{"id":11901,"date":"2025-01-15T15:39:13","date_gmt":"2025-01-15T14:39:13","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=resource&p=11901"},"modified":"2025-04-04T13:52:50","modified_gmt":"2025-04-04T11:52:50","slug":"case-study-einhell","status":"publish","type":"resource","link":"https:\/\/usercentrics.com\/us\/resources\/case-study-einhell\/","title":{"rendered":"Powering privacy: Einhell selects Usercentrics for Google Consent Mode compliance"},"content":{"rendered":"\n
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The company<\/h2>\n\n<\/div>\n\n\n\n

Einhell Germany AG<\/a> is a leading global player in the market for battery-powered tools and garden equipment. Since its founding in 1964, Einhell has evolved into an international group with over 2,700 employees worldwide. With nearly 50 subsidiaries, the group is already active in more than 100 countries.<\/p>\n\n\n\n

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The challenges<\/h2>\n\n<\/div>\n\n\n\n

The company uses multiple Google services, including Google Ads and Google Tag Manager, across 41 of their websites and online shops. They need to ensure that cookie consent with these services and on these digital properties is and remains GDPR-compliant. <\/p>\n\n\n\n

To continue to use <\/strong>the <\/strong>Google suite to its full extent, they need a Google-certified consent management platform to keep their digital properties compliant. They chose market-leading Usercentrics Consent Management Platform (CMP).<\/p>\n\n\n\n

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What were the key priorities and goals for this project? <\/h2>\n\n<\/div>\n\n\n\n

The Einhell team is always aware of regulations and evolving requirements, however, they also have business-centric privacy needs to meet, and goals for user experience.<\/p>\n\n\n\n

GDPR compliance<\/h3>\n\n\n\n

All digital properties must meet GDPR requirements, as well as those of any other relevant regulations or frameworks, for user consent and data security to reduce legal risks and build trust with customers.<\/p>\n\n\n\n

Google Ads<\/h3>\n\n\n\n

Continuing to use Google Ads and maintain full access to features and collecting high quality web analytics data.<\/p>\n\n\n\n

Giving users choice<\/h3>\n\n\n\n

Einhell is committed to being transparent about how they\u2019re accessing and using customers\u2019 data, while providing customers with a user-friendly experience and clear choices about that processing.<\/p>\n\n\n\n

Privacy rights <\/h3>\n\n\n\n

Respecting users\u2019 privacy rights now and in the future helps build customers\u2019 trust, encourage long-term customer relationships, and protects the company\u2019s brand reputation.<\/p>\n\n\n\n

Thinking globally<\/h3>\n\n\n\n

Operating around the world, Einhell needs to ensure privacy compliance with local, EU, and potentially international privacy laws and guidelines, both business and regulatory, including the GDPR and Google\u2019s requirements regarding use of Google Consent Mode<\/a>.<\/p>\n\n\n\n

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Sebastian H\u00f6bler, Project Manager Websites at Einhell Germany AG, explains, \u201cAt Einhell, all locations are treated the same way with regards to cookie consent management, regardless of whether they are at the headquarters in Germany or subsidiaries inside or outside the EU. If more local requirements must be fulfilled, this will be done with Usercentrics.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Why Einhell chose Usercentrics<\/h2>\n\n<\/div>\n\n\n\n

Several compelling reasons brought Einhell to work with Usercentrics to improve the user consent experience on their digital platforms. One of the primary reasons was because the company provides a German-made solution.<\/p>\n\n\n\n

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H\u00f6bler noted, \u201cEinhell did not want to use a tool from the USA or another non-EU country where the GDPR guidelines have no relevance. The fact that Usercentrics\u2019s cookie consent solution is made in Germany is very important for us.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

From a technical point of view, another factor was that Einhell wanted one system for the CMP that included Google Consent Mode and that would cover all their websites and online shops.<\/p>\n\n\n\n

They also liked Usercentrics CMP\u2019s bulk editing feature, which simplified scalability for the CMP configurations for their websites and online shops.<\/p>\n\n\n\n

Finally, they chose Usercentrics as it\u2019s recognized as a market leading consent management platform, which enables ongoing privacy compliance as regulations and web technologies evolve, giving Einhell peace of mind.<\/p>\n\n\n\n

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Results that we achieved<\/h2>\n\n<\/div>\n\n\n\n

Einhell started onboarding Usercentrics in 2021, and the implementation was swift. The CMP was customized to Einhell’s design with ease and integrated across their 41 websites and online shops.<\/p>\n\n\n\n

Full customization functionality<\/h3>\n\n\n\n

While there are predefined options, Usercentrics\u2019s versatile CMP has enabled Einhell to customize diverse elements, such as the privacy wall and cross-domain consent sharing. This is important for websites with shopping functionality, as the checkout step is outsourced to a subdomain.<\/p>\n\n\n\n

Favorite features<\/h3>\n\n\n\n

The setup and scalability of Einhell\u2019s master configuration can easily be transferred to new domains using the bulk editing feature, saving the team time and resources. <\/p>\n\n\n\n

The huge number of predefined Data Processing Services (DPS) available in the database means it\u2019s easy to plug and play without being bogged down by time-consuming configurations or updates.<\/p>\n\n\n\n

How did we do? A final word from our valued client <\/h2>\n\n\n\n
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H\u00f6bler summed up, \u201cIn Usercentrics, Einhell has found the perfect partner to provide simple, international cookie compliance with a well designed, user-friendly platform that simplifies maintenance, combined with excellent support.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

Reflecting on the partnership, he noted how helpful the Usercentrics\u2019s team is, and the data transparency that Usercentrics CMP has brought provides Einhell with numerous benefits, including building and maintaining trust with their customers, and protecting Einhell\u2019s overall brand reputation.<\/p>\n\n\n

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Power up your compliance with Usercentrics.<\/div>\n
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Join Einhell Germany AG and other digital players in achieving seamless privacy compliance with Usercentrics CMP.<\/p>\n <\/div>\n <\/div>\n

\n Start 14-day free trial<\/span><\/a> <\/div>\n <\/div>\n<\/div>\n