# [GOOGLE-CERTIFIED CMP FOR CONSENT MODE V2](https://usercentrics.com/usercentrics-cmp-and-google-consent-mode-v2/) **Manage your campaigns in the EU seamlessly with Usercentrics CMP and Consent Mode v2. Gold Tier Google-certified to collect and signal consent to Google Ads and Google Analytics. Maintain conversion tracking with automated privacy compliance and build user trust.** [Start free](#start-free) · [Contact sales](https://usercentrics.com/book-a-consultation/) *Used by: Delivery Hero, N26, Hello Fresh, Nissan Center Europe, WWF Deutschland, Huawei Mobile Service, Sixt, Goethe Institut, DAK, Hermes, Douglas, ProSiebenSat.1* --- ## Usercentrics CMP and Google Consent Mode If your business targets customers in the EU or EEA, you need to use a Google-certified consent management platform (CMP) to run privacy-compliant advertising and analytics. Usercentrics Consent Management Platform integrates seamlessly with Google Consent Mode v2 (GCM), so you can fulfill requirements with confidence. Automatically send valid consent signals to Google Ads, Google Analytics 4 (GA4), gtag, and Tag Manager. Usercentrics CMP supports privacy-compliant data collection without sacrificing analytics or campaign performance. Protect revenue streams and grow user engagement and trust. [Common GCM questions and answers](https://usercentrics.com/knowledge-hub/google-consent-mode/) --- ## Explore our Google Consent Mode documentation [for web](https://usercentrics.com/docs/web/features/google-consent-mode/general-information/) · [for apps and games](https://usercentrics.com/docs/apps/features/google-consent-mode/) Understand and comply with Google's requirements with our easy checklist Get a complete overview of Google's requirements for using Consent Mode. Protect your ad campaigns, analytics data, revenue streams, and user trust in the EU. [Download free](javascript:void(0)) > "Usercentrics will definitely help us to continue to build our users' trust in our brand and will allow us to continue to use Google Ads to its full potential through the Google Consent Mode. We will also be able to use the analytics report to help us improve consent rates. Usercentrics offers a complete consent management solution that is easy to implement and use." > > — Denise Heister, Communications & Project Manager at Trusted Shops --- ## Set up Google Consent Mode in 3 easy steps **1. Quick setup across all your domains and apps** Identify and remove your existing CMP script from your testing or production environments before adding the new one. **2. Set up Usercentrics CMP** Configure your settings, update data processing services in use, select relevant regulations and languages, and customize the banner to match your site or app design. **3. Add the Usercentrics script** [Implement Usercentrics CMP directly](https://usercentrics.com/docs/web/implementation/ui/) on your site or use our [Google Tag Manager (GTM) template](https://usercentrics.com/docs/web/features/google-tag-manager/configuration/). Follow the setup guide for your chosen method. --- ## Simplify privacy compliance, maximize marketing performance **Why Usercentrics CMP is your best fit** **Effortless privacy compliance** Automated scanning for cookies and trackers, and setup in minutes. Adapt to evolving regulations, frameworks, and policies to maintain compliance while staying focused on growth. **Flexible implementation** Usercentrics CMPs work with any platform. Achieve privacy compliance for your jurisdiction and data operations, with direct implementation, Google Tag Manager template, or other options. **Certified with optimized performance** As a Gold Tier Google-certified CMP partner, we support the latest Consent Mode version. Serve ads compliantly in the EU and UK — with fast load times and strong Core Web Vitals. **Customizable and scalable** Easily tailor your consent banners with flexible layouts, languages, and region-specific requirements. Smoothly scale privacy compliance across all domains and apps without disrupting analytics or conversion tracking. **Unlock consent insights** Recover lost conversions with Advanced Consent Mode. Gain deeper visibility into user behavior and optimize consent performance using our powerful Analytics Dashboard and built-in A/B Testing. **Unmatched support** Google Consent Mode v2 is enabled in the CMP by default. But if you need any assistance, our world-class Customer Support and Customer Success teams are here with fast and thorough answers to questions or issues. --- ## Powerful, scalable consent management for every website - Keep your data-driven marketing running smoothly as privacy requirements evolve - Capture consent-based data to reduce data gaps and protect revenue - Deliver a seamless, compliant user experience that builds trust without impacting site speed or performance See how effortless consent management can be and how it can boost your marketing results and customer engagement. **Try Usercentrics free for 14 days.