--- title: Signaling user consent with Usercentrics CMP and Google Consent Mode url: https://usercentrics.com/usercentrics-cmp-and-google-consent-mode/ tags: [Google Consent Mode] --- # Signaling user consent with Usercentrics CMP and Google Consent Mode ![Delivery Hero](https://usercentrics.com/wp-content/uploads/2024/07/Delivery-Hero.svg?v=5f2ffc824d6cf242)![z - N26](https://usercentrics.com/wp-content/uploads/2024/01/n26-1.svg?v=f840525ecd701761)![Z - Burny Games](https://usercentrics.com/wp-content/uploads/2024/01/burny-games.svg?v=6ad90425155c325b)![z - Hello Fresh](https://usercentrics.com/wp-content/uploads/2024/01/hellofresh.svg?v=a119d979579d5d25)![Nissan Center Europe](https://usercentrics.com/wp-content/uploads/2022/07/Nissan_2020_logo.svg?v=00219b2a93ac39fa)![WWF Deutschland](https://usercentrics.com/wp-content/uploads/2022/06/WWF-Deutschland-1.svg?v=5f7c543fdc489e7b)![Huawei Mobile Service](https://usercentrics.com/wp-content/uploads/2022/07/cdnlogo.com_huawei-1.svg?v=264aed62f6270fb8)![Sixt](https://usercentrics.com/wp-content/uploads/2022/06/Sixt-logo.svg?v=b95d1d2a4861d81f)![Goethe Institut](https://usercentrics.com/wp-content/uploads/2021/10/Goethe-Institut.svg?v=410af2079187da28)![DAK](https://usercentrics.com/wp-content/uploads/2021/10/DAK.svg?v=789c9b50244c5b1c)![Hermes](https://usercentrics.com/wp-content/uploads/2021/10/Hermes.svg?v=6ba496e27cd00e8f)![Douglas](https://usercentrics.com/wp-content/uploads/2021/06/Douglas_Logo_blue.svg?v=135b9d158fbd7c8d)![ProSiebenSat.1](https://usercentrics.com/wp-content/uploads/2021/01/pro7-1.svg?v=1072cad5f795d3a2) ## Integrating Usercentrics CMP with Google Consent Mode If you’re doing business in the EU, EEA, UK or Switzerland and want your data-driven marketing practices to continue uninterrupted, you need a consent management solution that supports the latest version of Google Consent Mode. To keep using Google Analytics and Google Ads from March 2024, implement Google’s Gold Tier partner CMP Usercentrics CMP. Signal user consent via the latest version of Google Consent Mode. Usercentrics CMP is your consent solution for GDPR, ePrivacy Directive (ePD) and Digital Markets Act (DMA) compliance. Obtain and signal valid consent. Don’t risk your ad revenue or user trust. [![GCM checklist](https://usercentrics.com/wp-content/uploads/2024/07/Checklist-3.svg)](https://usercentrics.com/iframe-page-form-google-consent-mode-checklist/) RISKS ## Get ready for Google’s requirements with this easy checklist Our Google Consent Mode checklist gives you a complete overview of Google’s requirements for using Google Consent Mode, which must be in place by March 6, 2024 to continue using Google services. Find out what it is and take action now. [Download for free ](https://usercentrics.com/iframe-page-form-resources/?iframe=true&resource_post_id=1159&resource_title=Google%20Consent%20Mode%20checklist%20to%20meet%20Google%E2%80%99s%20EU%20privacy%20requirements&resource_regulation=Data%20Privacy%20Regulations&resource_category=Checklists&resource_url=https%3A%2F%2Fusercentrics.com%2Fresources%2Fgoogle-consent-mode-gcm-checklist%2F&resource_ext_url=https%3A%2F%2Fusercentrics.com%2Fwp-content%2Fuploads%2F2024%2F03%2FGoogle-Consent-Mode-GCM-checklist.pdf&resource_knowledge=Data%20privacy%2C%20Google%20Consent%20Mode&resource_dl=yes) ## Set up Google Consent Mode in 3 easy steps 1 Configure Usercentrics Web or App CMP Scan all Data Processing Services and SDKs in use on your website or app. Quickly set up and customize Usercentrics CMP to meet legal requirements using our intuitive interface. 2 Implement the CMP on your website or app Add the CMP script tag to your website or Google Tag Manager. Adjust the identified Data Processing Services and use the Usercentrics SDK for easy implementation in apps. Consent Mode v2 is active by default to collect and signal valid user consent. 