{"id":1137,"date":"2023-02-22T08:54:44","date_gmt":"2023-02-22T07:54:44","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=resource&p=29161"},"modified":"2024-09-24T16:55:20","modified_gmt":"2024-09-24T14:55:20","slug":"case-study-biotest-ag","status":"publish","type":"resource","link":"https:\/\/usercentrics.com\/us\/resources\/case-study-biotest-ag\/","title":{"rendered":"Biotest chooses Usercentrics CMP for GDPR compliance online"},"content":{"rendered":"\n\n
\"\"<\/figure>

Summary<\/h2><\/div>\n

Biotest AG is a global medical company specializing in innovative hematology, clinical immunology and intensive care medicine. They develop, manufacture and market plasma proteins and biotherapeutic drugs.<\/p>\n

In business for more than 75 years and headquartered in Dreieich, Germany, the company\u2019s largest markets are in the European Union and Brazil. They currently have more than 2,000 employees.<\/p>\n

Doing business in international markets, different regions\u2019 privacy regulations are a natural concern for the company\u2019s operations. However, Markus Hagena, Consultant Application, Web & Cloud Services, Corporate IT, noted that \u201cin all countries we operate in, the GDPR seems to be stricter than the possible local regulations. So focusing on being compliant with the GDPR meets the highest standards.<\/em>\u201d<\/p>\n

This focus has provided a strong foundation for Biotest\u2019s privacy compliance initiatives and helped direct what they were looking for in a Consent Management solution. Biotest started working with Usercentrics in early 2021, and currently uses the Usercentrics Web CMP<\/a> on over 40 websites.<\/p>\n\n\n

<\/span>
\"\"<\/figure>

Challenge<\/h2><\/div>

Biotest wanted to ensure that they were transparent with customers about how their data is used, while providing clear choices about that processing. Consent rates have value to the company, but regulatory compliance is their primary concern.<\/p>\n

From a technical standpoint, they wanted one system for the CMP to cover all of their websites, even with complex needs in implementation. The company also wanted to ensure maximum security of their local infrastructure and \u201cavoid the need for a local server that has to go through a firewall or has to be in a DMZ<\/em>\u201d.<\/p>\n<\/div><\/div>\n\n

\"\"<\/figure>

Goals<\/h2><\/div>\n

Easy implementation and comprehensive functionality<\/h3>\n

Get the CMP installed and up and running as quickly and easily as possible. Make use of the CMP\u2019s features to ensure all services in use on the websites are detected and classified.<\/p>\n

Flexible and user-friendly configuration<\/h3>\n

Ensure that even non-technical staff can implement and customize the CMP, as well as ensure ongoing privacy compliance as regulations and web technologies evolve, while saving the company time and resources.<\/p>\n

Strong support<\/h3>\n

Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.<\/p>\n

Peace of mind with regulatory compliance<\/h3>\n

Meet GDPR requirements<\/a> \u2014 and any other relevant regulations \u2014 for consent and data security, reducing legal risk and ensuring the company\u2019s web properties stay online.<\/p>\n\n\n

<\/span>
\"\"<\/figure>

Making It Work Together<\/h2><\/div>

Markus Hagena, Biotest\u2019s Consultant Application, Web & Cloud Services, Corporate IT, talked to us further about the company\u2019s priorities, implementing the Usercentrics CMP, and key benefits they\u2019ve seen.<\/p>\n<\/div><\/div>\n\n

\n
\n
\u201cThe ability to make changes at one point and apply them to several websites at once, not having to adjust 40 websites separately is of great value.\u201d<\/div>\n
\n
\n
Markus Hagena, Biotest\u2019s Consultant Application, Web & Cloud Services, Corporate IT<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

Well supported<\/h3>\n

Hagena noted the value of Usercentrics\u2019 \u201ccontractually guaranteed high availability<\/em>\u201d and has also appreciated receiving \u201cvery good support so far<\/em>\u201d.<\/p>\n

Performance and optimization<\/h3>\n

Biotest implemented a privacy wall with a number of customizations, like links, colors and buttons. They had more sophisticated needs in the back end system. Hagena noted a benefit of Usercentrics\u2019 CMP was that \u201conly one system is needed to provide a CMP for a multitude of websites (even if they rely on completely different technologies).<\/em>\u201d<\/p>\n

Save time and work<\/h3>\n

Hagena noted the ease of implementation, even with third-party hosting for many of their websites. Their team also found the DPS Scanner<\/a> and other tools invaluable. \u201cRecommendations for classifications (analytical\/functional\/strictly necessary) and readily available descriptions of well-known cookies and services are provided by the system,<\/em>\u201d saving a lot of manual effort and helping ensure nothing gets missed.<\/p>\n

Security and optimization today and tomorrow<\/h3>\n

Regulatory compliance is the company\u2019s main concern, and \u201cwe lowered the risk for using data without consent significantly<\/em>\u201d. He also commented that while Biotest is not yet using the CMP for apps, they \u201cprobably will be soon<\/em>\u201d.<\/p>\n\n\n

\n
\n
\n
Are your digital platforms compliant with GDPR?<\/div>\n
\n

See Usercentrics’ consent solutions in action and discover how they can help you achieve privacy compliance.<\/p>\n <\/div>\n <\/div>\n

\n Contact sales<\/span><\/a> <\/div>\n <\/div>\n<\/div>\n