{"id":1030,"date":"2023-12-14T07:41:36","date_gmt":"2023-12-14T06:41:36","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=press_release&p=32492"},"modified":"2025-01-27T10:04:46","modified_gmt":"2025-01-27T09:04:46","slug":"adelina-peltea-cmo-michaela-mars-svp-partnerships","status":"publish","type":"press_release","link":"https:\/\/usercentrics.com\/us\/press\/adelina-peltea-cmo-michaela-mars-svp-partnerships\/","title":{"rendered":"Adelina Peltea and Michaela Mars join Usercentrics as new Chief Marketing Officer and SVP Partnerships"},"content":{"rendered":"\n

Munich, December 14, 2023<\/strong> \u2013 Expanding the company\u2019s growth focus, consent and preference management leader Usercentrics welcomes two new executives to the company. Adelina Peltea joins the company as Chief Marketing Officer and Michaela Mars joins as Senior Vice President Partnerships.<\/p>\n\n\n\n

\"Michaela
Michaela Mars, Senior Vice President Partnerships and Adelina Peltea, Chief Marketing Officer at Usercentrics<\/figcaption><\/figure>\n\n\n\n

Peltea sees data privacy as the next decade\u2019s hottest growth industry<\/h2>\n\n\n\n

Peltea joins Usercentrics after previous leadership experience in Product-Led Growth B2B SaaS startups like Typeform (valued at $935 million when raising 135M series C in 2022), Holded (acquired by Visma in 2021, when Visma was valued at $19 billion), TradeGecko (acquired by Intuit in 2020, with Intuit having a current market cap value of $158 billion), and others. As CMO, she brings vast global experience in demand gen and growth in B2B SaaS, and will be leading Usercentrics product-led growth operations for better customer experience, and thought leadership expansion.<\/p>\n\n\n

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\u201cI believe that Data Privacy is the hottest industry of the next decade. Our company is already a leader with 70,000 B2B customers for its Consent Management Platform, and there are still tremendous growth opportunities, and we can have a huge impact on the world by making the internet a better place for both companies and individuals.\u201d<\/div>\n
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Adelina Peltea, CMO Usercentrics<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

Peltea summarized what brought her to join Usercentrics: \u201cUntil now, the data privacy market has been created by regulations: the GDPR<\/a>, the more recent Digital Markets Act<\/a>, and there are more regulations in more regions coming up. This provides excellent wind in the sails. But we are also becoming more conscious as businesses and individuals that data privacy matters. Data privacy priorities set by businesses, especially in tech, will catalyze a lot of this change in the future. For example, Google is hugely influential and is already driving this with Consent Mode<\/a>.\u201d<\/p>\n\n\n