2019 Senior Privacy Expert, Tilman Harmeling was interviewed by Carsten Sander, innovation and adtech influencer and host of BurdaForward\u2019s podcast Datalicious.\n\n<p><strong>Usercentrics\u2019 Senior Privacy Expert, Tilman Harmeling was interviewed by Carsten Sander, innovation and adtech influencer and host of BurdaForward\u2019s podcast Datalicious.<\/strong><\/p>\n<p>Episode 9, season 3 of the podcast centered around \u201cThe Privacy Paradox\u201d in the context of data sharing and user behavior. From optimizing consent rates to what users expect from their data, the conversation covered all facets.<\/p>\n<p>In a world increasingly driven by data, the podcast discussion focused on how growing awareness of <a href=\"https:\/\/usercentrics.com\/knowledge-hub\/digital-markets-act-compliance-for-advertisers\/\">privacy is affecting online marketing and digital advertising<\/a>, from the day-to-day challenges to the long-term strategic shifts. While users are generally reluctant to share their data, their behavior often contradicts this, as seen with the use of smart home systems and smartphones.<\/p>\n<p>&nbsp;<\/p>\n\n\n<div id=\"uc-cta_69e5f98f2b9f6\" class=\"uc-cta uc-cta--button uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Digital Markets Act and its impact on online marketing \u2013 improve results and opt-in rates in the new digital era<\/div>\n                                                                                <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"1c54aa7f-04b7-4b3e-a0f1-a778f906a947\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/webinar\/how-dma-impacts-online-marketing\/\" target=\"\"><span>Learn more<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69e5f98f2b9f6\"));\n    <\/script>\n\n\n<p>On one side we have the importance of trust and control over data, but on the other side there\u2019s a desire for personalized user experiences, which often require data sharing.<\/p>\n<p>The experts looked at how companies are responding to the increasing number of data protection requests and what impact stronger data protection has on product quality and monetization opportunities.<\/p>\n<p>They closed the conversation with some thoughts on the current regulatory developments and predictions for how consent practices may evolve in the future.<\/p>\n<p>&nbsp;<\/p>\n\n\n<div class=\"uc-notice\">\n    <div class=\"uc-notice__icon\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8177 17.0093H12.8177V11.0093H10.8177V17.0093ZM11.8177 9.00928C12.1011 9.00928 12.3386 8.91344 12.5302 8.72178C12.7219 8.53011 12.8177 8.29261 12.8177 8.00928C12.8177 7.72594 12.7219 7.48844 12.5302 7.29678C12.3386 7.10511 12.1011 7.00928 11.8177 7.00928C11.5344 7.00928 11.2969 7.10511 11.1052 7.29678C10.9136 7.48844 10.8177 7.72594 10.8177 8.00928C10.8177 8.29261 10.9136 8.53011 11.1052 8.72178C11.2969 8.91344 11.5344 9.00928 11.8177 9.00928ZM11.8177 22.0093C10.4344 22.0093 9.13442 21.7468 7.91775 21.2218C6.70108 20.6968 5.64275 19.9843 4.74275 19.0843C3.84275 18.1843 3.13025 17.1259 2.60525 15.9093C2.08025 14.6926 1.81775 13.3926 1.81775 12.0093C1.81775 10.6259 2.08025 9.32594 2.60525 8.10928C3.13025 6.89261 3.84275 5.83428 4.74275 4.93428C5.64275 4.03428 6.70108 3.32178 7.91775 2.79678C9.13442 2.27178 10.4344 2.00928 11.8177 2.00928C13.2011 2.00928 14.5011 2.27178 15.7177 2.79678C16.9344 3.32178 17.9928 4.03428 18.8927 4.93428C19.7927 5.83428 20.5052 6.89261 21.0302 8.10928C21.5552 9.32594 21.8177 10.6259 21.8177 12.0093C21.8177 13.3926 21.5552 14.6926 21.0302 15.9093C20.5052 17.1259 19.7927 18.1843 18.8927 19.0843C17.9928 19.9843 16.9344 20.6968 15.7177 21.2218C14.5011 21.7468 13.2011 22.0093 11.8177 22.0093Z\" fill=\"black\"\/>\n<\/svg>\n    <\/div>\n    <div class=\"uc-notice__content\">\n                <p><a href=\"https:\/\/www.buzzsprout.com\/2059619\/13927429\" target=\"_blank\">Listen to the full podcast (in German).<\/a><\/p>\n            <\/div>\n<\/div>\n\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div id=\"uc-cta_69e5f98f2c4fe\" class=\"uc-cta uc-cta--button uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Fraud detection in online marketing <\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Find out why bots are coming to your side, what\u2019s their impact on GDPR consent rates, and learn how to detect and reduce fraudulent traffic while increasing online performance without any additional cost.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"82417292-9053-4358-9bdf-01837554f8c3\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/webinar\/fraud-detection-in-online-marketing\/\" target=\"\"><span>Watch webinar replay<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69e5f98f2c4fe\"));\n    <\/script>\n\n\n<p><strong>About Datalicious Podcast<\/strong><\/p>\n<p>The &#8220;DATALICIOUS&#8221; podcast by Carsten Sander explores various topics around digital technology, AI, and online advertising. Episodes delve into impacts of AI on daily life, contextual targeting in digital advertising, generative AI, and more, often featuring guest experts.<\/p>\n<p><strong>About BurdaForward<\/strong><\/p>\n<p>German-based digital publishing house BurdaForward responsible for journalistic offerings such as FOCUS Online, CHIP, Finanzen100, NetMoms HuffPost, The Weather Channel, cardscout and EFahrer.com. With more than 38 million unique users, BurdaForward reaches around two thirds of the Internet users in Germany with their network.<\/p>\n\n\n","protected":false},"featured_media":7192,"template":"","meta":{"_acf_changed":false,"editor_notices":[]},"tags":[],"press_category":[],"class_list":["post-1026","press_release","type-press_release","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>Usercentrics featured in BurdaForward\u2019s podcast Datalicious<\/title>\n<meta name=\"description\" content=\"German-based digital publishing house BurdaForward\u2019s podcast Datalicious featured an interview with Usercentrics\u2019 Senior Privacy Expert, Tilman Harmeling.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usercentrics featured in BurdaForward\u2019s podcast Datalicious\" \/>\n<meta property=\"og:description\" content=\"German-based digital publishing house BurdaForward\u2019s podcast Datalicious featured an interview with Usercentrics\u2019 Senior Privacy Expert, Tilman Harmeling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usercentrics.com\/us\/press\/burdaforward-datalicious-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"Usercentrics - 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