{"id":1134,"date":"2023-01-18T15:24:04","date_gmt":"2023-01-18T14:24:04","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=resource&p=28750"},"modified":"2025-01-09T21:38:37","modified_gmt":"2025-01-09T20:38:37","slug":"case-study-hmc","status":"publish","type":"resource","link":"https:\/\/usercentrics.com\/us\/resources\/case-study-hmc\/","title":{"rendered":"Hamburg Messe chooses Usercentrics CMP for web compliance"},"content":{"rendered":"\n\n
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Summary<\/h2><\/div>\n

Based in Germany\u2019s second largest city, Hamburg Messe und Congress GmbH (HMC) has been in business for half a century and plays host to a wide range of national and international events every year. They welcome 15,000 exhibitors and 700,000 visitors for everything from political gatherings to sporting events.<\/p>\n

HMC\u2019s online properties are also complex, with over 20 websites, and as a public company, their operations are subject to increased scrutiny. As a result, GDPR compliance<\/a> is critical for them. The company has been a Usercentrics customer since 2021, and Heiko Holler, Manager Digital Business for HMC, noted that personal recommendations were one of the major considerations in selecting the Usercentrics Consent Management Pltform (CMP)<\/a>.<\/p>\n\n\n

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Challenge<\/h2><\/div>

Hamburg Messe und Congress\u2019 primary goal in selecting a consent management solution was to ensure GDPR compliance. As regulations and web technologies evolve, the company will also need to ensure they maintain their compliance, as well as ensure they stay up to date with any other relevant regulations.<\/p>\n<\/div><\/div>\n\n

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\u201cPersonal recommendations were one of the major considerations in selecting the Usercentrics Consent Management Platform (CMP)\u201d<\/div>\n
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Heiko Holler, Manager Digital Business for HMC<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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Goals<\/h2><\/div>\n

Easy implementation and comprehensive functionality<\/h3>\n

Get the CMP installed and up and running as quickly and easily as possible to enable optimization, and be able to maintain it without a lot of resource requirements.<\/p>\n

Flexible and user-friendly configuration<\/h3>\n

Ensure that multiple staff can implement and customize the CMP via the Admin Interface and optimize using A\/B Testing, Analytics, and more<\/a>.<\/p>\n

Strong support<\/h3>\n

Solid collaboration between Account Management and Support, high responsiveness and solutions that solve customer issues quickly.<\/p>\n

Peace of mind with regulatory compliance<\/h3>\n

Ensure seamless branding with web properties, clear and user-friendly consent communication with users, secure management of their data, and enable GDPR compliance.<\/p>\n\n\n

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Making It Work Together<\/h2><\/div>\n

Well supported<\/h3>\n

Initially, onboarding calls quickly and efficiently resolved CMP questions, and the Customer Success Manager handled technical topics equally quickly, or arranged tech support assistance if needed. Holler also referenced the value of Usercentrics CMP\u2019s Data Processing Services (DPS) templates, noting, \u201cIn case of technical problems or missing DPS, Support answers within a short time. We are therefore very satisfied so far.<\/em>\u201d<\/p>\n

Save time and work<\/h3>\n

The implementation for HMC took approximately four months for 20-25 properties. They started with the default layout, and customized the CMP designs and texts with the user-friendly tools in the Admin Interface. Holler commented, \u201cThe essential features are very easy to administer with Usercentrics.<\/em>\u201d The extensive library of DPS saved them time and effort, and the Support team assisted when additional predefined DPS templates were needed.<\/p>\n

Protecting the business<\/h3>\n

Given the privacy responsibilities of a public company in Germany, Holler summed it up neatly, \u201cWe are happy to be GDPR-compliant<\/em>\u201d.<\/p>\n\n\n

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Are your digital platforms compliant with GDPR?<\/div>\n
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See Usercentrics’ consent solutions in action and discover how they can help you achieve privacy compliance.<\/p>\n <\/div>\n <\/div>\n

\n Contact sales<\/span><\/a> <\/div>\n <\/div>\n<\/div>\n