{"id":1120,"date":"2022-03-30T11:07:53","date_gmt":"2022-03-30T09:07:53","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=resource&#038;p=22720"},"modified":"2024-12-10T09:53:48","modified_gmt":"2024-12-10T08:53:48","slug":"gdpr-checklist-for-mobile-games","status":"publish","type":"resource","link":"https:\/\/usercentrics.com\/us\/resources\/gdpr-checklist-for-mobile-games\/","title":{"rendered":"GDPR Checklist for Mobile Games"},"content":{"rendered":"\n\n\n<p>Gaming App developers and publishers are putting more money into user acquisitions (UA) than ever before. Yet many also experience drops in YoY in the wake of Apple\u2019s ATT, whose consent prompts can make it harder for marketers to make money on in-app advertising (IAA).<\/p>\n<p>Tracking technologies are important tools for successful monetization strategies for many games. But a lot of companies struggle to reconcile their strategy with user experience and changing privacy requirements (e.g. EU\u2019s GDPR and ePrivacy Directive, CNIL\u2019s enforcement focus on apps.)<\/p>\n<p>Meanwhile, great consent management can help you reap a range of low-hanging fruits, such as optimized opt-in rates and increased monetization, better contextual ads and building trust with premium brands.<\/p>\n\n\n<div id=\"uc-cta_69d08d511c33f\" class=\"uc-cta uc-cta--button uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Choose a GDPR CMP designed for Mobile Gaming<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Enjoy Plug and Play compliance with next level monetization for all app stores.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"fed8afb3-b280-49cc-a0ec-8e95073b54c5\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"\/in-app-sdk\/\" target=\"\"><span>Integrate our SDK<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69d08d511c33f\"));\n    <\/script>\n\n\n<h2 class=\"wp-block-heading\">Your Toolkit for Compliance<\/h2>\n<p>This toolkit provides an easy and comprehensive step-by-step guide to bring your marketing data strategy for your mobile games into alignment with the GDPR and the ePrivacy Directive. Using the checklist will also help to minimize your exposure to regulatory penalties or the risk of app store removal or data loss.<\/p>\n<h3>Step 1: Conduct an audit of your mobile game<\/h3>\n<ul>\n<li>Identify all SDKs installed in your games<\/li>\n<li>Document the scope of each third-party technology: what data they access (i.e. AAID, IDFA, IP address, etc.) and why<\/li>\n<li>Make sure third-party technologies can receive and apply user consent choice (i.e. can they receive and apply GDPR consent?)<\/li>\n<li>Avoid access to persistent identifiers (e.g. IMEI and device number)<\/li>\n<li>Limit your mobile games permissions request only to the essentials to run your service<\/li>\n<\/ul>\n<h3>Step 2: Explain what the tracking technologies are doing and why in a comprehensive privacy policy<\/h3>\n<ul>\n<li>Inform users about what data are collected, how and why in the <strong>privacy policy<\/strong><\/li>\n<li>Check relevant data protection laws for further details<\/li>\n<li>Ensure the privacy policy is updated and is easy to find, read and understand for the average user<\/li>\n<\/ul>\n<h3>Step 3: Let users know you are using tracking technologies (e.g. SDKs) via a consent banner<\/h3>\n<ul>\n<li><strong>Show a consent banner<\/strong> before any SDK starts collecting data<\/li>\n<li>Ensure that you inform users and <strong>receive valid consent<\/strong> (check #4), especially for non-essential technologies (e.g. marketing, monetization, mediation, attribution)<\/li>\n<li>Collect consent again every time technologies in use change<\/li>\n<li><strong>Inform users<\/strong> about the purpose of each SDK separately in the consent banner<\/li>\n<\/ul>\n<h3>Step 4: Obtain valid user consent per the GDPR<\/h3>\n<p>In order for consent to be valid it has to be:<\/p>\n<ul>\n<li><strong>Explicit<\/strong>: active acceptance, e.g. ticking a box or clicking a link<\/li>\n<li><strong>Informed<\/strong>: what, why, by whom, for how long<\/li>\n<li><strong>Documented<\/strong>: ensure you can provide proof of consent in the case of an audit (also check #7)<\/li>\n<li><strong>In advance<\/strong>: no data can be collected before opt in, e.g. SDKs cannot \u201cfire\u201d before the user\u2019s consent has been passed to them<\/li>\n<li><strong>Granular<\/strong>: individual consent options for each purpose must be offered &#8211; consent cannot be bundled to cover other purposes or activities<\/li>\n<li><strong>Freely given<\/strong>: \u201cAccept\u201d and \u201cReject\u201d options, e.g. button or link<\/li>\n<li><strong>Easy to withdraw<\/strong>: easy access to change consent preferences in the future (also check #8)<\/li>\n<\/ul>\n<h3>Step 5: Enable users to access your service even if they do not consent to tracking technologies<\/h3>\n<ul>\n<li>If a user refuses data processing, <strong>no non-essential tracking can collect data<\/strong>, essential tracking technologies needed for the game to function can keep operating<\/li>\n<li>Ensure users can still <strong>access your game<\/strong> even if they refuse the use of tracking technologies, blocking them can be a discriminatory action<\/li>\n<\/ul>\n<h3>Step 6: Collect and process data only after obtaining valid consent<\/h3>\n<ul>\n<li>Ensure that SDKs are not loaded until the user has given consent<\/li>\n<li>Once you have obtained valid consent, you can collect and process personal data (e.g. AdID, IDFA) for the purposes that users have been informed about<\/li>\n<\/ul>\n<h3>Step 7: Document and store consent received from users<\/h3>\n<ul>\n<li>Comply with your documentation obligation and ensure you are able to verify users\u2019 consent in case of an audit by data protection authorities (DPA)<\/li>\n<\/ul>\n\n\n<div id=\"uc-cta_69d08d511cb61\" class=\"uc-cta uc-cta--button uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Usercentrics Consent Management Platform can help you simplify the privacy compliance complexity for your mobile games<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Download a PDF version of this checklist.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"5fa7f0f1-bb6a-49d1-b2f2-681040517315\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics.com\/wp-content\/uploads\/2022\/03\/Game-checklist-EN-2023.pdf\" target=\"\"><span>Download Checklist<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69d08d511cb61\"));\n    <\/script>\n\n\n","protected":false},"excerpt":{"rendered":"<p>We help you achieve compliance for your mobile games with the GDPR and the ePrivacy Directive. Don\u2019t risk your monetization.<\/p>\n","protected":false},"featured_media":5345,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"tags":[],"industry":[],"magazine_issue":[],"magazine_tag":[],"product":[],"resource_tag":[11,10],"class_list":["post-1120","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_tag-apps","resource_tag-games"],"acf":[],"yoast_head":"<title>GDPR Checklist for Mobile Games: Improve Privacy Compliance<\/title>\n<meta name=\"description\" content=\"Address GDPR requirements for your mobile games with our GDPR checklist for mobile games. 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