** ### Start a 14-day trial After the trial, continue with your plan from €7/month [START FREE](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=web) · [Sign up with Google](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=web&connection=google-oauth2) Cancel any time · No credit card required What's included - Unlimited configurations and domains - Daily Website Scanner - Privacy Policy Embeddings --- ## Powerful, scalable App CMP SDK - Keep your app marketing compliant as privacy requirements evolve in the EU and other markets - Obtain valid consent to reduce data loss and protect revenue - Deliver a seamless, privacy-friendly user experience without slowing performance **Try Usercentrics free for 30 days.** ### Start a 30-day trial After the trial, continue with your plan from €50/month [START FREE](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=app) · [Sign up with Google](https://account.usercentrics.eu/?trial=standard&uc_subscription_type=app&connection=google-oauth2) Cancel any time · No credit card required Explore advanced features: - Unlimited apps configurations - Express setup with our app scanner - Access to all App SDKs: iOS, Android, Flutter, React Native, and Unity - Google Consent Mode support - Ticket support 2.4 M websites and apps in 195 countries · 8.8 B monthly consents · 99 %+ customer retention rate · 4.3 /5 rating on G2 --- ## Discover our CMS integrations Working with a specific CMS and you need a seamless integration, explore our CMS integration guides. [WordPress Guide](https://usercentricssupport.zendesk.com/hc/en-us/articles/10786798579228) · [Adobe Experience Manager Guide](https://usercentricssupport.zendesk.com/hc/en-us/articles/10786870236700) · [Drupal Guide](https://usercentricssupport.zendesk.com/hc/en-us/articles/10779758903964) · [Magento Guide](https://usercentricssupport.zendesk.com/hc/en-us/articles/10779783025180) · [Shopify Guide](https://usercentricssupport.zendesk.com/hc/en-us/articles/10786857352220) · [Webflow Guide](https://usercentricssupport.zendesk.com/hc/en-us/articles/10779768961692) · [BigCommerce Guide](https://usercentricssupport.zendesk.com/hc/en-us/articles/10779790061980) · [Prestashop Guide](https://usercentricssupport.zendesk.com/hc/en-us/articles/10786871263900) · [Squarespace Guide](https://usercentricssupport.zendesk.com/hc/en-us/articles/10779792258844) · [Typo3 Guide](https://usercentricssupport.zendesk.com/hc/en-us/articles/10786860350748) · [Hubspot Guide](https://usercentricssupport.zendesk.com/hc/en-us/articles/10786868967836) · [WIX Guide](https://usercentricssupport.zendesk.com/hc/en-us/articles/10794503426460) --- Usercentrics CMP – now directly integrated in your Google services In just a few simple steps, activate Google Consent Mode and set up your customized consent banner. Protect your ad revenue and achieve data privacy compliance. Claim your exclusive pricing plan as a Google customer by signing up via your Google Account. [Learn more](https://usercentrics.com/usercentrics-cmp-for-googletag-ui/) --- [Contact us](https://usercentrics.com/book-a-consultation/) — Get a scalable solution for custom requirements and premium-grade support. [Get help with implementation](https://usercentrics.com/partner-network/) — Find a qualified partner to help you implement and maintain Usercentrics CMPs. --- ## Frequently asked questions ### What is Google Consent Mode? Google Consent Mode is a tool that enables websites to communicate users' cookie consent choices to various Google tags that help measure website and advertising performance. The tool was initially used primarily for anonymized data tracking. However, its intent and use have evolved, and