3 Enjoy the benefits of Consent Mode v2 Respect user choices, adjust Google tags and SDK behavior automatically. Gain insights with conversion modeling and Advanced Consent Mode, even without explicit user consent. “We rely on outsourcing certain services for cost reasons. This includes the technical development of a user-friendly CMP solution that can be customized for customers and clients. Usercentrics is a reliable partner and service provider – we found a really good balance between comprehensive features, performance, and pricing. We have many different requirements and are well looked after all around. The support is also fast and straightforward.” Denise Heister — Communications & Project Manager at Trusted Shops Explore our Google Consent Mode documentation [For web](https://docs.usercentrics.com/#/consent-mode)[For apps and games](https://usercentrics.com/docs/apps/features/google-consent-mode/) Why Usercentrics CMP is your best fit Worry-free compliance With automated scanning and easy setup, Usercentrics CMP enables time-saving data privacy compliance. Adapt to changing requirements while staying focused on your core business. Seamless integration Usercentrics CMPs are platform agnostic. Streamline achieving and maintaining privacy compliance via multiple implementation methods, including a Google Tag Manager template. Reliable and comprehensive As a Google-certified CMP partner, we support the latest Consent Mode version. Serve ads compliantly in the EU/EEA and UK with minimal impact on performance and Core Web Vitals. Scalable and customizable Extensive customization options, flexible banner configurations, and displayed language and regulatory content based on users’ geolocation. Scale privacy compliance seamlessly across domains and apps without disrupting conversion tracking and analytics. Unlock consent insights Advanced Consent Mode enables you to retrieve lost conversions. Get even more insights to opimize user consent for data collection with our best in class Analytics Dashboard and A/B Testing. Unmatched support Google Consent Mode v2 is active in the CMP by default. But if you need more help, our world class Customer Support and Customer Success teams are here for you to provide fast and thorough resolutions. 2.4 M websites and apps in 195 countries 8.8 B monthly consents 99 %+ customer retention rate 4.3 /5 rating on G2 ## Discover our CMS integrations Working with a specific CMS and you need a seamless integration, explore our CMS integration guides. [![](https://usercentrics.com/wp-content/uploads/2024/09/WordpressOutlined.svg?v=f513dd48badb5927) WordPress Guide ](https://usercentricssupport.zendesk.com/hc/en-us/articles/10786798579228?utm_source=dma_google&utm_medium=referral&utm_campaign=dma_google_internal) [![Image of the Adobe icon](https://usercentrics.com/wp-content/uploads/2024/09/AdobeOutlined.svg?v=7e2bedaac4ceac51) Adobe Experience Manager Guide ](https://usercentricssupport.zendesk.com/hc/en-us/articles/10786870236700?utm_source=dma_google&utm_medium=referral&utm_campaign=dma_google_internal) [![](https://usercentrics.com/wp-content/uploads/2024/09/DrupalOutlined.svg?v=3918f35bddefb05b) Drupal Guide ](https://usercentricssupport.zendesk.com/hc/en-us/articles/10779758903964?utm_source=dma_google&utm_medium=referral&utm_campaign=dma_google_internal) [![](https://usercentrics.com/wp-content/uploads/2024/09/MagentoOutlined.svg?v=3f38b53a585eb67c) Magento Guide ](https://usercentricssupport.zendesk.com/hc/en-us/articles/10779783025180?utm_source=dma_google&utm_medium=referral&utm_campaign=dma_google_internal) [![](https://usercentrics.com/wp-content/uploads/2024/09/ShopifyOutlined.svg?v=a803c2354d951d81) Shopify Guide ](https://usercentricssupport.zendesk.com/hc/en-us/articles/10786857352220?utm_source=dma_google&utm_medium=referral&utm_campaign=dma_google_internal) [![White version of Webflow logo](https://usercentrics.com/wp-content/uploads/2024/09/WebflowOutlined.svg?v=1ebe846495b52f41) Webflow Guide ](https://usercentricssupport.zendesk.com/hc/en-us/articles/10779768961692?utm_source=dma_google&utm_medium=referral&utm_campaign=dma_google_internal) [![Bigcommerce Logo](https://usercentrics.com/wp-content/uploads/2024/09/BigcommerceOutlined.svg?v=e710a4c9b4df7591) BigCommerce