{"id":1151,"date":"2023-04-11T12:34:12","date_gmt":"2023-04-11T10:34:12","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=resource&p=30058"},"modified":"2024-09-24T16:51:31","modified_gmt":"2024-09-24T14:51:31","slug":"case-study-bilthouse-group","status":"publish","type":"resource","link":"https:\/\/usercentrics.com\/us\/resources\/case-study-bilthouse-group\/","title":{"rendered":"Bilthouse chooses Usercentrics for data privacy compliance"},"content":{"rendered":"\n\n
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Summary<\/h2><\/div>\n

Bilthouse Service GmbH is an independent German-based real estate financing brokerage. They are a leader in Germany\u2019s B2C segment for mortgage brokerage, with a large network of experts around the country. Their headquarters are in Hamburg, and the company\u2019s 400-plus employees are also located at offices in Berlin, Munich and Frankfurt.<\/p>\n

Bilthouse Group came on board with Usercentrics in March 2022 and they currently use the CMP on six domains.<\/p>\n\n\n

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\u201cCustomer trust and the legally compliant handling of our customers’ data are very important to us, especially because we work with very sensitive customer data as financing advisors.\u201d<\/div>\n
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Jannes Kr\u00fcger, Senior SEA Manager for Bilthouse Group<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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Challenge<\/h2><\/div>

Working in financial services, security and regulatory compliance are paramount for Bilthouse Group and their customers. The GDPR<\/a> is their main area of regulatory focus for data privacy.<\/p>\n

We talked to Jannes Kr\u00fcger, Senior SEA Manager for Bilthouse Group, about what they were looking to achieve with Usercentrics. He noted, \u201cWe want to build and maintain customer trust in our brand, measure and improve the consent rate, and benefit from the ease of CMP implementation.<\/em>\u201d<\/p>\n

Further to the importance of data privacy compliance, Kr\u00fcger specifically commented that, \u201cCustomer trust and the legally compliant handling of our customers’ data are very important to us, especially because we work with very sensitive customer data as financing advisors. Accordingly, we want to comply with the legal requirements and the wishes of our customers.<\/em>\u201d<\/p>\n<\/div><\/div>\n\n

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Goals<\/h2><\/div>\n

Easy implementation and comprehensive functionality<\/h3>\n

Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on the websites.<\/p>\n

Flexible and user-friendly configuration<\/h3>\n

Ensure the team (technical or not) can implement and customize the CMP, as well as ensuring ongoing privacy compliance as regulations and web technologies evolve, saving the company time and resources.<\/p>\n

Strong support<\/h3>\n

Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.<\/p>\n

Peace of mind with regulatory compliance<\/h3>\n

Meet GDPR and other regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.<\/p>\n\n\n

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Making It Work Together<\/h2><\/div>\n

We asked Kr\u00fcger about the company\u2019s consent management platform<\/a> selection process and reasons for choosing Usercentrics. \u201cUsercentrics offers simple and comprehensive functionality, and, as a company based in Germany, is all the more sensitive to possible peculiarities of German data protection law.<\/em>\u201d<\/p>\n

Of the Usercentrics implementation, Kr\u00fcger noted that \u201cwe could implement and set up the CMP very fast.<\/em>\u201d Bilthouse Group\u2019s main focus for customization was the banner colors and texts. The team also appreciated the visual display options, ease of Google Tag Manager implementation<\/a>, and DPS database, noting \u201cit is very helpful and simplifies the creation of new data processors in the CMP.<\/em>\u201d<\/p>\n\n\n

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Are your digital platforms compliant with GDPR?<\/div>\n
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See Usercentrics’ consent solutions in action and discover how they can help you achieve privacy compliance.<\/p>\n <\/div>\n <\/div>\n

\n Contact sales<\/span><\/a> <\/div>\n <\/div>\n<\/div>\n