today it functions more as a signaling tool. ### Why is Google Consent Mode valuable? Google Consent Mode enables compliance with data privacy regulations requiring user consent, while also enabling companies to get the data they need for digital operations. ### How does Google Consent Mode work? Google Consent Mode enables websites to communicate users' cookie consent choices to various Google tags to ensure they're activated only if consent has been received. Website owners can also use conversion modeling to gather insights from anonymized data collected from users who reject cookies. ### How to implement Google Consent Mode with the Usercentrics CMP (v1 and v2) For full implementation instructions, read our [Consent Mode documentation](https://docs.usercentrics.com/#/consent-mode). ### Which Google services does Consent Mode support? The following Google services currently support Consent Mode: - Google Analytics / Google Analytics 4 - Google Ads (Google Ads Conversion Tracking and Remarketing) - Floodlight - Conversion Linker It's a simple, convenient customization and another way we stay one step ahead of your ever-changing legal and technology needs. ### Why do you need a consent management platform (CMP) to be GDPR-compliant? Under the GDPR, consumers — like visitors to websites, ecommerce shoppers, app users, etc. — must provide explicit consent before their personal data can be collected from their online activities and processed for various purposes. Consumers must also be notified about the ways their data is collected, for what purposes, who may have access to it, and other details. A consent management platform enables websites, apps, and more to provide information about cookies and tracking services in use (Data Processing Services) and enables users to make granular consent choices about what service uses, like cookies, they consent to, or not. This helps meet GDPR requirements. ### How does an explicitly given consent strengthens the relationship between data protection and marketing? Giving users granular consent choices about data privacy and respecting them not only helps to meet data privacy regulation requirements, it also helps strengthen relationships with customers as it demonstrates respect for their privacy and personal information. This helps build engagement and brand loyalty long-term. These relationships also help users entrust companies with more data over time, especially as it benefits them, e.g. with personalized communications and offers. Audiences can be more accurately segmented and targeted, and audiences can be better engaged with information of greater interest to them. Consent-driven marketing helps grow long-term revenue while helping to ensure data privacy requirements are met. ### How does Google Consent Mode enable compliance with the Digital Markets Act (DMA)? Because Google will have to prove receipt of explicit consent under the DMA, they will need to ensure third-parties companies using their platforms, e.g. for advertising, also obtain explicit user consent for processing of personal data. Google Consent Mode, when used in tandem with a consent management platform, enables third parties to obtain user consent and signal it to Google to enable them to continue using their platforms for digital operations. ### How does Google Consent Mode work with Google Tag Manager? Google Consent Mode can be integrated with Google Tag Manager in two ways, depending on whether the website owner uses a consent management platform (CMP). - With a CMP: By using the CMP's Tag Manager template, which is integrated with the Consent API. This can be done from within Google Tag Manager itself, requires minimal coding and saves website owners' time and effort. - Without a CMP: By creating a custom Tag Manager template, which requires coding knowledge and the help of a developer to build, implement and update. Once Google Consent Mode and Google Tag Manager are integrated, user consent choices are passed on to Google Tag Manager, which then manages how cookies behave for a user's visit. --- ## Products - [Usercentrics Web CMP](https://usercentrics.com/website-consent-management/) - [Usercentrics App CMP](https://usercentrics.com/in-app-sdk/) - [Usercentrics CTV CMP](https://usercentrics.com/usercentrics-ctv-cmp/) - [Privacy Policy