# [Amazon Consent Signal: Respect user consent for effective campaigns](https://usercentrics.com/usercentrics-cmp-and-amazon-consent-signal/)

**How to share user consent with Amazon to ensure only consented data is processed? With Amazon Consent Signal now integrated into the Usercentrics Consent Management Platform, this step happens automatically — supporting privacy compliance and campaign performance.**

[Start free trial](https://usercentrics.com/free-trial/)

*Used by: Osram, CEWE Stiftung & Co. KGaA, Carl Zeiss Meditec, Konica Minolta, C.H. Beck, Hermes, Douglas*

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## Use Amazon Ads with confidence

The Amazon Consent Signal (ACS) is a privacy-focused framework that enables advertisers to send user consent preferences from their website to Amazon Ads. If you transmit or make available to Amazon Ads any personal information in connection with your use of any Amazon advertising services, you must either use the IAB European Transparency & Consent Framework (TCF) signal, or Amazon Consent Signal, to communicate your UK and EEA users' privacy choices to Amazon Ads.

The Usercentrics CMP offers out-of-the-box support for Amazon Consent Signal to help keep your data flow to Amazon automated and privacy-compliant.

[Explore Demo](https://usercentrics.com/product-demo/)

**Amazon Consent Signal built into Usercentrics CMP**

**Enjoy seamless integration**

Native support for Amazon Consent Signal lets you manage consent and automatically share it with Amazon Ads and Marketing Cloud.

**Protect your ad performance**

Help maintain marketing continuity and compliant tracking by signaling user consent in a privacy-focused way. This is especially important for advertisers who rely on strong measurement and first-party data strategies.

**Provide a user-first experience**

Deliver clear, customized consent dialogs that build trust and enhance user experience — without compromising your website's design or Amazon ad performance.

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2.4 M websites and apps in 195 countries · 8.8 B monthly consents · 99 %+ customer retention rate · 4.3 /5 rating on G2

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## Manage all consent modes in one platform

**Google. Microsoft. Amazon.**

Amazon isn't the only platform relying on consent signals to power advertising performance. Today, accurate and aligned consent is essential across every major ad ecosystem.

With Usercentrics CMP, you manage [Google Consent Mode](https://usercentrics.com/usercentrics-cmp-and-google-consent-mode-v2/), [Microsoft UET and Clarity Consent Mode](https://usercentrics.com/usercentrics-cmp-and-microsoft-consent-mode/), and Amazon Consent Signal (ACS) from one centralized platform. No scattered tools. No duplicate tagging. No complex reconfigurations.

- Send consistent, compliant signals to Google, Microsoft, and Amazon
- Improve signal quality for better optimization and more accurate reporting
- Reduce manual work for marketing and engineering teams
- Stay ahead of evolving global privacy requirements

[Start free trial](https://usercentrics.com/free-trial/)

Explore our Amazon Consent Signal implementation guide

[Learn more](https://support.usercentrics.com/hc/en-us/articles/22226027533212-Amazon-Consent-Signal-Usercentrics-Implementation-guide)

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## Discover Usercentrics CMP

### Automate data privacy across laws, platforms, and technologies

- Collect and manage consented user data for regulatory and advertising platform requirements
- Auto-detect and categorize tracking technologies and data processing services
- Access 2,200+ pre-vetted legal templates and privacy policy embeddings

### Deliver tailored user experiences with customizable consent banners

- Fully customizable consent banner design and behavior
- Flexible configuration with geo-targeted language support in 60+ languages
- Seamless integration across multiple websites, domains, and devices

### Increase marketing monetization with optimized consent strategies

- Access granular analytics on consent rates and user interactions
- Run in-tool A/B tests to optimize banner performance and consent rates
- Automatically support the Amazon Consent Signal updates
- Leverage native integrations with Google Tag Manager, IAB TCF v2.2, GPP and more

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## Start your free trial

### Comprehensive and scalable website CMP

- Ensure your data-driven digital operations continue as the European regulatory landscape evolves
- Obtain consent-based data and minimize data or revenue loss
- Build trustworthy and compliant user experience without performance impact

See how easy consent management can be, and what it can do for your marketing practices.

**Try Usercentrics free for 14 days.**

#### Start a 14-day trial

Explore all the advanced features with no limits. Start now and cancel at any time. No credit card required.

[START FREE](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=web) · [Sign up with Google](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=web&connection=google-oauth2)

Explore advanced features:

- Unlimited configurations and domains
- Daily Website Scanner
- Privacy Policy Embeddings

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### Easy and scalable Mobile App CMP SDK

- Ensure your data-driven digital operations continue as the European regulatory landscape evolves
- Obtain consent-based data and minimize data loss
- Build trustworthy user experience without any performance impact

#### Start a 30-day trial

Explore all the advanced features with no limits. Start now and cancel at any time. No credit card required.