Guide ](https://usercentricssupport.zendesk.com/hc/en-us/articles/10779790061980?utm_source=dma_google&utm_medium=referral&utm_campaign=dma_google_internal) [![](https://usercentrics.com/wp-content/uploads/2024/09/PrestashopOutlined.svg?v=2be68c9bd24a7cd2) Prestashop Guide ](https://usercentricssupport.zendesk.com/hc/en-us/articles/10786871263900?utm_source=dma_google&utm_medium=referral&utm_campaign=dma_google_internal) [![](https://usercentrics.com/wp-content/uploads/2024/09/SquarespaceOutlined.svg?v=3c281d9fc6b2e8a8) Squarespace Guide ](https://usercentricssupport.zendesk.com/hc/en-us/articles/10779792258844?utm_source=dma_google&utm_medium=referral&utm_campaign=dma_google_internal) [![](https://usercentrics.com/wp-content/uploads/2024/09/Typo3Outlined.svg?v=0d856841481d7031) Typo3 Guide ](https://usercentricssupport.zendesk.com/hc/en-us/articles/10786860350748?utm_source=dma_google&utm_medium=referral&utm_campaign=dma_google_internal) [![](https://usercentrics.com/wp-content/uploads/2024/09/HubspotOutlined.svg?v=0fb5debb4b31307d) Hubspot Guide ](https://usercentricssupport.zendesk.com/hc/en-us/articles/10786868967836?utm_source=dma_google&utm_medium=referral&utm_campaign=dma_google_internal) [![White version of the Wix logo](https://usercentrics.com/wp-content/uploads/2024/09/WixOutlined.svg?v=6ecb517fb6dcb2e9) WIX Guide ](https://usercentricssupport.zendesk.com/hc/en-us/articles/10794503426460?utm_source=dma_google&utm_medium=referral&utm_campaign=dma_google_internal) Usercentrics CMP – direct integration in Google Tag UI Usercentrics CMP is now a certified Google CMP partner with Gold status, offering seamless setup within your Google account. Activate Google Consent Mode and customize your consent banner to protect your ad revenue while ensuring data privacy compliance. Sign up through your Google Account to unlock exclusive pricing plans. [Learn more](https://usercentrics.com/usercentrics-cmp-for-googletag-ui/) [![](https://usercentrics.com/wp-content/uploads/2024/09/users.svg?v=d4da089e6f8511f3) Contact us Get a scalable solution for custom requirements and premium-grade support. Contact sales ](/book-a-consultation/) [![](https://usercentrics.com/wp-content/uploads/2024/09/users.svg?v=d4da089e6f8511f3) Refer or resell Usercentrics CMPs Grow your revenue and enable your clients compliance by adding Usercentrics CMPs to your portfolio. Sign up to become a partner ](/iframe-page-form-partner/?iframe=true) [![](https://usercentrics.com/wp-content/uploads/2024/09/tool.svg?v=3104dc62f8a9ab9f) Get help with implementation Find a qualified partner to help you implement and maintain Usercentrics CMPs. Select a partner to work with ](/partner-network/) ## Frequently asked questions ### What is Google Consent Mode? Google Consent Mode is a tool that enables websites to communicate users’ cookie consent choices to various Google tags that help measure website and advertising performance. The tool was initially used primarily for anonymized data tracking. However, its intent and use have evolved, and today it functions more as a signaling tool. ### Why is Google Consent Mode valuable? Google Consent Mode enables compliance with data privacy regulations requiring user consent, while also enabling companies to get the data they need for digital operations. ### How does Google Consent Mode work? Google Consent Mode enables websites to communicate users’ cookie consent choices to various Google tags to ensure they’re activated only if consent has been received. Website owners can also use conversion modeling to gather insights from anonymized data collected from users who reject cookies. ### How to implement Google Consent Mode with the Usercentrics CMP (v1 and v2) For full implementation instructions, read our [Consent Mode documentation](https://docs.usercentrics.com/#/consent-mode). ### Which Google services does Consent Mode support? The following Google services currently support Consent Mode: - Google Analytics / Google Analytics 4 - Google Ads (Google Ads Conversion Tracking