Generator](https://usercentrics.com/privacy-policy-generator/) - [Server-side Tagging Solution](https://usercentrics.com/server-side-tracking-solution/) - [Preference Manager](https://usercentrics.com/preference-management/) - [Audience Unlocker](https://usercentrics.com/audience-unlocker/) - [Integrations](https://usercentrics.com/integrations/) - [Web Compliance Scan](https://usercentrics.com/privacy-compliance-scanner/) - [App Compliance Scan](https://usercentrics.com/app-data-privacy-audit/) - [ROAS Calculator](https://usercentrics.com/roas-calculator/) ## Solutions - [Data Privacy Regulatory Compliance](https://usercentrics.com/data-privacy-regulatory-compliance/) - [Marketing Performance Optimization](https://usercentrics.com/marketing-performance-optimization/) - [Migration](https://usercentrics.com/migration/) - [Media & Publishing](https://usercentrics.com/media-publishing/) - [Retail & Ecommerce](https://usercentrics.com/retail-ecommerce/) - [Banking, Finance & Insurance](https://usercentrics.com/banking-finance-insurance/) - [Healthcare & Pharmaceuticals](https://usercentrics.com/healthcare-pharmaceuticals/) - [Gaming](https://usercentrics.com/gaming/) - [Education](https://usercentrics.com/education/) - [Automotive](https://usercentrics.com/automotive/) - [Travel & Hospitality](https://usercentrics.com/travel/) ## Regulations & Frameworks - [GDPR (EU)](https://usercentrics.com/gdpr/) - [GDPR (UK)](https://usercentrics.com/uk-gdpr/) - [CCPA (California)](https://usercentrics.com/ccpa/) - [TCF v2.3 (IAB)](https://usercentrics.com/cmp-for-publishers/) - [DMA (EU)](https://usercentrics.com/digital-markets-act-dma/) - [Amazon Consent Signal](https://usercentrics.com/usercentrics-cmp-and-amazon-consent-signal/) - [Google Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-google-consent-mode-v2/) - [Microsoft UET Consent Mode (EU)](https://usercentrics.com/usercentrics-cmp-and-microsoft-consent-mode/) - [Microsoft Clarity Consent Mode](https://usercentrics.com/usercentrics-cmp-and-microsoft-clarity-consent-mode/) - [View all regulations](https://usercentrics.com/regulations-and-frameworks/) ## Resources - [Blog](https://usercentrics.com/knowledge-hub/) - [Whitepapers](https://usercentrics.com/whitepapers/) - [Checklists](https://usercentrics.com/checklists/) - [Courses](https://courses.usercentrics.com/) - [Case Studies](https://usercentrics.com/case-studies/) - [Privacy-Led Marketing](https://usercentrics.com/privacy-led-marketing/) - [Events](https://usercentrics.com/webinar/) - [CONSENTED Podcast](https://usercentrics.com/consented/) - [Guides](https://usercentrics.com/guides/) - [Release Notes](https://releases.usercentrics.com/en) - [Developer Documentation](https://usercentrics.com/docs/) - [RFI Template](https://usercentrics.com/resources/usercentrics-rfi-template/) - [Customer Directory](https://usercentrics.com/usercentrics-customer-directory/) ## Company - [About Us](https://usercentrics.com/about-us/) - [Press](https://usercentrics.com/press/) - [Our Offices](https://usercentrics.com/contact/) - [Trust Center](https://trust.usercentrics.com/) - [Careers](https://usercentrics.com/career/) - [Open Positions](https://apply.workable.com/usercentrics/) - [Diversity & Inclusion](https://usercentrics.com/dei/) ## Support - [General Support](https://support.usercentrics.com/hc/en-us) - [Contact Sales](https://usercentrics.com/book-a-consultation/) - [Technical Support](https://support.usercentrics.com/hc/en-us/requests/new) - [Billing & Account](https://support.usercentrics.com/hc/en-us/categories/12253804608156-Account-and-billing) - [Suggest a Feature](https://support.usercentrics.com/hc/en-us/requests/new?ticket_form_id=10610312381340) - [Partner Login](https://partnerportal.usercentrics.com/) - [Partner Program](https://usercentrics.com/partner-program-overview/) - [Affiliate Program](https://usercentrics.com/affiliates/) ## Legal - [Terms & Conditions](https://usercentrics.com/terms-and-conditions/) - [Terms & Conditions USA](https://usercentrics.com/terms-and-conditions-usa/) - [Privacy Policy](https://usercentrics.com/privacy-policy/) - [Legal Notice](https://usercentrics.com/legal-notice/) - [Legal Documents](https://usercentrics.com/legal-documents/) - [Accessibility Statement](https://usercentrics.com/accessibility-statement-wcag-compliance/) © 2026 Usercentrics GmbH