{"id":10707,"date":"2024-12-04T12:20:10","date_gmt":"2024-12-04T11:20:10","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=resource&#038;p=10707"},"modified":"2025-01-09T23:02:42","modified_gmt":"2025-01-09T22:02:42","slug":"case-study-free2move-group","status":"publish","type":"resource","link":"https:\/\/usercentrics.com\/us\/resources\/case-study-free2move-group\/","title":{"rendered":"Driving user trust: Free2move select Usercentrics for a seamless user consent experience"},"content":{"rendered":"\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7308119a wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"56\" width=\"56\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2024\/09\/list-icon.svg\" alt=\"\" class=\"wp-image-5303\" style=\"object-fit:cover;width:32px;height:auto\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-summary\">Summary<\/h2>\n<\/div>\n\n\n\n<p><strong>Challenges:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rapidly growing company with a large mobile platform.<\/li>\n\n\n\n<li>Needed a better way to manage users\u2019 consent on their platforms over time.<\/li>\n\n\n\n<li>Clear needs and a specific set of consent management solution requirements.<\/li>\n<\/ul>\n\n\n\n<p><strong>Goals:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maintain reliable data privacy compliance with expanding business.<\/li>\n\n\n\n<li>Enabling seamless customer experience across business functions.<\/li>\n\n\n\n<li>Building customer trust with ongoing transparency.<\/li>\n<\/ul>\n\n\n\n<p><strong>Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minimal disruption with easy implementation.<\/li>\n\n\n\n<li>Cross-platform synchronicity for users\u2019 consent management using the hybrid app.<\/li>\n\n\n\n<li>Confidence in ongoing regulatory compliance as the company expands.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-51a1fe07 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--m)\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"33\" width=\"33\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2024\/10\/icon-building.svg\" alt=\"\" class=\"wp-image-8643\" style=\"object-fit:cover;width:32px;height:auto\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-the-company\">The company<\/h2>\n<\/div>\n\n\n\n<p>A growing and evolving mobility platform, <a href=\"https:\/\/www.free2move.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Free2move<\/a>\u2019s services comprise car-sharing, car subscriptions, parking spaces and long-term car rental.&nbsp;<\/p>\n\n\n\n<p>This dynamic Paris-based company, active in over 170 countries, recently acquired SHARE NOW, hugely expanding its mobility services.&nbsp;<\/p>\n\n\n\n<p>Their app enables users to access, book, and unlock its fleet of 10,000 cars across Europe. As such, it\u2019s imperative that it\u2019s safe, secure, and data compliant.<\/p>\n\n\n\n<p>When Free2move needed to improve their users\u2019 experience with managing consent on their app, they chose Usercentrics CMP to provide a trusted, seamless, and compliant solution.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-51a1fe07 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--m)\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2024\/07\/goals.svg\" alt=\"\" class=\"wp-image-2832\" style=\"object-fit:cover;width:32px;height:auto\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-what-were-the-key-priorities-and-goals-for-this-project\">What were the key priorities and goals for this project?<\/h2>\n<\/div>\n\n\n\n<p>Free2move is always looking to improve customer experience while maintaining reliable privacy compliance. The team had clear needs and requirements for their consent solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-managing-user-consent\" style=\"margin-top:0;margin-bottom:0\">Managing user consent<\/h3>\n\n\n\n<p>Finding a way to better manage their customers\u2019 consent online was the focus of the project.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prioritizing-privacy\" style=\"margin-top:0;margin-bottom:0\">Prioritizing privacy<\/h3>\n\n\n\n<p>They prioritize the security of the data customers share with them, so respecting customer privacy is crucial.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-maintaining-transparency\" style=\"margin-top:0;margin-bottom:0\">Maintaining transparency<\/h3>\n\n\n\n<p>They want to gain their users\u2019 trust by being transparent about third-party services on their website and apps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-seamless-user-experience\" style=\"margin-top:0;margin-bottom:0\">Seamless user experience<\/h3>\n\n\n\n<p>A frictionless and easy user experience across platforms is important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-achieving-and-maintaining-compliance\" style=\"margin-top:0;margin-bottom:0\">Achieving and maintaining compliance<\/h3>\n\n\n\n<p>Operating across Europe \u2014 the company\u2019s core market\u2014 and the US, they need to ensure compliance with both EU and US privacy regulations and requirements, including the GDPR, CCPA, and Google Consent Mode.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Christoph Schnur of Free2move explains<em>, \u201cIt is important to comply with the regulations to avoid fines that can arise from not meeting data privacy requirements, such as collecting user data without consent.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-51a1fe07 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--m)\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2024\/03\/challenge.svg\" alt=\"\" class=\"wp-image-4639\" style=\"object-fit:cover;width:32px;height:auto\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-why-free2move-chose-usercentrics-nbsp\">Why Free2move chose Usercentrics&nbsp;<\/h2>\n<\/div>\n\n\n\n<p>There were four main reasons why Free2move decided to work with Usercentrics on their project to improve the user consent experience on their digital platforms.