and Remarketing) - Floodlight - Conversion Linker It’s a simple, convenient customization and another way we stay one step ahead of your ever-changing legal and technology needs. ### What is Google’s Partner CMP Tiering system? On September 1, 2024, Google introduced a new system to help users find the best Consent Management Platforms (CMPs). This system sorts CMPs into three categories: Gold, Silver, and Bronze, based on their ability to provide top-notch customer support. To qualify for a specific tier, CMPs must meet certain criteria. We’re excited to share that Usercentrics CMP has achieved the highest tier—GOLD status! This recognition shows our dedication to providing outstanding service to our customers. [Read more](https://usercentrics.com/knowledge-hub/usercentrics-cmp-awarded-google-gold-tier-cmp-partner-certification/). ### Why do you need a consent management platform (CMP) to be GDPR-compliant? Under the GDPR, consumers — like visitors to websites, ecommerce shoppers, app users, etc. — must provide explicit consent before their personal data can be collected from their online activities and processed for various purposes. Consumers must also be notified about the ways their data is collected, for what purposes, who may have access to it, and other details. A consent management platform enables websites, apps, and more to provide information about cookies and tracking services in use (Data Processing Services) and enables users to make granular consent choices about what service uses, like cookies, they consent to, or not. This helps meet GDPR requirements. ### Why did Usercentrics CMP get the Google-certified gold tier CMP partner status? Usercentrics CMP received the Gold status because we reached the highest possible percentage of successful implementations, continued to provide outstanding customer support, and because Google customers can easily set up Consent Mode. ### How does an explicitly given consent strengthens the relationship between data protection and marketing? Giving users granular consent choices about data privacy and respecting them not only helps to meet data privacy regulation requirements, it also helps strengthen relationships with customers as it demonstrates respect for their privacy and personal information. This helps build engagement and brand loyalty long-term. These relationships also help users entrust companies with more data over time, especially as it benefits them, e.g. with personalized communications and offers. Audiences can be more accurately segmented and targeted, and audiences can be better engaged with information of greater interest to them. Consent-driven marketing helps grow long-term revenue while helping to ensure data privacy requirements are met. ### How does Google Consent Mode enable compliance with the Digital Markets Act (DMA)? Because Google will have to prove receipt of explicit consent under the DMA, they will need to ensure third-parties companies using their platforms, e.g. for advertising, also obtain explicit user consent for processing of personal data. Google Consent Mode, when used in tandem with a consent management platform, enables third parties to obtain user consent and signal it to Google to enable them to continue using their platforms for digital operations. ### How does Google Consent Mode work with Google Tag Manager? Google Consent Mode can be integrated with Google Tag Manager in two ways, depending on whether the website owner uses a consent management platform (CMP). - With a CMP: By using the CMP’s Tag Manager template, which is integrated with the Consent API. This can be done from within Google Tag Manager itself, requires minimal coding and saves website owners’ time and effort. - Without a CMP: By creating a custom Tag Manager template, which requires coding knowledge and the help of a developer to build, implement and update. Once Google Consent Mode and Google Tag Manager are integrated, user consent choices are passed on to Google Tag Manager, which then manages how cookies behave for a user’s visit.