As Google expands its EU user consent policy to include Switzerland, it’s crucial for Swiss businesses to stay informed and become or maintain compliance. Our exclusive checklist provides a clear roadmap to understand the new requirements and provides actionable steps to achieve compliance before the 31 July 2024 deadline.<\/p>\n
\u2705 Enforcement starts 31 July 2024.<\/p>\n
\u2705 Online users residing in Switzerland to whom companies target advertising.<\/p>\n
\u2705 Businesses using Google advertising and\/or monetization products are required to obtain Swiss users\u2019 consent for the use of cookies or other local storage where legally required, as well as for the collection, sharing, and use of personal data for the personalization of ads.<\/p>\n
\u2705 No. The new Google consent requirements in Switzerland mandate the use of a Google-certified CMP that fully supports the Transparency and Consent Framework (TCF) for publishers.<\/p>\n
\u2705 For advertisers that don\u2019t monetize their platforms with digital ads, the only requirement is to obtain consent from Swiss users where legally required.<\/p>\n
\u2705 Based on existing requirements from regulations like the Swiss Federal Act on Data Protection (FADP), which is compatible with the General Data Protection Regulation (GDPR).<\/p>\n
The main requirements for third parties using Google services:<\/p>\n
and<\/p>\n
\u2705 Google\u2019s advertising platforms or services, like AdSense, AdMob, Ad Manager, Google Ads, Google Analytics, or Google Marketing Platform.<\/p>\n
\u2705 Personalization features on these platforms.<\/p>\n
\u2705 Implement a Google-certified Consent Management Platform (CMP)<\/a> for the TCF, such as Usercentrics CMP<\/a>.<\/p>\n \u2705 Activate the Transparency and Consent Framework (TCF)<\/a> v2.2 on your CMP.<\/p>\n \u2705 Use your CMP to obtain prior consent from users to collect their personal data for advertising purposes.<\/p>\n \u2705 Consider implementing the latest version of Google Consent Mode for additional marketing benefits<\/a>.<\/p>\n \u2705 Obtain consent from Swiss users where legally required.<\/p>\n \ud83d\udca1 For now, you\u2019re not expected to send a verified consent signal for Swiss traffic through Google Consent Mode<\/a> \u2014 a requirement already in force for EU\/EEA audiences \u2014 but this may change in the future.<\/p>\n \u2705 Start with one of Usercentrics CMP\u2019suser-friendly templates, or fully customize your banner design and messaging.<\/p>\n \u2705 Set up the CMP for all regulations relevant to your business.<\/p>\n \u2705 The Usercentrics CMP consent banner enables users on websites to record their consent preference for use of their personal data with the click of a button.<\/p>\n \u2705 Website users can also revoke consent or update their preferences at any time.<\/p>\n \u2705 Consent information is securely stored in the event of an audit or data subject access request.<\/p>\n Usercentrics CMP integrates with the IAB\u2019s Transparency and Consent Framework 2.2 via an extra panel in the consent banner of websites registered with the IAB. From Ad Settings, end users can choose between IAB Purposes and Vendors before submitting their consent.<\/p>\n For detailed instructions on how to set up and implement the Usercentrics consent banner with the IAB TCF v2.2 integration enabled, check our documentation<\/a>.<\/p>\n \u2705 Not for now.<\/p>\n \u2705 You should consider implementing Consent Mode v2 for additional marketing benefits, such as analytics and conversion modeling<\/a>. It also helps you avoid losing marketing data due to users declining consent.<\/p>\n\n\n\u2753I am an advertiser. What do I need to do to become compliant?<\/h2>\n
\u2753How do I collect valid consent with Usercentrics CMP?<\/h2>\n
\u2753How does Usercentrics CMP integrate with the IAB TCF 2.2?<\/h2>\n
\u2753How do you set up Usercentrics CMP with Google Consent Mode?<\/h2>\n
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\u2753Is Google Consent Mode v2 implementation included in the new requirements?<\/h2>\n
Get Usercentrics CMP to achieve compliance with Google\u2019s CMP requirements in Switzerland<\/h2>\n\n\n