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Christoph says, <em>\u201cUsercentrics is an advanced and market-leading product. Features like the App SDK are important for our mobile apps.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Another factor was our easy implementation process. That minimized disruption for the Free2move team as well as their users.&nbsp;<\/p>\n\n\n\n<p>Then there\u2019s Usercentrics\u2019 flexibility and ease of management. Our predefined data processing services simplify things. But being able to customize the product when you choose is empowering for the team and ensures it\u2019s tailored to Free2move\u2019s brand.<\/p>\n\n\n\n<p>Finally, being able to track consent rates using our analytics provides valuable insights to help Free2move deploy informed decision-making.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-51a1fe07 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--m)\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/usercentrics.com\/wp-content\/uploads\/sites\/7\/2024\/03\/together.svg\" alt=\"\" class=\"wp-image-4641\" style=\"object-fit:cover;width:32px;height:auto\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-what-we-achieved\">What we achieved<\/h2>\n<\/div>\n\n\n\n<p>The Free2move team quickly realized benefits to Usercentrics CMP. Here\u2019s what they found with their cross-platform rollout.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cross-platform-synchronicity-nbsp\" style=\"margin-top:0;margin-bottom:0\">Cross-platform synchronicity&nbsp;<\/h3>\n\n\n\n<p>The overall aim of this project was to manage consent in Free2move\u2019s hybrid app. By implementing the Usercentrics Webview Continuity feature, the user only needs to provide consent once and those settings are shared seamlessly between native app and web. This makes it a quick and simple process for users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ease-of-use\" style=\"margin-top:0;margin-bottom:0\">Ease of use<\/h3>\n\n\n\n<p>The Free2move team found our <a href=\"https:\/\/usercentrics.com\/website-consent-management\/\">Consent Management Platform<\/a> (CMP) extremely simple and intuitive to use. Our CMP enables streamlining privacy processes and improving efficiency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-smooth-implementation\" style=\"margin-top:0;margin-bottom:0\">Smooth implementation<\/h3>\n\n\n\n<p>Across both web and mobile app platforms, code implementation was frictionless and worked consistently. With only a few lines of code, setup and installation are fast.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-flexibility-and-adaptability\" style=\"margin-top:0;margin-bottom:0\">Flexibility and adaptability<\/h3>\n\n\n\n<p>While there are predefined options, our versatile CMP enables users to customize elements to fit their brand. Tailor the consent banner to your brand\u2019s look and messaging tone. This builds trust with your users, too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-expert-support\" style=\"margin-top:0;margin-bottom:0\">Expert support<\/h3>\n\n\n\n<p>Fast, reliable support from Usercentrics experts means less downtime and a quicker implementation process. Our dedicated Customer Support Executives and Support team are here to help and to resolve your issues quickly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-did-we-do-a-final-word-from-our-valued-client\">How did we do? A final word from our valued client<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWith Usercentrics CMP we found a scalable solution to manage consent in one place across our website and mobile apps,\u201d<\/em> Christoph Schnur, Senior Digital Analytics Manager, Free2move.<\/p>\n<\/blockquote>\n\n\n\n<p>Reflecting on the project, Christoph expressed his great satisfaction with both the product and the support he received from our expert team.<\/p>\n\n\n<div id=\"uc-cta_69da722828b83\" class=\"uc-cta uc-cta--button uc-cta--size-7 uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Stay ahead of the game<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Join Free2move and other industry leaders that have achieved seamless data compliance with <a href=\"\/in-app-sdk\/\">Usercentrics App CMP<\/a>.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"ce85fe3b-96e1-4abb-bdec-509a06081927\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"\/free-trial\/#app-cmp-trial\" target=\"\"><span>Start your free trial today<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69da722828b83\"));\n    <\/script>\n","protected":false},"excerpt":{"rendered":"<p>Free2move adopts Usercentrics CMP for a seamless user consent experience \u2014 internationally and across platforms.<\/p>\n","protected":false},"featured_media":10714,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"tags":[],"industry":[30,33],"magazine_issue":[],"magazine_tag":[],"product":[],"resource_tag":[],"class_list":["post-10707","resource","type-resource","status-publish","has-post-thumbnail","hentry","industry-ecommerce","industry-manufacturing-and-automotive"],"acf":[],"yoast_head":"<title>Usercentrics Privacy Compliance Case Study with Free2move<\/title>\n<meta name=\"description\" content=\"Mobility platform provider Free2move Group adopts Usercentrics CMP for a seamless user consent experience internationally.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usercentrics Privacy Compliance Case Study with Free2move\" \/>\n<meta property=\"og:description\" content=\"Mobility platform provider Free2move Group adopts Usercentrics CMP for a seamless user consent experience internationally.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usercentrics.com\/us\/resources\/case-study-free2move-group\/\" \/>\n<meta property=\"og:site_name\" content=\"Usercentrics - 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