[START FREE](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=app) · [Sign up with Google](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=app&connection=google-oauth2)

Explore advanced features:

- Unlimited apps and unlimited configurations
- Access to all App SDKs: iOS, Android, Flutter, React Native and Unity
- Express setup with App Scanner

---

## Frequently asked questions

### What is Amazon Ads?

Amazon Ads can help you connect with customers in the places they love to be. Amazon Ads is designed for businesses of all sizes, offering products and solutions to match your advertising objectives — from driving brand awareness to consideration and purchase. Amazon suite of ad tech solutions, including Amazon DSP and Amazon Marketing Cloud, help brands and advertisers reach their marketing goals, on Amazon and beyond.

### What is Amazon Consent Signal (ACS)?

ACS enables advertisers to communicate user consent choices from their website to Amazon Ads. It helps make sure Amazon only processes personal data when proper consent is granted, supporting your compliance efforts and maintaining effective advertising.

### Why is ACS important for advertisers?

ACS helps support compliance with the GDPR and other privacy regulations. It enables advertisers to use Amazon Ads tools like retargeting and conversion tracking responsibly — supporting legal compliance, data integrity, and user trust.

### How does ACS work?

When implemented through your CMP, ACS transmits user consent decisions to Amazon:

- If consent is given, Amazon can process data like cookies or device IDs for ad personalization and measurement.
- If consent is denied, only anonymized data (or no data) is shared, depending on user settings.

This dynamic handling supports both compliance and continued marketing performance.

### How do I implement ACS with Usercentrics CMP?

The Usercentrics Web CMP includes built-in support for ACS. Just follow our implementation guide to get started quickly.

### Why does my website need user consent for advertising?

Under the GDPR and similar privacy laws, you must obtain user consent before activating advertising technologies. The Usercentrics CMP helps you manage it in a compliant manner by storing and signaling consent accurately across platforms like Amazon Ads.

### Does ACS support compliance with the GDPR and other regulations?

Yes. ACS is designed to support compliance with the GDPR and other privacy laws. However, it's important to make sure that your consent management platform is properly configured and integrated into your broader privacy strategy.

### What are complements to ACS?

In addition to ACS, you can also use:

- Transparency and Consent Framework (TCF) — IAB Europe's standard for consent signals
- Global Privacy Platform (GPP) — IAB Tech Lab's global privacy signaling framework

Usercentrics CMP supports all of these, enabling you to build a robust, flexible consent strategy across platforms. ACS is integrated into Usercentrics CMP.

---

## Products
- [Usercentrics Web CMP](https://usercentrics.com/website-consent-management/)
- [Usercentrics App CMP](https://usercentrics.com/in-app-sdk/)
- [Usercentrics CTV CMP](https://usercentrics.com/usercentrics-ctv-cmp/)
- [Privacy Policy Generator](https://usercentrics.com/privacy-policy-generator/)
- [Server-side Tagging Solution](https://usercentrics.com/server-side-tracking-solution/)
- [Preference Manager](https://usercentrics.com/preference-management/)
- [Audience Unlocker](https://usercentrics.com/audience-unlocker/)
- [Integrations](https://usercentrics.com/integrations/)
- [Web Compliance Scan](https://usercentrics.com/privacy-compliance-scanner/)
- [App Compliance Scan](https://usercentrics.com/app-data-privacy-audit/)
- [ROAS Calculator](https://usercentrics.com/roas-calculator/)

## Solutions
- [Data Privacy Regulatory Compliance](https://usercentrics.com/data-privacy-regulatory-compliance/)
- [Marketing Performance Optimization](https://usercentrics.com/marketing-performance-optimization/)
- [Migration](https://usercentrics.com/migration/)
- [Media & Publishing](https://usercentrics.com/media-publishing/)
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- [Education](https://usercentrics.com/education/)
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- [Travel & Hospitality](https://usercentrics.com/travel/)

## Regulations & Frameworks
- [GDPR (EU)](https://usercentrics.com/gdpr/)
- [GDPR (UK)](https://usercentrics.com/uk-gdpr/)
- [CCPA (California)](https://usercentrics.com/ccpa/)
- [TCF v2.3 (IAB)](https://usercentrics.com/cmp-for-publishers/)
- [DMA (EU)](https://usercentrics.com/digital-markets-act-dma/)
- [Amazon Consent Signal](https://usercentrics.com/usercentrics-cmp-and-amazon-consent-signal/)
- [Google Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-google-consent-mode-v2/)
- [Microsoft UET Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-microsoft-consent-mode/)
- [Microsoft Clarity Consent Mode](https://usercentrics.com/usercentrics-cmp-and-microsoft-clarity-consent-mode/)
- [View all regulations](https://usercentrics.com/regulations-and-frameworks/)

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